Curtains
FailBuyers convert on only 0.6% of searches, so Curtains is a Fail.
- Flapen Score
- 37 / 100Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 5137
- Market size
- £608K/yr7.2M searches / yr
- 90-day growth
- -8.9%search demand this quarter
- Competition
- 65%top-5 click share · 9 brands · 11 sellers
Flapen Score
Curtains against its category
The dotted line is the Home & Garden average. Past it, Curtains is stronger. Inside it, weaker.
Market
The Curtains market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Curtains 7.2M times last year and spent an estimated £608K. The top 5 brands take 92% of clicks. Flapen scores it 37 out of 100, a Fail.
01 · Demand
0.6% of searches ended in a purchase last week.
Shoppers searched for this 7.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £608K a year.
- Searches, last 12 months
- 7.2M
- Growth, 90 days vs prior 90
- -8.9%
- Conversion, latest week
- 0.6%
- Market size, estimated
- £608Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- curtains2.5M searches a year
02 · Price
A sale here is worth £14.23.
Listings sell for £14.23 on average, from £7.57 to £26.78. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At £14.23 that is £36K to £43K a year per listing.
- Average price
- £14.23under the $15 to $100 sweet spot
- Price range
- £7.57–£26.78
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £36K–£43K
- Returns
- 2.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Window Treatments. It carries 21,719 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 95%
- Out of stock, average day
- 0.0%
- Average rank
- #20in Window Treatments
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 21,719per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Curtains products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Deconovo Blackout Curtains Bedroom Super Soft Thermal Insulated Eyelet Blackout Curtains for Living Room 46 x 54 Inch Black 2 Panels
- Price
- £9.51
- Rating
- 4.5/5
- Reviews
- 73,778
- Age
- 11y ago

PONY DANCE Grey Blackout Thermal Insulated Curtains for Bedroom 46 x 54 Inch Short Eyelet Curtains & Drapes Soft Black Out 2 Panels for Window Living Room/Kitchen
- Price
- £8.37
- Rating
- 4.5/5
- Reviews
- 51,001
- Age
- 10y ago

AMEHA Blackout Eyelet Curtains for Bedroom Black Out Cream Curtains Thermal Insulated Ring Top Window Treatment Short Curtain 46X54 Inch 2 Panels with Tiebacks
- Price
- £10.03
- Rating
- 4.3/5
- Reviews
- 1,944
- Age
- 3y ago

Deconovo 100% Blackout Curtains Faux Linen Thermal Insulated Eyelet Curtains for Bedroom W46 x L54 Inch Pale Khaki One Pair
- Price
- £18.36
- Rating
- 4.6/5
- Reviews
- 2,436
- Age
- 7y ago

Deconovo Grey Blackout Curtains 46 x 54 Inch Eyelet Super Soft Thermal Insulated Bedroom Blackout Eyelet Curtains for Living Room Light Grey 2 Panels
- Price
- £9.67
- Rating
- 4.5/5
- Reviews
- 73,778
- Age
- 11y ago
Trending
90-day click momentum
Hafaa Blackout Curtains for Bedroom 46 X 54 Inch Thermal Insulated Eyelet Grey Curtains for Living Room Super Soft Curtain & Drapes (2 Panels with 2 Tiebacks)
- Price
- £10.71
- Rating
- 4.4/5
- Reviews
- 390
- Age
- 4y ago

INOVADAY 100% Blackout Eyelet Curtains 2 Panels 46 W x 54 L Cream
- Price
- £20.97
- Rating
- 4.6/5
- Reviews
- 106
- Age
- 10mo ago

PONY DANCE 100% Blackout Curtains for Bedroom - Thermal Full Blackout Eyelet Curtains & Drapes Heat and Light Blocking Panels for Living Room with Black Liner 2 Pcs 52 x 54 Inch Sage Green
- Price
- £15.24
- Rating
- 4.7/5
- Reviews
- 221
- Age
- 1y ago

