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Cups

Maybe

Returns run at only 0.5% of orders. But demand is soft, at -5.2% this quarter, so Cups is a Maybe.

Flapen Score
59
59 / 100
Top 20% of 5,777 Home & Garden niches · +8 vs the category median of 51
Market size
£317K/yr851K searches / yr
90-day growth
-5.2%search demand this quarter
Competition
30%top-5 click share · 43 brands · 71 sellers

Flapen Score

Cups against its category

The dotted line is the Home & Garden average. Past it, Cups is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cups market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cups 851K times last year and spent an estimated £317K. The top 5 brands take 47% of clicks. Demand peaks in Nov–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 851K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £317K a year.

Searches, last 12 months
851K
Growth, 90 days vs prior 90
-5.2%
Conversion, latest week
3.1%
Market size, estimated
£317Ka year
Peak month
December2.1× the quietest month
Top search term
cups340K searches a year

02 · Price

A sale here is worth £11.83.

Listings sell for £11.83 on average, from £1.61 to £28.64. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £11.83 that is £3K to £6K a year per listing.

Average price
£11.83under the $15 to $100 sweet spot
Price range
£1.61–£28.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #563 within Disposable Tableware. It carries 1,091 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
71%
Out of stock, average day
1.8%
Average rank
#563in Disposable Tableware
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,091per listing
Listings tracked
75

04 · Newcomers

Amazon counts 4 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
4Amazon's first-year sales bar
Average brand age
43 months

Products

Top Cups products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£6K£13K£19K£25K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

43 rising

Sellers

71

Top-5 brand share

47%

Top 20: 85%

Top-5 click share

30%

Top 20: 66%

Open market

48%

  • Zuvo21%
  • Argon Tableware7%
  • We Can Source It Ltd7%
  • Dawsons Living6%
  • Belgravia5%
  • ACCURATE5%

Demand

Cups search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Cups search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cups340K/yr
  • coffee cups286K/yr
  • cup211K/yr
  • coffe cups14K/yr

Reviews and returns

What reviews say buyers love and hate about Cups

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall16%−0.09

Too big

Quite small

Lids do not fit

Quality-Overall12%+0.94

Bad quality

Not good quality, bit wobbly

Quality not great, cracked and unusable already

Leak-Proof11%

Leaks like a sieve

Not leakproof

this one leaks

Value For Money6%+1.21

Not worth the price

But expensive

Not great for price

Durability5%−0.05

Terrible base broke straight away

Break easy

one recently broke

Love

Quality-Overall22%+0.94

Good Quality mugs

Amazing quality

good quality cups

Value For Money13%+1.21

Excellent value

Affordable price

Excellent Value

Size-Overall9%−0.09

Great size as some we find are too small

Good size

love the size

Strength7%

sturdy cups

Good and sturdy

Quite sturdy cup

Color6%+0.45

colours are amazing

Love the colour

Colour is vibrant

Return

0.5% Return rate 76% Fixable by listing

Size-Overall58%▇▇█▇█▇

Too big

Quite small

Lids do not fit

Quality-Overall7%▅▅▂▄▇█

Bad quality

Not good quality, bit wobbly

Quality not great, cracked and unusable already

Leak-Proof5%█▆▃▂▄▂

Leaks like a sieve

Not leakproof

this one leaks

Color4%▂▄▅█▄▇
Advertised Vs Actual Product3%▃▇▅▇█▄

FAQ

Common Cups questions

Answered from the same tracked data.