cups
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Review moat
Good1,090.68avg incumbent reviews — the moat a new listing must climb
Market size
Good£317K£317K/yr · 851K searches
Price range
Good£1.61–£28.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.83avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-5.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, cups is a £317K/yr Amazon United Kingdom market (851K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 59/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
cups market data
- Units sold / yr
- 25K–30K
- avg 250–500/product
- Revenue / yr
- £296K–£355K
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #563
- Page quality
- 0%
- Prime
- 71%
- Sponsored
- 88%
- Out of stock
- 1.8%
- Avg brand age
- 43 months
- Avg seller age
- 170 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
43 rising
Sellers
71
Top-5 brand share
47%
Top 20: 85%
Top-5 click share
30%
Top 20: 66%
Open market
48%
- Zuvo21%
- Argon Tableware7%
- We Can Source It Ltd7%
- Dawsons Living6%
- Belgravia5%
- ACCURATE5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Top cups search terms
- cups340K/yr
- coffee cups286K/yr
- cup211K/yr
- coffe cups14K/yr
Top cups products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Zuvo [50 Pack Takeaway Coffee Cups with Lids | Disposable Insulated Triple Wall Ripple Kraft Paper Coffee Cups for Takeaway Coffee Tea or hot Liquids | Pack of 50 (12 Oz.) Black
Zuvo£8.944.2★1,083 rev
Argon Tableware Coloured Coffee Mugs - Grey - 350ml - Pack of 6 - Gloss Ceramic Stoneware Latte Cappuccino Cups Hot Chocolate Cups Colourful Mug Set with Handle
Argon Tableware£12.504.6★4,519 rev
Dawsons Living Multi-Coloured Stoneware Mugs Set - Wide Tea Coffee and Hot Chocolate Cups - Set of 6-11 oz / 312ml
Dawsons Living£13.094.7★2,590 rev
500 x Kraft 8 Ounce Ripple 3 Ply Disposable Insulated Paper Cups For Tea Coffee Cappuccino Hot Drinks
Belgravia£18.504.6★433 rev
ACCURATE 100 X 180ML (7 Ounce) Clear Plastic Disposable Drink Cups for Water Coolers/Travel/Camping/Parties and Events
ACCURATE£4.334.3★116 rev
Newest
by launch date
100X Clear Plastic Disposable Drink Cups for Water 7 Oz/180ml Perfect for Drinking Events Home Parties Picnic and Everyday Use (Pack of 100)
NAEEM SONS£4.06271 rev
Wrova Reusable Plastic Cups | Set of 6 | Unbreakable Drinking Glasses 350ML Cup Sets Dishwasher and Microwave Safe Tumbler Lightweight Plastic Cup for Kitchen & Outdoor - Multicolors
Wrova£8.3853 rev
G4GADGET 50x 180ml Plastic Disposable Cups Clear Drink Cups for Office Picnics Parties Travel & Everyday Use | Ideal for Juice Tea Soft Drinks Water & More
G4GADGET£3.34151 rev
ACCURATE 100 X 180ML (7 Ounce) Clear Plastic Disposable Drink Cups for Water Coolers/Travel/Camping/Parties and Events
ACCURATE£4.33116 rev
Ava Nord Ceramic Coffee Mugs Set of 4 | 340 ml Stoneware Coffee Cups | Lead-Free Non-Toxic | Microwave and Dishwasher Safe | Comfortable Handle | Aesthetic Nordic Design for Tea and Latte | Sage Ash
Ava Nord£21.00518 rev
Trending
90-day click momentumACCURATE 100 X 180ML (7 Ounce) Clear Plastic Disposable Drink Cups for Water Coolers/Travel/Camping/Parties and Events
ACCURATE£4.334.3★
G4GADGET 50x 180ml Plastic Disposable Cups Clear Drink Cups for Office Picnics Parties Travel & Everyday Use | Ideal for Juice Tea Soft Drinks Water & More
G4GADGET£3.344.5★
Ava Nord Ceramic Coffee Mugs Set of 4 | 340 ml Stoneware Coffee Cups | Lead-Free Non-Toxic | Microwave and Dishwasher Safe | Comfortable Handle | Aesthetic Nordic Design for Tea and Latte | Sage Ash
Ava Nord£21.004.7★
We Can Source It Ltd - 500 x 12oz Ripple Brown Kraft Paper Cups - Strong 3-PLY Disposable Insulated Coffee Cups - Leak-Proof Recyclable Drinking Cups for Hot Drinks Tea Coffee and Beverages
We Can Source It Ltd£27.114.6★
500 x Kraft 8 Ounce Ripple 3 Ply Disposable Insulated Paper Cups For Tea Coffee Cappuccino Hot Drinks
Belgravia£18.504.6★
What buyers say about cups
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality mugs”
“Excellent value”
“Great size as some we find are too small”
“sturdy cups”
“colours are amazing”
“Easy to handle”
“Does not leak”
“Better than expected”
“Holds the temperature well”
“their design makes them stand out”
What buyers complain about
“Too big”
“Bad quality”
“Leaks like a sieve”
“Not worth the price”
“Terrible base broke straight away”
“Extremely flimsy”
“A bit chunky”
“Chemical Smell”
“unfit to use”
“when full they are quite heavy”
Top return reasons
Common questions
- Is cups profitable to sell on Amazon United Kingdom?
- The niche generates £317K/yr across 75 tracked products. 4 of 10 products launched in the last 360 days are still selling. 90-day search growth is -5.2%. Flapen's verdict: Worth a look (59/100).
- How competitive is the cups niche?
- 43 brands and 71 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 47% of demand.
- What do buyers complain about in cups?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Leak-Proof. The return rate is 0.5%.
- When does demand for cups peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the cups niche?
- Listings span £1.61–£28.64; the average listing price is £11.83 (sweet spot $15–$100). The average incumbent carries 1,091 reviews — the moat a new listing must climb.