cupcake cases
Worth a lookShows low returns (0.3%), but prices mostly outside the sweet spot ($1.24–$10.04) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Brand share
Good60%top-5 brand share — brands hold most of the demand
Market size
Good£476K£476K/yr · 928K searches
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,977.8avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-18.4%90-day search growth — must beat 0% to launch
Avg price
Bad£5.72avg listing price — sweet spot $15–$100
Price range
Bad£1.24–£10.04cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cupcake cases is a £476K/yr Amazon United Kingdom market (928K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Mar. Verdict: Worth a look — 52/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
cupcake cases market data
- Units sold / yr
- 60K–80K
- avg 1,500–2,000/product
- Revenue / yr
- £343K–£458K
- units × avg price
- Conversion rate
- 9.0%
- Avg BSR
- #51
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 76%
- Out of stock
- 0.0%
- Avg brand age
- 38 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
47
Top-5 brand share
60%
Top 20: 100%
Top-5 click share
51%
Top 20: 92%
Open market
35%
- Baked with Love30%
- HUSAIHU11%
- MYHongLe8%
- Alyvisun7%
- Bake Choice5%
- Gcardist4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.4% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 1.6×
Top cupcake cases search terms
- cupcake cases344K/yr
- muffin cases273K/yr
- muffin cases for baking51K/yr
- cake cases40K/yr
- cup cake cases for baking35K/yr
- large cupcake cases20K/yr
- cup cake cases19K/yr
- muffin liners17K/yr
- large muffin cases17K/yr
- baking cups15K/yr
Top cupcake cases products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Baked with Love White Cupcake Cases Baking Cups Greaseproof Paper Cases for Muffins and Cupcakes Pack of 100 50541
Baked with Love£1.244.5★1,009 rev
Tulip Muffin Cases - Greaseproof Baking Cups for Large Muffins Perfect for Family Birthdays Weddings (100)
HUSAIHU£7.064.5★296 rev
Alyvisun 100PCS Tulip Muffin Cases Greaseproof Baking Cups for Cupcakes Muffin Liners Paper Cups for Home Baking Parties and Cafés Non-Stick Tulip Cupcake Cases in Kraft Box Packaging
Alyvisun£4.984.3★32 rev
Bake Choice 200pcs Natural Tulip Muffin Cases for Baking Unbleached European Parchment Paper Tulip Cupcake Cases Cupcake Wrapper for Party Christmas
Bake Choice£8.294.6★6,368 rev
EKdirect 200pcs Rainbow Cupcake Cases Paper Wrapper for Baking Muffin
EKdirect£4.914.6★1,041 rev
Newest
by launch date
Anniversary House Pack of 75 Stripe Cupcake Cases for Spring Baking Baking Cups in Heavy Duty Greaseproof Paper Pink Yellow and Blue J245 12 cm x 12 cm x 12 cm
Anniversary House£3.317 rev
Gcardist Large Size Coffee Cupcake Liners 200-Count Muffin Liners Food Grade Jumbo Baking Cups Paper No Smells (Large Size)
Gcardist£6.62263 rev
Gcardist 500-Count White Cupcake Liners Muffin Linner No Smell Food Grade Baking Cups (Standard Size)
Gcardist£6.61263 rev
150 Pcs Tulip Muffin Cases for Baking Tulip Cupcake Cases Greaseproof Muffin Cups Cup Cake Cases for Baking Christmas Wedding Birthday Party Vintage Style
MYHongLe£6.83141 rev
150 Pcs Tulip Muffin Cases for Baking Tulip Cupcake Cases Greaseproof Muffin Cups Cup Cake Cases for Baking Christmas Wedding Birthday Party Printing Style
MYHongLe£6.80141 rev
Trending
90-day click momentumAlyvisun 100PCS Tulip Muffin Cases Greaseproof Baking Cups for Cupcakes Muffin Liners Paper Cups for Home Baking Parties and Cafés Non-Stick Tulip Cupcake Cases in Kraft Box Packaging
Alyvisun£4.984.3★
Anniversary House Pack of 75 Stripe Cupcake Cases for Spring Baking Baking Cups in Heavy Duty Greaseproof Paper Pink Yellow and Blue J245 12 cm x 12 cm x 12 cm
Anniversary House£3.315.0★
Alyvisun 200PCS Tulip Muffin Cases Greaseproof Baking Cups for Cupcakes Muffin Liners Paper Cups for Home Baking Parties and Cafés Non-Stick Tulip Cupcake Cases in Kraft Box Packaging
Alyvisun£7.604.3★
PME Cake Valentines Tulip Muffin Cases | Sweet Love (Set of 24)
PME£2.394.5★
Gcardist Large Size Coffee Cupcake Liners 200-Count Muffin Liners Food Grade Jumbo Baking Cups Paper No Smells (Large Size)
Gcardist£6.624.4★
What buyers say about cupcake cases
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality, as described and arrived promptly”
“Good value for money”
“GOOD SIZE”
“great for muffins etc”
“Just what I wanted”
“Colours are very bright”
“Easy to use”
“Very easy to clean”
“Happy with them strong”
“Very cute design”
What buyers complain about
“Poor size description”
“To flimsy”
“Hard to separate”
“Quite thin”
“Cake sticks a lot”
“It's a much lower quality product”
“Very thin”
“smell of bad breath”
“I'm not convinced these are 100% silicone”
“Misdescribed - cupcake cases”
Top return reasons
Common questions
- Is cupcake cases profitable to sell on Amazon United Kingdom?
- The niche generates £476K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.4%. Flapen's verdict: Worth a look (52/100).
- How competitive is the cupcake cases niche?
- 19 brands and 47 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in cupcake cases?
- Top complaints mined from reviews: Size-Overall, Strength, Ease Of Use. The return rate is 0.3%.
- When does demand for cupcake cases peak?
- Demand peaks in Mar; the busiest month runs 1.6× the quietest.
- What does it cost to enter the cupcake cases niche?
- Listings span £1.24–£10.04; the average listing price is £5.72 (sweet spot $15–$100). The average incumbent carries 1,978 reviews — the moat a new listing must climb.