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Cushion Inserts

Maybe

Returns run at only 0.1% of orders. But prices span $4.16–$16.24, mostly outside the sweet spot, so Cushion Inserts is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£920K/yr1.1M searches / yr
90-day growth
-3.3%search demand this quarter
Competition
53%top-5 click share · 19 brands · 22 sellers

Flapen Score

Cushion Inserts against its category

The dotted line is the Home & Garden average. Past it, Cushion Inserts is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cushion Inserts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cushion Inserts 1.1M times last year and spent an estimated £920K. The top 5 brands take 68% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

9.7% of searches ended in a purchase last week.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £920K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-3.3%
Conversion, latest week
9.7%
Market size, estimated
£920Ka year
Peak month
December1.9× the quietest month
Top search term
cushion inserts520K searches a year

02 · Price

A sale here is worth £8.22.

Listings sell for £8.22 on average, from £4.16 to £16.24. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 5,000 to 6,000 of them. At £8.22 that is £41K to £49K a year per listing.

Average price
£8.22under the $15 to $100 sweet spot
Price range
£4.16–£16.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
5,000–6,000
Revenue per listing a year
£41K–£49K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #21 within Cushions & Accessories. It carries 9,197 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
33%
Out of stock, average day
5.5%
Average rank
#21in Cushions & Accessories
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,197per listing
Listings tracked
27

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
45 months

Products

Top Cushion Inserts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£46K£92K£138K£184K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

22

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

53%

Top 20: 93%

Open market

25%

  • Rohi23%
  • Utopia Bedding15%
  • Makimoo11%
  • NIGHTSLEEP10%
  • C Stores9%
  • Linen Empire6%

Demand

Cushion Inserts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KHoliday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Cushion Inserts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cushion inserts520K/yr
  • cushion inserts 45cm x 45cm138K/yr
  • 45x45 cushion insert108K/yr
  • cushions 45cm x 45cm80K/yr
  • cushion pads53K/yr
  • 45 x 45 cushion insert33K/yr
  • 45cm cushion insert17K/yr
  • cushion pads 45 x 4522K/yr
  • 18x18 cushion insert20K/yr
  • cushion insert18K/yr

Reviews and returns

What reviews say buyers love and hate about Cushion Inserts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall25%−0.10

Rubbish quality

i thought they where high quality these are cheap

Average quality

Cushion15%+0.22

Flat cushions

Really cheap feel to these cushions

Very thin cushions

Size-Overall11%−0.09

size is inaccurate

Too small

Too big

Thickness9%−0.10

Very chunky

So thin

Not very puffed up more like thin

Advertised Vs Actual Product6%

Didnt look like picture

Not same as photo

Very misleading

Love

Quality-Overall23%−0.10

Really well made

Amazing quality

Good quality, speedy delivery

Cushion19%+0.22

Beautiful cushions

Comfy cushion

Happy with cushion pad

Value For Money19%+1.26

Excellent value

Good value for money

Price was fair

Size-Overall7%−0.09

Perfect size for covers that I had ordered on Amazon

Good fit

Fit perfect with the covers

Comfort-Overall7%+1.04

Quality and comfort

Nice and soft and comfortable to lay on

very comfortable to use

Return

0.1% Return rate 51% Fixable by listing

Size-Overall43%█▆▆▅▆▆

size is inaccurate

Too small

Too big

Cushion20%▅▇█▆▇▆

Flat cushions

Really cheap feel to these cushions

Very thin cushions

Quality-Overall14%▄▄▅▆▅█

Rubbish quality

i thought they where high quality these are cheap

Average quality

Advertised Vs Actual Product4%▃█▇▇█▄

Didnt look like picture

Not same as photo

Very misleading

Thin3%▃█▃▅▆▅

FAQ

Common Cushion Inserts questions

Answered from the same tracked data.