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Cushion Covers

Maybe

Returns run at only 0.7% of orders. But demand is soft, at -22.6% this quarter, so Cushion Covers is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£796K/yr5.5M searches / yr
90-day growth
-22.6%search demand this quarter
Competition
30%top-5 click share · 33 brands · 41 sellers

Flapen Score

Cushion Covers against its category

The dotted line is the Home & Garden average. Past it, Cushion Covers is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cushion Covers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cushion Covers 5.5M times last year and spent an estimated £796K. The top 5 brands take 58% of clicks. Demand peaks in Jan. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 5.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £796K a year.

Searches, last 12 months
5.5M
Growth, 90 days vs prior 90
-22.6%
Conversion, latest week
1.5%
Market size, estimated
£796Ka year
Peak month
January1.7× the quietest month
Top search term
cushion covers1.7M searches a year

02 · Price

A sale here is worth £9.93.

Listings sell for £9.93 on average, from £4.96 to £19.56. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 750 to 1,000 of them. At £9.93 that is £7K to £10K a year per listing.

Average price
£9.93under the $15 to $100 sweet spot
Price range
£4.96–£19.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£10K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #64 within Cushions & Accessories. It carries 5,727 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
72%
Out of stock, average day
2.2%
Average rank
#64in Cushions & Accessories
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,727per listing
Listings tracked
64

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Cushion Covers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£24K£48K£72K£96K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 falling

Sellers

41

Top-5 brand share

58%

Top 20: 91%

Top-5 click share

30%

Top 20: 67%

Open market

37%

  • MIULEE34%
  • Hafaa9%
  • Aspire Homeware5%
  • ZWJD5%
  • Topfinel5%
  • Rohi4%

Demand

Cushion Covers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Cushion Covers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cushion covers1.7M/yr
  • cushions982K/yr
  • cushions with covers included641K/yr
  • cushion covers 45 x 45428K/yr
  • sofa cushions239K/yr
  • cushion covers 50cm x 50cm233K/yr
  • cushion242K/yr
  • green cushion covers127K/yr
  • cushion covers 40cm x 40cm96K/yr
  • green cushions89K/yr

Reviews and returns

What reviews say buyers love and hate about Cushion Covers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall23%+0.60

Rubbish quality

Average quality

I thought they might not be as good quality as they were cheap

Cushion11%−0.02

Cushions not as good as I thought they would be

Flat cushions

Very thin cushions

Size-Overall11%−0.10

Not the size I ordered

Small

To large

Advertised Vs Actual Product7%−0.04

Not as described

Didnt look like picture

Very misleading

Color7%−0.01

Wrong colour

Not the same colour

Not as colour stated

Love

Quality-Overall26%+0.60

Lovely quality look lovely on our bed

Great quality covers

Amazing quality

Cushion18%−0.02

Beautiful cushions

Comfy cushion

Soft cushions

Value For Money14%+1.26

Excellent value

Good value for money

Price was fair

Soft Feel7%

Soft to the touch

Lovely & soft

Really soft material

Color6%−0.01

true to colour

Love the colour

Beautiful colours

Return

0.7% Return rate 66% Fixable by listing

Color31%▇███▇▆

Wrong colour

Not the same colour

Not as colour stated

Size-Overall27%█▆▆▆▇█

Not the size I ordered

Small

To large

Cushion12%▆▇█▇█▇

Cushions not as good as I thought they would be

Flat cushions

Very thin cushions

Quality-Overall10%▆▅█▆▅█

Rubbish quality

Average quality

I thought they might not be as good quality as they were cheap

Material Quality6%█▆▄█▇▆

not that awful plastic tea bag material

material is not the best quality

Material felt like plastic

FAQ

Common Cushion Covers questions

Answered from the same tracked data.