Deconovo Super Soft Thermal Insulated Curtains Eyelet Bedroom Blackout Curtains for Nursery 46 x 90 Drop Inch Black 2 Panels
- Price
- £18.60
- Rating
- 4.5/5
- Reviews
- 73,778
- Age
- 11y ago

Deconovo Grey Blackout Curtains 46 x 54 Inch Eyelet Super Soft Thermal Insulated Bedroom Blackout Eyelet Curtains for Living Room Light Grey 2 Panels
- Price
- £9.67
- Rating
- 4.5/5
- Reviews
- 73,778
- Age
- 11y ago
Newest
by launch date
TOPICK Grey Blackout Curtains for Bedroom 54 Inch Drop Thermal Insulated Room Darkening Curtains for Living Room Balcony Super Soft Kitchen Window Curtain 2 Panels W46 x L54 Inch
- Price
- £11.92
- Rating
- 4.5/5
- Reviews
- 302
- Age
- 9mo ago

INOVADAY 100% Blackout Eyelet Curtains 2 Panels 46 W x 54 L Cream
- Price
- £20.97
- Rating
- 4.6/5
- Reviews
- 106
- Age
- 10mo ago

INOVADAY 100% Blackout Curtains 2 Panels Cream Curtains 50 W x 84 L
- Price
- £25.08
- Rating
- 4.5/5
- Reviews
- 151
- Age
- 1y ago

DEFYNEE 100% Blackout Curtains for Bedroom 50 x 84 Inch Drop Back Tab/Rod Pocket Thermal Insulated Curtains with Coating Back Layers for Room Darkening Privacy Protection 2 Panels Cream
- Price
- £26.78
- Rating
- 4.5/5
- Reviews
- 120
- Age
- 1y ago

PONY DANCE 100% Blackout Curtains for Bedroom - Thermal Full Blackout Eyelet Curtains & Drapes Heat and Light Blocking Panels for Living Room with Black Liner 2 Pcs 52 x 54 Inch Sage Green
- Price
- £15.24
- Rating
- 4.7/5
- Reviews
- 221
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
11
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
5%
- Deconovo56%
- PONY DANCE22%
- AMEHA7%
- INOVADAY5%
- Hafaa3%
- Aspire Homeware3%
- Open — no brand owns it (3 brands, 5%)
Demand
Curtains search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Curtains search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- curtains2.5M/yr
- blackout curtains1.1M/yr
- curtains for living room659K/yr
- curtains for bedroom494K/yr
- curtain262K/yr
- blackout curtains for bedroom163K/yr
- bedroom curtains201K/yr
- black out curtains119K/yr
- eyelet curtains213K/yr
- black out curtains uk119K/yr
Reviews and returns
What reviews say buyers love and hate about Curtains
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Extremely poor quality
cheap curtains = low quality
obviously no quality control or inspection of the final product
They look thin
Fantastic curtains and fully blackout I was sceptical at first as they looked thin
Pin holes and thin
did not fit
Also size up as the size stated does not match product
Size comes up too short
Black out curtains that let let though because of cheap materials really defeats the point
Cheap fabric
Material a bit shiny
Deeply disappointed given the bold claims on the listing
False claims in title
Not as advertised
Love
No complaints
Good quality
Great quality curtains
Good Value
Excellent value
Worth it
Perfect fit
easy to fit
Fitted the window nicely
As described
Better than expected
Does the job :
Perfect size for my windowa, lovely colour and fabric
Lovely fabric
The fabric feels thick, soft, and well-made, and the stitching is neat throughout
Return
2.8% Return rate 84% Fixable by listing
did not fit
Also size up as the size stated does not match product
Size comes up too short
Black out
not what I would call black out
They are not black out
Extremely poor quality
cheap curtains = low quality
obviously no quality control or inspection of the final product
Black out curtains that let let though because of cheap materials really defeats the point
Cheap fabric
Material a bit shiny
Deeply disappointed given the bold claims on the listing
False claims in title
Not as advertised
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Curtains questions
Answered from the same tracked data.









