cupcake boxes
Worth a lookShows low returns (0.7%), but prices mostly outside the sweet spot ($2.09–$16.80) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Review moat
Good507.5avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Market size
Good£367K£367K/yr · 525K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.32avg listing price — sweet spot $15–$100
Growth
Bad-17.2%90-day search growth — must beat 0% to launch
Price range
Bad£2.09–£16.80cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cupcake boxes is a £367K/yr Amazon United Kingdom market (525K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Mar. Verdict: Worth a look — 51/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
cupcake boxes market data
- Units sold / yr
- 40K–50K
- avg 1,250–1,500/product
- Revenue / yr
- £293K–£366K
- units × avg price
- Conversion rate
- 9.6%
- Avg BSR
- #59
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 3.4%
- Avg brand age
- 33 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
21 flat
Sellers
34
Top-5 brand share
71%
Top 20: 99%
Top-5 click share
49%
Top 20: 90%
Open market
25%
- Culpitt23%
- PACK N TRADE Specialists in Bakery & Food Packaging17%
- FALGUN15%
- The Baker Shop9%
- SOL6%
- ASelected5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.2% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 1.6×
Top cupcake boxes search terms
- cupcake boxes390K/yr
- cupcake box62K/yr
- cup cake boxes23K/yr
- muffin boxes16K/yr
- cake boxes for cupcakes15K/yr
- cup cake box8K/yr
- cupcakes boxes7K/yr
- muffin box4K/yr
Top cupcake boxes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Culpitt 6 Hole Cupcake Boxes 5 Pack White Cupcake Boxes For Carrying And Displaying Tasty Muffins Fairy Cakes And Treats
Culpitt£4.604.7★1,027 rev
FALGUN 10 x Premium White 12 Hole Cavity Cupcake Boxes with Window and Inserts - (Rounded Inserts)
FALGUN£9.224.7★403 rev
The Baker Shop 5 x 12 -Hole Cupcake Window Boxes | Pop-Up Cupcake Boxes 12 Hole | Bakery Boxes Cake Box Holders | 12 Hole Cupcake Boxes (5 Pack)
The Baker Shop£7.724.6★1,647 rev
Culpitt 12 Hole Cupcake Boxes 5 Pack White Cupcake Box For Carrying And Displaying Tasty Muffins Fairy Cakes And Treats
Culpitt£6.644.7★1,027 rev
PACK N TRADE 10 Pcs cupcake boxes 12 hole - Multifunction Inserts Deep cake boxes for cupcakes White cupcake boxes (33 x 24.2 x 7.5 cm) with Clear Window - Ideal for Muffins Cupcakes & Desserts
PACK N TRADE Specialists in Bakery & Food Packaging£9.274.6★1,976 rev
Newest
by launch date
FALGUN 10 x Premium White 6 Hole Cavity Cupcake Boxes with Window and Inserts (6 Holes)
FALGUN£6.9172 rev
Tlczrva 5 Pack 12 Hole White Cupcake Boxes with Clear Window Food Grade Cake Boxes with Removable Inserts -Ideal for Muffins Cupcakes and Pastries(32.5 x 25 x 8.5 cm)
Tlczrva£7.5284 rev
PME Pack of 3 Reusable Plastic Cupcake Container Carrier Boxes (24 cavities)
PME£8.40271 rev
Culpitt 24 Cupcake Box | 2 Pack | Extra Strong Corrugated Card White Boxes For Carrying And Displaying Tasty Muffins Fairy Cakes And Treats. 24 Hole Cupcake Boxes - Twin Pack Of 2 Boxes
Culpitt£7.55104 rev
Gcardist Pink Cupcake Boxes Individual Cupcake Holders Disposable 25pcs Single Cupcake Boxes with Window 9.3x9.3x11.4cm Cupcake Containers (3.7x3.7x4.5 inch)
Gcardist£7.44110 rev
Trending
90-day click momentumTlczrva 5 Pack 12 Hole White Cupcake Boxes with Clear Window Food Grade Cake Boxes with Removable Inserts -Ideal for Muffins Cupcakes and Pastries(32.5 x 25 x 8.5 cm)
Tlczrva£7.524.7★
Culpitt 12 Hole Cupcake Boxes 5 Pack White Cupcake Box For Carrying And Displaying Tasty Muffins Fairy Cakes And Treats
Culpitt£6.644.7★
Gcardist Pink Cupcake Boxes Individual Cupcake Holders Disposable 25pcs Single Cupcake Boxes with Window 9.3x9.3x11.4cm Cupcake Containers (3.7x3.7x4.5 inch)
Gcardist£7.444.7★
FALGUN 10 x Premium White 12 Hole Cavity Cupcake Boxes with Window and Inserts - (Rounded Inserts)
FALGUN£9.224.7★
Gcardist Auto-pop Up 12 Cupcake Boxes with Window White 6 Packs Cupcake Box 33x25.4x9cm Bakery Boxes For Cupcakes Carrier Cupcake Containers (13x10x3.5 inch)
Gcardist£9.074.6★
What buyers say about cupcake boxes
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality, well made, easy to assemble”
“The material is reasonably sturdy”
“Good for the price”
“assembly was easy”
“the cakes just fitted in well”
“Exactly as advertised”
“So very easy to use”
“makes transporting them easy”
“They are lightweight yet durable”
“Very nice for gifting cupcakes from home”
What buyers complain about
“Low quality”
“the lid doesnt fit right”
“the new ones are so flimsy”
“A bit expensive”
“Abit hard to figure out without watching the video on how to put it together”
“Could do with instructions on how to put together”
“As a couple of reviewers have mentioned some of the holders aren't easy to close”
“The cardboard feels thick”
“4 have come dirty luckily I didnt need all of them”
“Waste of time”
Top return reasons
Common questions
- Is cupcake boxes profitable to sell on Amazon United Kingdom?
- The niche generates £367K/yr across 32 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -17.2%. Flapen's verdict: Worth a look (51/100).
- How competitive is the cupcake boxes niche?
- 21 brands and 34 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in cupcake boxes?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Strength. The return rate is 0.7%.
- When does demand for cupcake boxes peak?
- Demand peaks in Mar; the busiest month runs 1.6× the quietest.
- What does it cost to enter the cupcake boxes niche?
- Listings span £2.09–£16.80; the average listing price is £7.32 (sweet spot $15–$100). The average incumbent carries 508 reviews — the moat a new listing must climb.