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Curling Ribbon

Fail

Prices span $1.28–$5.88, mostly outside the sweet spot, so Curling Ribbon is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£46K/yr90K searches / yr
90-day growth
-11.9%search demand this quarter
Competition
60%top-5 click share · 15 brands · 26 sellers

Flapen Score

Curling Ribbon against its category

The dotted line is the Home & Garden average. Past it, Curling Ribbon is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Curling Ribbon market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Curling Ribbon 90K times last year and spent an estimated £46K. The top 5 brands take 72% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

13.8% of searches ended in a purchase last week.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
-11.9%
Conversion, latest week
13.8%
Market size, estimated
£46Ka year
Peak month
December6.2× the quietest month
Top search term
curling ribbon70K searches a year

02 · Price

A sale here is worth £3.71.

Listings sell for £3.71 on average, from £1.28 to £5.88. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £3.71 that is £928 to £2K a year per listing.

Average price
£3.71under the $15 to $100 sweet spot
Price range
£1.28–£5.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£928–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #122 within Sewing. It carries 1,012 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
12.7%
Average rank
#122in Sewing
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,012per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Curling Ribbon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£18K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

26

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

24%

  • Gunwon25%
  • Glick20%
  • COSORO11%
  • TONIFUL9%
  • Rowwait6%
  • NEBURORA5%

Demand

Curling Ribbon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Holiday '25Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 6.2×

Search terms

Top Curling Ribbon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • curling ribbon70K/yr
  • curling ribbon for balloons8K/yr
  • curling ribbons for gift wrapping7K/yr
  • christmas curling ribbon6K/yr

Reviews and returns

What reviews say buyers love and hate about Curling Ribbon

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall38%−0.07

on the worse quality side. ie worse than the curling ribbons they sell in poundland

Cheap quality

Poor quality

Advertised Vs Actual Product25%+0.06

Not at all what the picture would want you believe

Material Quality25%−0.11

Its very plastic

Color13%−0.11

- not very brightly coloured and easily breakable

Love

Color26%−0.11

great color

The colours are nice

super rainbow colours

Advertised Vs Actual Product18%+0.06

As prescribed

As described

Exactly what i needed

Quality-Overall16%−0.07

the quality is perfectly fine for gift wrapping

This was great good quality ribbon

Good quality

Value For Money16%+1.98

Good value for money

Good value for money

Good value

Ease Of Use10%+1.23

ease to use

Easy to curl for special look

Roll off reel easily

Return

0.7% Return rate 45% Fixable by listing

Color29%█▄▅▃▇▅

- not very brightly coloured and easily breakable

Thin19%▁▃█▆▅▄
Quality-Overall10%▅█▁▃▁▁

on the worse quality side. ie worse than the curling ribbons they sell in poundland

Cheap quality

Poor quality

Value For Money9%▁▁▅█▄▃
Size-Overall9%▄▇▁▁▁█

FAQ

Common Curling Ribbon questions

Answered from the same tracked data.