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Crystal Vase

Crystal Vase shows a fragmented shelf (top 5 take 21% of clicks), but soft demand (-32.9% this quarter) keeps it on the watch list.

Flapen Score

53
Worth a look
Market size 18Growth 9Conversion 32Competition 94Returns 68Price range 79Avg price 80Brand share 90Review moat 89Quality gap 37
This niche Category average

Is Crystal Vase profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Crystal Vase is a £73K/yr Amazon United Kingdom market (170K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Mar. Verdict: Worth a look — 53/100.

Crystal Vase: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -32.9% over the last 90 days and 2.5% of searches end in a purchase.

£73K

revenue / yr

Units sold / yr4K
Search volume / yr-32.9%170K
Conversion rate2.5%
Avg price£17.01

Who owns the niche?

The top 5 brands hold 45% of demand, so 55% of the market is open.

55%

open market share

Brands · sellers58 · 67
Top-5 product click share21%
Open market55%
Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 103 products

Sponsored placement89%
New entrants (1y)15· 1 succeeded
Avg rating4.5★
Avg reviews226

Top Crystal Vase products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

£0£1K£3K£4K£6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

58 falling

Sellers

67

Top-5 brand share

45%

Top 20: 78%

Top-5 click share

21%

Top 20: 50%

Open market

50%

  • DIAMANTE19%
  • Der Rose8%
  • ComSaf7%
  • Crystal Clear6%
  • H&D HYALINE & DORA5%
  • Tikplus4%

Crystal Vase demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume170KCVR2.5%Products103Brands58Top 5 Brands45%OOS Rate12.1%Rating4.5★Reviews226Avg BSR#411
6K4KSpike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Mar · busiest ÷ quietest = 1.6×

Top Crystal Vase search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • small vases for flowers42K/yr
  • crystal vase43K/yr
  • small flower vase16K/yr
  • tall glass vase18K/yr
  • crystal vases for flowers16K/yr
  • tall vases10K/yr
  • crystal vases8K/yr
  • wide vase8K/yr
  • table vase5K/yr
  • cheap glass vases3K/yr

What reviews say buyers love and hate about Crystal Vase

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Quality-Overall19%

Decent quality

Value For Money16%

worth the money

Size-Overall14%

Nice size for what I needed

Design-Overall8%

I was delighted with the craftsmanship

Gifting Purpose8%

Gift

What buyers complain about

76% of reviews
Size-Overall43%

Smaller than I thought vase

Value For Money8%

overpriced

Color8%

glass has hardly any colour to it

Quality-Overall6%

Poor quality

Thickness4%

the glass is to thin

Crystal Vase return rate & reasons

Why buyers send it back, as a share of all return requests.

2.3%

Return rate

89%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
77%
2Advertised Vs Actual Product
3%
3Defective Material/Parts
3%
4Quality-Overall
3%
5Color
3%

Common Crystal Vase questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Crystal Vase 53/100 on Amazon United Kingdom — Worth a look. The niche generates £73K/yr across 103 tracked products. 1 of 15 products launched in the last 360 days are still selling. Search demand moved -32.9% over the last 90 days.
Search demand for Crystal Vase on Amazon United Kingdom peaks in Mar, where the busiest month runs 1.6× the quietest.