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Cupcake Stand

Maybe

The top 5 brands take only 43% of clicks. But demand is soft, at -8.5% this quarter, so Cupcake Stand is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£124K/yr279K searches / yr
90-day growth
-8.5%search demand this quarter
Competition
34%top-5 click share · 33 brands · 49 sellers

Flapen Score

Cupcake Stand against its category

The dotted line is the Home & Garden average. Past it, Cupcake Stand is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cupcake Stand market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cupcake Stand 279K times last year and spent an estimated £124K. The top 5 brands take 43% of clicks. Demand peaks in Mar. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 279K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £124K a year.

Searches, last 12 months
279K
Growth, 90 days vs prior 90
-8.5%
Conversion, latest week
3.9%
Market size, estimated
£124Ka year
Peak month
March2.8× the quietest month
Top search term
cupcake stand141K searches a year

02 · Price

A sale here is worth £11.53.

Listings sell for £11.53 on average, from £1.65 to £34.91. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £11.53 that is £1K to £3K a year per listing.

Average price
£11.53under the $15 to $100 sweet spot
Price range
£1.65–£34.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #170 within Dishware & Serving Pieces. It carries 1,602 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
96%
Out of stock, average day
11.8%
Average rank
#170in Dishware & Serving Pieces
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,602per listing
Listings tracked
46

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Cupcake Stand products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£4K£7K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 falling

Sellers

49

Top-5 brand share

43%

Top 20: 87%

Top-5 click share

34%

Top 20: 77%

Open market

53%

  • SZJYG15%
  • LATERN11%
  • LAifu6%
  • NWK6%
  • Leismy5%
  • Unique5%

Demand

Cupcake Stand search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 2.8×

Search terms

Top Cupcake Stand search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cupcake stand141K/yr
  • cardboard cake stand29K/yr
  • cup cake stand18K/yr
  • cupcake stand for 24 cupcakes10K/yr
  • cardboard cupcake stand9K/yr
  • cup cake stands for birthday party5K/yr
  • cupcake stands7K/yr
  • cardboard cake stands for afternoon tea8K/yr
  • cupcake stand for 50 cupcakes7K/yr
  • paper cake stand7K/yr

Reviews and returns

What reviews say buyers love and hate about Cupcake Stand

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength17%−0.07

Too flimsy

Bit flimsy

Shaky standers

Size-Overall11%−0.07

quite big

Small and tiny

Too small for cupcakes

Quality-Overall10%−0.06

Cheap and wonky

Look very cheap

Zero quality and durability

Assembly/Installation8%+2.01

Not that easy to assemble though

Poor to put together

assembly wasnt the easiest

Durability6%−0.05

Broke

broke after one use

It broke

Love

Assembly/Installation26%+2.01

Easy assemble

Assembly was straightforward

Easy set up

Strength13%−0.07

Brilliant stand sturdy

Good sturdy display

Quite sturdy

Quality-Overall11%−0.06

Excellent quality

Good quality cup cake stands

Great quality set

Value For Money10%+0.21

Good price

Good value for money

Great value

Display-Overall5%+0.41

Great display

looks effective for display items

Great little display stand

Return

1.8% Return rate 31% Fixable by listing

Size-Overall26%▆▇▆▆██

quite big

Small and tiny

Too small for cupcakes

Quality-Overall15%▆█▇▅█▇

Cheap and wonky

Look very cheap

Zero quality and durability

Strength13%█▅█▆▃▆

Too flimsy

Bit flimsy

Shaky standers

Defective Material/Parts10%█▅▆▆▇▇
Material Quality9%▃█▇█▆▄

It's cheap acrylic

cheap plastic

FAQ

Common Cupcake Stand questions

Answered from the same tracked data.