Is cupcake carrier profitable to sell on Amazon United Kingdom?

The niche generates £64K/yr across 31 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -9.2%. Flapen's verdict: Skip it (49/100).

How competitive is the cupcake carrier niche?

23 brands and 32 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in cupcake carrier?

Top complaints mined from reviews: Quality-Overall, Value For Money, Size-Overall. The return rate is 1.0%.

When does demand for cupcake carrier peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the cupcake carrier niche?

Listings span £3.76–£23.15; the average listing price is £12.54 (sweet spot $15–$100). The average incumbent carries 690 reviews — the moat a new listing must climb.

cupcake carrier

Skip it

A small market ($64K/yr) — this niche doesn't clear our bar today.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Review moat

Good689.61

avg incumbent reviews — the moat a new listing must climb

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Avg price

Good£12.54

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay£3.76–£23.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-9.2%

90-day search growth — must beat 0% to launch

Market size

Bad£64K

£64K/yr · 104K searches

Signals Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, cupcake carrier is a £64K/yr Amazon United Kingdom market (104K searches/yr). The top 5 brands hold 69% of demand. Verdict: Skip it — 49/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

cupcake carrier market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: £50K–£63K; units × avg price
Conversion rate: 4.9%
Avg BSR: #173
Page quality: 0%
Prime: 71%
Sponsored: 74%
Out of stock: 26.0%
Avg brand age: 36 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 flat

Sellers

Top-5 brand share

69%

Top 20: 98%

Top-5 click share

49%

Top 20: 92%

Open market

25%

PME22%
VonShef19%
Gr8 Home10%
lakeland9%
Samlomi8%
Maridergo6%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -9.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top cupcake carrier search terms

cupcake carrier46K/yr -2.1%4.2% conv.
cupcake holder18K/yr -7.3%3.0% conv.
cupcake holders7K/yr -4.7%3.6% conv.
cupcake carrier with handle8K/yr -15.4%4.1% conv.
cupcake containers7K/yr -23.1%3.5% conv.
cupcake storage6K/yr +1.6%2.4% conv.
cupcake container4K/yr -24.3%1.3% conv.
cupcake storage box5K/yr -52.4%3.5% conv.
plastic cupcake containers3K/yr +47.0%4.1% conv.

All search terms

Top cupcake carrier products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PME Pack of 3 Reusable Plastic Cupcake Container Carrier Boxes (12 cavities) Durchsichtig

PME£5.874.7★271 rev

VonShef Cupcake Carrier with Handle Two Tier Stackable Cup Cake Box 24 Muffin Cake Carrier with Airtight Snap Lid Clear Plastic Baked Goods Container

VonShef£16.384.6★2,872 rev

Gr8 Home 3 Tier Cupcake Carrier | Stackable Cupcake Holder with Handle | Cupcake Storage Box for 36 Cupcakes | Clear Plastic Cake & Muffin Transport Container with Locking Clips

Gr8 Home£15.974.5★1,633 rev

PME Pack of 3 Reusable Plastic Cupcake Container Carrier Boxes (24 cavities)

PME£8.404.7★271 rev

Samlomi Cupcake Carrier With Handle 2 Tier Cupcake Carrier 24 Muffin Cases Stackable Cake Caddy With Adjustable Compartments Cupcake Holder With Portable Insulated Bag and 200pcs Cupcake Liners

Samlomi£22.293.7★18 rev

Newest

by launch date

LOMUHM 50 PCS Clear Plastic Cupcake Containers Food Grade PET Reusable Dessert Holders with Stackable Design for Birthday Wedding Party Home Baking Food Storage

LOMUHM£5.9912 rev

2mo ago

GREENSAPPIRE Four-Tier Cupcake Carrier with Handle Stackable Muffin Cake

GREENSAPPIRE£20.531 rev

3mo ago

Samlomi Cupcake Carrier With Handle 2 Tier Cupcake Carrier 24 Muffin Cases Stackable Cake Caddy With Adjustable Compartments Cupcake Holder With Portable Insulated Bag and 200pcs Cupcake Liners

Samlomi£22.2918 rev

8mo ago

PME Pack of 3 Reusable Plastic Cupcake Container Carrier Boxes (12 cavities) Durchsichtig

PME£5.87271 rev

1y ago

PME Pack of 3 Reusable Plastic Cupcake Container Carrier Boxes (24 cavities)

PME£8.40271 rev

1y ago

What buyers say about cupcake carrier

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Good quality, well made, easy to assemble”

Value For Money15%

“Good value for money”

Strength14%

“The material is reasonably sturdy”

Size-Overall7%

“Lid fits well and tight”

Advertised Vs Actual Product6%

“Better than I expected”

Assembly/Installation5%

“Very easy to put together and sturdy”

Storage Capacity4%

“Good for storing things at home too”

Portability4%

“can be carried easily”

Ease Of Use4%

“So very easy to use”

Durability3%

“its very durable too”

What buyers complain about

Quality-Overall18%

“tape them up really disappointed as the quality of the holders is great”

Value For Money15%

“A bit expensive”

Size-Overall13%

“Bigger than I imagined”

Strength10%

“they werent sturdy enough”

Thickness7%

“Not thick enough”

Durability5%

“Broke first time using it”

Material Quality5%

“Very weak poor quality plastic that is not worth the price”

Ease Of Use3%

“As a couple of reviewers have mentioned some of the holders aren't easy to close”

Instructions/User Manual/Troubleshooting3%

“No assemby instructions”

Mechanism Issues3%

“Some of the cases didnt close properly so couldnt rransport”

Top return reasons

Size-Overall59%

Functionality-Overall6%

Defective Material/Parts5%

Strength5%

Locking Mechanism4%

Quality-Overall3%

Value For Money2%

Add-Ons/Attachments2%

Durability2%

Ease Of Use2%

Common questions

Is cupcake carrier profitable to sell on Amazon United Kingdom?: The niche generates £64K/yr across 31 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -9.2%. Flapen's verdict: Skip it (49/100).
How competitive is the cupcake carrier niche?: 23 brands and 32 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in cupcake carrier?: Top complaints mined from reviews: Quality-Overall, Value For Money, Size-Overall. The return rate is 1.0%.
When does demand for cupcake carrier peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the cupcake carrier niche?: Listings span £3.76–£23.15; the average listing price is £12.54 (sweet spot $15–$100). The average incumbent carries 690 reviews — the moat a new listing must climb.