Cups
Cups shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Cups profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Cups is a £317K/yr Amazon United Kingdom market (851K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 59/100.
Cups: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -5.2% over the last 90 days and 3.1% of searches end in a purchase.
£317K
revenue / yr
Who owns the niche?
The top 5 brands hold 47% of demand, so 53% of the market is open.
53%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 75 products
Top Cups products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Zuvo [50 Pack Takeaway Coffee Cups with Lids | Disposable Insulated Triple Wall Ripple Kraft Paper Coffee Cups for Takeaway Coffee Tea or hot Liquids | Pack of 50 (12 Oz.) Black
- Price
- £8.94
- Rating
- 4.2/5
- Reviews
- 1,083
- Age
- 6y ago
Argon Tableware Coloured Coffee Mugs - Grey - 350ml - Pack of 6 - Gloss Ceramic Stoneware Latte Cappuccino Cups Hot Chocolate Cups Colourful Mug Set with Handle
- Price
- £12.50
- Rating
- 4.6/5
- Reviews
- 4,519
- Age
- 7y ago
Dawsons Living Multi-Coloured Stoneware Mugs Set - Wide Tea Coffee and Hot Chocolate Cups - Set of 6-11 oz / 312ml
- Price
- £13.09
- Rating
- 4.7/5
- Reviews
- 2,590
- Age
- 6y ago
500 x Kraft 8 Ounce Ripple 3 Ply Disposable Insulated Paper Cups For Tea Coffee Cappuccino Hot Drinks
- Price
- £18.50
- Rating
- 4.6/5
- Reviews
- 433
- Age
- 12y ago
ACCURATE 100 X 180ML (7 Ounce) Clear Plastic Disposable Drink Cups for Water Coolers/Travel/Camping/Parties and Events
- Price
- £4.33
- Rating
- 4.3/5
- Reviews
- 116
- Age
- 1y ago
Trending
90-day click momentumACCURATE 100 X 180ML (7 Ounce) Clear Plastic Disposable Drink Cups for Water Coolers/Travel/Camping/Parties and Events
- Price
- £4.33
- Rating
- 4.3/5
- Reviews
- 116
- Age
- 1y ago
G4GADGET 50x 180ml Plastic Disposable Cups Clear Drink Cups for Office Picnics Parties Travel & Everyday Use | Ideal for Juice Tea Soft Drinks Water & More
- Price
- £3.34
- Rating
- 4.5/5
- Reviews
- 151
- Age
- 1y ago
Ava Nord Ceramic Coffee Mugs Set of 4 | 340 ml Stoneware Coffee Cups | Lead-Free Non-Toxic | Microwave and Dishwasher Safe | Comfortable Handle | Aesthetic Nordic Design for Tea and Latte | Sage Ash
- Price
- £21.00
- Rating
- 4.7/5
- Reviews
- 518
- Age
- 1y ago
We Can Source It Ltd - 500 x 12oz Ripple Brown Kraft Paper Cups - Strong 3-PLY Disposable Insulated Coffee Cups - Leak-Proof Recyclable Drinking Cups for Hot Drinks Tea Coffee and Beverages
- Price
- £27.11
- Rating
- 4.6/5
- Reviews
- 646
- Age
- 8y ago
500 x Kraft 8 Ounce Ripple 3 Ply Disposable Insulated Paper Cups For Tea Coffee Cappuccino Hot Drinks
- Price
- £18.50
- Rating
- 4.6/5
- Reviews
- 433
- Age
- 12y ago
Newest
by launch date
100X Clear Plastic Disposable Drink Cups for Water 7 Oz/180ml Perfect for Drinking Events Home Parties Picnic and Everyday Use (Pack of 100)
- Price
- £4.06
- Rating
- 4.1/5
- Reviews
- 271
- Age
- 1y ago
Wrova Reusable Plastic Cups | Set of 6 | Unbreakable Drinking Glasses 350ML Cup Sets Dishwasher and Microwave Safe Tumbler Lightweight Plastic Cup for Kitchen & Outdoor - Multicolors
- Price
- £8.38
- Rating
- 4.5/5
- Reviews
- 53
- Age
- 1y ago
G4GADGET 50x 180ml Plastic Disposable Cups Clear Drink Cups for Office Picnics Parties Travel & Everyday Use | Ideal for Juice Tea Soft Drinks Water & More
- Price
- £3.34
- Rating
- 4.5/5
- Reviews
- 151
- Age
- 1y ago
ACCURATE 100 X 180ML (7 Ounce) Clear Plastic Disposable Drink Cups for Water Coolers/Travel/Camping/Parties and Events
- Price
- £4.33
- Rating
- 4.3/5
- Reviews
- 116
- Age
- 1y ago
Ava Nord Ceramic Coffee Mugs Set of 4 | 340 ml Stoneware Coffee Cups | Lead-Free Non-Toxic | Microwave and Dishwasher Safe | Comfortable Handle | Aesthetic Nordic Design for Tea and Latte | Sage Ash
- Price
- £21.00
- Rating
- 4.7/5
- Reviews
- 518
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
Brands
43 rising
Sellers
71
Top-5 brand share
47%
Top 20: 85%
Top-5 click share
30%
Top 20: 66%
Open market
48%
- Zuvo21%
- Argon Tableware7%
- We Can Source It Ltd7%
- Dawsons Living6%
- Belgravia5%
- ACCURATE5%
Cups demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Top Cups search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- cups340K/yr
- coffee cups286K/yr
- cup211K/yr
- coffe cups14K/yr
What reviews say buyers love and hate about Cups
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“Good Quality mugs”
“Excellent value”
“Great size as some we find are too small”
“sturdy cups”
“colours are amazing”
What buyers complain about
67% of reviews“Too big”
“Bad quality”
“Leaks like a sieve”
“Not worth the price”
“Terrible base broke straight away”
Cups return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
76%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Cups questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
