Is custom paint by numbers profitable to sell on Amazon United Kingdom?

The niche generates £10K/yr across 17 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -25.7%. Flapen's verdict: Skip it (37/100).

How competitive is the custom paint by numbers niche?

13 brands and 17 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in custom paint by numbers?

Top complaints mined from reviews: Color, Paint Quality, Frame Quality. The return rate is 0.6%.

When does demand for custom paint by numbers peak?

Demand peaks in Nov–Dec; the busiest month runs 4.6× the quietest.

What does it cost to enter the custom paint by numbers niche?

Listings span £7.12–£30.49; the average listing price is £14.70 (sweet spot $15–$100). The average incumbent carries 660 reviews — the moat a new listing must climb.

custom paint by numbers

Skip it

A small market ($10K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Good£14.70

avg listing price — sweet spot $15–$100

Review moat

Good660.29

avg incumbent reviews — the moat a new listing must climb

Price range

Good£7.12–£30.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-25.7%

90-day search growth — must beat 0% to launch

Market size

Bad£10K

£10K/yr · 53K searches

Signals Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, custom paint by numbers is a £10K/yr Amazon United Kingdom market (53K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

custom paint by numbers market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: £1K–£4K; units × avg price
Conversion rate: 1.3%
Avg BSR: #3,663
Page quality: 0%
Prime: 12%
Sponsored: 100%
Out of stock: 7.7%
Avg brand age: 27 months
Avg seller age: 212 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

12%

Bemaystar37%
Takuno14%
Rainsar12%
KURUMi11%
UM UPMALL10%
Painting by Numbers Ltd4%
Open — no brand owns it (7 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — -25.7% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.6×

Open Trend

Top custom paint by numbers search terms

paint by numbers personalised13K/yr -8.9%1.0% conv.
personalised paint by numbers18K/yr -27.9%1.3% conv.
custom paint by numbers17K/yr -42.0%1.2% conv.
personalised paint by numbers for adults5K/yr -21.3%1.2% conv.

All search terms

Top custom paint by numbers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bemaystar Custom Paint by Numbers with Photo - Personalised Paint by Numbers for Adults - DIY Gifts Make Your Own Photo Home Wall Art Decor Custom Photo Painting Set for Beginners - 8x12in/20x30cm

Bemaystar£13.744.5★1,161 rev

Custom Paint by Numbers Kit for Adults Beginners Personalised Paint by Numbers Canvas Set DIY Painting by Numbers Make Your Own Photo Unique Gifts for Couple Friends Family Pets Home Decor

Bemaystar£16.294.5★2,031 rev

Takuno Personalised Paint by Numbers for Adults Canvas Personalised Photo with Frame Custom Painting by Numbers Kit Gifts for Home Wall Decor Valentines Birthday Children Partner Family Pets

Takuno£10.994.1★22 rev

KURUMi 24/36/48 Colors Personalised Paint by Numbers Kit for Adults Custom Photo DIY Painting Set for Beginners Create Unique Wall Art from Your Favorite Photo of Family Pet or Loved One

KURUMi£11.984.6★416 rev

UM UPMALL Custom Paint by Numbers for Adults Beginners Personalised Paint by Numbers Kits Make Your Own Picture Customized Painting by Numbers for Friends Pets Family Home Decor

UM UPMALL£15.624.6★1,729 rev

Newest

by launch date

HOBULL Personalised Paint by Numbers - Custom Photo Paint by Number Kits for Adults Personalised Photo Custom Painting by Number Kit Ideal Gifts for Women Men Friends Family Couple Home Decor

HOBULL£8.070 rev

3w ago

Rainsar Personalised Paint by Numbers Canvas DIY Digital Paint by Number Kits for Adult Beginners Custom Photo Paint By Numbers for Friends Pets Family Home Decor (20x30cm)

Rainsar£10.34202 rev

2mo ago

Rainsar Personalised Paint by Numbers for Adults Beginners Custom Paint by Numbers Kits from Photo Make Your Own Picture Painting for Gift & Home Decor 20x30cm

Rainsar£10.630 rev

2mo ago

Custom Paint by Numbers from Photo Fast UK Delivery Personalised Painting Kit Unique Gift for Adults & Beginners 40x50cm - No Frame (Rolled Canvas)

Painting by Numbers Ltd£30.492 rev

3mo ago

Custom Paint by Numbers from Photo Fast UK Delivery Personalised Painting Kit Unique Gift for Adults & Beginners 40x60cm - No Frame (Rolled Canvas)

Painting by Numbers Ltd£30.192 rev

3mo ago

What buyers say about custom paint by numbers

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall43%

“Excellent quality product”

Value For Money11%

“Great value”

Color10%

“The colour selection was very good”

Paint Quality6%

“Awesome picture & so much fun to paint”

Fun/Entertainment Experience5%

“Excellent fun”

Engraving/Paint/Sublimation4%

“Excellent I have done about 5 of them very happy with print and paints”

Comfort-Overall4%

“Sitting comfortably”

Size-Overall3%

“contains everything you need”

Image/Picture Clarity2%

“the quality of the picture is really good”

Advertised Vs Actual Product1%

“same as advertised”

What buyers complain about

Color39%

“colours ruined it”

Paint Quality21%

“Even then, most of the paint pot was used up and the black is still obvious. esp #18”

Frame Quality8%

“Canvas not on a frame”

Gifting Purpose6%

“not great when this was a present”

Advertised Vs Actual Product6%

“This really should be made clear in the description”

Display Colors4%

“Disappointed with colours sent”

Size-Overall3%

“Numbers very small”

Measurement/Reading Accuracy3%

“Also the numbers are really hard to read”

Top return reasons

Advertised Vs Actual Product64%

Frame Quality29%

Gifting Purpose7%

Common questions

Is custom paint by numbers profitable to sell on Amazon United Kingdom?: The niche generates £10K/yr across 17 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -25.7%. Flapen's verdict: Skip it (37/100).
How competitive is the custom paint by numbers niche?: 13 brands and 17 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in custom paint by numbers?: Top complaints mined from reviews: Color, Paint Quality, Frame Quality. The return rate is 0.6%.
When does demand for custom paint by numbers peak?: Demand peaks in Nov–Dec; the busiest month runs 4.6× the quietest.
What does it cost to enter the custom paint by numbers niche?: Listings span £7.12–£30.49; the average listing price is £14.70 (sweet spot $15–$100). The average incumbent carries 660 reviews — the moat a new listing must climb.