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Culligan Zero Water Filter

Fail

The top 5 brands take 100% of clicks, so Culligan Zero Water Filter is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£45K/yr21K searches / yr
90-day growth
-24.4%search demand this quarter
Competition
75%top-5 click share · 3 brands · 23 sellers

Flapen Score

Culligan Zero Water Filter against its category

The dotted line is the Home & Garden average. Past it, Culligan Zero Water Filter is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Culligan Zero Water Filter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Culligan Zero Water Filter 21K times last year and spent an estimated £45K. All 3 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

5.4% of searches ended in a purchase last week.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -24.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
-24.4%
Conversion, latest week
5.4%
Market size, estimated
£45Ka year
Top search term
culligan zero water filter14K searches a year

02 · Price

A sale here is worth £38.71.

Listings sell for £38.71 on average, from £19.83 to £78.78. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £38.71 that is £0 to £4K a year per listing.

Average price
£38.71inside the $15 to $100 sweet spot
Price range
£19.83–£78.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

21% of listings pay for placement with sponsored ads. 29% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #760 within Water Coolers, Filters & Cartridges. It carries 21,746 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings
21%
Prime listings
29%
Out of stock, average day
4.3%
Average rank
#760in Water Coolers, Filters & Cartridges
Average rating
4.04 starsAmazon United Kingdom average 4.36 stars
Average reviews
21,746per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Culligan Zero Water Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£5K£9K£14K£18K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

23

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Culligan91%
  • ZeroWater7%
  • Finest-Filters2%

Demand

Culligan Zero Water Filter search demand

Weekly searches over the year. Pick a range.

800600Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Culligan Zero Water Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • culligan zero water filter14K/yr
  • culligan water filter4K/yr
  • culligan3K/yr

Reviews and returns

What reviews say buyers love and hate about Culligan Zero Water Filter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Filtration26%−0.06

didn't filter the water properly at all

Filter not fit for purpose

Not all the water is filtered

Value For Money20%−0.07

I consider them expensive

Expensive,

overpriced

Smell9%−0.15

the water starts to smell very strange

Smelly

an extremely strong fishy smell

Durability6%−0.04

It doesnt last for more than 3 days

Cant speak on how long it will last yet

The filters barely last 2 weeks

Size-Overall5%

Disappointed didnt fit

too small

WARNING THIS DOES NOT FIT THE NEW GENERATION CULLIGAN ZERO WATER JUGS

Love

Filtration32%−0.06

An Effective filtration system

Brilliant Water Filter

Excellent filter

Quality-Overall11%+1.17

Excellent Quality Water Filter Jug

Good jug overall

Good quality

Efficiency7%+0.98

Excellant works fabulously

Works Well

Working well

Size-Overall6%

They are a convenient size for me

good fit to the whole water jug

Fit in the fridge nicely

Design-Overall5%+0.53

A great design

The design made it easy to handle too

So I believe the design is really good

Return

0.5% Return rate 19% Fixable by listing

Filtration33%▇█▇▆▅▇

didn't filter the water properly at all

Filter not fit for purpose

Not all the water is filtered

Compatibility-Overall22%▅▆█▆▆▅

Disappointed Not compatible with the Culligan Zero Water Filter

Not at all compatible with my zero water jug

Size-Overall18%██▇▇▆█

Disappointed didnt fit

too small

WARNING THIS DOES NOT FIT THE NEW GENERATION CULLIGAN ZERO WATER JUGS

Smell7%▆█▃▆█▅

the water starts to smell very strange

Smelly

an extremely strong fishy smell

Leak-Proof3%▁▁▂▁█▂

FAQ

Common Culligan Zero Water Filter questions

Answered from the same tracked data.