Curtains
weak search conversion (0.6%) — Curtains doesn't clear our bar today.
Flapen Score
Is Curtains profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Curtains is a £608K/yr Amazon United Kingdom market (7.2M searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 37/100.
Curtains: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -8.9% over the last 90 days and 0.6% of searches end in a purchase.
£608K
revenue / yr
Who owns the niche?
The top 5 brands hold 92% of demand, so 8% of the market is open.
8%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 20 products
Top Curtains products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Deconovo Blackout Curtains Bedroom Super Soft Thermal Insulated Eyelet Blackout Curtains for Living Room 46 x 54 Inch Black 2 Panels
- Price
- £9.51
- Rating
- 4.5/5
- Reviews
- 73,778
- Age
- 11y ago
PONY DANCE Grey Blackout Thermal Insulated Curtains for Bedroom 46 x 54 Inch Short Eyelet Curtains & Drapes Soft Black Out 2 Panels for Window Living Room/Kitchen
- Price
- £8.37
- Rating
- 4.5/5
- Reviews
- 51,001
- Age
- 10y ago
AMEHA Blackout Eyelet Curtains for Bedroom Black Out Cream Curtains Thermal Insulated Ring Top Window Treatment Short Curtain 46X54 Inch 2 Panels with Tiebacks
- Price
- £10.03
- Rating
- 4.3/5
- Reviews
- 1,944
- Age
- 3y ago
Deconovo 100% Blackout Curtains Faux Linen Thermal Insulated Eyelet Curtains for Bedroom W46 x L54 Inch Pale Khaki One Pair
- Price
- £18.36
- Rating
- 4.6/5
- Reviews
- 2,436
- Age
- 7y ago
Deconovo Grey Blackout Curtains 46 x 54 Inch Eyelet Super Soft Thermal Insulated Bedroom Blackout Eyelet Curtains for Living Room Light Grey 2 Panels
- Price
- £9.67
- Rating
- 4.5/5
- Reviews
- 73,778
- Age
- 11y ago
Trending
90-day click momentum
Hafaa Blackout Curtains for Bedroom 46 X 54 Inch Thermal Insulated Eyelet Grey Curtains for Living Room Super Soft Curtain & Drapes (2 Panels with 2 Tiebacks)
- Price
- £10.71
- Rating
- 4.4/5
- Reviews
- 390
- Age
- 4y ago
INOVADAY 100% Blackout Eyelet Curtains 2 Panels 46 W x 54 L Cream
- Price
- £20.97
- Rating
- 4.6/5
- Reviews
- 106
- Age
- 10mo ago
PONY DANCE 100% Blackout Curtains for Bedroom - Thermal Full Blackout Eyelet Curtains & Drapes Heat and Light Blocking Panels for Living Room with Black Liner 2 Pcs 52 x 54 Inch Sage Green
- Price
- £15.24
- Rating
- 4.7/5
- Reviews
- 221
- Age
- 1y ago
Deconovo Super Soft Thermal Insulated Curtains Eyelet Bedroom Blackout Curtains for Nursery 46 x 90 Drop Inch Black 2 Panels
- Price
- £18.60
- Rating
- 4.5/5
- Reviews
- 73,778
- Age
- 11y ago
Deconovo Grey Blackout Curtains 46 x 54 Inch Eyelet Super Soft Thermal Insulated Bedroom Blackout Eyelet Curtains for Living Room Light Grey 2 Panels
- Price
- £9.67
- Rating
- 4.5/5
- Reviews
- 73,778
- Age
- 11y ago
Newest
by launch date
TOPICK Grey Blackout Curtains for Bedroom 54 Inch Drop Thermal Insulated Room Darkening Curtains for Living Room Balcony Super Soft Kitchen Window Curtain 2 Panels W46 x L54 Inch
- Price
- £11.92
- Rating
- 4.5/5
- Reviews
- 302
- Age
- 9mo ago
INOVADAY 100% Blackout Eyelet Curtains 2 Panels 46 W x 54 L Cream
- Price
- £20.97
- Rating
- 4.6/5
- Reviews
- 106
- Age
- 10mo ago
INOVADAY 100% Blackout Curtains 2 Panels Cream Curtains 50 W x 84 L
- Price
- £25.08
- Rating
- 4.5/5
- Reviews
- 151
- Age
- 1y ago
DEFYNEE 100% Blackout Curtains for Bedroom 50 x 84 Inch Drop Back Tab/Rod Pocket Thermal Insulated Curtains with Coating Back Layers for Room Darkening Privacy Protection 2 Panels Cream
- Price
- £26.78
- Rating
- 4.5/5
- Reviews
- 120
- Age
- 1y ago
PONY DANCE 100% Blackout Curtains for Bedroom - Thermal Full Blackout Eyelet Curtains & Drapes Heat and Light Blocking Panels for Living Room with Black Liner 2 Pcs 52 x 54 Inch Sage Green
- Price
- £15.24
- Rating
- 4.7/5
- Reviews
- 221
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 falling
Sellers
11
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
5%
- Deconovo56%
- PONY DANCE22%
- AMEHA7%
- INOVADAY5%
- Hafaa3%
- Aspire Homeware3%
- Open — no brand owns it (3 brands, 5%)
Curtains demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Curtains search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- curtains2.5M/yr
- blackout curtains1.1M/yr
- curtains for living room659K/yr
- curtains for bedroom494K/yr
- curtain262K/yr
- blackout curtains for bedroom163K/yr
- bedroom curtains201K/yr
- black out curtains119K/yr
- eyelet curtains213K/yr
- black out curtains uk119K/yr
What reviews say buyers love and hate about Curtains
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“No complaints”
“Good Value”
“Perfect fit”
“As described”
“Perfect size for my windowa, lovely colour and fabric”
What buyers complain about
77% of reviews“Extremely poor quality”
“They look thin”
“did not fit”
“Black out curtains that let let though because of cheap materials really defeats the point”
“Deeply disappointed given the bold claims on the listing”
Curtains return rate & reasons
Why buyers send it back, as a share of all return requests.
2.8%
Return rate
84%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Curtains questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
