Is cutlery drainer profitable to sell on Amazon United Kingdom?

The niche generates £155K/yr across 59 tracked products. 1 of 14 products launched in the last 360 days are still selling. 90-day search growth is -18.2%. Flapen's verdict: Worth a look (53/100).

How competitive is the cutlery drainer niche?

49 brands and 110 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 50% of demand.

What do buyers complain about in cutlery drainer?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Adhesion/Stickiness. The return rate is 1.5%.

When does demand for cutlery drainer peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the cutlery drainer niche?

Listings span £1.32–£22.12; the average listing price is £8.67 (sweet spot $15–$100). The average incumbent carries 1,099 reviews — the moat a new listing must climb.

cutlery drainer

Worth a look

Shows no brand lock-in (top 5 brands take 50% of clicks), but soft demand (-18.2% this quarter) keeps it on the watch list.

Brand share

Great50%

top-5 brand share — no brand owns this niche

Returns

Great1.5%

return rate — above 5% kills the launch gate

Competition

Great36%

top-5 click share — an open shelf

Review moat

Good1,098.53

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Price range

Okay£1.32–£22.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£155K

£155K/yr · 378K searches

Avg price

Bad£8.67

avg listing price — sweet spot $15–$100

Growth

Bad-18.2%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, cutlery drainer is a £155K/yr Amazon United Kingdom market (378K searches/yr). The top 5 brands hold 50% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

cutlery drainer market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: £130K–£173K; units × avg price
Conversion rate: 4.7%
Avg BSR: #203
Page quality: 0%
Prime: 92%
Sponsored: 69%
Out of stock: 6.2%
Avg brand age: 32 months
Avg seller age: 182 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

49 flat

Sellers

110

Top-5 brand share

50%

Top 20: 81%

Top-5 click share

36%

Top 20: 73%

Open market

45%

Addis18%
Joseph Joseph12%
OriwarE8%
Simpcozy6%
ANHORTS6%
Hviww5%

Demand & seasonality

Weekly Amazon search volume, last 95 weeks — -18.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top cutlery drainer search terms

cutlery drainer189K/yr -17.8%4.2% conv.
cutlery drainer for sink40K/yr -33.9%3.9% conv.
utensil drainer25K/yr -22.6%2.0% conv.
cutlery caddy19K/yr -2.8%1.6% conv.
cutlery holder for table19K/yr +3.7%0.8% conv.
cutlery storage19K/yr -14.2%0.8% conv.
cutlery basket11K/yr +2.5%0.4% conv.
cutlery holder for sink9K/yr -28.3%4.3% conv.
cutlery stand10K/yr -26.6%0.6% conv.
cutlery racks7K/yr -9.5%0.5% conv.

All search terms

Top cutlery drainer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Joseph Joseph Duo Kitchen Sink Cutlery Drainer with Knife Slot Kitchen Sink Drying Rack Cutlery Organiser Grey

Joseph Joseph£7.264.6★869 rev

Addis 517939 Cutlery Utensil Drainer Caddy with 4 Compartments Black 14 x 14 x 13 cm

Addis£1.704.6★1,878 rev

OriwarE Utensil Holder 4 Divider 7.1 x 3.39 x 5.1 inch

OriwarE£9.114.6★1,285 rev

Kitchen Utensil Holder Cutlery Holder Drainer Stainless Steel Cutlery Drainer for Sink Anti-Rust Kitchen Utensils Holder for Knives Forks and Spoons Space saving Utensil Drainer

ANHORTS£7.444.4★411 rev

Simpcozy Utensil Holder Stainless Steel Cutlery Drainer Sink Caddy Rust Proof Sink Tidy Kitchen Sink Organiser Cutlery Organiser for Kitchen Utensil (Black)

Simpcozy£7.454.4★393 rev

Newest

by launch date

304 Stainless Steel Cutlery Holder Rust Resistant And sturdy Cutlery Drainer Kitchen Cutlery Drainer for Sink for Can Store Forks Spoons Chopsticks etc (Silver)

YouthLoxus£7.602 rev

3mo ago

YgonziRuvc Cutlery Drainer 3 Compartment Utensil Holder Drainer for Kitchen Countertop Space Saving Cutlery Caddy with Drainage Holes Grey 20.9 x 14.8 x 8.2 cm

YgonziRuvc£9.191 rev

8mo ago

1pcs Cutlery Drainer Cutlery Holder For Kitchen Utensils Drainers For Kitchen Sink Compact And Durable Design Ideal For Organizing Spoons Forks And Knives Easy To Clean With Hooks Rust Proof

WaaRiuQ£8.5115 rev

9mo ago

KEEYMENT Kitchen Utensils Holder Quick Drying Hollow Out Stainless Steel Cutlery Drainer Utensil Pot for Organize Drawers Countertops and Tableware Storage

KEEYMENT£7.0333 rev

1y ago

Yeqqzq Cutlery Drainer Anti-Rust Sink Tidy Kitchen Utensil Holder Stainless Steel Cutlery Storage Rack for Fork Chopsticks

Yeqqzq£9.2212 rev

1y ago

What buyers say about cutlery drainer

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Its good solid quality”

Advertised Vs Actual Product11%

“As advertised”

Value For Money11%

“Great value”

Size-Overall9%

“Fits perfect”

Ease Of Cleaning7%

“helps keep things clean”

Strength6%

“Seems quite sturdy”

Ease Of Use5%

“Easy to use”

Storage Capacity5%

“Good storage”

Design-Overall3%

“Lovely crafted item”

Assembly/Installation2%

“Very easy to assemble”

What buyers complain about

Size-Overall37%

“Pathetic size”

Quality-Overall6%

“Rubbish”

Adhesion/Stickiness4%

“I am finding it difficult to remove the glue”

Value For Money3%

“Definitely not worth the price”

Design-Overall3%

“Waste of money not designed well”

Ease Of Cleaning3%

“I find that it requires a good clean as the room on the inside can get mucky”

Advertised Vs Actual Product3%

“Not as advertised”

Balance/Stability2%

“Stability is a bit of an issue too”

Leak-Proof2%

“Water often dribbled from underneath”

Functionality-Overall1%

“Doesnt work”

Top return reasons

Size-Overall74%

Quality-Overall5%

Color3%

Strength2%

Advertised Vs Actual Product2%

Defective Material/Parts2%

Material Quality2%