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Cushion Covers

Maybe

An estimated 0.7% of orders come back. But demand is soft, at -22.6% this quarter, so Cushion Covers is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£796K/yr5.5M searches / yr
90-day growth
-22.6%search demand this quarter
Competition
30%top-5 click share · 33 brands · 41 sellers

Flapen Score

Cushion Covers against its category

The dotted line is the Home & Garden average. Past it, Cushion Covers is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cushion Covers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cushion Covers 5.5M times last year and spent an estimated £796K. The top 5 brands take 58% of clicks. Demand peaks in Jan. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 5.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £796K a year.

Searches, last 12 months
5.5M
Growth, 90 days vs prior 90
-22.6%
Conversion, latest week
1.5%
Market size, estimated
£796Ka year
Peak month
January1.7× the quietest month
Top search term
cushion covers1.7M searches a year

02 · Price

A sale here is worth £9.93.

Listings sell for £9.93 on average, from £4.96 to £19.56. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 750 to 1,000 of them. At £9.93 that is £7K to £10K a year per listing.

Average price
£9.93under the $15 to $100 sweet spot
Price range
£4.96–£19.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£10K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #64 within Cushions & Accessories. It carries 5,727 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
72%
Out of stock, average day
2.2%
Average rank
#64in Cushions & Accessories
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,727per listing
Listings tracked
64

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Cushion Covers products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.

£0£24K£48K£72K£96K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 falling

Sellers

41

Est. top-5 brand share

58%

Top 20: 91%

Est. top-5 click share

30%

Top 20: 67%

Open market

37%

  • MIULEE34%
  • Hafaa9%
  • Aspire Homeware5%
  • ZWJD5%
  • Topfinel5%
  • Rohi4%

Demand

Cushion Covers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Cushion Covers search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cushion covers1.7M/yr
  • cushions982K/yr
  • cushions with covers included641K/yr
  • cushion covers 45 x 45428K/yr
  • sofa cushions239K/yr
  • cushion covers 50cm x 50cm233K/yr
  • cushion242K/yr
  • green cushion covers127K/yr
  • cushion covers 40cm x 40cm96K/yr
  • green cushions89K/yr

Reviews and returns

What reviews say buyers love and hate about Cushion Covers

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Quality-Overall”
0.7%of orders come back
“Rubbish quality”
A buyer, on “Quality-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Cushion Covers questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data