Curtains
FailBuyers convert on only 0.6% of searches, so Curtains is a Fail.
- Flapen Score
- 37 / 100Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 5137
- Market size
- £608K/yr7.2M searches / yr
- 90-day growth
- -8.9%search demand this quarter
- Competition
- 65%top-5 click share · 9 brands · 11 sellers
Flapen Score
Curtains against its category
The dotted line is the Home & Garden average. Past it, Curtains is stronger. Inside it, weaker.
Market
The Curtains market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Curtains 7.2M times last year and spent an estimated £608K. The top 5 brands take 92% of clicks. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 7.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £608K a year.
- Searches, last 12 months
- 7.2M
- Growth, 90 days vs prior 90
- -8.9%
- Conversion, latest week
- 0.6%
- Market size, estimated
- £608Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- curtains2.5M searches a year
02 · Price
A sale here is worth £14.23.
Listings sell for £14.23 on average, from £7.57 to £26.78. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At £14.23 that is £36K to £43K a year per listing.
- Average price
- £14.23under the $15 to $100 sweet spot
- Price range
- £7.57–£26.78
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £36K–£43K
- Returns
- 2.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Window Treatments. It carries 21,719 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 95%
- Out of stock, average day
- 0.0%
- Average rank
- #20in Window Treatments
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 21,719per listing
- Listings tracked
- 20
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Curtains products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Deconovo Blackout Curtains Bedroom Super Soft Thermal Insulated Eyelet Blackout Curtains for Living Room 46 x 54 Inch Black 2 Panels
- Price
- £9.51
- Rating
- 4.5/5
- Reviews
- 73,778
- Age
- 11y ago

PONY DANCE Grey Blackout Thermal Insulated Curtains for Bedroom 46 x 54 Inch Short Eyelet Curtains & Drapes Soft Black Out 2 Panels for Window Living Room/Kitchen
- Price
- £8.37
- Rating
- 4.5/5
- Reviews
- 51,001
- Age
- 10y ago

AMEHA Blackout Eyelet Curtains for Bedroom Black Out Cream Curtains Thermal Insulated Ring Top Window Treatment Short Curtain 46X54 Inch 2 Panels with Tiebacks
- Price
- £10.03
- Rating
- 4.3/5
- Reviews
- 1,944
- Age
- 3y ago

Deconovo 100% Blackout Curtains Faux Linen Thermal Insulated Eyelet Curtains for Bedroom W46 x L54 Inch Pale Khaki One Pair
- Price
- £18.36
- Rating
- 4.6/5
- Reviews
- 2,436
- Age
- 7y ago

Deconovo Grey Blackout Curtains 46 x 54 Inch Eyelet Super Soft Thermal Insulated Bedroom Blackout Eyelet Curtains for Living Room Light Grey 2 Panels
- Price
- £9.67
- Rating
- 4.5/5
- Reviews
- 73,778
- Age
- 11y ago
Trending
estimated 90-day click momentum
Hafaa Blackout Curtains for Bedroom 46 X 54 Inch Thermal Insulated Eyelet Grey Curtains for Living Room Super Soft Curtain & Drapes (2 Panels with 2 Tiebacks)
- Price
- £10.71
- Rating
- 4.4/5
- Reviews
- 390
- Age
- 4y ago

INOVADAY 100% Blackout Eyelet Curtains 2 Panels 46 W x 54 L Cream
- Price
- £20.97
- Rating
- 4.6/5
- Reviews
- 106
- Age
- 10mo ago

PONY DANCE 100% Blackout Curtains for Bedroom - Thermal Full Blackout Eyelet Curtains & Drapes Heat and Light Blocking Panels for Living Room with Black Liner 2 Pcs 52 x 54 Inch Sage Green
- Price
- £15.24
- Rating
- 4.7/5
- Reviews
- 221
- Age
- 1y ago

Deconovo Super Soft Thermal Insulated Curtains Eyelet Bedroom Blackout Curtains for Nursery 46 x 90 Drop Inch Black 2 Panels
- Price
- £18.60
- Rating
- 4.5/5
- Reviews
- 73,778
- Age
- 11y ago

Deconovo Grey Blackout Curtains 46 x 54 Inch Eyelet Super Soft Thermal Insulated Bedroom Blackout Eyelet Curtains for Living Room Light Grey 2 Panels
- Price
- £9.67
- Rating
- 4.5/5
- Reviews
- 73,778
- Age
- 11y ago
Newest
by launch date
TOPICK Grey Blackout Curtains for Bedroom 54 Inch Drop Thermal Insulated Room Darkening Curtains for Living Room Balcony Super Soft Kitchen Window Curtain 2 Panels W46 x L54 Inch
- Price
- £11.92
- Rating
- 4.5/5
- Reviews
- 302
- Age
- 9mo ago

INOVADAY 100% Blackout Eyelet Curtains 2 Panels 46 W x 54 L Cream
- Price
- £20.97
- Rating
- 4.6/5
- Reviews
- 106
- Age
- 10mo ago

INOVADAY 100% Blackout Curtains 2 Panels Cream Curtains 50 W x 84 L
- Price
- £25.08
- Rating
- 4.5/5
- Reviews
- 151
- Age
- 1y ago

DEFYNEE 100% Blackout Curtains for Bedroom 50 x 84 Inch Drop Back Tab/Rod Pocket Thermal Insulated Curtains with Coating Back Layers for Room Darkening Privacy Protection 2 Panels Cream
- Price
- £26.78
- Rating
- 4.5/5
- Reviews
- 120
- Age
- 1y ago

PONY DANCE 100% Blackout Curtains for Bedroom - Thermal Full Blackout Eyelet Curtains & Drapes Heat and Light Blocking Panels for Living Room with Black Liner 2 Pcs 52 x 54 Inch Sage Green
- Price
- £15.24
- Rating
- 4.7/5
- Reviews
- 221
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
11
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
5%
- Deconovo56%
- PONY DANCE22%
- AMEHA7%
- INOVADAY5%
- Hafaa3%
- Aspire Homeware3%
- Open — no brand owns it (3 brands, 5%)
Demand
Curtains search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Curtains search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- curtains2.5M/yr
- blackout curtains1.1M/yr
- curtains for living room659K/yr
- curtains for bedroom494K/yr
- curtain262K/yr
- blackout curtains for bedroom163K/yr
- bedroom curtains201K/yr
- black out curtains119K/yr
- eyelet curtains213K/yr
- black out curtains uk119K/yr
Reviews and returns
What reviews say buyers love and hate about Curtains
We read the reviews and the return reasons for every product selling here.
“Extremely poor quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Curtains questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









