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Crystal Vase

Maybe

The top 5 products take only 21% of clicks. But demand is soft, at -32.9% this quarter, so Crystal Vase is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£73K/yr170K searches / yr
90-day growth
-32.9%search demand this quarter
Competition
21%top-5 click share · 58 brands · 67 sellers

Flapen Score

Crystal Vase against its category

The dotted line is the Home & Garden average. Past it, Crystal Vase is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crystal Vase market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Crystal Vase 170K times last year and spent an estimated £73K. The top 5 brands take 45% of clicks. Demand peaks in Mar. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -32.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
170K
Growth, 90 days vs prior 90
-32.9%
Conversion, latest week
2.5%
Market size, estimated
£73Ka year
Peak month
March1.6× the quietest month
Top search term
small vases for flowers42K searches a year

02 · Price

A sale here is worth £17.01.

Listings sell for £17.01 on average, from £3.96 to £59.99. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £17.01 that is £0 to £2K a year per listing.

Average price
£17.01inside the $15 to $100 sweet spot
Price range
£3.96–£59.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #411 within Vases. It carries 226 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
93%
Out of stock, average day
12.1%
Average rank
#411in Vases
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
226per listing
Listings tracked
103

04 · Newcomers

Amazon counts 1 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Crystal Vase products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

58 falling

Sellers

67

Top-5 brand share

45%

Top 20: 78%

Top-5 click share

21%

Top 20: 50%

Open market

50%

  • DIAMANTE19%
  • Der Rose8%
  • ComSaf7%
  • Crystal Clear6%
  • H&D HYALINE & DORA5%
  • Tikplus4%

Demand

Crystal Vase search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Mar · busiest ÷ quietest = 1.6×

Search terms

Top Crystal Vase search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • small vases for flowers42K/yr
  • crystal vase43K/yr
  • small flower vase16K/yr
  • tall glass vase18K/yr
  • crystal vases for flowers16K/yr
  • tall vases10K/yr
  • crystal vases8K/yr
  • wide vase8K/yr
  • table vase5K/yr
  • cheap glass vases3K/yr

Reviews and returns

What reviews say buyers love and hate about Crystal Vase

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall43%−0.21

Smaller than I thought vase

.they looked bigger in the picture

Too small

Value For Money8%+0.97

overpriced

Looks more expensive than what the price is

Not good value

Color8%−0.03

glass has hardly any colour to it

due to hardly any colour to it

The colour is darker and duller

Quality-Overall6%+0.48

Poor quality

Rubbish

1 Star : Extremely poor quality product

Thickness4%0.00

the glass is to thin

the twine is a little thinner than I would have liked

The glass is very thin which makes the vase very delicate

Love

Quality-Overall19%+0.48

Decent quality

Good quality glass

They are lovely quality glass

Value For Money16%+0.97

worth the money

Excellent value

Good value

Size-Overall14%−0.21

Nice size for what I needed

Perfect for my flat size just right

They are a real assortment of size and shapes and brilliant value

Design-Overall8%+0.63

I was delighted with the craftsmanship

Lovely design

elegant design

Gifting Purpose8%+0.62

Gift

Great Gift

Wedding gift

Return

2.3% Return rate 89% Fixable by listing

Size-Overall77%█▇▇▇▇▇

Smaller than I thought vase

.they looked bigger in the picture

Too small

Advertised Vs Actual Product3%▁▄█▅▆▇

its quite misty

The size of the vase is misleading

Defective Material/Parts3%▆▅█▅█▆

Broken Item

Quality-Overall3%▃▃▅█▄▄

Poor quality

Rubbish

1 Star : Extremely poor quality product

Color3%▆▆▇▆▂█

glass has hardly any colour to it

due to hardly any colour to it

The colour is darker and duller

FAQ

Common Crystal Vase questions

Answered from the same tracked data.