Cupcake Stand
MaybeThe top 5 brands take only 43% of clicks. But demand is soft, at -8.5% this quarter, so Cupcake Stand is a Maybe.
- Flapen Score
- 55 / 100Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 5155
- Market size
- £124K/yr279K searches / yr
- 90-day growth
- -8.5%search demand this quarter
- Competition
- 34%top-5 click share · 33 brands · 49 sellers
Flapen Score
Cupcake Stand against its category
The dotted line is the Home & Garden average. Past it, Cupcake Stand is stronger. Inside it, weaker.
Market
The Cupcake Stand market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cupcake Stand 279K times last year and spent an estimated £124K. The top 5 brands take 43% of clicks. Demand peaks in Mar. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
3.9% of searches ended in a purchase last week.
Shoppers searched for this 279K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £124K a year.
- Searches, last 12 months
- 279K
- Growth, 90 days vs prior 90
- -8.5%
- Conversion, latest week
- 3.9%
- Market size, estimated
- £124Ka year
- Peak month
- March2.8× the quietest month
- Top search term
- cupcake stand141K searches a year
02 · Price
A sale here is worth £11.53.
Listings sell for £11.53 on average, from £1.65 to £34.91. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £11.53 that is £1K to £3K a year per listing.
- Average price
- £11.53under the $15 to $100 sweet spot
- Price range
- £1.65–£34.91
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 1.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #170 within Dishware & Serving Pieces. It carries 1,602 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 96%
- Out of stock, average day
- 11.8%
- Average rank
- #170in Dishware & Serving Pieces
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,602per listing
- Listings tracked
- 46
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Cupcake Stand products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
3 Tiers Cake Display Stand White Afternoon Tea Stands Plastic Square Cup Cake Fruit Dessert Party Server Plates Stands Reusable Food Serving Platter Stand for Birthday Wedding Party
- Price
- £5.69
- Rating
- 4.0/5
- Reviews
- 461
- Age
- 3y ago

LATERN 4 Tier Cupcake Stand Round Acrylic Cupcake Tower Clear Tiered Display Stand Reusable Cake Dessert Holder for Wedding Birthday Baby Shower Halloween Party
- Price
- £10.70
- Rating
- 4.5/5
- Reviews
- 84
- Age
- 1y ago

4 Tier Cupcake Stand Premium Cake Dessert Display Holder Reusable Acrylic Cupcake Tower Display Candy Bar Wedding Birthday Baby Shower Party Events
- Price
- £10.43
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 1y ago

2 PACK Cardboard Cake Stand 3 Tier Paper Dessert Round Cupcake Holder Tower Disposable Pastry Stand for Birthday Afternoon Tea Wedding Party Anniversary Christening Fruit Desserts Display (White)
- Price
- £8.03
- Rating
- 4.5/5
- Reviews
- 541
- Age
- 4y ago

Baby Pink Polka Dots Cupcake Stand (30cm Tall) 1 Piece - Elegant Display for Desserts Perfect for Baby Showers Birthdays & Celebrations 13.5 x 11.75
- Price
- £4.36
- Rating
- 4.2/5
- Reviews
- 8,496
- Age
- 13y ago
Trending
90-day click momentum
3 Tier Cake Stand Set - Wave Texture Square Cupcake Tower for Dessert Displays Perfect for Birthday Parties Tea Parties and Pastry Decoration - Elegant Cupcake Stand for Holiday Party Occasions
- Price
- £8.55
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 6mo ago

4 Tier Cupcake Stand Premium Cake Dessert Display Holder Reusable Acrylic Cupcake Tower Display Candy Bar Wedding Birthday Baby Shower Party Events
- Price
- £10.43
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 1y ago

2 PACK Cardboard Cake Stand 3 Tier Paper Dessert Round Cupcake Holder Tower Disposable Pastry Stand for Birthday Afternoon Tea Wedding Party Anniversary Christening Fruit Desserts Display (White)
- Price
- £8.03
- Rating
- 4.5/5
- Reviews
- 541
- Age
- 4y ago

LoveDisplay 4 Tier Acrylic Cupcake Stand with LED Light for Weddings Birthday Parties (Yellow Light)
- Price
- £18.36
- Rating
- 4.6/5
- Reviews
- 446
- Age
- 5y ago

LATERN 4 Tier Cupcake Stand Square Acrylic Cupcake Tower Clear Tiered Display Stand Reusable Cake Dessert Holder for Wedding Birthday Baby Shower Halloween Party
- Price
- £10.63
- Rating
- 3.9/5
- Reviews
- 86
- Age
- 1y ago
Newest
by launch date
3 Tier Cake Stand Set - Wave Texture Square Cupcake Tower for Dessert Displays Perfect for Birthday Parties Tea Parties and Pastry Decoration - Elegant Cupcake Stand for Holiday Party Occasions
- Price
- £8.55
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 6mo ago

Lifewit 12 inch Display Riser 3 Tier Perfume Cologne Organiser Tool-Free Assembly Cupcake Stand Fragrence Figurine Dessert Vanity Bedroom Bathroom Clear 1 Pack
- Price
- £6.71
- Rating
- 4.5/5
- Reviews
- 890
- Age
- 7mo ago

4 Tier Cupcake Stand Square Acrylic Cake Display Stand Reusable Transparent Cake Dessert Holder for Wedding Party Birthday Shower Halloween Christmas (Transparent - Square)
- Price
- £10.99
- Rating
- 3.7/5
- Reviews
- 7
- Age
- 9mo ago

4 Tier Cupcake Stand Premium Cake Dessert Display Holder Reusable Acrylic Cupcake Tower Display Candy Bar Wedding Birthday Baby Shower Party Events
- Price
- £10.43
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 1y ago

4PCS White Cake Stand Cardboard Cupcake Stand 3 Tier Cupcake Dessert Holder
- Price
- £9.41
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
33 falling
Sellers
49
Top-5 brand share
43%
Top 20: 87%
Top-5 click share
34%
Top 20: 77%
Open market
53%
- SZJYG15%
- LATERN11%
- LAifu6%
- NWK6%
- Leismy5%
- Unique5%
Demand
Cupcake Stand search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 2.8×
Search terms
Top Cupcake Stand search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cupcake stand141K/yr
- cardboard cake stand29K/yr
- cup cake stand18K/yr
- cupcake stand for 24 cupcakes10K/yr
- cardboard cupcake stand9K/yr
- cup cake stands for birthday party5K/yr
- cupcake stands7K/yr
- cardboard cake stands for afternoon tea8K/yr
- cupcake stand for 50 cupcakes7K/yr
- paper cake stand7K/yr
Reviews and returns
What reviews say buyers love and hate about Cupcake Stand
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too flimsy
Bit flimsy
Shaky standers
quite big
Small and tiny
Too small for cupcakes
Cheap and wonky
Look very cheap
Zero quality and durability
Not that easy to assemble though
Poor to put together
assembly wasnt the easiest
Broke
broke after one use
It broke
Love
Easy assemble
Assembly was straightforward
Easy set up
Brilliant stand sturdy
Good sturdy display
Quite sturdy
Excellent quality
Good quality cup cake stands
Great quality set
Good price
Good value for money
Great value
Great display
looks effective for display items
Great little display stand
Return
1.8% Return rate 31% Fixable by listing
quite big
Small and tiny
Too small for cupcakes
Cheap and wonky
Look very cheap
Zero quality and durability
Too flimsy
Bit flimsy
Shaky standers
It's cheap acrylic
cheap plastic
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cupcake Stand questions
Answered from the same tracked data.









