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Cupcake Stand

Maybe

The top 5 brands take only 43% of clicks. But demand is soft, at -8.5% this quarter, so Cupcake Stand is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£124K/yr279K searches / yr
90-day growth
-8.5%search demand this quarter
Competition
34%top-5 click share · 33 brands · 49 sellers

Flapen Score

Cupcake Stand against its category

The dotted line is the Home & Garden average. Past it, Cupcake Stand is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cupcake Stand market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cupcake Stand 279K times last year and spent an estimated £124K. The top 5 brands take 43% of clicks. Demand peaks in Mar. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 279K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £124K a year.

Searches, last 12 months
279K
Growth, 90 days vs prior 90
-8.5%
Conversion, latest week
3.9%
Market size, estimated
£124Ka year
Peak month
March2.8× the quietest month
Top search term
cupcake stand141K searches a year

02 · Price

A sale here is worth £11.53.

Listings sell for £11.53 on average, from £1.65 to £34.91. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £11.53 that is £1K to £3K a year per listing.

Average price
£11.53under the $15 to $100 sweet spot
Price range
£1.65–£34.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #170 within Dishware & Serving Pieces. It carries 1,602 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
96%
Out of stock, average day
11.8%
Average rank
#170in Dishware & Serving Pieces
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,602per listing
Listings tracked
46

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Cupcake Stand products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.

£0£4K£7K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 falling

Sellers

49

Est. top-5 brand share

43%

Top 20: 87%

Est. top-5 click share

34%

Top 20: 77%

Open market

53%

  • SZJYG15%
  • LATERN11%
  • LAifu6%
  • NWK6%
  • Leismy5%
  • Unique5%

Demand

Cupcake Stand search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 2.8×

Search terms

Top Cupcake Stand search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cupcake stand141K/yr
  • cardboard cake stand29K/yr
  • cup cake stand18K/yr
  • cupcake stand for 24 cupcakes10K/yr
  • cardboard cupcake stand9K/yr
  • cup cake stands for birthday party5K/yr
  • cupcake stands7K/yr
  • cardboard cake stands for afternoon tea8K/yr
  • cupcake stand for 50 cupcakes7K/yr
  • paper cake stand7K/yr

Reviews and returns

What reviews say buyers love and hate about Cupcake Stand

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Assembly/Installation”
17%of negative reviews mention “Strength”
1.8%of orders come back
“Too flimsy”
A buyer, on “Strength”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Cupcake Stand questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data