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Curtain Rings

Fail

Prices span $3.39–$15.67, mostly outside the sweet spot, so Curtain Rings is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£172K/yr326K searches / yr
90-day growth
-12.2%search demand this quarter
Competition
43%top-5 click share · 30 brands · 36 sellers

Flapen Score

Curtain Rings against its category

The dotted line is the Home & Garden average. Past it, Curtain Rings is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Curtain Rings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Curtain Rings 326K times last year and spent an estimated £172K. The top 5 brands take 63% of clicks. Demand peaks in Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

7.3% of searches ended in a purchase last week.

Shoppers searched for this 326K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £172K a year.

Searches, last 12 months
326K
Growth, 90 days vs prior 90
-12.2%
Conversion, latest week
7.3%
Market size, estimated
£172Ka year
Peak month
November1.5× the quietest month
Top search term
curtain rings188K searches a year

02 · Price

A sale here is worth £7.26.

Listings sell for £7.26 on average, from £3.39 to £15.67. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £7.26 that is £5K to £7K a year per listing.

Average price
£7.26under the $15 to $100 sweet spot
Price range
£3.39–£15.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£7K
Returns
3.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #60 within Curtain & Blind Accessories. It carries 544 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#60in Curtain & Blind Accessories
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
544per listing
Listings tracked
42

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Curtain Rings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£16K£21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 rising

Sellers

36

Top-5 brand share

63%

Top 20: 93%

Top-5 click share

43%

Top 20: 81%

Open market

31%

  • Hoiny19%
  • HOMMAKR18%
  • WOVTE11%
  • Oiiurly8%
  • Magnesis8%
  • T Tome of Tales6%

Demand

Curtain Rings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.5×

Search terms

Top Curtain Rings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • curtain rings188K/yr
  • curtain rings and hooks39K/yr
  • curtain hooks and rings18K/yr
  • curtain pole rings21K/yr
  • metal curtain rings13K/yr
  • curtain hoops7K/yr
  • large curtain rings6K/yr
  • curtain rings with hooks5K/yr
  • curtains rings5K/yr
  • small curtain rings4K/yr

Reviews and returns

What reviews say buyers love and hate about Curtain Rings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%−0.12

Smaller rings than usual

Not sure which sizing is correct

too small

Quality-Overall15%+1.30

Cheap

cheap in quality

Poor quality

Strength13%−0.08

were a bit weak

a little flimsy

The plastic hooks that come with them are very flimsy

Advertised Vs Actual Product6%+1.57

Didnt come with eyelets as the photo shows

Bit misleading

Feel the title is misleading

Ease Of Use6%−0.02

it is an awkward thing to use

Hard to open the claws

Love

Quality-Overall28%+1.30

Excellent product

excellent light quality

the quality is solid

Advertised Vs Actual Product22%+1.57

As advertised

Exactly what I needed

As described

Value For Money14%+0.64

Good Value

Definitely worth the price

Great value for money

Strength7%−0.08

they are strong enough to manage bathroom curtains

Sturdy

The rings feel sturdy

Size-Overall6%−0.12

Fitted perfectly

Easy to fit

Fit well strong

Return

3.0% Return rate 89% Fixable by listing

Size-Overall82%██▇██▇

Smaller rings than usual

Not sure which sizing is correct

too small

Color4%▄▆▅▆▂█
Quality-Overall3%▆▄▅▃▅█

Cheap

cheap in quality

Poor quality

Compatibility-Overall3%▆▇▇▂██
Functionality-Overall2%▃▄█▃▅▂

FAQ

Common Curtain Rings questions

Answered from the same tracked data.