Cupcake Carrier
FailShoppers spend only $64K a year here, so Cupcake Carrier is a Fail.
- Flapen Score
- 49 / 100Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 5149
- Market size
- £64K/yr104K searches / yr
- 90-day growth
- -9.2%search demand this quarter
- Competition
- 49%top-5 click share · 23 brands · 32 sellers
Flapen Score
Cupcake Carrier against its category
The dotted line is the Home & Garden average. Past it, Cupcake Carrier is stronger. Inside it, weaker.
Market
The Cupcake Carrier market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cupcake Carrier 104K times last year and spent an estimated £64K. The top 5 brands take 69% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
4.9% of searches ended in a purchase last week.
Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.
- Searches, last 12 months
- 104K
- Growth, 90 days vs prior 90
- -9.2%
- Conversion, latest week
- 4.9%
- Market size, estimated
- £64Ka year
- Peak month
- March1.6× the quietest month
- Top search term
- cupcake carrier46K searches a year
02 · Price
A sale here is worth £12.54.
Listings sell for £12.54 on average, from £3.76 to £23.15. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £12.54 that is £1K to £3K a year per listing.
- Average price
- £12.54under the $15 to $100 sweet spot
- Price range
- £3.76–£23.15
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
74% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 26.0% of listings are out of stock. The average listing ranks #173 within Food Storage. It carries 690 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 71%
- Out of stock, average day
- 26.0%
- Average rank
- #173in Food Storage
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 690per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Cupcake Carrier products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
PME Pack of 3 Reusable Plastic Cupcake Container Carrier Boxes (12 cavities) Durchsichtig
- Price
- £5.87
- Rating
- 4.7/5
- Reviews
- 271
- Age
- 1y ago

VonShef Cupcake Carrier with Handle Two Tier Stackable Cup Cake Box 24 Muffin Cake Carrier with Airtight Snap Lid Clear Plastic Baked Goods Container
- Price
- £16.38
- Rating
- 4.6/5
- Reviews
- 2,872
- Age
- 12y ago

Gr8 Home 3 Tier Cupcake Carrier | Stackable Cupcake Holder with Handle | Cupcake Storage Box for 36 Cupcakes | Clear Plastic Cake & Muffin Transport Container with Locking Clips
- Price
- £15.97
- Rating
- 4.5/5
- Reviews
- 1,633
- Age
- 8y ago

PME Pack of 3 Reusable Plastic Cupcake Container Carrier Boxes (24 cavities)
- Price
- £8.40
- Rating
- 4.7/5
- Reviews
- 271
- Age
- 1y ago

Samlomi Cupcake Carrier With Handle 2 Tier Cupcake Carrier 24 Muffin Cases Stackable Cake Caddy With Adjustable Compartments Cupcake Holder With Portable Insulated Bag and 200pcs Cupcake Liners
- Price
- £22.29
- Rating
- 3.7/5
- Reviews
- 18
- Age
- 8mo ago
Trending
90-day click momentum
LOMUHM 50 PCS Clear Plastic Cupcake Containers Food Grade PET Reusable Dessert Holders with Stackable Design for Birthday Wedding Party Home Baking Food Storage
- Price
- £5.99
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 2mo ago

GREENSAPPIRE Four-Tier Cupcake Carrier with Handle Stackable Muffin Cake
- Price
- £20.53
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

SG Traders Cupcake Carrier with Handle 3 Tier Cupcake Box Bake Cake Holder 36 Muffin Cases Stackable Cake Caddy Baking Cupcake Boxes Cupcake Cases Reusable Plastic Storage Box with Compartments
- Price
- £20.55
- Rating
- 4.7/5
- Reviews
- 447
- Age
- 4y ago

Culpitt 12 Hole Cupcake Boxes 5 Pack White Cupcake Box For Carrying And Displaying Tasty Muffins Fairy Cakes And Treats
- Price
- £6.64
- Rating
- 4.7/5
- Reviews
- 1,027
- Age
- 3y ago

Samlomi Cupcake Carrier With Handle 2 Tier Cupcake Carrier 24 Muffin Cases Stackable Cake Caddy With Adjustable Compartments Cupcake Holder With Portable Insulated Bag and 200pcs Cupcake Liners
- Price
- £22.29
- Rating
- 3.7/5
- Reviews
- 18
- Age
- 8mo ago
Newest
by launch date
LOMUHM 50 PCS Clear Plastic Cupcake Containers Food Grade PET Reusable Dessert Holders with Stackable Design for Birthday Wedding Party Home Baking Food Storage
- Price
- £5.99
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 2mo ago

GREENSAPPIRE Four-Tier Cupcake Carrier with Handle Stackable Muffin Cake
- Price
- £20.53
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Samlomi Cupcake Carrier With Handle 2 Tier Cupcake Carrier 24 Muffin Cases Stackable Cake Caddy With Adjustable Compartments Cupcake Holder With Portable Insulated Bag and 200pcs Cupcake Liners
- Price
- £22.29
- Rating
- 3.7/5
- Reviews
- 18
- Age
- 8mo ago

PME Pack of 3 Reusable Plastic Cupcake Container Carrier Boxes (12 cavities) Durchsichtig
- Price
- £5.87
- Rating
- 4.7/5
- Reviews
- 271
- Age
- 1y ago

PME Pack of 3 Reusable Plastic Cupcake Container Carrier Boxes (24 cavities)
- Price
- £8.40
- Rating
- 4.7/5
- Reviews
- 271
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 flat
Sellers
32
Top-5 brand share
69%
Top 20: 98%
Top-5 click share
49%
Top 20: 92%
Open market
25%
- PME22%
- VonShef19%
- Gr8 Home10%
- lakeland9%
- Samlomi8%
- Maridergo6%
Demand
Cupcake Carrier search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Cupcake Carrier search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cupcake carrier46K/yr
- cupcake holder18K/yr
- cupcake holders7K/yr
- cupcake carrier with handle8K/yr
- cupcake containers7K/yr
- cupcake storage6K/yr
- cupcake container4K/yr
- cupcake storage box5K/yr
- plastic cupcake containers3K/yr
Reviews and returns
What reviews say buyers love and hate about Cupcake Carrier
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
tape them up really disappointed as the quality of the holders is great
Mixed quality
Very bad quality
A bit expensive
not at this ridiculous price
price increased far too much
Bigger than I imagined
Cupcake cutouts are too small
Holes are too small
they werent sturdy enough
They are extremely flimsy
Unfortunately, it's just an inferior product which isn't strong enough
Not thick enough
Very flimsy thin plastic
thinner than tupperware
Love
Good quality, well made, easy to assemble
Excellent product
feels reasonably well made
Good value for money
worth the money
Good value
The material is reasonably sturdy
strong and sturdy
Good sturdy boxes
Lid fits well and tight
Great size
fits my cupcakes aswell
Better than I expected
Does the job
As described
Return
1.0% Return rate 66% Fixable by listing
Bigger than I imagined
Cupcake cutouts are too small
Holes are too small
they werent sturdy enough
They are extremely flimsy
Unfortunately, it's just an inferior product which isn't strong enough
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cupcake Carrier questions
Answered from the same tracked data.









