Is cupcake boxes 12 hole with window profitable to sell on Amazon United Kingdom?

The niche generates £222K/yr across 18 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -15.4%. Flapen's verdict: Skip it (46/100).

How competitive is the cupcake boxes 12 hole with window niche?

13 brands and 16 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in cupcake boxes 12 hole with window?

Top complaints mined from reviews: Strength, Quality-Overall, Assembly/Installation. The return rate is 0.4%.

When does demand for cupcake boxes 12 hole with window peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the cupcake boxes 12 hole with window niche?

Listings span £3.36–£16.80; the average listing price is £8.24 (sweet spot $15–$100). The average incumbent carries 400 reviews — the moat a new listing must climb.

cupcake boxes 12 hole with window

Skip it

Prices mostly outside the sweet spot ($3.36–$16.80) — this niche doesn't clear our bar today.

Conversion

Incredible21.2%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Review moat

Great400.33

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£222K

£222K/yr · 127K searches

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad£8.24

avg listing price — sweet spot $15–$100

Growth

Bad-15.4%

90-day search growth — must beat 0% to launch

Price range

Bad£3.36–£16.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, cupcake boxes 12 hole with window is a £222K/yr Amazon United Kingdom market (127K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 46/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

cupcake boxes 12 hole with window market data

Units sold / yr: 20K–25K; avg 750–1,000/product
Revenue / yr: £165K–£206K; units × avg price
Conversion rate: 21.2%
Avg BSR: #149
Page quality: 0%
Prime: 100%
Sponsored: 78%
Out of stock: 5.7%
Avg brand age: 32 months
Avg seller age: 192 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

14%

FALGUN29%
PACK N TRADE Specialists in Bakery & Food Packaging27%
Culpitt10%
The Baker Shop9%
LARRYROO8%
Apprise Deals3%
Open — no brand owns it (7 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -15.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top cupcake boxes 12 hole with window search terms

12 hole cupcake boxes35K/yr -19.4%23.1% conv.
cupcake boxes 12 hole37K/yr -16.5%13.2% conv.
12 cupcake boxes26K/yr -1.6%19.1% conv.
12 cupcake box8K/yr -16.7%14.1% conv.
12 hole cupcake box4K/yr -10.5%14.4% conv.
12 cupcake boxes with window5K/yr -22.3%15.3% conv.
cup cake boxes 125K/yr -36.8%9.2% conv.
cupcake boxes 124K/yr -20.0%11.8% conv.
cupcake box 12 holes2K/yr -16.5%10.0% conv.

All search terms

Top cupcake boxes 12 hole with window products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

FALGUN 10 x Premium White 12 Hole Cavity Cupcake Boxes with Window and Inserts - (Rounded Inserts)

FALGUN£9.224.7★403 rev

PACK N TRADE 10 Pcs cupcake boxes 12 hole - Multifunction Inserts Deep cake boxes for cupcakes White cupcake boxes (33 x 24.2 x 7.5 cm) with Clear Window - Ideal for Muffins Cupcakes & Desserts

PACK N TRADE Specialists in Bakery & Food Packaging£9.274.6★1,976 rev

Culpitt 12 Hole Cupcake Boxes 5 Pack White Cupcake Box For Carrying And Displaying Tasty Muffins Fairy Cakes And Treats

Culpitt£6.644.7★1,027 rev

The Baker Shop 5 x 12 -Hole Cupcake Window Boxes | Pop-Up Cupcake Boxes 12 Hole | Bakery Boxes Cake Box Holders | 12 Hole Cupcake Boxes (5 Pack)

The Baker Shop£7.724.6★1,647 rev

PACK N TRADE 25 Pcs cupcake boxes 12 hole - Removable Inserts Deep cake boxes for cupcakes White cup cake boxes (33 x 24.2 x 7.5 cm) with Clear Window - Ideal for Muffins Cupcakes

PACK N TRADE Specialists in Bakery & Food Packaging£16.804.6★152 rev

Newest

by launch date

Vesmiga 6 Pack 12-Hole Cupcake Boxes with Clear Window | Removable Inserts | 32.5x24.5x9cm Sturdy White Bakery Carrier for Cupcakes & Pastries | Weddings Birthdays & Graduations

Vesmiga£6.863 rev

3mo ago

Woobroo 10pcs Cupcake Boxes 12 Hole 32.5 * 24.8 * 9CM Cookie Boxes Bakery Box for Home Baking Party Wedding Christmas Halloween Cake Shop

Woobroo£7.426 rev

9mo ago

CUESVAP 10 PCS Cupcake Boxes 12 Hole - Premium White Cake Box with Clear Window and Inserts - Cookie Box Ideal for Muffins Pastry Baking Gifting & Party

CUESVAP£8.2299 rev

11mo ago

10 Pcs cupcake boxes 12 hole with multipurpose inserts Cupcakes in deep cake boxes White cup cake boxes with a clear window measuring 33 x 25.2 x 7.6 cm Perfect for Pastries Cupcakes and Muffins

Apprise Deals£7.8728 rev

12mo ago

FALGUN 20 x Premium White 12 Hole Cavity Cupcake Boxes with Window | 12 hole Rounded Inserts Included (Pack of 20)

FALGUN£13.9237 rev

1y ago

What buyers say about cupcake boxes 12 hole with window

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Excellent product”

Strength21%

“Very Sturdy”

Value For Money16%

“Value for money”

Size-Overall9%

“the cakes just fitted in well”

Assembly/Installation8%

“it was very easy to build it”

Advertised Vs Actual Product7%

“does the job”

Portability3%

“visually appealing way to transport baked goods”

Ease Of Use3%

“They are easy to use”

Gifting Purpose1%

“Excellent gift”

Durability1%

“They are lightweight yet durable”

What buyers complain about

Strength30%

“Ok, a little bit flimsy”

Quality-Overall17%

“Isnt the best”

Assembly/Installation14%

“The only problem is fixing them up together”

Size-Overall9%

“the lid doesnt fit right”

Locking Mechanism5%

“Not not secure lid”

Advertised Vs Actual Product5%

“Very disappointed as not what picture is shown”

Value For Money3%

“Theyre a little on the pricey side though which is why 4 star”

Top return reasons

Size-Overall61%

Strength9%

Quality-Overall8%

Value For Money4%

Assembly/Installation4%

Water Resistance3%