Skip to content

Culligan Zero Water Filter

Fail

The top 5 brands take 100% of clicks, so Culligan Zero Water Filter is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£45K/yr21K searches / yr
90-day growth
-24.4%search demand this quarter
Competition
75%top-5 click share · 3 brands · 23 sellers

Flapen Score

Culligan Zero Water Filter against its category

The dotted line is the Home & Garden average. Past it, Culligan Zero Water Filter is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Culligan Zero Water Filter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Culligan Zero Water Filter 21K times last year and spent an estimated £45K. All 3 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -24.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
-24.4%
Conversion, latest week
5.4%
Market size, estimated
£45Ka year
Top search term
culligan zero water filter14K searches a year

02 · Price

A sale here is worth £38.71.

Listings sell for £38.71 on average, from £19.83 to £78.78. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £38.71 that is £0 to £4K a year per listing.

Average price
£38.71inside the $15 to $100 sweet spot
Price range
£19.83–£78.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

21% of listings pay for placement with sponsored ads. 29% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #760 within Water Coolers, Filters & Cartridges. It carries 21,746 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings
21%
Prime listings
29%
Out of stock, average day
4.3%
Average rank
#760in Water Coolers, Filters & Cartridges
Average rating
4.04 starsAmazon United Kingdom average 4.36 stars
Average reviews
21,746per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Culligan Zero Water Filter products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.

£0£5K£9K£14K£18K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

23

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

75%

Top 20: 100%

Open market

0%

  • Culligan91%
  • ZeroWater7%
  • Finest-Filters2%

Demand

Culligan Zero Water Filter search demand

Weekly searches over the year. Pick a range.

800600Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Culligan Zero Water Filter search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • culligan zero water filter14K/yr
  • culligan water filter4K/yr
  • culligan3K/yr

Reviews and returns

What reviews say buyers love and hate about Culligan Zero Water Filter

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Filtration”
26%of negative reviews mention “Filtration”
0.5%of orders come back
“didn't filter the water properly at all”
A buyer, on “Filtration”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Culligan Zero Water Filter questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data