Is curling ribbon profitable to sell on Amazon United Kingdom?

The niche generates £46K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.9%. Flapen's verdict: Skip it (42/100).

How competitive is the curling ribbon niche?

15 brands and 26 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in curling ribbon?

Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Material Quality. The return rate is 0.7%.

When does demand for curling ribbon peak?

Demand peaks in Nov–Dec; the busiest month runs 6.2× the quietest.

What does it cost to enter the curling ribbon niche?

Listings span £1.28–£5.88; the average listing price is £3.71 (sweet spot $15–$100). The average incumbent carries 1,012 reviews — the moat a new listing must climb.

curling ribbon

Skip it

Prices mostly outside the sweet spot ($1.28–$5.88) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Incredible13.8%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,011.5

avg incumbent reviews — the moat a new listing must climb

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-11.9%

90-day search growth — must beat 0% to launch

Market size

Bad£46K

£46K/yr · 90K searches

Avg price

Bad£3.71

avg listing price — sweet spot $15–$100

Price range

Bad£1.28–£5.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, curling ribbon is a £46K/yr Amazon United Kingdom market (90K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

curling ribbon market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: £30K–£37K; units × avg price
Conversion rate: 13.8%
Avg BSR: #122
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 12.7%
Avg brand age: 37 months
Avg seller age: 187 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

24%

Gunwon25%
Glick20%
COSORO11%
TONIFUL9%
Rowwait6%
NEBURORA5%

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — -11.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 6.2×

Open Trend

Top curling ribbon search terms

curling ribbon70K/yr -11.9%5.8% conv.
curling ribbon for balloons8K/yr -3.6%6.2% conv.
curling ribbons for gift wrapping7K/yr -26.4%7.8% conv.
christmas curling ribbon6K/yr -62.3%0.0% conv.

All search terms

Top curling ribbon products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Curling Ribbon Set 12 Rolls 5mm Balloon Ribbon 12 Colors CurlingRibbon Set Double Sided SatinRibbon Rolls for Crafts Balloons Wedding Christmas Festival or Birthday Party Decoration(10M/Roll)

Gunwon£2.544.5★318 rev

Glick White Curling Ribbon for Gift Wrapping Arts and Crafts Glick White Curling Ribbon KOPI10

Glick£1.284.6★148 rev

500 Yard White Curling Ribbon 5mm for Balloons 457m Crimped Balloon Ribbon Balloon String Party Shiny Holographic Ribbons for Gift Wrapping Crafting Christmas Birthday Wedding Party Decorations

COSORO£5.854.7★186 rev

5mm Wide Curling Ribbon Set 12 Rolls Balloon CurlingRibbon 12Colors CurlingBalloon String Gift Wrapping Ribbon Bow Ribbonfor Party Wedding DIY Festival Crafts (10m/Roll)

Rowwait£2.544.4★148 rev

TONIFUL 500 Yards Curling Ribbon-Balloon Ribbon-Balloon String for Art&Craft Decor Gift Wrapping Ribbons and Bows for Christmas New Year Birthday Gifts (Silver)

TONIFUL£4.334.6★1,393 rev

Newest

by launch date

NEBURORA 36 Rolls 36 Colors Curling Ribbon 1/5 Inch 11 Yards Balloon String Ribbon for Gift Wrapping Birthday Graduation Festival Wedding Party Decor Florist Art Craft Decor

NEBURORA£4.4735 rev

11mo ago

Naler 16 Rolls Curling Ribbon for Gift Wrapping 160M Total Metallic Balloon Ribbon String 8 Laser Colors Holographic Ribbons for Birthday Party Wedding DIY Crafts Decoration

Naler£3.2626 rev

1y ago

woric 600 Yards White Curling Ribbon 1/5in Balloon String

woric£5.88621 rev

1y ago

50m x 2 Rolls White Curling Ribbon for Balloons Gift Wrapping Christmas Birthday Crafts Wedding Party Decoration - 5mm Width

HONGCI£3.40863 rev

2y ago

500 Yard White Curling Ribbon 5mm for Balloons 457m Crimped Balloon Ribbon Balloon String Party Shiny Holographic Ribbons for Gift Wrapping Crafting Christmas Birthday Wedding Party Decorations

COSORO£5.85186 rev

2y ago

What buyers say about curling ribbon

What buyers praise and complain about, mined from review topics.

What buyers love

Color26%

“great color”

Advertised Vs Actual Product18%

“As prescribed”

Quality-Overall16%

“the quality is perfectly fine for gift wrapping”

Value For Money16%

“Good value for money”

Ease Of Use10%

“ease to use”

Paper Quality3%

“Nice ribbon to match many wrapping papers”

Durability3%

“All good very durable”

Efficiency3%

“Work really well”

Strength3%

“Looks beautiful strong”

Stitch/Finish/Polish2%

“made the finishing product look amazing”

What buyers complain about

Quality-Overall38%

“on the worse quality side. ie worse than the curling ribbons they sell in poundland”

Advertised Vs Actual Product25%

“Not at all what the picture would want you believe”

Material Quality25%

“Its very plastic”

Color13%

“- not very brightly coloured and easily breakable”

Top return reasons

Color29%

Thin19%

Quality-Overall10%

Value For Money9%

Size-Overall9%

Functionality-Overall6%

Advertised Vs Actual Product4%

Compatibility-Overall3%

Defective Material/Parts3%

Brightness/Shine/Glow1%

Common questions

Is curling ribbon profitable to sell on Amazon United Kingdom?: The niche generates £46K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.9%. Flapen's verdict: Skip it (42/100).
How competitive is the curling ribbon niche?: 15 brands and 26 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in curling ribbon?: Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Material Quality. The return rate is 0.7%.
When does demand for curling ribbon peak?: Demand peaks in Nov–Dec; the busiest month runs 6.2× the quietest.
What does it cost to enter the curling ribbon niche?: Listings span £1.28–£5.88; the average listing price is £3.71 (sweet spot $15–$100). The average incumbent carries 1,012 reviews — the moat a new listing must climb.