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Cushion Inserts 60cm X 60cm

Fail

Shoppers spend only $70K a year here, so Cushion Inserts 60cm X 60cm is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£70K/yr78K searches / yr
90-day growth
-12.5%search demand this quarter
Competition
74%top-5 click share · 11 brands · 13 sellers

Flapen Score

Cushion Inserts 60cm X 60cm against its category

The dotted line is the Home & Garden average. Past it, Cushion Inserts 60cm X 60cm is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cushion Inserts 60cm X 60cm market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cushion Inserts 60cm X 60cm 78K times last year and spent an estimated £70K. The top 5 brands take 84% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

7.5% of searches ended in a purchase last week.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-12.5%
Conversion, latest week
7.5%
Market size, estimated
£70Ka year
Peak month
September1.3× the quietest month
Top search term
cushion inserts 60cm x 60cm21K searches a year

02 · Price

A sale here is worth £12.03.

Listings sell for £12.03 on average, from £4.96 to £23.20. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £12.03 that is £6K to £9K a year per listing.

Average price
£12.03under the $15 to $100 sweet spot
Price range
£4.96–£23.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 31% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #41 within Cushions & Accessories. It carries 14,317 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
31%
Out of stock, average day
0.0%
Average rank
#41in Cushions & Accessories
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
14,317per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Cushion Inserts 60cm X 60cm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£28K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

13

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

13%

  • Linen Empire32%
  • Rohi24%
  • Utopia Bedding17%
  • AR7%
  • EGYPTO4%
  • NIGHTZONE4%
  • Open — no brand owns it (5 brands, 13%)

Demand

Cushion Inserts 60cm X 60cm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KBlack Friday '24Holiday '24Spike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Cushion Inserts 60cm X 60cm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cushion inserts 60cm x 60cm21K/yr
  • 60x60 cushion insert21K/yr
  • 60 x 60 cushion insert12K/yr
  • 60x60 cushions6K/yr
  • large cushion inserts4K/yr
  • 60cm cushion insert4K/yr
  • 24x24 inch cushion inserts3K/yr
  • cushions 60cm x 60cm4K/yr
  • 60 x 60 cushion3K/yr

Reviews and returns

What reviews say buyers love and hate about Cushion Inserts 60cm X 60cm

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall30%−0.09

Very very poor quality

Not very good quality, not firm, limited stuffing in the corners, doesn't bounce back as suggested

Not superior quality as advertised

Size-Overall15%−0.22

to me there NOT the size we ordered at all there smaller

They are small not as I ordered

Much smaller than my 60x60 cushion cover

Cushion15%+1.88

Awful cushions, it's probably a case of get what you pay for so I'll look for some better quality

No sizing on the cushion inserts

not as a sofa cushion

Durability10%−0.07

Terrible, they wouldn't last 5 mins

Value For Money10%+0.46

Waste of money

Complete waste of money

Love

Cushion26%+1.88

Fluffy and Well-Filled Cushions

Amazing cushions

Plump cushions

Quality-Overall20%−0.09

Good quality

Excellent quality 👌 These are excellent quality 👌 really please with them

Great quality and definitely worth buying again

Value For Money11%+0.46

Firm & fair price

good value

Good value for the price

Comfort-Overall8%+0.67

comfortable

Comfy

Plump and comfy

Soft Feel8%

These are so so comfy to sleep on, very soft

These cushion inserts are amazing — soft, plump, and very well filled

soft

Return

0.1% Return rate 57% Fixable by listing

Size-Overall51%▅█▆▅▇▆

to me there NOT the size we ordered at all there smaller

They are small not as I ordered

Much smaller than my 60x60 cushion cover

Cushion21%▅▃██▃▆

Awful cushions, it's probably a case of get what you pay for so I'll look for some better quality

No sizing on the cushion inserts

not as a sofa cushion

Quality-Overall9%█▃▃▃▄▂

Very very poor quality

Not very good quality, not firm, limited stuffing in the corners, doesn't bounce back as suggested

Not superior quality as advertised

Advertised Vs Actual Product3%▇▅▆▁█▃

not as pictured

Thin2%▁▁▄▃▅█

FAQ

Common Cushion Inserts 60cm X 60cm questions

Answered from the same tracked data.