cushion inserts 55cm x 55cm
Skip itA small market ($46K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£5.03–£28.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.77avg listing price — sweet spot $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Review moat
Bad10,619.59avg incumbent reviews — the moat a new listing must climb
Growth
Bad-19.3%90-day search growth — must beat 0% to launch
Market size
Bad£46K£46K/yr · 39K searches
According to Flapen's Amazon United Kingdom niche tracking, cushion inserts 55cm x 55cm is a £46K/yr Amazon United Kingdom market (39K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
cushion inserts 55cm x 55cm market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £47K–£59K
- units × avg price
- Conversion rate
- 10.2%
- Avg BSR
- #35
- Page quality
- 0%
- Prime
- 24%
- Sponsored
- 88%
- Out of stock
- 0.0%
- Avg brand age
- 56 months
- Avg seller age
- 219 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
16
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
19%
- Rohi28%
- Linen Empire19%
- Utopia Bedding13%
- Adam Home11%
- QSWRD5%
- EGYPTO4%
Demand & seasonality
Weekly Amazon search volume, last 64 weeks — -19.3% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.9×
Top cushion inserts 55cm x 55cm search terms
- cushion inserts 55cm x 55cm14K/yr
- 55x55 cushion insert11K/yr
- 55 x 55 cushion insert7K/yr
- 55cm cushion insert6K/yr
Top cushion inserts 55cm x 55cm products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cushion Inserts Pads (Pack of 2) 55 x 55 cm (22x22 Inches) - White Virgin Hollowfibre Bounce Back Cushion Inner - Plump Square Cushion Pads for Sofa Couch & Decorative Pillow Fillers Made in UK
Linen Empire£7.434.4★1,622 rev
Rohi Set of 4 Hypoallergenic Cushion pads 55cm x 55cm - White polyster square Cushions - Standard stuffer pack of Cushion inserts 55cm x 55cm (Pack of 4 | 22x22)
Rohi£11.814.4★8,878 rev
Utopia Bedding Cushion Inserts 55cm x 55cm (22x22 inch) Pack of 2 Hollowfibre Inner Pads for Sofa or Bed White Cushions Fillers
Utopia Bedding£8.044.5★119,176 rev
Rohi Set of 2 Hypoallergic Cushion Inners Pads (Pack of 2) 22 x 22 (55cm x 55cm) Cushion Inserts Decorative Square Cushion Stuffer for Sofa Couch Cushions
Rohi£9.334.4★21,147 rev
Adam Home Cushion Inserts 55cm x 55cm (22 x 22 inches) Hypoallergenic Fluffy White Cushion Inner Perfect Hollowfibre for Sofa Cushion Pads (Pack of 4)
Adam Home£11.274.4★3,832 rev
Newest
by launch date
4All Cushion Inserts Premium Hollow Fibre Cushion Pads with Soft Polycotton Cover Fluffy Square Pillow Inserts for Sofa & Bed Supportive Cushion Filling Multiple Sizes (1 55x55cm(22x22))
4All£5.0837 rev
QSWRD 55 x 55 CM Cushion Inserts Pack of 4 Large White Decorative Square Throw Pillow Inserts for Living Room Couch Bed Sofa Cushion Sham Stuffer Indoor
QSWRD£28.07118 rev
OTPIPCS 55 x 55 CM Cushion Inserts Set of 2 Down Alternative 22 x 22 Inch Throw Pillow Inserts Large Fluffy Decorative Cushion White Square Pillows Stuffing for Living Room Couch Bed Sofa Cushions
OTPIPCS£20.62153 rev
QSWRD 55 x 55 CM Cushion Inserts Pack of 2 Large White Decorative Square Throw Pillow Inserts for Living Room Couch Bed Sofa Cushion Sham Stuffer Indoor
QSWRD£19.39367 rev
Luxury Hollowfibre New White Hollowfiber Cushion Pad Inner Stuffer Pillow Polyester Insert Square Hypoallergenic (22 X 22 1 Count (Pack of 1))
adsin£5.031,983 rev
Trending
90-day click momentum4All Cushion Inserts Premium Hollow Fibre Cushion Pads with Soft Polycotton Cover Fluffy Square Pillow Inserts for Sofa & Bed Supportive Cushion Filling Multiple Sizes (1 55x55cm(22x22))
4All£5.083.8★
Linens Limited - Cushion Insert 55cm x 55cm Made in the UK Soft and Plump Non-Allergenic Sofa Cushion Pad Easy to Clean Small Cushion Inner Perfectly Fits Covers (White)
Linens Limited£7.194.3★
OTPIPCS 55 x 55 CM Cushion Inserts Set of 2 Down Alternative 22 x 22 Inch Throw Pillow Inserts Large Fluffy Decorative Cushion White Square Pillows Stuffing for Living Room Couch Bed Sofa Cushions
OTPIPCS£20.624.2★
QSWRD 55 x 55 CM Cushion Inserts Pack of 4 Large White Decorative Square Throw Pillow Inserts for Living Room Couch Bed Sofa Cushion Sham Stuffer Indoor
QSWRD£28.074.8★
QSWRD 55 x 55 CM Cushion Inserts Pack of 2 Large White Decorative Square Throw Pillow Inserts for Living Room Couch Bed Sofa Cushion Sham Stuffer Indoor
QSWRD£19.394.5★
What buyers say about cushion inserts 55cm x 55cm
What buyers praise and complain about, mined from review topics.What buyers love
“Nice cushions”
“Nice quality decent amount of filling”
“Excellent value”
“Great size”
“correct description”
“a smooth microfibre”
“at the moment they seem lovely cushions”
“Quite firm”
“Good plumpness”
“great size for inserts dog loves them”
What buyers complain about
“Poor quality - once the vacuum was released the cushions were not as full/plump as claimed”
“Cheap & Lumpy - won't buy again”
“In fact, they are almost a little too plump for my personal preference,”
“Cheap quality fabric, Too puffy and filling too firm- too much”
“Well made thought they maybe a bit thin for the price”
“Not value for money”
“Image looks different to actual product”
“Poor material”
“had the cheek to say delivered to customer when they did no such thing it wasnt even my door in the picture wrong colour”
“Cushions are lumpy like they've been washed on a high spin”
Top return reasons
Common questions
- Is cushion inserts 55cm x 55cm profitable to sell on Amazon United Kingdom?
- The niche generates £46K/yr across 17 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -19.3%. Flapen's verdict: Skip it (44/100).
- How competitive is the cushion inserts 55cm x 55cm niche?
- 14 brands and 16 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in cushion inserts 55cm x 55cm?
- Top complaints mined from reviews: Cushion, Quality-Overall, Fluffiness. The return rate is 0.0%.
- When does demand for cushion inserts 55cm x 55cm peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the cushion inserts 55cm x 55cm niche?
- Listings span £5.03–£28.07; the average listing price is £11.77 (sweet spot $15–$100). The average incumbent carries 10,620 reviews — the moat a new listing must climb.