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Cushions 50cm X 50cm

Fail

Demand is soft, at -30.1% this quarter, so Cushions 50cm X 50cm is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£78K/yr304K searches / yr
90-day growth
-30.1%search demand this quarter
Competition
30%top-5 click share · 32 brands · 35 sellers

Flapen Score

Cushions 50cm X 50cm against its category

The dotted line is the Home & Garden average. Past it, Cushions 50cm X 50cm is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cushions 50cm X 50cm market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cushions 50cm X 50cm 304K times last year and spent an estimated £78K. The top 5 brands take 63% of clicks. Demand peaks in Jan–Oct–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 304K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -30.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.

Searches, last 12 months
304K
Growth, 90 days vs prior 90
-30.1%
Conversion, latest week
2.3%
Market size, estimated
£78Ka year
Peak month
October1.9× the quietest month
Top search term
cushions 50cm x 50cm58K searches a year

02 · Price

A sale here is worth £11.28.

Listings sell for £11.28 on average, from £5.56 to £18.61. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £11.28 that is £0 to £1K a year per listing.

Average price
£11.28under the $15 to $100 sweet spot
Price range
£5.56–£18.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #101 within Cushions & Accessories. It carries 4,302 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
82%
Out of stock, average day
4.0%
Average rank
#101in Cushions & Accessories
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,302per listing
Listings tracked
74

04 · Newcomers

Amazon counts 1 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Cushions 50cm X 50cm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£6K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 falling

Sellers

35

Top-5 brand share

63%

Top 20: 94%

Top-5 click share

30%

Top 20: 63%

Open market

32%

  • MIULEE28%
  • Topfinel13%
  • ZWJD9%
  • Rohi8%
  • YCOLL5%
  • OYIMUA4%

Demand

Cushions 50cm X 50cm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 1.9×

Search terms

Top Cushions 50cm X 50cm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cushions 50cm x 50cm58K/yr
  • 50 x 50 cushion cover32K/yr
  • 50x50 cushion cover50K/yr
  • 50cm cushion covers19K/yr
  • cushion covers 50x5021K/yr
  • cushion covers 50 x 5017K/yr
  • cushion cover 50cm x 50cm15K/yr
  • 50x50 cushion covers11K/yr
  • cushions covers 50cm x 50cm10K/yr
  • cushion covers 50cm x 50cm set of 48K/yr

Reviews and returns

What reviews say buyers love and hate about Cushions 50cm X 50cm

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall27%−0.04

Awful quality

The quality is diabolical

Really cheap quality zip was super cheap

Advertised Vs Actual Product13%−0.12

Not as advertised

Fake advertising

Not as described

Cushion12%+0.74

as the cushion cover cannot fill it

Cushions on, delivery poor

Not the best cushion in the world

Size-Overall10%−0.05

A little larger than I thought

Too small

Not 50x50cm size

Stitch/Finish/Polish3%−0.06

Stitching is hanging

stitching is terrible

Rubbish product these have fallen to bits at the seams after only a few weeks use

Love

Cushion26%+0.74

Good firm cushions

Very well made cushions

Excellent cushions

Quality-Overall23%−0.04

Amazing quality

Good quality & cosy

Good quality covers

Value For Money11%+1.68

Decent price

Good value for money

Good value for the money

Soft Feel7%

Lovely fluffy & soft

Lovely and soft

soft material

Size-Overall6%−0.05

Fitted covers just right

Perfect fit

fit covers well

Return

0.9% Return rate 71% Fixable by listing

Size-Overall38%▇▇▇▇▇█

A little larger than I thought

Too small

Not 50x50cm size

Color24%▅█▇▇█▅

Awful pale yellow

Colour not navy blue

Slightly darker than expected

Cushion12%▆▇█▆▆▆

as the cushion cover cannot fill it

Cushions on, delivery poor

Not the best cushion in the world

Quality-Overall9%█▅▄▄▄▇

Awful quality

The quality is diabolical

Really cheap quality zip was super cheap

Material Quality4%█▂▃▇▇▄

Only thing that lets it down is the outer material which is tissue like would've been better in actual material/cotton

so I would say made with cheap materials

VERY THIN MATERIAL & SMALL ZIP

FAQ

Common Cushions 50cm X 50cm questions

Answered from the same tracked data.