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Cutlery Drainer

Maybe

The top 5 brands take only 50% of clicks. But demand is soft, at -18.2% this quarter, so Cutlery Drainer is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£155K/yr378K searches / yr
90-day growth
-18.2%search demand this quarter
Competition
36%top-5 click share · 49 brands · 110 sellers

Flapen Score

Cutlery Drainer against its category

The dotted line is the Home & Garden average. Past it, Cutlery Drainer is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cutlery Drainer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cutlery Drainer 378K times last year and spent an estimated £155K. The top 5 brands take 50% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 378K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £155K a year.

Searches, last 12 months
378K
Growth, 90 days vs prior 90
-18.2%
Conversion, latest week
4.7%
Market size, estimated
£155Ka year
Peak month
January1.4× the quietest month
Top search term
cutlery drainer189K searches a year

02 · Price

A sale here is worth £8.67.

Listings sell for £8.67 on average, from £1.32 to £22.12. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £8.67 that is £2K to £4K a year per listing.

Average price
£8.67under the $15 to $100 sweet spot
Price range
£1.32–£22.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #203 within Racks & Holders. It carries 1,099 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
92%
Out of stock, average day
6.2%
Average rank
#203in Racks & Holders
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,099per listing
Listings tracked
59

04 · Newcomers

1 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Cutlery Drainer products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.

£0£5K£9K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

49 flat

Sellers

110

Est. top-5 brand share

50%

Top 20: 81%

Est. top-5 click share

36%

Top 20: 73%

Open market

45%

  • Addis18%
  • Joseph Joseph12%
  • OriwarE8%
  • Simpcozy6%
  • ANHORTS6%
  • Hviww5%

Demand

Cutlery Drainer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '25Spike '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Cutlery Drainer search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cutlery drainer189K/yr
  • cutlery drainer for sink40K/yr
  • utensil drainer25K/yr
  • cutlery caddy19K/yr
  • cutlery holder for table19K/yr
  • cutlery storage19K/yr
  • cutlery basket11K/yr
  • cutlery holder for sink9K/yr
  • cutlery stand10K/yr
  • cutlery racks7K/yr

Reviews and returns

What reviews say buyers love and hate about Cutlery Drainer

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
37%of negative reviews mention “Size-Overall”
1.5%of orders come back
“Pathetic size”
A buyer, on “Size-Overall”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Cutlery Drainer questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data