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Cupcake Boxes 12 Hole with Window

Fail

Prices span $3.36–$16.80, mostly outside the sweet spot, so Cupcake Boxes 12 Hole with Window is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£222K/yr127K searches / yr
90-day growth
-15.4%search demand this quarter
Competition
69%top-5 click share · 13 brands · 16 sellers

Flapen Score

Cupcake Boxes 12 Hole with Window against its category

The dotted line is the Home & Garden average. Past it, Cupcake Boxes 12 Hole with Window is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cupcake Boxes 12 Hole with Window market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cupcake Boxes 12 Hole with Window 127K times last year and spent an estimated £222K. The top 5 brands take 83% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

21.2% of searches ended in a purchase last week.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £222K a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
-15.4%
Conversion, latest week
21.2%
Market size, estimated
£222Ka year
Peak month
March1.5× the quietest month
Top search term
12 hole cupcake boxes35K searches a year

02 · Price

A sale here is worth £8.24.

Listings sell for £8.24 on average, from £3.36 to £16.80. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £8.24 that is £6K to £8K a year per listing.

Average price
£8.24under the $15 to $100 sweet spot
Price range
£3.36–£16.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£8K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #149 within Food Storage. It carries 400 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
5.7%
Average rank
#149in Food Storage
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
400per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Cupcake Boxes 12 Hole with Window products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£22K£44K£67K£89K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

16

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

14%

  • FALGUN29%
  • PACK N TRADE Specialists in Bakery & Food Packaging27%
  • Culpitt10%
  • The Baker Shop9%
  • LARRYROO8%
  • Apprise Deals3%
  • Open — no brand owns it (7 brands, 14%)

Demand

Cupcake Boxes 12 Hole with Window search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Cupcake Boxes 12 Hole with Window search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 12 hole cupcake boxes35K/yr
  • cupcake boxes 12 hole37K/yr
  • 12 cupcake boxes26K/yr
  • 12 cupcake box8K/yr
  • 12 hole cupcake box4K/yr
  • 12 cupcake boxes with window5K/yr
  • cup cake boxes 125K/yr
  • cupcake boxes 124K/yr
  • cupcake box 12 holes2K/yr

Reviews and returns

What reviews say buyers love and hate about Cupcake Boxes 12 Hole with Window

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength30%−0.15

Ok, a little bit flimsy

The boxes are extremely flimsy. more flimsy than normal

New brand too flimsy

Quality-Overall17%+0.73

Isnt the best

Not very strong/poor quality

Quality has definitely declined

Assembly/Installation14%−0.03

The only problem is fixing them up together

Bit complicated to put together

But too fiddly to put together

Size-Overall9%−0.01

the lid doesnt fit right

not as tall as the picture says - only 3 tall - not 4

Locking Mechanism5%−0.06

Not not secure lid

Love

Quality-Overall23%+0.73

Excellent product

The boxes are of good quality

Great quality cupcake boxes

Strength21%−0.15

Very Sturdy

Good sturdy boxes

The material is reasonably sturdy

Value For Money16%+2.68

Value for money

Great value

Good for the price

Size-Overall9%−0.01

the cakes just fitted in well

Just the correct size

Great size I use these for putting my knitted baby sets in

Assembly/Installation8%−0.03

it was very easy to build it

Assembly is straightforward, and once built, the structure holds cupcakes securely in place

easy to put together

Return

0.4% Return rate 65% Fixable by listing

Size-Overall61%▆▇▅▄█▂

the lid doesnt fit right

not as tall as the picture says - only 3 tall - not 4

Strength9%▃▁▇▆▅█

Ok, a little bit flimsy

The boxes are extremely flimsy. more flimsy than normal

New brand too flimsy

Quality-Overall8%▃▃▄█▁▁

Isnt the best

Not very strong/poor quality

Quality has definitely declined

Value For Money4%▁▄▁▆▁█

Theyre a little on the pricey side though which is why 4 star

Assembly/Installation4%▆▁▁▆▁█

The only problem is fixing them up together

Bit complicated to put together

But too fiddly to put together

FAQ

Common Cupcake Boxes 12 Hole with Window questions

Answered from the same tracked data.