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53

crystal vase

Worth a look

Shows a fragmented shelf (top 5 take 21% of clicks), but soft demand (-32.9% this quarter) keeps it on the watch list.

Market size 18Growth 9Conversion 32Competition 94Returns 68Price range 79Avg price 80Brand share 90Review moat 89Quality gap 37

Competition

Great21%

top-5 click share — an open shelf

Brand share

Great45%

top-5 brand share — no brand owns this niche

Review moat

Great226.37

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£17.01

avg listing price — sweet spot $15–$100

Price range

Great£3.96–£59.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.3%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad£73K

£73K/yr · 170K searches

Growth

Bad-32.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, crystal vase is a £73K/yr Amazon United Kingdom market (170K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Mar. Verdict: Worth a look — 53/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

crystal vase market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
£51K–£68K
units × avg price
Conversion rate
2.5%
Avg BSR
#411
Page quality
0%
Prime
93%
Sponsored
89%
Out of stock
12.1%
Avg brand age
33 months
Avg seller age
182 days

Competition & brand share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

Brands

58 falling

Sellers

67

Top-5 brand share

45%

Top 20: 78%

Top-5 click share

21%

Top 20: 50%

Open market

50%

  • DIAMANTE19%
  • Der Rose8%
  • ComSaf7%
  • Crystal Clear6%
  • H&D HYALINE & DORA5%
  • Tikplus4%

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — -32.9% search growth over the last 90 days.
6K4KSpike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Mar · busiest ÷ quietest = 1.6×

Top crystal vase search terms

  • small vases for flowers42K/yr
  • crystal vase43K/yr
  • small flower vase16K/yr
  • tall glass vase18K/yr
  • crystal vases for flowers16K/yr
  • tall vases10K/yr
  • crystal vases8K/yr
  • wide vase8K/yr
  • table vase5K/yr
  • cheap glass vases3K/yr
All search terms

Top crystal vase products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%£1K4%£3K6%£4K8%£6K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about crystal vase

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Decent quality”

Value For Money16%

“worth the money”

Size-Overall14%

“Nice size for what I needed”

Design-Overall8%

“I was delighted with the craftsmanship”

Gifting Purpose8%

“Gift”

Advertised Vs Actual Product5%

“As Advertised”

Color5%

“Lovely colour”

Strength3%

“Very nice vase really sturdy and pretty”

Weight Heavy3%

“Reasonably heavy base meaning a stable vase for its size”

Shape/Style2%

“Looks great and is unique in its shape”

What buyers complain about

Size-Overall43%

“Smaller than I thought vase”

Value For Money8%

“overpriced”

Color8%

“glass has hardly any colour to it”

Quality-Overall6%

“Poor quality”

Thickness4%

“the glass is to thin”

Advertised Vs Actual Product3%

“its quite misty”

Defective Material/Parts2%

“Broken Item”

Gifting Purpose2%

“This was very unfortunate as I wanted it as a gift”

Washability1%

“Very thin glass unfortunately it broke in the sink when washing up”

Material Quality1%

“The vase is not made of green glass”

Top return reasons

Size-Overall77%
Advertised Vs Actual Product3%
Defective Material/Parts3%
Quality-Overall3%
Color3%
Material Quality1%
Value For Money1%
Shape/Style1%
Gifting Purpose1%
Functionality-Overall1%

Common questions

Is crystal vase profitable to sell on Amazon United Kingdom?
The niche generates £73K/yr across 103 tracked products. 1 of 15 products launched in the last 360 days are still selling. 90-day search growth is -32.9%. Flapen's verdict: Worth a look (53/100).
How competitive is the crystal vase niche?
58 brands and 67 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 45% of demand.
What do buyers complain about in crystal vase?
Top complaints mined from reviews: Size-Overall, Value For Money, Color. The return rate is 2.3%.
When does demand for crystal vase peak?
Demand peaks in Mar; the busiest month runs 1.6× the quietest.
What does it cost to enter the crystal vase niche?
Listings span £3.96–£59.99; the average listing price is £17.01 (sweet spot $15–$100). The average incumbent carries 226 reviews — the moat a new listing must climb.