Is cushion inserts profitable to sell on Amazon United Kingdom?

The niche generates £920K/yr across 27 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -3.3%. Flapen's verdict: Worth a look (57/100).

How competitive is the cushion inserts niche?

19 brands and 22 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in cushion inserts?

Top complaints mined from reviews: Quality-Overall, Cushion, Size-Overall. The return rate is 0.1%.

When does demand for cushion inserts peak?

Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the cushion inserts niche?

Listings span £4.16–£16.24; the average listing price is £8.22 (sweet spot $15–$100). The average incumbent carries 9,197 reviews — the moat a new listing must climb.

cushion inserts

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great9.7%

search→purchase rate — share of searches ending in a sale

Market size

Great£920K

£920K/yr · 1.1M searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-3.3%

90-day search growth — must beat 0% to launch

Avg price

Bad£8.22

avg listing price — sweet spot $15–$100

Review moat

Bad9,197.26

avg incumbent reviews — the moat a new listing must climb

Price range

Bad£4.16–£16.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, cushion inserts is a £920K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

cushion inserts market data

Units sold / yr: 100K–125K; avg 5,000–6,000/product
Revenue / yr: £822K–£1.0M; units × avg price
Conversion rate: 9.7%
Avg BSR: #21
Page quality: 0%
Prime: 33%
Sponsored: 74%
Out of stock: 5.5%
Avg brand age: 45 months
Avg seller age: 177 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

53%

Top 20: 93%

Open market

25%

Rohi23%
Utopia Bedding15%
Makimoo11%
NIGHTSLEEP10%
C Stores9%
Linen Empire6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Open Trend

Top cushion inserts search terms

cushion inserts520K/yr -3.0%5.9% conv.
cushion inserts 45cm x 45cm138K/yr +7.3%11.5% conv.
45x45 cushion insert108K/yr +7.3%13.1% conv.
cushions 45cm x 45cm80K/yr -15.3%9.6% conv.
cushion pads53K/yr -17.5%3.1% conv.
45 x 45 cushion insert33K/yr +2.1%13.7% conv.
45cm cushion insert17K/yr +36.2%12.9% conv.
cushion pads 45 x 4522K/yr -2.8%12.4% conv.
18x18 cushion insert20K/yr -9.3%13.0% conv.
cushion insert18K/yr -19.4%5.5% conv.

All search terms

Top cushion inserts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Rohi Set of 4 Hypoallergenic Cushion pads 45cm x 45cm - White polyster square Cushions - Standard stuffer pack of Cushion inserts 45cm x 45cm (Pack of 4 | 18x18)

Rohi£8.484.4★8,878 rev

Utopia Bedding Cushion Inserts 45cm x 45cm (18x18 inch) Pack of 2 Hollowfibre Inner Pads for Sofa or Bed White Cushion Fillers

Utopia Bedding£6.054.5★119,176 rev

C Stores Cushion Inserts 45cm x 45cm (Pack of 4) for Indoor/Outdoor Sofas and Beds Square Cushion Pads Fillers Cushion Inners Anti-Allergy Cushion Supportive Bounce Back Comfort 18 x 18 Inch

C Stores£7.434.6★12,286 rev

Makimoo Cushion Inserts 45cm x 45cm (18 x 18) Throw Pillow Inserts Hollowfibre Filling for Sofa Bedding Cushion Pads (Pack of 2)

Makimoo£7.634.3★2,293 rev

Cushion Inserts Pads (Pack of 2) 45 x 45 cm (18x18 Inches) - White Hollowfibre Bounce Back Cushion Inner - Plump Square Cushion Pads for Sofa Couch & Decorative Pillow Fillers Made in UK

Linen Empire£5.894.4★1,622 rev

Newest

by launch date

4All Cushion Inserts 45cm x 45cm (18 x 18 inches) Cushion Pads with Soft Polycotton Cover Fluffy Square Pillow Inserts for Sofa & Bed Supportive Cushion Filling (1 45x45cm(18x18))

4All£4.7037 rev

4mo ago

LANE LINEN Cushion Inserts (Pack of 2) Throw Pillow Inserts 45x45 cm (18x18 inch) Hollowfibre Inner Pads for Sofa or Bed White Cushion Fillers

LANE LINEN£9.395,144 rev

7mo ago

LANE LINEN Cushion Inserts (Pack of 4) Throw Pillow Inserts 45x45 cm (18x18 inch) Hollowfibre Inner Pads for Sofa or Bed White Cushion Fillers

LANE LINEN£16.244,994 rev

7mo ago

Amals choice Cushion Inserts 45cm x 45cm Pack of 4 Cushion Inner Pads 18 x 18 Cushion Insert For Sofa Hollow Fibre Cushion Pad

Amal's choice£15.6831 rev

11mo ago

Makimoo Cushion Inserts 45cm x 45cm (18 x 18) Throw Pillow Inserts Hollowfibre Filling for Sofa Bedding Cushion Pads (Pack of 2)

Makimoo£7.632,293 rev

2y ago

What buyers say about cushion inserts

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Really well made”

Cushion19%

“Beautiful cushions”

Value For Money19%

“Excellent value”

Size-Overall7%

“Perfect size for covers that I had ordered on Amazon”

Comfort-Overall7%

“Quality and comfort”

Advertised Vs Actual Product6%

“As advertised”

Soft Feel5%

“These cushions are so soft”

Fluffiness2%

“Good fluffy pillows quite thick and plump, and great price”

Shape/Style2%

“do keep the shape as well”

Foam1%

“Good quality cushion pads”

What buyers complain about

Quality-Overall25%

“Rubbish quality”

Cushion15%

“Flat cushions”

Size-Overall11%

“size is inaccurate”

Thickness9%

“Very chunky”

Advertised Vs Actual Product6%

“Didnt look like picture”

Value For Money5%

“Look expensive”

Material Quality4%

“not that awful plastic tea bag material”

Smell2%

“Arrived damp and smelling musky”

Strength2%

“Thin and flimsy”

Durability1%

“dont hold out hope long term”

Top return reasons

Size-Overall43%

Cushion20%

Quality-Overall14%

Advertised Vs Actual Product4%

Thin3%

Material Quality2%

Soft Feel2%

Value For Money1%

Functionality-Overall1%

Fluffiness1%

Common questions

Is cushion inserts profitable to sell on Amazon United Kingdom?: The niche generates £920K/yr across 27 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -3.3%. Flapen's verdict: Worth a look (57/100).
How competitive is the cushion inserts niche?: 19 brands and 22 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in cushion inserts?: Top complaints mined from reviews: Quality-Overall, Cushion, Size-Overall. The return rate is 0.1%.
When does demand for cushion inserts peak?: Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the cushion inserts niche?: Listings span £4.16–£16.24; the average listing price is £8.22 (sweet spot $15–$100). The average incumbent carries 9,197 reviews — the moat a new listing must climb.