Cushion Inserts
Cushion Inserts shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Cushion Inserts profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Cushion Inserts is a £920K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.
Cushion Inserts: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -3.3% over the last 90 days and 9.7% of searches end in a purchase.
£920K
revenue / yr
Who owns the niche?
The top 5 brands hold 68% of demand, so 32% of the market is open.
32%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 27 products
Top Cushion Inserts products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Rohi Set of 4 Hypoallergenic Cushion pads 45cm x 45cm - White polyster square Cushions - Standard stuffer pack of Cushion inserts 45cm x 45cm (Pack of 4 | 18x18)
- Price
- £8.48
- Rating
- 4.4/5
- Reviews
- 8,878
- Age
- 5y ago
Utopia Bedding Cushion Inserts 45cm x 45cm (18x18 inch) Pack of 2 Hollowfibre Inner Pads for Sofa or Bed White Cushion Fillers
- Price
- £6.05
- Rating
- 4.5/5
- Reviews
- 119,176
- Age
- 9y ago
C Stores Cushion Inserts 45cm x 45cm (Pack of 4) for Indoor/Outdoor Sofas and Beds Square Cushion Pads Fillers Cushion Inners Anti-Allergy Cushion Supportive Bounce Back Comfort 18 x 18 Inch
- Price
- £7.43
- Rating
- 4.6/5
- Reviews
- 12,286
- Age
- 7y ago
Makimoo Cushion Inserts 45cm x 45cm (18 x 18) Throw Pillow Inserts Hollowfibre Filling for Sofa Bedding Cushion Pads (Pack of 2)
- Price
- £7.63
- Rating
- 4.3/5
- Reviews
- 2,293
- Age
- 2y ago
Cushion Inserts Pads (Pack of 2) 45 x 45 cm (18x18 Inches) - White Hollowfibre Bounce Back Cushion Inner - Plump Square Cushion Pads for Sofa Couch & Decorative Pillow Fillers Made in UK
- Price
- £5.89
- Rating
- 4.4/5
- Reviews
- 1,622
- Age
- 4y ago
Trending
90-day click momentum
LANE LINEN Cushion Inserts (Pack of 4) Throw Pillow Inserts 45x45 cm (18x18 inch) Hollowfibre Inner Pads for Sofa or Bed White Cushion Fillers
- Price
- £16.24
- Rating
- 4.1/5
- Reviews
- 4,994
- Age
- 7mo ago
Luxury Hollowfibre Pack of 4 Cushion Pads Inners Inserts 18x18 inches (45 x 45 cm) - White Square Cushion Fillers with Anti Dust Mite Down Proof Cover & Soft Polyester Filling for Sofa Bed & Couch
- Price
- £7.88
- Rating
- 4.3/5
- Reviews
- 1,848
- Age
- 8y ago
LANE LINEN Cushion Inserts (Pack of 2) Throw Pillow Inserts 45x45 cm (18x18 inch) Hollowfibre Inner Pads for Sofa or Bed White Cushion Fillers
- Price
- £9.39
- Rating
- 4.0/5
- Reviews
- 5,144
- Age
- 7mo ago
4All Cushion Inserts 45cm x 45cm (18 x 18 inches) Cushion Pads with Soft Polycotton Cover Fluffy Square Pillow Inserts for Sofa & Bed Supportive Cushion Filling (1 45x45cm(18x18))
- Price
- £4.70
- Rating
- 3.8/5
- Reviews
- 37
- Age
- 4mo ago
Cushion Inserts 45x45 cm (18x18 inch) Hollow Virgin Fibre Inner Pads for Sofa or Bed Hypoallergenic Cushion pads polyster square Standard stuffer pack of White Cushion Fillers (Pack of 2)
- Price
- £8.39
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 9y ago
Newest
by launch date4All Cushion Inserts 45cm x 45cm (18 x 18 inches) Cushion Pads with Soft Polycotton Cover Fluffy Square Pillow Inserts for Sofa & Bed Supportive Cushion Filling (1 45x45cm(18x18))
- Price
- £4.70
- Rating
- 3.8/5
- Reviews
- 37
- Age
- 4mo ago
LANE LINEN Cushion Inserts (Pack of 2) Throw Pillow Inserts 45x45 cm (18x18 inch) Hollowfibre Inner Pads for Sofa or Bed White Cushion Fillers
- Price
- £9.39
- Rating
- 4.0/5
- Reviews
- 5,144
- Age
- 7mo ago
LANE LINEN Cushion Inserts (Pack of 4) Throw Pillow Inserts 45x45 cm (18x18 inch) Hollowfibre Inner Pads for Sofa or Bed White Cushion Fillers
- Price
- £16.24
- Rating
- 4.1/5
- Reviews
- 4,994
- Age
- 7mo ago
Amals choice Cushion Inserts 45cm x 45cm Pack of 4 Cushion Inner Pads 18 x 18 Cushion Insert For Sofa Hollow Fibre Cushion Pad
- Price
- £15.68
- Rating
- 4.0/5
- Reviews
- 31
- Age
- 11mo ago
Makimoo Cushion Inserts 45cm x 45cm (18 x 18) Throw Pillow Inserts Hollowfibre Filling for Sofa Bedding Cushion Pads (Pack of 2)
- Price
- £7.63
- Rating
- 4.3/5
- Reviews
- 2,293
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
Brands
19 falling
Sellers
22
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
53%
Top 20: 93%
Open market
25%
- Rohi23%
- Utopia Bedding15%
- Makimoo11%
- NIGHTSLEEP10%
- C Stores9%
- Linen Empire6%
Cushion Inserts demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
Top Cushion Inserts search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- cushion inserts520K/yr
- cushion inserts 45cm x 45cm138K/yr
- 45x45 cushion insert108K/yr
- cushions 45cm x 45cm80K/yr
- cushion pads53K/yr
- 45 x 45 cushion insert33K/yr
- 45cm cushion insert17K/yr
- cushion pads 45 x 4522K/yr
- 18x18 cushion insert20K/yr
- cushion insert18K/yr
What reviews say buyers love and hate about Cushion Inserts
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“Really well made”
“Beautiful cushions”
“Excellent value”
“Perfect size for covers that I had ordered on Amazon”
“Quality and comfort”
What buyers complain about
81% of reviews“Rubbish quality”
“Flat cushions”
“size is inaccurate”
“Very chunky”
“Didnt look like picture”
Cushion Inserts return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
51%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Cushion Inserts questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
