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Cutlery Drainer

Maybe

The top 5 brands take only 50% of clicks. But demand is soft, at -18.2% this quarter, so Cutlery Drainer is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£155K/yr378K searches / yr
90-day growth
-18.2%search demand this quarter
Competition
36%top-5 click share · 49 brands · 110 sellers

Flapen Score

Cutlery Drainer against its category

The dotted line is the Home & Garden average. Past it, Cutlery Drainer is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cutlery Drainer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cutlery Drainer 378K times last year and spent an estimated £155K. The top 5 brands take 50% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 378K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £155K a year.

Searches, last 12 months
378K
Growth, 90 days vs prior 90
-18.2%
Conversion, latest week
4.7%
Market size, estimated
£155Ka year
Peak month
January1.4× the quietest month
Top search term
cutlery drainer189K searches a year

02 · Price

A sale here is worth £8.67.

Listings sell for £8.67 on average, from £1.32 to £22.12. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £8.67 that is £2K to £4K a year per listing.

Average price
£8.67under the $15 to $100 sweet spot
Price range
£1.32–£22.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #203 within Racks & Holders. It carries 1,099 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
92%
Out of stock, average day
6.2%
Average rank
#203in Racks & Holders
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,099per listing
Listings tracked
59

04 · Newcomers

Amazon counts 1 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Cutlery Drainer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£5K£9K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

49 flat

Sellers

110

Top-5 brand share

50%

Top 20: 81%

Top-5 click share

36%

Top 20: 73%

Open market

45%

  • Addis18%
  • Joseph Joseph12%
  • OriwarE8%
  • Simpcozy6%
  • ANHORTS6%
  • Hviww5%

Demand

Cutlery Drainer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '25Spike '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Cutlery Drainer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cutlery drainer189K/yr
  • cutlery drainer for sink40K/yr
  • utensil drainer25K/yr
  • cutlery caddy19K/yr
  • cutlery holder for table19K/yr
  • cutlery storage19K/yr
  • cutlery basket11K/yr
  • cutlery holder for sink9K/yr
  • cutlery stand10K/yr
  • cutlery racks7K/yr

Reviews and returns

What reviews say buyers love and hate about Cutlery Drainer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall37%−0.21

Pathetic size

The item is too short

Bit Small

Quality-Overall6%+1.36

Rubbish

its is not perfection

Poor Quality

Adhesion/Stickiness4%−0.02

I am finding it difficult to remove the glue

The problem is the rediculous sticker that is stuck

annoying sticker

Value For Money3%+0.71

Definitely not worth the price

Not cheap

it too expensive

Design-Overall3%

Waste of money not designed well

Terrible design

Honestly, it feels poorly designed and not practical for everyday use

Love

Quality-Overall24%+1.36

Its good solid quality

the build quality is superb

Excellent product

Advertised Vs Actual Product11%+0.09

As advertised

Better than expected

Exactly as described

Value For Money11%+0.71

Great value

Good for the price

Excellent value

Size-Overall9%−0.21

Fits perfect

Neatly fits on the sink

Perfect for the space

Ease Of Cleaning7%+0.45

helps keep things clean

Easy clean

keep clean

Return

1.5% Return rate 85% Fixable by listing

Size-Overall74%███▇▇█

Pathetic size

The item is too short

Bit Small

Quality-Overall5%▅▅█▆▅▄

Rubbish

its is not perfection

Poor Quality

Color3%▂▄▃█▂▅
Strength2%▄▄▅▄▇█
Advertised Vs Actual Product2%▃▂▃▆█▂

Not as advertised

False advertising

the picture is very misleading

FAQ

Common Cutlery Drainer questions

Answered from the same tracked data.