cushion inserts 60cm x 60cm
Skip itA small market ($70K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£12.03avg listing price — sweet spot $15–$100
Price range
Okay£4.96–£23.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-12.5%90-day search growth — must beat 0% to launch
Review moat
Bad14,317.38avg incumbent reviews — the moat a new listing must climb
Market size
Bad£70K£70K/yr · 78K searches
According to Flapen's Amazon United Kingdom niche tracking, cushion inserts 60cm x 60cm is a £70K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 41/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
cushion inserts 60cm x 60cm market data
- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- £72K–£96K
- units × avg price
- Conversion rate
- 7.5%
- Avg BSR
- #41
- Page quality
- 0%
- Prime
- 31%
- Sponsored
- 92%
- Out of stock
- 0.0%
- Avg brand age
- 48 months
- Avg seller age
- 203 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 falling
Sellers
13
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
13%
- Linen Empire32%
- Rohi24%
- Utopia Bedding17%
- AR7%
- EGYPTO4%
- NIGHTZONE4%
- Open — no brand owns it (5 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 90 weeks — -12.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top cushion inserts 60cm x 60cm search terms
- cushion inserts 60cm x 60cm21K/yr
- 60x60 cushion insert21K/yr
- 60 x 60 cushion insert12K/yr
- 60x60 cushions6K/yr
- large cushion inserts4K/yr
- 60cm cushion insert4K/yr
- 24x24 inch cushion inserts3K/yr
- cushions 60cm x 60cm4K/yr
- 60 x 60 cushion3K/yr
Top cushion inserts 60cm x 60cm products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cushion Inserts Pads (Pack of 2) 60 x 60 cm (24x24 Inches) - White Virgin Hollowfibre Bounce Back Cushion Inner - Plump Square Cushion Pads for Sofa Couch & Decorative Pillow Fillers - Made in UK
Linen Empire£7.464.4★1,622 rev
Rohi Set of 4 Hypoallergenic Cushion pads 60cm x 60cm - White polyster square Cushions - Standard stuffer pack of Cushion inserts 60cm x 60cm (Pack of 4 | 24x24)
Rohi£13.464.4★8,878 rev
Utopia Bedding Cushion Inserts Hollowfibre Inner Pads for Sofa or Bed Cushions Fillers (2 White 60x60 cm)
Utopia Bedding£8.064.5★119,176 rev
Rohi Set of 2 Hypoallergic Cushion Inner Pads (Pack of 2) 24 x 24 (60cm x 60cm) Cushion Insert Decorative Square Pillow Stuffer for Sofa Couch Cushions
Rohi£10.214.4★21,147 rev
AR Hotel Qullity Cushion Pads Inners Insert Fillers Hollow Fiber Cushion Pads Multi Pack 12 14 16 18 20 22 24 26 (Pack of 1 24X24(60X60cm))
AR£4.964.6★6,701 rev
Newest
by launch date
LANE LINEN Cushion Inserts (Pack of 2) 60x60 cm (24x24 inch) Throw Pillow Inserts - Hollowfibre Inner Pads for Sofa or Bed White Cushion Fillers
LANE LINEN£14.905,144 rev
Luxury Hollowfibre New White Hollowfiber Cushion Pad Inner Stuffer Pillow Polyester Insert Square Hypoallergenic (24 X 24 1 Count (Pack of 1))
adsin£5.241,983 rev
EGYPTO Pack of 4 Cushion Inserts 60cm x 60cm | Plump Bounce Back 24x24 Cushion Inserts | Hypoallergenic Throw & Sofa Pillows Inner | Made in UK
EGYPTO£13.962,309 rev
OTPIPCS 60 x 60 Cushion Inserts Pack of 2 - Soft and Fluffy Large Sofa Decorative White Square 24 x 24 Inches Throw Pillow Inserts Stuffing for Living Room Couch and Bedroom Interior Cushions
OTPIPCS£21.24371 rev
Utopia Bedding Cushion Inner Pads (Pack of 2) 60x60 cm (24 x 24 inches) Cushion Stuffer Inserts Hollowfibre Piping Pillows (White)
Utopia Bedding£9.5910,957 rev
Trending
90-day click momentumLANE LINEN Cushion Inserts (Pack of 2) 60x60 cm (24x24 inch) Throw Pillow Inserts - Hollowfibre Inner Pads for Sofa or Bed White Cushion Fillers
LANE LINEN£14.904.0★
Oubonun Cushion Inserts 60x60cm (Pack of 2) Soft & Fluffy Down Alternative Square Cushion Pads with Soft Cotton Cover for Sofa or Bed Machine Washable White (24x24 Inch)
Oubonun£23.204.6★
EGYPTO Pack of 4 Cushion Inserts 60cm x 60cm | Plump Bounce Back 24x24 Cushion Inserts | Hypoallergenic Throw & Sofa Pillows Inner | Made in UK
EGYPTO£13.964.4★
Cushion Inserts Pads (Pack of 2) 60 x 60 cm (24x24 Inches) - White Virgin Hollowfibre Bounce Back Cushion Inner - Plump Square Cushion Pads for Sofa Couch & Decorative Pillow Fillers - Made in UK
Linen Empire£7.464.4★
NIGHTZONE 24 x 24 Cushion Inner Pads Square Insert Fillers- Pack of 4 (60 x 60 cm) Anti-Allergy Cushion Stuffer Inserts
NIGHTZONE£10.944.3★
What buyers say about cushion inserts 60cm x 60cm
What buyers praise and complain about, mined from review topics.What buyers love
“Fluffy and Well-Filled Cushions”
“Good quality”
“Firm & fair price”
“comfortable”
“These are so so comfy to sleep on, very soft”
“they work well was a good fit look good personally not the best I've had”
“It's really really plump and padded and won't be flattening any time soon for sure, im ecstatic”
“Good material”
“Good fabric quality”
“As described”
What buyers complain about
“Very very poor quality”
“to me there NOT the size we ordered at all there smaller”
“Awful cushions, it's probably a case of get what you pay for so I'll look for some better quality”
“Terrible, they wouldn't last 5 mins”
“Waste of money”
“they are not firm”
“not as pictured”
“Uselessly thin pillows”
“The pillows on arrival and two days after being fitted do not puff out like you see in the images and if i had known how poor they would have been, i would not have bought them, thin and whilst they are not uncomfortable, they are expensive and thin, filling is pathetically useless”
Top return reasons
Common questions
- Is cushion inserts 60cm x 60cm profitable to sell on Amazon United Kingdom?
- The niche generates £70K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.5%. Flapen's verdict: Skip it (41/100).
- How competitive is the cushion inserts 60cm x 60cm niche?
- 11 brands and 13 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in cushion inserts 60cm x 60cm?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Cushion. The return rate is 0.1%.
- When does demand for cushion inserts 60cm x 60cm peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the cushion inserts 60cm x 60cm niche?
- Listings span £4.96–£23.20; the average listing price is £12.03 (sweet spot $15–$100). The average incumbent carries 14,317 reviews — the moat a new listing must climb.