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Cushion Inserts 55cm X 55cm

Fail

Shoppers spend an estimated $46K a year here, so Cushion Inserts 55cm X 55cm is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£46K/yr39K searches / yr
90-day growth
-19.3%search demand this quarter
Competition
68%top-5 click share · 14 brands · 16 sellers

Flapen Score

Cushion Inserts 55cm X 55cm against its category

The dotted line is the Home & Garden average. Past it, Cushion Inserts 55cm X 55cm is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cushion Inserts 55cm X 55cm market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cushion Inserts 55cm X 55cm 39K times last year and spent an estimated £46K. The top 5 brands take 77% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 10.2% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-19.3%
Conversion, latest week
10.2%
Market size, estimated
£46Ka year
Peak month
November1.9× the quietest month
Top search term
cushion inserts 55cm x 55cm14K searches a year

02 · Price

A sale here is worth £11.77.

Listings sell for £11.77 on average, from £5.03 to £28.07. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £11.77 that is £1K to £3K a year per listing.

Average price
£11.77under the $15 to $100 sweet spot
Price range
£5.03–£28.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 24% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #35 within Cushions & Accessories. It carries 10,620 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
24%
Out of stock, average day
0.0%
Average rank
#35in Cushions & Accessories
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
10,620per listing
Listings tracked
17

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Cushion Inserts 55cm X 55cm products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

16

Est. top-5 brand share

77%

Top 20: 100%

Est. top-5 click share

68%

Top 20: 100%

Open market

19%

  • Rohi28%
  • Linen Empire19%
  • Utopia Bedding13%
  • Adam Home11%
  • QSWRD5%
  • EGYPTO4%

Demand

Cushion Inserts 55cm X 55cm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Black Friday '25MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Cushion Inserts 55cm X 55cm search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cushion inserts 55cm x 55cm14K/yr
  • 55x55 cushion insert11K/yr
  • 55 x 55 cushion insert7K/yr
  • 55cm cushion insert6K/yr

Reviews and returns

What reviews say buyers love and hate about Cushion Inserts 55cm X 55cm

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Cushion”
19%of negative reviews mention “Cushion”
<0.1%of orders come back, a rate Amazon rounds to zero
“Poor quality - once the vacuum was released the cushions were not as full/plump as claimed”
A buyer, on “Cushion”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Cushion Inserts 55cm X 55cm questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data