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Crushed Diamond Ornaments

Fail

Demand is soft, at -41.9% this quarter, so Crushed Diamond Ornaments is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£41K/yr214K searches / yr
90-day growth
-41.9%search demand this quarter
Competition
24%top-5 click share · 58 brands · 116 sellers

Flapen Score

Crushed Diamond Ornaments against its category

The dotted line is the Home & Garden average. Past it, Crushed Diamond Ornaments is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crushed Diamond Ornaments market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Crushed Diamond Ornaments 214K times last year and spent an estimated £41K. The top 5 brands take 39% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -41.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
214K
Growth, 90 days vs prior 90
-41.9%
Conversion, latest week
0.8%
Market size, estimated
£41Ka year
Peak month
January2.7× the quietest month
Top search term
crushed diamond ornaments56K searches a year

02 · Price

A sale here is worth £23.39.

Listings sell for £23.39 on average, from £5.51 to £343.30. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £23.39 that is £0 to £2K a year per listing.

Average price
£23.39inside the $15 to $100 sweet spot
Price range
£5.51–£343.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #1,187 within Candles & Holders. It carries 278 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
72%
Out of stock, average day
10.4%
Average rank
#1,187in Candles & Holders
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
278per listing
Listings tracked
98

04 · Newcomers

Amazon counts 0 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Crushed Diamond Ornaments products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

£0£822£2K£2K£3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

58 falling

Sellers

116

Top-5 brand share

39%

Top 20: 77%

Top-5 click share

24%

Top 20: 50%

Open market

56%

  • The Leonardo Collection12%
  • DEENZ8%
  • Biznest7%
  • JAYOGLA7%
  • RP5%
  • Generic5%

Demand

Crushed Diamond Ornaments search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Crushed Diamond Ornaments search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crushed diamond ornaments56K/yr
  • silver ornaments for the living room33K/yr
  • silver ornaments33K/yr
  • bling ornaments37K/yr
  • crushed diamond20K/yr
  • silver ornaments for the home14K/yr
  • diamante ornaments7K/yr
  • glitter ornaments for the home5K/yr
  • sparkly ornaments6K/yr
  • bling home accessories3K/yr

Reviews and returns

What reviews say buyers love and hate about Crushed Diamond Ornaments

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall24%−0.05

Have bought 2 lots and neither fit

Much smaller than expected

Bigger than expected

Quality-Overall14%−0.03

Cheap looking

These strips are really bad quality

Very bad quality

Advertised Vs Actual Product10%−0.08

No like the photo

False advertising

Not as described

Value For Money6%+1.07

It looks far more expensive than it actually is

Slightly overpriced in my opinion

I didnt know what quite to expect based on the price point

Weight Heavy3%+0.30

heavy as it is

It is very heavy

Its a little heavy so you may need two people to put it up on the wall and it comes with screws and wall plugs, although I would recommend using sturdier wall plugs

Love

Quality-Overall21%−0.03

Value for money quality good

Lovely, great product, looks great in my bedroom

Good quality

Value For Money17%+1.07

Very affordable

good price

Good value for money

Gifting Purpose9%+0.68

Gift, well received

Great gift

Gift for anniversary

Brightness/Shine/Glow8%+0.73

Nice sparkle

Sparkly and beautiful

And sparkle lively

Design-Overall8%+0.86

Very elegant

This is such a beautiful design

Looks stunning

Return

2.0% Return rate 51% Fixable by listing

Size-Overall35%▅▅▇▇██

Have bought 2 lots and neither fit

Much smaller than expected

Bigger than expected

Defective Material/Parts17%▇▆▆▄▃█

Unfortunately the glass vase was broken in several pieces

Quality-Overall15%▆▇▄█▅▂

Cheap looking

These strips are really bad quality

Very bad quality

Advertised Vs Actual Product8%▄█▅▅▅▇

No like the photo

False advertising

Not as described

Material Quality3%█▃▃▁▃▇

FAQ

Common Crushed Diamond Ornaments questions

Answered from the same tracked data.