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Cuisinart Food Processor

Fail

Demand is soft, at -53.5% this quarter, so Cuisinart Food Processor is a Fail.

Flapen Score
28
28 / 100
Ranks 5,617 of 5,777 Home & Garden niches · −23 vs the category median of 51
Market size
£81K/yr27K searches / yr
90-day growth
-53.5%search demand this quarter
Competition
83%top-5 click share · 2 brands · 21 sellers

Flapen Score

Cuisinart Food Processor against its category

The dotted line is the Home & Garden average. Past it, Cuisinart Food Processor is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cuisinart Food Processor market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cuisinart Food Processor 27K times last year and spent an estimated £81K. All 2 brands take every click. Flapen scores it 28 out of 100, a Fail.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -53.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
-53.5%
Conversion, latest week
3.5%
Market size, estimated
£81Ka year
Top search term
cuisinart food processor23K searches a year

02 · Price

A sale here is worth £85.95.

Listings sell for £85.95 on average, from £25.28 to £281.86. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £85.95 that is £0 to £9K a year per listing.

Average price
£85.95inside the $15 to $100 sweet spot
Price range
£25.28–£281.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£9K
Returns
4.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #51 within Small Kitchen Appliances. It carries 473 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
91%
Out of stock, average day
5.6%
Average rank
#51in Small Kitchen Appliances
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
473per listing
Listings tracked
11

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
50 months

Products

Top Cuisinart Food Processor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£8K£16K£24K£32K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

2 falling

Sellers

21

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Cuisinart98%
  • FIMEI2%

Demand

Cuisinart Food Processor search demand

Weekly searches over the year. Pick a range.

900700Spike '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Cuisinart Food Processor

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall20%−0.14

Rubbish

Overall, a very poor product, not strong enough

the product is extremely weak and poor quality

Functionality-Overall19%−0.18

well it wont work, or turn on, so have written to manufacturer and waiting for response

Limited functionality and not as described

machine does not work

Storage Capacity10%−0.01

Sturdy only thing is no where to store the disc

I hesitated buying this because I lack storage space

Size-Overall8%−0.05

Too small

Strength5%−0.01

Theyre probably not the thickest or heaviest accessory discs Ive seen

not strong enough

Love

Quality-Overall17%−0.14

offers good build quality

Excellent product

Great food processor

Ease Of Use12%+0.96

EASY TO USE

The process is straightforward

Its made my life easier

Value For Money11%+0.95

Excellent purchase at half the cost of some other brands

Good value for money

Good value

Size-Overall9%−0.05

Good size

Perfect size for two good sized portions

Handy sized

Strength8%−0.01

The build feels solid

sturdy

I find it plenty tough enough for everyday use

Return

4.0% Return rate 58% Fixable by listing

Size-Overall44%▆▇▆▇▇█

Too small

Functionality-Overall21%▄▅▇██▅

well it wont work, or turn on, so have written to manufacturer and waiting for response

Limited functionality and not as described

machine does not work

Advertised Vs Actual Product4%▁█▂▅▂▅

Limited functionality and not as described

Quality-Overall4%▇▄▆▅█▃

Rubbish

Overall, a very poor product, not strong enough

the product is extremely weak and poor quality

Strength2%▄█▆▁▄▁

Theyre probably not the thickest or heaviest accessory discs Ive seen

not strong enough

FAQ

Common Cuisinart Food Processor questions

Answered from the same tracked data.