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Cushion Inserts 55cm X 55cm

Fail

Shoppers spend only $46K a year here, so Cushion Inserts 55cm X 55cm is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£46K/yr39K searches / yr
90-day growth
-19.3%search demand this quarter
Competition
68%top-5 click share · 14 brands · 16 sellers

Flapen Score

Cushion Inserts 55cm X 55cm against its category

The dotted line is the Home & Garden average. Past it, Cushion Inserts 55cm X 55cm is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cushion Inserts 55cm X 55cm market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cushion Inserts 55cm X 55cm 39K times last year and spent an estimated £46K. The top 5 brands take 77% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

10.2% of searches ended in a purchase last week.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-19.3%
Conversion, latest week
10.2%
Market size, estimated
£46Ka year
Peak month
November1.9× the quietest month
Top search term
cushion inserts 55cm x 55cm14K searches a year

02 · Price

A sale here is worth £11.77.

Listings sell for £11.77 on average, from £5.03 to £28.07. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £11.77 that is £1K to £3K a year per listing.

Average price
£11.77under the $15 to $100 sweet spot
Price range
£5.03–£28.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 24% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #35 within Cushions & Accessories. It carries 10,620 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
24%
Out of stock, average day
0.0%
Average rank
#35in Cushions & Accessories
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
10,620per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Cushion Inserts 55cm X 55cm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

16

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

19%

  • Rohi28%
  • Linen Empire19%
  • Utopia Bedding13%
  • Adam Home11%
  • QSWRD5%
  • EGYPTO4%

Demand

Cushion Inserts 55cm X 55cm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Black Friday '25MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Cushion Inserts 55cm X 55cm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cushion inserts 55cm x 55cm14K/yr
  • 55x55 cushion insert11K/yr
  • 55 x 55 cushion insert7K/yr
  • 55cm cushion insert6K/yr

Reviews and returns

What reviews say buyers love and hate about Cushion Inserts 55cm X 55cm

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Cushion19%+0.64

Poor quality - once the vacuum was released the cushions were not as full/plump as claimed

Very flat cushions

Rubbish insert cushions

Quality-Overall13%+1.97

Cheap & Lumpy - won't buy again

Cheap quality

Not good quality

Fluffiness10%−0.09

In fact, they are almost a little too plump for my personal preference,

no plumpness to them at all

Upholstery/Fabric Quality8%−0.12

Cheap quality fabric, Too puffy and filling too firm- too much

Thickness8%+0.61

Well made thought they maybe a bit thin for the price

Love

Cushion29%+0.64

Nice cushions

Great cushion inserts

Cushion inserts as described

Quality-Overall22%+1.97

Nice quality decent amount of filling

Good pads

Excellent product

Value For Money21%−0.02

Excellent value

Good value for money

Great price

Size-Overall5%+0.30

Great size

Cushions fitted perfectly

Size wise ok

Advertised Vs Actual Product4%−0.07

correct description

As described

Exactly what I expected

Return

0.0% Return rate 60% Fixable by listing

Size-Overall52%███▇▇▆
Cushion21%▃█▇▇▃▆

Poor quality - once the vacuum was released the cushions were not as full/plump as claimed

Very flat cushions

Rubbish insert cushions

Quality-Overall10%█▄▄▅▆▆

Cheap & Lumpy - won't buy again

Cheap quality

Not good quality

Advertised Vs Actual Product4%▁▂█▄▁▆

Image looks different to actual product

Not as advertised

nowhere near the size stated

Defective Material/Parts1%█▁▇▁▁▄

FAQ

Common Cushion Inserts 55cm X 55cm questions

Answered from the same tracked data.