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Custom Paint By Numbers

Fail

Shoppers spend an estimated $10K a year here, so Custom Paint By Numbers is a Fail.

Flapen Score
37
37 / 100
Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 51
Market size
£10K/yr53K searches / yr
90-day growth
-25.7%search demand this quarter
Competition
69%top-5 click share · 13 brands · 17 sellers

Flapen Score

Custom Paint By Numbers against its category

The dotted line is the Home & Garden average. Past it, Custom Paint By Numbers is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Custom Paint By Numbers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Custom Paint By Numbers 53K times last year and spent an estimated £10K. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -25.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £10K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-25.7%
Conversion, latest week
1.3%
Market size, estimated
£10Ka year
Peak month
December4.6× the quietest month
Top search term
paint by numbers personalised13K searches a year

02 · Price

A sale here is worth £14.70.

Listings sell for £14.70 on average, from £7.12 to £30.49. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £14.70 that is £0 to £1K a year per listing.

Average price
£14.70under the $15 to $100 sweet spot
Price range
£7.12–£30.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 12% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #3,663 within Painting. It carries 660 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
12%
Out of stock, average day
7.7%
Average rank
#3,663in Painting
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
660per listing
Listings tracked
17

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Custom Paint By Numbers products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

13 falling

Sellers

17

Est. top-5 brand share

83%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

12%

  • Bemaystar37%
  • Takuno14%
  • Rainsar12%
  • KURUMi11%
  • UM UPMALL10%
  • Painting by Numbers Ltd4%
  • Open — no brand owns it (7 brands, 12%)

Demand

Custom Paint By Numbers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Custom Paint By Numbers search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • paint by numbers personalised13K/yr
  • personalised paint by numbers18K/yr
  • custom paint by numbers17K/yr
  • personalised paint by numbers for adults5K/yr

Reviews and returns

What reviews say buyers love and hate about Custom Paint By Numbers

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Quality-Overall”
39%of negative reviews mention “Color”
0.6%of orders come back
“colours ruined it”
A buyer, on “Color”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Custom Paint By Numbers questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data