Cupcake Cases
MaybeReturns run at only 0.3% of orders. But prices span $1.24–$10.04, mostly outside the sweet spot, so Cupcake Cases is a Maybe.
- Flapen Score
- 52 / 100Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 5152
- Market size
- £476K/yr928K searches / yr
- 90-day growth
- -18.4%search demand this quarter
- Competition
- 51%top-5 click share · 19 brands · 47 sellers
Flapen Score
Cupcake Cases against its category
The dotted line is the Home & Garden average. Past it, Cupcake Cases is stronger. Inside it, weaker.
Market
The Cupcake Cases market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cupcake Cases 928K times last year and spent an estimated £476K. The top 5 brands take 60% of clicks. Demand peaks in Mar. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
9.0% of searches ended in a purchase last week.
Shoppers searched for this 928K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £476K a year.
- Searches, last 12 months
- 928K
- Growth, 90 days vs prior 90
- -18.4%
- Conversion, latest week
- 9.0%
- Market size, estimated
- £476Ka year
- Peak month
- March1.6× the quietest month
- Top search term
- cupcake cases344K searches a year
02 · Price
A sale here is worth £5.72.
Listings sell for £5.72 on average, from £1.24 to £10.04. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £5.72 that is £9K to £11K a year per listing.
- Average price
- £5.72under the $15 to $100 sweet spot
- Price range
- £1.24–£10.04
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £9K–£11K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #51 within Bakeware. It carries 1,978 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #51in Bakeware
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,978per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Cupcake Cases products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Baked with Love White Cupcake Cases Baking Cups Greaseproof Paper Cases for Muffins and Cupcakes Pack of 100 50541
- Price
- £1.24
- Rating
- 4.5/5
- Reviews
- 1,009
- Age
- 4y ago

Tulip Muffin Cases - Greaseproof Baking Cups for Large Muffins Perfect for Family Birthdays Weddings (100)
- Price
- £7.06
- Rating
- 4.5/5
- Reviews
- 296
- Age
- 2y ago

Alyvisun 100PCS Tulip Muffin Cases Greaseproof Baking Cups for Cupcakes Muffin Liners Paper Cups for Home Baking Parties and Cafés Non-Stick Tulip Cupcake Cases in Kraft Box Packaging
- Price
- £4.98
- Rating
- 4.3/5
- Reviews
- 32
- Age
- 4y ago

Bake Choice 200pcs Natural Tulip Muffin Cases for Baking Unbleached European Parchment Paper Tulip Cupcake Cases Cupcake Wrapper for Party Christmas
- Price
- £8.29
- Rating
- 4.6/5
- Reviews
- 6,368
- Age
- 3y ago

EKdirect 200pcs Rainbow Cupcake Cases Paper Wrapper for Baking Muffin
- Price
- £4.91
- Rating
- 4.6/5
- Reviews
- 1,041
- Age
- 7y ago
Trending
90-day click momentum
Alyvisun 100PCS Tulip Muffin Cases Greaseproof Baking Cups for Cupcakes Muffin Liners Paper Cups for Home Baking Parties and Cafés Non-Stick Tulip Cupcake Cases in Kraft Box Packaging
- Price
- £4.98
- Rating
- 4.3/5
- Reviews
- 32
- Age
- 4y ago

Anniversary House Pack of 75 Stripe Cupcake Cases for Spring Baking Baking Cups in Heavy Duty Greaseproof Paper Pink Yellow and Blue J245 12 cm x 12 cm x 12 cm
- Price
- £3.31
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 7mo ago

Alyvisun 200PCS Tulip Muffin Cases Greaseproof Baking Cups for Cupcakes Muffin Liners Paper Cups for Home Baking Parties and Cafés Non-Stick Tulip Cupcake Cases in Kraft Box Packaging
- Price
- £7.60
- Rating
- 4.3/5
- Reviews
- 32
- Age
- 4y ago

PME Cake Valentines Tulip Muffin Cases | Sweet Love (Set of 24)
- Price
- £2.39
- Rating
- 4.5/5
- Reviews
- 59
- Age
- 2y ago

Gcardist Large Size Coffee Cupcake Liners 200-Count Muffin Liners Food Grade Jumbo Baking Cups Paper No Smells (Large Size)
- Price
- £6.62
- Rating
- 4.4/5
- Reviews
- 263
- Age
- 1y ago
Newest
by launch date
Anniversary House Pack of 75 Stripe Cupcake Cases for Spring Baking Baking Cups in Heavy Duty Greaseproof Paper Pink Yellow and Blue J245 12 cm x 12 cm x 12 cm
- Price
- £3.31
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 7mo ago

Gcardist Large Size Coffee Cupcake Liners 200-Count Muffin Liners Food Grade Jumbo Baking Cups Paper No Smells (Large Size)
- Price
- £6.62
- Rating
- 4.4/5
- Reviews
- 263
- Age
- 1y ago

Gcardist 500-Count White Cupcake Liners Muffin Linner No Smell Food Grade Baking Cups (Standard Size)
- Price
- £6.61
- Rating
- 4.4/5
- Reviews
- 263
- Age
- 1y ago

150 Pcs Tulip Muffin Cases for Baking Tulip Cupcake Cases Greaseproof Muffin Cups Cup Cake Cases for Baking Christmas Wedding Birthday Party Vintage Style
- Price
- £6.83
- Rating
- 4.4/5
- Reviews
- 141
- Age
- 1y ago

150 Pcs Tulip Muffin Cases for Baking Tulip Cupcake Cases Greaseproof Muffin Cups Cup Cake Cases for Baking Christmas Wedding Birthday Party Printing Style
- Price
- £6.80
- Rating
- 4.4/5
- Reviews
- 141
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
47
Top-5 brand share
60%
Top 20: 100%
Top-5 click share
51%
Top 20: 92%
Open market
35%
- Baked with Love30%
- HUSAIHU11%
- MYHongLe8%
- Alyvisun7%
- Bake Choice5%
- Gcardist4%
Demand
Cupcake Cases search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 1.6×
Search terms
Top Cupcake Cases search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cupcake cases344K/yr
- muffin cases273K/yr
- muffin cases for baking51K/yr
- cake cases40K/yr
- cup cake cases for baking35K/yr
- large cupcake cases20K/yr
- cup cake cases19K/yr
- muffin liners17K/yr
- large muffin cases17K/yr
- baking cups15K/yr
Reviews and returns
What reviews say buyers love and hate about Cupcake Cases
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor size description
Bit small
Very large
To flimsy
Bit flimsy
Very flimsy and not very big especially for muffins
Hard to separate
not suitable for the task
it's hard to take out
Quite thin
Unfortunately, very thin and poor quality
Was a bit disappointed they were very thin
Cake sticks a lot
Very sticky
This is not non stick
Love
Good quality, as described and arrived promptly
Decent quality
Good quality Reasonable price
Good value for money
Excellent value for money
Good value
GOOD SIZE
Good size for display/portion
Good size muffin cases
great for muffins etc
make baking easy
Great for making individual cakes
Just what I wanted
Does the job
As described
Return
0.3% Return rate 83% Fixable by listing
Poor size description
Bit small
Very large
It's a much lower quality product
Not very good quality
Shrinkflation - The quality has gone down
Very thin
The cases are very thin
Now the silicone is a lot thinner
To flimsy
Bit flimsy
Very flimsy and not very big especially for muffins
smell of bad breath
unpleasant smell
they have a really strong unpleasant smell after cooking
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cupcake Cases questions
Answered from the same tracked data.









