Cupboard
MaybeReturns run at only 0.7% of orders. But buyers convert on only 0.4% of searches, so Cupboard is a Maybe.
- Flapen Score
- 59 / 100Top 20% of 5,777 Home & Garden niches · +8 vs the category median of 5159
- Market size
- £321K/yr1.2M searches / yr
- 90-day growth
- -19.3%search demand this quarter
- Competition
- 19%top-5 click share · 55 brands · 79 sellers
Flapen Score
Cupboard against its category
The dotted line is the Home & Garden average. Past it, Cupboard is stronger. Inside it, weaker.
Market
The Cupboard market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cupboard 1.2M times last year and spent an estimated £321K. The top 5 brands take 46% of clicks. Demand peaks in Jan–Sep–Oct. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
0.4% of searches ended in a purchase last week.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £321K a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- -19.3%
- Conversion, latest week
- 0.4%
- Market size, estimated
- £321Ka year
- Peak month
- October2.0× the quietest month
- Top search term
- kitchen cupboard195K searches a year
02 · Price
A sale here is worth £70.94.
Listings sell for £70.94 on average, from £11.42 to £347.66. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £70.94 that is £0 to £7K a year per listing.
- Average price
- £70.94inside the $15 to $100 sweet spot
- Price range
- £11.42–£347.66
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£7K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #48 within Furniture. It carries 679 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 45%
- Out of stock, average day
- 10.6%
- Average rank
- #48in Furniture
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 679per listing
- Listings tracked
- 137
04 · Newcomers
Amazon counts 22 of last year's 46 launches as successful.
46 products launched here in the last 12 months. Amazon counts 22 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 46
- Successful launches
- 22Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Cupboard products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hzuaneri Kitchen Cupboard with LED & Power Outlet Tall Kitchen Cabinet with Countertop & 2 Drawers Sideboard Storage Cabinet Adjustable Shelves for Dining Room 40 x 100 x 180 cm White PT00103XUK
- Price
- £114.05
- Rating
- 4.1/5
- Reviews
- 38
- Age
- 6mo ago

TidyTrove Storage Boxes with Lid 4-Tier Plastic Stackable Storage Boxes with 1 Lid 23L/Tier Folding Storage Bins with Wheels Storage Organizer for Bedroom Living Room Study Office
- Price
- £24.11
- Rating
- 4.5/5
- Reviews
- 1,628
- Age
- 2y ago

Hzuaneri Sideboard Kitchen Cabinets with 2 Doors Freestanding Kitchen Cupboard with Drawer Adjustable Shelf for Entryway Living Room Dining Room 40 x 80 x 80 cm Brown and White SC84814X
- Price
- £48.32
- Rating
- 4.6/5
- Reviews
- 204
- Age
- 8mo ago

HOMCOM Kitchen Floor Cabinet Side Storage Cupboard Multi-use Sideboard Table with Solid Wood Top Adjustable Shelf Drawer for Dining Room Living Room Hallway
- Price
- £55.48
- Rating
- 4.3/5
- Reviews
- 374
- Age
- 4y ago

Yaheetech Wall Cabinet Kitchen Storage Cupboard Hanging Bathroom Wall Organiser Unit Double Doors with Adjustable Shelf 60x31x60cm White
- Price
- £32.83
- Rating
- 4.4/5
- Reviews
- 580
- Age
- 7y ago
Trending
90-day click momentum
VASAGLE Storage Cabinet Freestanding Bathroom Storage Unit with Adjustable Shelves Drawer Open Compartments for Bathroom Living Room Kitchen Cloud White BBC768W01
- Price
- £69.30
- Rating
- 4.5/5
- Reviews
- 215
- Age
- 11mo ago

Hzuaneri Bathroom Storage Cabinet Bathroom Floor Cabinet with 4 Doors Adjustable Shelf Free Standing Storage Cupboard for Living Room Hallway Kitchen White SC18413X
- Price
- £46.28
- Rating
- 4.5/5
- Reviews
- 134
- Age
- 2y ago

Hzuaneri Kitchen Cupboard with LED & Power Outlet Tall Kitchen Cabinet with Countertop & 2 Drawers Sideboard Storage Cabinet Adjustable Shelves for Dining Room 40 x 100 x 180 cm White PT00103XUK
- Price
- £114.05
- Rating
- 4.1/5
- Reviews
- 38
- Age
- 6mo ago

