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Cupcake Boxes

Maybe

Returns run at only 0.7% of orders. But prices span $2.09–$16.80, mostly outside the sweet spot, so Cupcake Boxes is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£367K/yr525K searches / yr
90-day growth
-17.2%search demand this quarter
Competition
49%top-5 click share · 21 brands · 34 sellers

Flapen Score

Cupcake Boxes against its category

The dotted line is the Home & Garden average. Past it, Cupcake Boxes is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cupcake Boxes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cupcake Boxes 525K times last year and spent an estimated £367K. The top 5 brands take 71% of clicks. Demand peaks in Mar. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

9.6% of searches ended in a purchase last week.

Shoppers searched for this 525K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £367K a year.

Searches, last 12 months
525K
Growth, 90 days vs prior 90
-17.2%
Conversion, latest week
9.6%
Market size, estimated
£367Ka year
Peak month
March1.6× the quietest month
Top search term
cupcake boxes390K searches a year

02 · Price

A sale here is worth £7.32.

Listings sell for £7.32 on average, from £2.09 to £16.80. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At £7.32 that is £9K to £11K a year per listing.

Average price
£7.32under the $15 to $100 sweet spot
Price range
£2.09–£16.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,250–1,500
Revenue per listing a year
£9K–£11K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #59 within Food Storage. It carries 508 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
3.4%
Average rank
#59in Food Storage
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
508per listing
Listings tracked
32

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Cupcake Boxes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£29K£44K£59K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 flat

Sellers

34

Top-5 brand share

71%

Top 20: 99%

Top-5 click share

49%

Top 20: 90%

Open market

25%

  • Culpitt23%
  • PACK N TRADE Specialists in Bakery & Food Packaging17%
  • FALGUN15%
  • The Baker Shop9%
  • SOL6%
  • ASelected5%

Demand

Cupcake Boxes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.6×

Search terms

Top Cupcake Boxes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cupcake boxes390K/yr
  • cupcake box62K/yr
  • cup cake boxes23K/yr
  • muffin boxes16K/yr
  • cake boxes for cupcakes15K/yr
  • cup cake box8K/yr
  • cupcakes boxes7K/yr
  • muffin box4K/yr

Reviews and returns

What reviews say buyers love and hate about Cupcake Boxes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall21%−0.17

Low quality

Isnt the best

Not very strong/poor quality

Size-Overall11%−0.02

the lid doesnt fit right

Bigger than I imagined

Too small

Strength9%

the new ones are so flimsy

The boxes are extremely flimsy. more flimsy than normal

they werent sturdy enough

Value For Money7%+1.74

A bit expensive

Price is on higher side

It is more on the expensive side

Instructions/User Manual/Troubleshooting6%−0.03

Abit hard to figure out without watching the video on how to put it together

No assemby instructions

Instructions needed, thrown away

Love

Quality-Overall20%−0.17

Good quality, well made, easy to assemble

Excellent product

The boxes are of good quality

Strength17%

The material is reasonably sturdy

Very Sturdy

Strong, sturdy construction

Value For Money14%+1.74

Good for the price

Good value for money

Value for money

Assembly/Installation11%+0.89

assembly was easy

very easy to assemble

Easybto put together

Size-Overall9%−0.02

the cakes just fitted in well

fits my cupcakes aswell

these fit nice

Return

0.7% Return rate 73% Fixable by listing

Size-Overall66%▇▆▇▆█▆

the lid doesnt fit right

Bigger than I imagined

Too small

Functionality-Overall5%▃▃▄▄▅█
Strength4%▄█▄▆▅▅

the new ones are so flimsy

The boxes are extremely flimsy. more flimsy than normal

they werent sturdy enough

Quality-Overall4%▂▄█▅▆▄

Low quality

Isnt the best

Not very strong/poor quality

Locking Mechanism4%█▅▂▄▂▄

FAQ

Common Cupcake Boxes questions

Answered from the same tracked data.