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Cupcake Boxes 4 Hole

Fail

Demand is soft, at -23.6% this quarter, so Cupcake Boxes 4 Hole is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£92K/yr43K searches / yr
90-day growth
-23.6%search demand this quarter
Competition
71%top-5 click share · 13 brands · 26 sellers

Flapen Score

Cupcake Boxes 4 Hole against its category

The dotted line is the Home & Garden average. Past it, Cupcake Boxes 4 Hole is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cupcake Boxes 4 Hole market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cupcake Boxes 4 Hole 43K times last year and spent an estimated £92K. The top 5 brands take 87% of clicks. Demand peaks in Mar–Jul–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

23.6% of searches ended in a purchase last week.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 23.6% of those searches ended in a purchase. Searches in the last 90 days moved -23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
-23.6%
Conversion, latest week
23.6%
Market size, estimated
£92Ka year
Peak month
March3.6× the quietest month
Top search term
4 hole cupcake boxes14K searches a year

02 · Price

A sale here is worth £9.03.

Listings sell for £9.03 on average, from £3.82 to £17.40. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £9.03 that is £2K to £5K a year per listing.

Average price
£9.03under the $15 to $100 sweet spot
Price range
£3.82–£17.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #231 within Food Storage. It carries 261 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
15.4%
Average rank
#231in Food Storage
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
261per listing
Listings tracked
17

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
25 months

Products

Top Cupcake Boxes 4 Hole products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£5K£9K£14K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

26

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

11%

  • PACK N TRADE Specialists in Bakery & Food Packaging27%
  • Culpitt27%
  • FALGUN26%
  • pupuluck4%
  • Menmamenma3%
  • SHUESS2%
  • Open — no brand owns it (7 brands, 11%)

Demand

Cupcake Boxes 4 Hole search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Mar, Jul, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Cupcake Boxes 4 Hole search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 4 hole cupcake boxes14K/yr
  • cupcake boxes 4 hole14K/yr
  • 4 cupcake box11K/yr
  • 4 cupcake boxes4K/yr

Reviews and returns

What reviews say buyers love and hate about Cupcake Boxes 4 Hole

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall14%−0.08

Too small

Gifting Purpose14%−0.07

As these were meant to be gift boxes I couldn't use these

Natural Resource Wastage14%−0.08

Waste of time

Assembly/Installation14%+0.23

Wouldnt have ordered had I known this much assembly is involved. and that was for 1 box

A bit fiddly to assemble

not pre-assembled pop up type

Shape/Style7%−0.04

once you slide the cut outs into the sections the box does not hold its shape square as youd expect

Love

Assembly/Installation18%+0.23

are easy to set up

easy to assemble

Easy to put together

Strength17%+1.67

sturdy

The card feels sturdy

These boxes are sturdy

Quality-Overall16%+1.45

The quality of the boxes are very good

Really good quality

Good quality box that is well made

Value For Money11%0.00

Great item and value for money

Great price

provided at a reasonable price that does a good job

Ease Of Use8%+0.10

easy to use

Theyre quick and easy to assemble, and I like that you can remove the insert and use the box for other things too, like slices of a larger cake

The insert is scored making folding easy

Return

0.5% Return rate 61% Fixable by listing

Size-Overall53%▁█▇▇▇█

Too small

Design-Overall10%█▃▁▁▁▂
Strength7%▁▁█▁▇▁

often ends with things getting a bit squashed

Advertised Vs Actual Product6%▁▅▁█▁▁
Assembly/Installation6%▁▅▅▁█▁

Wouldnt have ordered had I known this much assembly is involved. and that was for 1 box

A bit fiddly to assemble

not pre-assembled pop up type

FAQ

Common Cupcake Boxes 4 Hole questions

Answered from the same tracked data.