cushion covers
Worth a lookShows low returns (0.7%), but soft demand (-22.6% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Brand share
Great58%top-5 brand share — no brand owns this niche
Market size
Good£796K£796K/yr · 5.5M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.93avg listing price — sweet spot $15–$100
Price range
Okay£4.96–£19.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,726.63avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-22.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, cushion covers is a £796K/yr Amazon United Kingdom market (5.5M searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Jan. Verdict: Worth a look — 53/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
cushion covers market data
- Units sold / yr
- 80K–100K
- avg 750–1,000/product
- Revenue / yr
- £794K–£993K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #64
- Page quality
- 0%
- Prime
- 72%
- Sponsored
- 95%
- Out of stock
- 2.2%
- Avg brand age
- 39 months
- Avg seller age
- 175 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
33 falling
Sellers
41
Top-5 brand share
58%
Top 20: 91%
Top-5 click share
30%
Top 20: 67%
Open market
37%
- MIULEE34%
- Hafaa9%
- Aspire Homeware5%
- ZWJD5%
- Topfinel5%
- Rohi4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.6% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.7×
Top cushion covers search terms
- cushion covers1.7M/yr
- cushions982K/yr
- cushions with covers included641K/yr
- cushion covers 45 x 45428K/yr
- sofa cushions239K/yr
- cushion covers 50cm x 50cm233K/yr
- cushion242K/yr
- green cushion covers127K/yr
- cushion covers 40cm x 40cm96K/yr
- green cushions89K/yr
Top cushion covers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MIULEE Corduroy Cushion Covers Soft Decorative Square Throw Pillow Covers Cushion Soft Pillowcase Striped Pack of four for Home decor Sofa 45cm x 45cm 18x18 Inches Forest Green Series
MIULEE£13.904.6★2,267 rev
MIULEE Cushion Covers 45x45 cm Corduroy Cream White Square Decorative Throw Pillow Covers 18x18 Inch Boho for Living Room Sofa Bedroom Pack of 2
MIULEE£6.864.6★1,207 rev
Aspire Homeware Grey Cushions with Covers Included 45 x 45 cm Pack of 4 (4-Cushion Covers 4-Inserts) with Invisible Zipper Pattern Cushion for Home Décor Bedroom & Sofa (18x18 Inchs)
Aspire Homeware£18.224.6★791 rev
MIULEE Set of 2 Striped Corduroy Square Throw Pillow Case Soft Cushion Covers Sham Home for Sofa Couch/Bedroom Decorative Fluffy Large Pillowcases 18x18 Inch 45x45cm Sage Green
MIULEE£6.934.5★19,154 rev
MIULEE Set of 4 Velvet Cushion Covers Soft Decorative Square Throw Pillow Cover Luxury Pillowcases for Livingroom Sofa Bedroom with Invisible Zipper 45cm x 45cm 18x18 Inches Orange Series
MIULEE£9.824.6★3,693 rev
Newest
by launch date
Cogavoo Set of 4 Corduroy Soft Striped Cushion Covers Boho Decorative Square Throw Pillow Covers with Invisible Zipper for Sofa Couch Bedroom Decorative Fluffy Pillowcases
Cogavoo£12.7143 rev
decorUhome Faux Fur Cushion Covers 45x45 cm Set of 2 Decorative Soft Plush Striped Neutral Pillow case 18X18 Inch with Velvet Back for Sofa Bed Living Room Home Decor Cream White
decorUhome£10.7189 rev
ZWJD Cushion Covers 45x45cm 2 Pack Soft Chenille Decorative Pillow Cases Beige Sofa Cushion Covers for Couch Bed and Living Room Home Decor Throw Pillow Covers
ZWJD£8.32445 rev
Betadistor Grey Cushion Covers 4 Pack Comfortable Decorative Silver Lines Pattern Throw Pillow Case Square Cushion Cover Pillowcase 45 x 45 cm Silver Lines 514-0296
Betadistor£8.42236 rev
Hibate Neutral Corduroy Cushion Covers 45 x 45 cm Set of 4 Boho Decorative Square Throw Pillow Covers 18x18 Inch for Home Bohemian Decor Living Room Bedroom Sofa Couch
Hibate£11.19325 rev
Trending
90-day click momentumCogavoo Set of 4 Corduroy Soft Striped Cushion Covers Boho Decorative Square Throw Pillow Covers with Invisible Zipper for Sofa Couch Bedroom Decorative Fluffy Pillowcases
Cogavoo£12.714.8★
Moonlight Bedding Corduroy Cushions with Covers included 45 x 45 cm Pack of 4 Ochre (4 covers 4 inserts) Stripe Throw Pillow Cases with Invisible Zipper Living Room Bed Sofa18 x 18 inches
Moonlight Bedding£19.244.5★
MIULEE Corduroy Cushion Covers Pack of 2 Decorative Modern Patchwork Throw Pillow Covers Pillowcase Cushions for Home Spring decor Sofa Couch with Invisible Zipper 18x18 Inch Creme 45x45 cm
MIULEE£7.804.5★
AMFUN Set of 2 Velvet Cushion Covers Gray 45 x 45 cm Luxury Velvet Square Throw Pillow Cases Decorative Throw Pillowcases with Invisible Zipper for Livingroom Sofa Bedroom
AMFUN£5.644.2★
Betadistor Grey Cushion Covers 4 Pack Comfortable Decorative Silver Lines Pattern Throw Pillow Case Square Cushion Cover Pillowcase 45 x 45 cm Silver Lines 514-0296
Betadistor£8.424.5★
What buyers say about cushion covers
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely quality look lovely on our bed”
“Beautiful cushions”
“Excellent value”
“Soft to the touch”
“true to colour”
“Fit perfect with the covers”
“As advertised”
“Very comfortable”
“They are exspensive looking and good material”
“Great covers wash well”
What buyers complain about
“Rubbish quality”
“Cushions not as good as I thought they would be”
“Not the size I ordered”
“Not as described”
“Wrong colour”
“Quite thin material”
“not that awful plastic tea bag material”
“Very poor value”
“Arrived damp and smelling musky”
“its flimsiness”
Top return reasons
Common questions
- Is cushion covers profitable to sell on Amazon United Kingdom?
- The niche generates £796K/yr across 64 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -22.6%. Flapen's verdict: Worth a look (53/100).
- How competitive is the cushion covers niche?
- 33 brands and 41 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in cushion covers?
- Top complaints mined from reviews: Quality-Overall, Cushion, Size-Overall. The return rate is 0.7%.
- When does demand for cushion covers peak?
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- What does it cost to enter the cushion covers niche?
- Listings span £4.96–£19.56; the average listing price is £9.93 (sweet spot $15–$100). The average incumbent carries 5,727 reviews — the moat a new listing must climb.