Cushion Inserts
MaybeAn estimated 0.1% of orders come back. But prices span $4.16–$16.24, mostly outside the sweet spot, so Cushion Inserts is a Maybe.
- Flapen Score
- 57 / 100Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 5157
- Market size
- £920K/yr1.1M searches / yr
- 90-day growth
- -3.3%search demand this quarter
- Competition
- 53%top-5 click share · 19 brands · 22 sellers
Flapen Score
Cushion Inserts against its category
The dotted line is the Home & Garden average. Past it, Cushion Inserts is stronger. Inside it, weaker.
Market
The Cushion Inserts market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cushion Inserts 1.1M times last year and spent an estimated £920K. The top 5 brands take 68% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 9.7% of those searches ended in a purchase.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £920K a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- -3.3%
- Conversion, latest week
- 9.7%
- Market size, estimated
- £920Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- cushion inserts520K searches a year
02 · Price
A sale here is worth £8.22.
Listings sell for £8.22 on average, from £4.16 to £16.24. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 5,000 to 6,000 of them. At £8.22 that is £41K to £49K a year per listing.
- Average price
- £8.22under the $15 to $100 sweet spot
- Price range
- £4.16–£16.24
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- £41K–£49K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #21 within Cushions & Accessories. It carries 9,197 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 33%
- Out of stock, average day
- 5.5%
- Average rank
- #21in Cushions & Accessories
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 9,197per listing
- Listings tracked
- 27
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Cushion Inserts products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Rohi Set of 4 Hypoallergenic Cushion pads 45cm x 45cm - White polyster square Cushions - Standard stuffer pack of Cushion inserts 45cm x 45cm (Pack of 4 | 18x18)
- Price
- £8.48
- Rating
- 4.4/5
- Reviews
- 8,878
- Age
- 5y ago

Utopia Bedding Cushion Inserts 45cm x 45cm (18x18 inch) Pack of 2 Hollowfibre Inner Pads for Sofa or Bed White Cushion Fillers
- Price
- £6.05
- Rating
- 4.5/5
- Reviews
- 119,176
- Age
- 9y ago

C Stores Cushion Inserts 45cm x 45cm (Pack of 4) for Indoor/Outdoor Sofas and Beds Square Cushion Pads Fillers Cushion Inners Anti-Allergy Cushion Supportive Bounce Back Comfort 18 x 18 Inch
- Price
- £7.43
- Rating
- 4.6/5
- Reviews
- 12,286
- Age
- 7y ago

Makimoo Cushion Inserts 45cm x 45cm (18 x 18) Throw Pillow Inserts Hollowfibre Filling for Sofa Bedding Cushion Pads (Pack of 2)
- Price
- £7.63
- Rating
- 4.3/5
- Reviews
- 2,293
- Age
- 2y ago

Cushion Inserts Pads (Pack of 2) 45 x 45 cm (18x18 Inches) - White Hollowfibre Bounce Back Cushion Inner - Plump Square Cushion Pads for Sofa Couch & Decorative Pillow Fillers Made in UK
- Price
- £5.89
- Rating
- 4.4/5
- Reviews
- 1,622
- Age
- 4y ago
Trending
estimated 90-day click momentum
LANE LINEN Cushion Inserts (Pack of 4) Throw Pillow Inserts 45x45 cm (18x18 inch) Hollowfibre Inner Pads for Sofa or Bed White Cushion Fillers
- Price
- £16.24
- Rating
- 4.1/5
- Reviews
- 4,994
- Age
- 7mo ago

Luxury Hollowfibre Pack of 4 Cushion Pads Inners Inserts 18x18 inches (45 x 45 cm) - White Square Cushion Fillers with Anti Dust Mite Down Proof Cover & Soft Polyester Filling for Sofa Bed & Couch
- Price
- £7.88
- Rating
- 4.3/5
- Reviews
- 1,848
- Age
- 8y ago

LANE LINEN Cushion Inserts (Pack of 2) Throw Pillow Inserts 45x45 cm (18x18 inch) Hollowfibre Inner Pads for Sofa or Bed White Cushion Fillers
- Price
- £9.39
- Rating
- 4.0/5
- Reviews
- 5,144
- Age
- 7mo ago

4All Cushion Inserts 45cm x 45cm (18 x 18 inches) Cushion Pads with Soft Polycotton Cover Fluffy Square Pillow Inserts for Sofa & Bed Supportive Cushion Filling (1 45x45cm(18x18))
- Price
- £4.70
- Rating
- 3.8/5
- Reviews
- 37
- Age
- 4mo ago

Cushion Inserts 45x45 cm (18x18 inch) Hollow Virgin Fibre Inner Pads for Sofa or Bed Hypoallergenic Cushion pads polyster square Standard stuffer pack of White Cushion Fillers (Pack of 2)
- Price
- £8.39
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 9y ago
Newest
by launch date
4All Cushion Inserts 45cm x 45cm (18 x 18 inches) Cushion Pads with Soft Polycotton Cover Fluffy Square Pillow Inserts for Sofa & Bed Supportive Cushion Filling (1 45x45cm(18x18))
- Price
- £4.70
- Rating
- 3.8/5
- Reviews
- 37
- Age
- 4mo ago

LANE LINEN Cushion Inserts (Pack of 2) Throw Pillow Inserts 45x45 cm (18x18 inch) Hollowfibre Inner Pads for Sofa or Bed White Cushion Fillers
- Price
- £9.39
- Rating
- 4.0/5
- Reviews
- 5,144
- Age
- 7mo ago

LANE LINEN Cushion Inserts (Pack of 4) Throw Pillow Inserts 45x45 cm (18x18 inch) Hollowfibre Inner Pads for Sofa or Bed White Cushion Fillers
- Price
- £16.24
- Rating
- 4.1/5
- Reviews
- 4,994
- Age
- 7mo ago

Amals choice Cushion Inserts 45cm x 45cm Pack of 4 Cushion Inner Pads 18 x 18 Cushion Insert For Sofa Hollow Fibre Cushion Pad
- Price
- £15.68
- Rating
- 4.0/5
- Reviews
- 31
- Age
- 11mo ago

Makimoo Cushion Inserts 45cm x 45cm (18 x 18) Throw Pillow Inserts Hollowfibre Filling for Sofa Bedding Cushion Pads (Pack of 2)
- Price
- £7.63
- Rating
- 4.3/5
- Reviews
- 2,293
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
22
Est. top-5 brand share
68%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 93%
Open market
25%
- Rohi23%
- Utopia Bedding15%
- Makimoo11%
- NIGHTSLEEP10%
- C Stores9%
- Linen Empire6%
Demand
Cushion Inserts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
Search terms
Top Cushion Inserts search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cushion inserts520K/yr
- cushion inserts 45cm x 45cm138K/yr
- 45x45 cushion insert108K/yr
- cushions 45cm x 45cm80K/yr
- cushion pads53K/yr
- 45 x 45 cushion insert33K/yr
- 45cm cushion insert17K/yr
- cushion pads 45 x 4522K/yr
- 18x18 cushion insert20K/yr
- cushion insert18K/yr
Reviews and returns
What reviews say buyers love and hate about Cushion Inserts
We read the reviews and the return reasons for every product selling here.
“Rubbish quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cushion Inserts questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









