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Curling Ribbon

Fail

Prices span $1.28–$5.88, mostly outside the sweet spot, so Curling Ribbon is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£46K/yr90K searches / yr
90-day growth
-11.9%search demand this quarter
Competition
60%top-5 click share · 15 brands · 26 sellers

Flapen Score

Curling Ribbon against its category

The dotted line is the Home & Garden average. Past it, Curling Ribbon is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Curling Ribbon market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Curling Ribbon 90K times last year and spent an estimated £46K. The top 5 brands take 72% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 13.8% of those searches ended in a purchase.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
-11.9%
Conversion, latest week
13.8%
Market size, estimated
£46Ka year
Peak month
December6.2× the quietest month
Top search term
curling ribbon70K searches a year

02 · Price

A sale here is worth £3.71.

Listings sell for £3.71 on average, from £1.28 to £5.88. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £3.71 that is £928 to £2K a year per listing.

Average price
£3.71under the $15 to $100 sweet spot
Price range
£1.28–£5.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£928–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #122 within Sewing. It carries 1,012 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
12.7%
Average rank
#122in Sewing
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,012per listing
Listings tracked
18

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Curling Ribbon products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£18K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

26

Est. top-5 brand share

72%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 100%

Open market

24%

  • Gunwon25%
  • Glick20%
  • COSORO11%
  • TONIFUL9%
  • Rowwait6%
  • NEBURORA5%

Demand

Curling Ribbon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Holiday '25Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 6.2×

Search terms

Top Curling Ribbon search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • curling ribbon70K/yr
  • curling ribbon for balloons8K/yr
  • curling ribbons for gift wrapping7K/yr
  • christmas curling ribbon6K/yr

Reviews and returns

What reviews say buyers love and hate about Curling Ribbon

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Color”
38%of negative reviews mention “Quality-Overall”
0.7%of orders come back
“on the worse quality side. ie worse than the curling ribbons they sell in poundland”
A buyer, on “Quality-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Curling Ribbon questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data