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Crystal Beads

Maybe

Returns run at only 0.5% of orders. But shoppers spend only $29K a year here, so Crystal Beads is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£29K/yr190K searches / yr
90-day growth
+15.2%search demand this quarter
Competition
45%top-5 click share · 28 brands · 39 sellers

Flapen Score

Crystal Beads against its category

The dotted line is the Home & Garden average. Past it, Crystal Beads is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crystal Beads market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Crystal Beads 190K times last year and spent an estimated £29K. The top 5 brands take 51% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 190K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
190K
Growth, 90 days vs prior 90
+15.2%
Conversion, latest week
1.5%
Market size, estimated
£29Ka year
Peak month
August1.4× the quietest month
Top search term
crystal beads88K searches a year

02 · Price

A sale here is worth £10.13.

Listings sell for £10.13 on average, from £3.12 to £23.40. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £10.13 that is £0 to £1K a year per listing.

Average price
£10.13under the $15 to $100 sweet spot
Price range
£3.12–£23.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #409 within Beading & Jewellery-Making. It carries 344 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
97%
Out of stock, average day
2.8%
Average rank
#409in Beading & Jewellery-Making
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
344per listing
Listings tracked
37

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Crystal Beads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

39

Top-5 brand share

51%

Top 20: 93%

Top-5 click share

45%

Top 20: 83%

Open market

42%

  • DTYDECLE15%
  • Funtopia13%
  • HONGTEYA8%
  • MATVHRUI8%
  • MXHBSTP7%
  • Zefy7%

Demand

Crystal Beads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Crystal Beads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crystal beads88K/yr
  • gemstone beads26K/yr
  • crystal beads for jewellery making23K/yr
  • stone beads13K/yr
  • crystals for jewellery making11K/yr
  • crystal bracelet making kit9K/yr
  • crystal jewellery making kit7K/yr
  • gemstones for jewellery making6K/yr
  • gemstone beads for jewellery making4K/yr
  • crystal beads for jewelry making3K/yr

Reviews and returns

What reviews say buyers love and hate about Crystal Beads

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall37%−0.13

Crystals are quite larger than expected

To small

that larger size

Advertised Vs Actual Product9%−0.01

I will not be repurchasing this item its certainly not as shown on the listing I wouldnt say its value for money at all as its quite deceptive

no idea what some of them are as the description doesn't match

Unfortunately there were only 67, though advertised as 180

Material Quality7%−0.08

PLASTIC

they are plastic

Instructions/User Manual/Troubleshooting7%−0.05

No instructions

No instructions or examples

NO INSTRUCTIONS ON HOW TO USE

Quality-Overall6%+0.61

Poor quality box

Look very cheap

not high quality

Love

Color22%+1.02

Love the colour

Good colour choices

Good variety of colours

Quality-Overall20%+0.61

This is a good quality set which would make a great gift

Good quality

The beads look to be decent quality

Value For Money18%+1.07

Good value

Worth the money

Excellent value for money

Advertised Vs Actual Product6%−0.01

Just as described

As pictured

As expected

Gifting Purpose5%+0.76

They make good little gifts

Fabulous gift

A gift to a granddaughter

Return

0.5% Return rate 86% Fixable by listing

Size-Overall60%█▆▆▅▅▅

Crystals are quite larger than expected

To small

that larger size

Advertised Vs Actual Product8%▁▃▁█▁▃

I will not be repurchasing this item its certainly not as shown on the listing I wouldnt say its value for money at all as its quite deceptive

no idea what some of them are as the description doesn't match

Unfortunately there were only 67, though advertised as 180

Quality-Overall6%▁▁▅▅▃█

Poor quality box

Look very cheap

not high quality

Color5%▁█▁▄▃▄
Defective Material/Parts4%▁▁▄▂█▁

FAQ

Common Crystal Beads questions

Answered from the same tracked data.