Cups
MaybeReturns run at only 0.5% of orders. But demand is soft, at -5.2% this quarter, so Cups is a Maybe.
- Flapen Score
- 59 / 100Top 20% of 5,777 Home & Garden niches · +8 vs the category median of 5159
- Market size
- £317K/yr851K searches / yr
- 90-day growth
- -5.2%search demand this quarter
- Competition
- 30%top-5 click share · 43 brands · 71 sellers
Flapen Score
Cups against its category
The dotted line is the Home & Garden average. Past it, Cups is stronger. Inside it, weaker.
Market
The Cups market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cups 851K times last year and spent an estimated £317K. The top 5 brands take 47% of clicks. Demand peaks in Nov–Dec. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
3.1% of searches ended in a purchase last week.
Shoppers searched for this 851K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £317K a year.
- Searches, last 12 months
- 851K
- Growth, 90 days vs prior 90
- -5.2%
- Conversion, latest week
- 3.1%
- Market size, estimated
- £317Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- cups340K searches a year
02 · Price
A sale here is worth £11.83.
Listings sell for £11.83 on average, from £1.61 to £28.64. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £11.83 that is £3K to £6K a year per listing.
- Average price
- £11.83under the $15 to $100 sweet spot
- Price range
- £1.61–£28.64
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #563 within Disposable Tableware. It carries 1,091 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 71%
- Out of stock, average day
- 1.8%
- Average rank
- #563in Disposable Tableware
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,091per listing
- Listings tracked
- 75
04 · Newcomers
Amazon counts 4 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Cups products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Zuvo [50 Pack Takeaway Coffee Cups with Lids | Disposable Insulated Triple Wall Ripple Kraft Paper Coffee Cups for Takeaway Coffee Tea or hot Liquids | Pack of 50 (12 Oz.) Black
- Price
- £8.94
- Rating
- 4.2/5
- Reviews
- 1,083
- Age
- 6y ago

Argon Tableware Coloured Coffee Mugs - Grey - 350ml - Pack of 6 - Gloss Ceramic Stoneware Latte Cappuccino Cups Hot Chocolate Cups Colourful Mug Set with Handle
- Price
- £12.50
- Rating
- 4.6/5
- Reviews
- 4,519
- Age
- 7y ago

Dawsons Living Multi-Coloured Stoneware Mugs Set - Wide Tea Coffee and Hot Chocolate Cups - Set of 6-11 oz / 312ml
- Price
- £13.09
- Rating
- 4.7/5
- Reviews
- 2,590
- Age
- 6y ago

500 x Kraft 8 Ounce Ripple 3 Ply Disposable Insulated Paper Cups For Tea Coffee Cappuccino Hot Drinks
- Price
- £18.50
- Rating
- 4.6/5
- Reviews
- 433
- Age
- 12y ago

ACCURATE 100 X 180ML (7 Ounce) Clear Plastic Disposable Drink Cups for Water Coolers/Travel/Camping/Parties and Events
- Price
- £4.33
- Rating
- 4.3/5
- Reviews
- 116
- Age
- 1y ago
Trending
90-day click momentum
ACCURATE 100 X 180ML (7 Ounce) Clear Plastic Disposable Drink Cups for Water Coolers/Travel/Camping/Parties and Events
- Price
- £4.33
- Rating
- 4.3/5
- Reviews
- 116
- Age
- 1y ago

G4GADGET 50x 180ml Plastic Disposable Cups Clear Drink Cups for Office Picnics Parties Travel & Everyday Use | Ideal for Juice Tea Soft Drinks Water & More
- Price
- £3.34
- Rating
- 4.5/5
- Reviews
- 151
- Age
- 1y ago

Ava Nord Ceramic Coffee Mugs Set of 4 | 340 ml Stoneware Coffee Cups | Lead-Free Non-Toxic | Microwave and Dishwasher Safe | Comfortable Handle | Aesthetic Nordic Design for Tea and Latte | Sage Ash
- Price
- £21.00
- Rating
- 4.7/5
- Reviews
- 518
- Age
- 1y ago

We Can Source It Ltd - 500 x 12oz Ripple Brown Kraft Paper Cups - Strong 3-PLY Disposable Insulated Coffee Cups - Leak-Proof Recyclable Drinking Cups for Hot Drinks Tea Coffee and Beverages
- Price
- £27.11
- Rating
- 4.6/5
- Reviews
- 646
- Age
- 8y ago

500 x Kraft 8 Ounce Ripple 3 Ply Disposable Insulated Paper Cups For Tea Coffee Cappuccino Hot Drinks
- Price
- £18.50
- Rating
- 4.6/5
- Reviews
- 433
- Age
- 12y ago
Newest
by launch date
100X Clear Plastic Disposable Drink Cups for Water 7 Oz/180ml Perfect for Drinking Events Home Parties Picnic and Everyday Use (Pack of 100)
- Price
- £4.06
- Rating
- 4.1/5
- Reviews
- 271
- Age
- 1y ago

Wrova Reusable Plastic Cups | Set of 6 | Unbreakable Drinking Glasses 350ML Cup Sets Dishwasher and Microwave Safe Tumbler Lightweight Plastic Cup for Kitchen & Outdoor - Multicolors
- Price
- £8.38
- Rating
- 4.5/5
- Reviews
- 53
- Age
- 1y ago

G4GADGET 50x 180ml Plastic Disposable Cups Clear Drink Cups for Office Picnics Parties Travel & Everyday Use | Ideal for Juice Tea Soft Drinks Water & More
- Price
- £3.34
- Rating
- 4.5/5
- Reviews
- 151
- Age
- 1y ago

ACCURATE 100 X 180ML (7 Ounce) Clear Plastic Disposable Drink Cups for Water Coolers/Travel/Camping/Parties and Events
- Price
- £4.33
- Rating
- 4.3/5
- Reviews
- 116
- Age
- 1y ago

Ava Nord Ceramic Coffee Mugs Set of 4 | 340 ml Stoneware Coffee Cups | Lead-Free Non-Toxic | Microwave and Dishwasher Safe | Comfortable Handle | Aesthetic Nordic Design for Tea and Latte | Sage Ash
- Price
- £21.00
- Rating
- 4.7/5
- Reviews
- 518
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
43 rising
Sellers
71
Top-5 brand share
47%
Top 20: 85%
Top-5 click share
30%
Top 20: 66%
Open market
48%
- Zuvo21%
- Argon Tableware7%
- We Can Source It Ltd7%
- Dawsons Living6%
- Belgravia5%
- ACCURATE5%
Demand
Cups search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Cups search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cups340K/yr
- coffee cups286K/yr
- cup211K/yr
- coffe cups14K/yr
Reviews and returns
What reviews say buyers love and hate about Cups
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too big
Quite small
Lids do not fit
Bad quality
Not good quality, bit wobbly
Quality not great, cracked and unusable already
Leaks like a sieve
Not leakproof
this one leaks
Not worth the price
But expensive
Not great for price
Terrible base broke straight away
Break easy
one recently broke
Love
Good Quality mugs
Amazing quality
good quality cups
Excellent value
Affordable price
Excellent Value
Great size as some we find are too small
Good size
love the size
sturdy cups
Good and sturdy
Quite sturdy cup
colours are amazing
Love the colour
Colour is vibrant
Return
0.5% Return rate 76% Fixable by listing
Too big
Quite small
Lids do not fit
Bad quality
Not good quality, bit wobbly
Quality not great, cracked and unusable already
Leaks like a sieve
Not leakproof
this one leaks
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cups questions
Answered from the same tracked data.









