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Cupcake Cases

Maybe

Returns run at only 0.3% of orders. But prices span $1.24–$10.04, mostly outside the sweet spot, so Cupcake Cases is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£476K/yr928K searches / yr
90-day growth
-18.4%search demand this quarter
Competition
51%top-5 click share · 19 brands · 47 sellers

Flapen Score

Cupcake Cases against its category

The dotted line is the Home & Garden average. Past it, Cupcake Cases is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cupcake Cases market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cupcake Cases 928K times last year and spent an estimated £476K. The top 5 brands take 60% of clicks. Demand peaks in Mar. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

9.0% of searches ended in a purchase last week.

Shoppers searched for this 928K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £476K a year.

Searches, last 12 months
928K
Growth, 90 days vs prior 90
-18.4%
Conversion, latest week
9.0%
Market size, estimated
£476Ka year
Peak month
March1.6× the quietest month
Top search term
cupcake cases344K searches a year

02 · Price

A sale here is worth £5.72.

Listings sell for £5.72 on average, from £1.24 to £10.04. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £5.72 that is £9K to £11K a year per listing.

Average price
£5.72under the $15 to $100 sweet spot
Price range
£1.24–£10.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,500–2,000
Revenue per listing a year
£9K–£11K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #51 within Bakeware. It carries 1,978 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#51in Bakeware
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,978per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Cupcake Cases products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£48K£95K£143K£191K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

47

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

51%

Top 20: 92%

Open market

35%

  • Baked with Love30%
  • HUSAIHU11%
  • MYHongLe8%
  • Alyvisun7%
  • Bake Choice5%
  • Gcardist4%

Demand

Cupcake Cases search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.6×

Search terms

Top Cupcake Cases search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cupcake cases344K/yr
  • muffin cases273K/yr
  • muffin cases for baking51K/yr
  • cake cases40K/yr
  • cup cake cases for baking35K/yr
  • large cupcake cases20K/yr
  • cup cake cases19K/yr
  • muffin liners17K/yr
  • large muffin cases17K/yr
  • baking cups15K/yr

Reviews and returns

What reviews say buyers love and hate about Cupcake Cases

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%−0.10

Poor size description

Bit small

Very large

Strength10%−0.06

To flimsy

Bit flimsy

Very flimsy and not very big especially for muffins

Ease Of Use6%−0.01

Hard to separate

not suitable for the task

it's hard to take out

Thickness6%−0.01

Quite thin

Unfortunately, very thin and poor quality

Was a bit disappointed they were very thin

Adhesion/Stickiness6%−0.04

Cake sticks a lot

Very sticky

This is not non stick

Love

Quality-Overall22%+1.11

Good quality, as described and arrived promptly

Decent quality

Good quality Reasonable price

Value For Money13%+1.14

Good value for money

Excellent value for money

Good value

Size-Overall13%−0.10

GOOD SIZE

Good size for display/portion

Good size muffin cases

Baking11%+0.75

great for muffins etc

make baking easy

Great for making individual cakes

Advertised Vs Actual Product8%+0.63

Just what I wanted

Does the job

As described

Return

0.3% Return rate 83% Fixable by listing

Size-Overall77%▅██▆██

Poor size description

Bit small

Very large

Quality-Overall4%▇▂▄█▃▁

It's a much lower quality product

Not very good quality

Shrinkflation - The quality has gone down

Thin4%█▄▇▇▂▃

Very thin

The cases are very thin

Now the silicone is a lot thinner

Strength4%█▃▂▄▂▂

To flimsy

Bit flimsy

Very flimsy and not very big especially for muffins

Smell2%▁▁▁▂█▄

smell of bad breath

unpleasant smell

they have a really strong unpleasant smell after cooking

FAQ

Common Cupcake Cases questions

Answered from the same tracked data.