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Cutlery Drainer

Cutlery Drainer shows no brand lock-in (top 5 brands take 50% of clicks), but soft demand (-18.2% this quarter) keeps it on the watch list.

Flapen Score

53
Worth a look
Market size 33Growth 16Conversion 56Competition 79Returns 85Price range 34Avg price 24Brand share 85Review moat 60Quality gap 58
This niche Category average

Is Cutlery Drainer profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cutlery Drainer is a £155K/yr Amazon United Kingdom market (378K searches/yr). The top 5 brands hold 50% of demand. Verdict: Worth a look — 53/100.

Cutlery Drainer: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -18.2% over the last 90 days and 4.7% of searches end in a purchase.

£155K

revenue / yr

Units sold / yr20K
Search volume / yr-18.2%378K
Conversion rate4.7%
Avg price£8.67

Who owns the niche?

The top 5 brands hold 50% of demand, so 50% of the market is open.

50%

open market share

Brands · sellers49 · 110
Top-5 product click share36%
Open market50%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 59 products

Sponsored placement69%
New entrants (1y)14· 1 succeeded
Avg rating4.4★
Avg reviews1,099

Top Cutlery Drainer products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

£0£5K£9K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

49 flat

Sellers

110

Top-5 brand share

50%

Top 20: 81%

Top-5 click share

36%

Top 20: 73%

Open market

45%

  • Addis18%
  • Joseph Joseph12%
  • OriwarE8%
  • Simpcozy6%
  • ANHORTS6%
  • Hviww5%

Cutlery Drainer demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume378KCVR4.7%Products59Brands49Top 5 Brands50%OOS Rate6.2%Rating4.4★Reviews1,099Avg BSR#203
8K6KPrime Day '25Spike '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Cutlery Drainer search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • cutlery drainer189K/yr
  • cutlery drainer for sink40K/yr
  • utensil drainer25K/yr
  • cutlery caddy19K/yr
  • cutlery holder for table19K/yr
  • cutlery storage19K/yr
  • cutlery basket11K/yr
  • cutlery holder for sink9K/yr
  • cutlery stand10K/yr
  • cutlery racks7K/yr

What reviews say buyers love and hate about Cutlery Drainer

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Quality-Overall24%

Its good solid quality

Advertised Vs Actual Product11%

As advertised

Value For Money11%

Great value

Size-Overall9%

Fits perfect

Ease Of Cleaning7%

helps keep things clean

What buyers complain about

63% of reviews
Size-Overall37%

Pathetic size

Quality-Overall6%

Rubbish

Adhesion/Stickiness4%

I am finding it difficult to remove the glue

Value For Money3%

Definitely not worth the price

Design-Overall3%

Waste of money not designed well

Cutlery Drainer return rate & reasons

Why buyers send it back, as a share of all return requests.

1.5%

Return rate

85%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
74%
2Quality-Overall
5%
3Color
3%
4Strength
2%
5Advertised Vs Actual Product
2%

Common Cutlery Drainer questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cutlery Drainer 53/100 on Amazon United Kingdom — Worth a look. The niche generates £155K/yr across 59 tracked products. 1 of 14 products launched in the last 360 days are still selling. Search demand moved -18.2% over the last 90 days.
Search demand for Cutlery Drainer on Amazon United Kingdom is steady year-round — the busiest month runs 1.4× the quietest.