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Curling Ribbon

prices mostly outside the sweet spot ($1.28–$5.88) — Curling Ribbon doesn't clear our bar today.

Flapen Score

42
Skip it
Market size 12Growth 19Conversion 96Competition 41Returns 97Price range 0Avg price 10Brand share 56Review moat 62Quality gap 27
This niche Category average

Is Curling Ribbon profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Curling Ribbon is a £46K/yr Amazon United Kingdom market (90K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.

Curling Ribbon: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -11.9% over the last 90 days and 13.8% of searches end in a purchase.

£46K

revenue / yr

Units sold / yr10K
Search volume / yr-11.9%90K
Conversion rate13.8%
Avg price£3.71

Who owns the niche?

The top 5 brands hold 72% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers15 · 26
Top-5 product click share60%
Open market28%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement83%
New entrants (1y)1· 0 succeeded
Avg rating4.6★
Avg reviews1,012

Top Curling Ribbon products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

£0£5K£9K£14K£18K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

26

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

24%

  • Gunwon25%
  • Glick20%
  • COSORO11%
  • TONIFUL9%
  • Rowwait6%
  • NEBURORA5%

Curling Ribbon demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume90KCVR13.8%Products18Brands15Top 5 Brands72%OOS Rate12.7%Rating4.6★Reviews1,012Avg BSR#122
8K6KSpike '25Prime Day '25Holiday '25Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 6.2×

Top Curling Ribbon search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • curling ribbon70K/yr
  • curling ribbon for balloons8K/yr
  • curling ribbons for gift wrapping7K/yr
  • christmas curling ribbon6K/yr

What reviews say buyers love and hate about Curling Ribbon

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Color26%

great color

Advertised Vs Actual Product18%

As prescribed

Quality-Overall16%

the quality is perfectly fine for gift wrapping

Value For Money16%

Good value for money

Ease Of Use10%

ease to use

What buyers complain about

100% of reviews
Quality-Overall38%

on the worse quality side. ie worse than the curling ribbons they sell in poundland

Advertised Vs Actual Product25%

Not at all what the picture would want you believe

Material Quality25%

Its very plastic

Color13%

- not very brightly coloured and easily breakable

Curling Ribbon return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

45%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
29%
2Thin
19%
3Quality-Overall
10%
4Value For Money
9%
5Size-Overall
9%

Common Curling Ribbon questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Curling Ribbon 42/100 on Amazon United Kingdom — Skip it. The niche generates £46K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -11.9% over the last 90 days.
Search demand for Curling Ribbon on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 6.2× the quietest.