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Cupcake Carrier

Fail

Shoppers spend only $64K a year here, so Cupcake Carrier is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£64K/yr104K searches / yr
90-day growth
-9.2%search demand this quarter
Competition
49%top-5 click share · 23 brands · 32 sellers

Flapen Score

Cupcake Carrier against its category

The dotted line is the Home & Garden average. Past it, Cupcake Carrier is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cupcake Carrier market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cupcake Carrier 104K times last year and spent an estimated £64K. The top 5 brands take 69% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

4.9% of searches ended in a purchase last week.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
-9.2%
Conversion, latest week
4.9%
Market size, estimated
£64Ka year
Peak month
March1.6× the quietest month
Top search term
cupcake carrier46K searches a year

02 · Price

A sale here is worth £12.54.

Listings sell for £12.54 on average, from £3.76 to £23.15. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £12.54 that is £1K to £3K a year per listing.

Average price
£12.54under the $15 to $100 sweet spot
Price range
£3.76–£23.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 26.0% of listings are out of stock. The average listing ranks #173 within Food Storage. It carries 690 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
71%
Out of stock, average day
26.0%
Average rank
#173in Food Storage
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
690per listing
Listings tracked
31

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Cupcake Carrier products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 flat

Sellers

32

Top-5 brand share

69%

Top 20: 98%

Top-5 click share

49%

Top 20: 92%

Open market

25%

  • PME22%
  • VonShef19%
  • Gr8 Home10%
  • lakeland9%
  • Samlomi8%
  • Maridergo6%

Demand

Cupcake Carrier search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Cupcake Carrier search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cupcake carrier46K/yr
  • cupcake holder18K/yr
  • cupcake holders7K/yr
  • cupcake carrier with handle8K/yr
  • cupcake containers7K/yr
  • cupcake storage6K/yr
  • cupcake container4K/yr
  • cupcake storage box5K/yr
  • plastic cupcake containers3K/yr

Reviews and returns

What reviews say buyers love and hate about Cupcake Carrier

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall18%−0.07

tape them up really disappointed as the quality of the holders is great

Mixed quality

Very bad quality

Value For Money15%+1.09

A bit expensive

not at this ridiculous price

price increased far too much

Size-Overall13%−0.02

Bigger than I imagined

Cupcake cutouts are too small

Holes are too small

Strength10%+0.21

they werent sturdy enough

They are extremely flimsy

Unfortunately, it's just an inferior product which isn't strong enough

Thickness7%−0.07

Not thick enough

Very flimsy thin plastic

thinner than tupperware

Love

Quality-Overall18%−0.07

Good quality, well made, easy to assemble

Excellent product

feels reasonably well made

Value For Money15%+1.09

Good value for money

worth the money

Good value

Strength14%+0.21

The material is reasonably sturdy

strong and sturdy

Good sturdy boxes

Size-Overall7%−0.02

Lid fits well and tight

Great size

fits my cupcakes aswell

Advertised Vs Actual Product6%+0.86

Better than I expected

Does the job

As described

Return

1.0% Return rate 66% Fixable by listing

Size-Overall59%█▆█▇▇▇

Bigger than I imagined

Cupcake cutouts are too small

Holes are too small

Functionality-Overall6%▄▅▄█▅█
Defective Material/Parts5%▄▆▄▃▇█
Strength5%▇█▃▅▇▄

they werent sturdy enough

They are extremely flimsy

Unfortunately, it's just an inferior product which isn't strong enough

Locking Mechanism4%█▅▂▄▃▄

FAQ

Common Cupcake Carrier questions

Answered from the same tracked data.