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Cushions 50cm X 50cm

Fail

Demand is soft, at -30.1% this quarter, so Cushions 50cm X 50cm is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£78K/yr304K searches / yr
90-day growth
-30.1%search demand this quarter
Competition
30%top-5 click share · 32 brands · 35 sellers

Flapen Score

Cushions 50cm X 50cm against its category

The dotted line is the Home & Garden average. Past it, Cushions 50cm X 50cm is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cushions 50cm X 50cm market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cushions 50cm X 50cm 304K times last year and spent an estimated £78K. The top 5 brands take 63% of clicks. Demand peaks in Jan–Oct–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 304K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -30.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.

Searches, last 12 months
304K
Growth, 90 days vs prior 90
-30.1%
Conversion, latest week
2.3%
Market size, estimated
£78Ka year
Peak month
October1.9× the quietest month
Top search term
cushions 50cm x 50cm58K searches a year

02 · Price

A sale here is worth £11.28.

Listings sell for £11.28 on average, from £5.56 to £18.61. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £11.28 that is £0 to £1K a year per listing.

Average price
£11.28under the $15 to $100 sweet spot
Price range
£5.56–£18.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #101 within Cushions & Accessories. It carries 4,302 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
82%
Out of stock, average day
4.0%
Average rank
#101in Cushions & Accessories
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,302per listing
Listings tracked
74

04 · Newcomers

1 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Cushions 50cm X 50cm products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.

£0£2K£3K£5K£6K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 falling

Sellers

35

Est. top-5 brand share

63%

Top 20: 94%

Est. top-5 click share

30%

Top 20: 63%

Open market

32%

  • MIULEE28%
  • Topfinel13%
  • ZWJD9%
  • Rohi8%
  • YCOLL5%
  • OYIMUA4%

Demand

Cushions 50cm X 50cm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 1.9×

Search terms

Top Cushions 50cm X 50cm search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cushions 50cm x 50cm58K/yr
  • 50 x 50 cushion cover32K/yr
  • 50x50 cushion cover50K/yr
  • 50cm cushion covers19K/yr
  • cushion covers 50x5021K/yr
  • cushion covers 50 x 5017K/yr
  • cushion cover 50cm x 50cm15K/yr
  • 50x50 cushion covers11K/yr
  • cushions covers 50cm x 50cm10K/yr
  • cushion covers 50cm x 50cm set of 48K/yr

Reviews and returns

What reviews say buyers love and hate about Cushions 50cm X 50cm

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Cushion”
27%of negative reviews mention “Quality-Overall”
0.9%of orders come back
“Awful quality”
A buyer, on “Quality-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Cushions 50cm X 50cm questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data