curtains
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Avg price
Good£14.23avg listing price — sweet spot $15–$100
Market size
Good£608K£608K/yr · 7.2M searches
Price range
Good£7.57–£26.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Bad-8.9%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Review moat
Bad21,718.6avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, curtains is a £608K/yr Amazon United Kingdom market (7.2M searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 37/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
curtains market data
- Units sold / yr
- 50K–60K
- avg 2,500–3,000/product
- Revenue / yr
- £712K–£854K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #20
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 47 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
11
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
5%
- Deconovo56%
- PONY DANCE22%
- AMEHA7%
- INOVADAY5%
- Hafaa3%
- Aspire Homeware3%
- Open — no brand owns it (3 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top curtains search terms
- curtains2.5M/yr
- blackout curtains1.1M/yr
- curtains for living room659K/yr
- curtains for bedroom494K/yr
- curtain262K/yr
- blackout curtains for bedroom163K/yr
- bedroom curtains201K/yr
- black out curtains119K/yr
- eyelet curtains213K/yr
- black out curtains uk119K/yr
Top curtains products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Deconovo Blackout Curtains Bedroom Super Soft Thermal Insulated Eyelet Blackout Curtains for Living Room 46 x 54 Inch Black 2 Panels
Deconovo£9.514.5★73,778 rev
PONY DANCE Grey Blackout Thermal Insulated Curtains for Bedroom 46 x 54 Inch Short Eyelet Curtains & Drapes Soft Black Out 2 Panels for Window Living Room/Kitchen
PONY DANCE£8.374.5★51,001 rev
AMEHA Blackout Eyelet Curtains for Bedroom Black Out Cream Curtains Thermal Insulated Ring Top Window Treatment Short Curtain 46X54 Inch 2 Panels with Tiebacks
AMEHA£10.034.3★1,944 rev
Deconovo 100% Blackout Curtains Faux Linen Thermal Insulated Eyelet Curtains for Bedroom W46 x L54 Inch Pale Khaki One Pair
Deconovo£18.364.6★2,436 rev
Deconovo Grey Blackout Curtains 46 x 54 Inch Eyelet Super Soft Thermal Insulated Bedroom Blackout Eyelet Curtains for Living Room Light Grey 2 Panels
Deconovo£9.674.5★73,778 rev
Newest
by launch date
TOPICK Grey Blackout Curtains for Bedroom 54 Inch Drop Thermal Insulated Room Darkening Curtains for Living Room Balcony Super Soft Kitchen Window Curtain 2 Panels W46 x L54 Inch
TOPICK£11.92302 rev
INOVADAY 100% Blackout Eyelet Curtains 2 Panels 46 W x 54 L Cream
INOVADAY£20.97106 rev
INOVADAY 100% Blackout Curtains 2 Panels Cream Curtains 50 W x 84 L
INOVADAY£25.08151 rev
DEFYNEE 100% Blackout Curtains for Bedroom 50 x 84 Inch Drop Back Tab/Rod Pocket Thermal Insulated Curtains with Coating Back Layers for Room Darkening Privacy Protection 2 Panels Cream
DEFYNEE£26.78120 rev
PONY DANCE 100% Blackout Curtains for Bedroom - Thermal Full Blackout Eyelet Curtains & Drapes Heat and Light Blocking Panels for Living Room with Black Liner 2 Pcs 52 x 54 Inch Sage Green
PONY DANCE£15.24221 rev
Trending
90-day click momentum
Hafaa Blackout Curtains for Bedroom 46 X 54 Inch Thermal Insulated Eyelet Grey Curtains for Living Room Super Soft Curtain & Drapes (2 Panels with 2 Tiebacks)
Hafaa£10.714.4★
INOVADAY 100% Blackout Eyelet Curtains 2 Panels 46 W x 54 L Cream
INOVADAY£20.974.6★
PONY DANCE 100% Blackout Curtains for Bedroom - Thermal Full Blackout Eyelet Curtains & Drapes Heat and Light Blocking Panels for Living Room with Black Liner 2 Pcs 52 x 54 Inch Sage Green
PONY DANCE£15.244.7★
Deconovo Super Soft Thermal Insulated Curtains Eyelet Bedroom Blackout Curtains for Nursery 46 x 90 Drop Inch Black 2 Panels
Deconovo£18.604.5★
Deconovo Grey Blackout Curtains 46 x 54 Inch Eyelet Super Soft Thermal Insulated Bedroom Blackout Eyelet Curtains for Living Room Light Grey 2 Panels
Deconovo£9.674.5★
What buyers say about curtains
What buyers praise and complain about, mined from review topics.What buyers love
“No complaints”
“Good Value”
“Perfect fit”
“As described”
“Perfect size for my windowa, lovely colour and fabric”
“Colour is lovely”
“soft material”
“soft to the touch”
“Easy to install”
“Not too heavy either”
What buyers complain about
“Extremely poor quality”
“They look thin”
“did not fit”
“Black out curtains that let let though because of cheap materials really defeats the point”
“Deeply disappointed given the bold claims on the listing”
“Black out”
“No very good blocking out light when there or post to be blackout”
“didn't expect much for the price was right”
“They hang really weird and they smell”
“Very thin”
Top return reasons
Common questions
- Is curtains profitable to sell on Amazon United Kingdom?
- The niche generates £608K/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.9%. Flapen's verdict: Skip it (37/100).
- How competitive is the curtains niche?
- 9 brands and 11 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in curtains?
- Top complaints mined from reviews: Quality-Overall, Thickness, Size-Overall. The return rate is 2.8%.
- When does demand for curtains peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the curtains niche?
- Listings span £7.57–£26.78; the average listing price is £14.23 (sweet spot $15–$100). The average incumbent carries 21,719 reviews — the moat a new listing must climb.