IRONCK Tall Kitchen Pantry Cupboard 184.5cm Freestanding Storage Cabinet with Barn Doors Drawer 3 Adjustable Shelves for Dining Living Room White
- Price
- £123.84
- Rating
- 5.0/5
- Reviews
- 13
- Age
- 4mo ago

SoBuy Kitchen Wall Cabinet Wall Mounted Kitchen Cupboard with Adjustable Shelves & Doors Bathroom Storage Unit White 90x30x60 cm FRG231-L-W
- Price
- £56.90
- Rating
- 4.4/5
- Reviews
- 3,087
- Age
- 2y ago
Newest
by launch date
IRONCK Tall Kitchen Pantry Cupboard 184.5cm Freestanding Storage Cabinet with Barn Doors Drawer 3 Adjustable Shelves for Dining Living Room White
- Price
- £123.84
- Rating
- 5.0/5
- Reviews
- 13
- Age
- 4mo ago

Hzuaneri Kitchen Cupboard with LED & Power Outlet Tall Kitchen Cabinet with Countertop & 2 Drawers Sideboard Storage Cabinet Adjustable Shelves for Dining Room 40 x 100 x 180 cm White PT00103XUK
- Price
- £114.05
- Rating
- 4.1/5
- Reviews
- 38
- Age
- 6mo ago

2 Doors & 2 Drawers Storage Cabinet Wooden Kitchen Cupboard Collection Food Pantry Cabinet with 2 Adjustable Shelves Freestanding Sideboard Organizer Unit for Dining Living Room (White)
- Price
- £56.63
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 7mo ago

Hzuaneri Sideboard Kitchen Cabinets with 2 Doors Freestanding Kitchen Cupboard with Drawer Adjustable Shelf for Entryway Living Room Dining Room 40 x 80 x 80 cm Brown and White SC84814X
- Price
- £48.32
- Rating
- 4.6/5
- Reviews
- 204
- Age
- 8mo ago

Hzuaneri Kitchen Cabinets Tall Kitchen Cupboard with Countertop and Drawers Freestanding Pantry Storage Cabinet Adjustable Shelves for Dining Room Living Room 40 × 75 × 180 cm White PT40003XV1
- Price
- £78.67
- Rating
- 4.1/5
- Reviews
- 45
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 19% of clicks. An open shelf where new products get seen.
Brands
55 rising
Sellers
79
Top-5 brand share
46%
Top 20: 85%
Top-5 click share
19%
Top 20: 44%
Open market
48%
- Hzuaneri14%
- HOMCOM11%
- Panana9%
- VASAGLE7%
- URBNLIVING5%
- Yaheetech5%
Demand
Cupboard search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Oct · busiest ÷ quietest = 2.0×
Search terms
Top Cupboard search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kitchen cupboard195K/yr
- kitchen unit104K/yr
- kitchen storage unit100K/yr
- storage cupboard93K/yr
- office storage84K/yr
- kitchen units67K/yr
- small cupboard58K/yr
- kitchen furniture85K/yr
- small cabinet59K/yr
- hallway storage58K/yr
Reviews and returns
What reviews say buyers love and hate about Cupboard
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
difficult to assemble
the assembly instructions are poor
Not easy to assemble
Bad quality
Not good quality as expected
Very Cheap Quality
bigger with more boxes
Not fit for anything else
Little small
No strength
Not strong enough
Not sturdy
Instructions are poor
Instructions are not helpful
confusing instructions
Love
Easy to Assemble
Assembly is pretty much straightforward
Really easy to put together
Excellent build quality
Amazing quality
Great quality and easy to build
Excellent storage
Easy storage
loads of storage
Excellent Value
Cheap price
Decent price
sturdy furniture that looks great
Sturdy frame
It's sturdy
Return
0.7% Return rate 56% Fixable by listing
bigger with more boxes
Not fit for anything else
Little small
No strength
Not strong enough
Not sturdy
Bad quality
Not good quality as expected
Very Cheap Quality
difficult to assemble
the assembly instructions are poor
Not easy to assemble
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cupboard questions
Answered from the same tracked data.









