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Crushed Diamond Ornaments

Fail

Demand is soft, at -41.9% this quarter, so Crushed Diamond Ornaments is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£41K/yr214K searches / yr
90-day growth
-41.9%search demand this quarter
Competition
24%top-5 click share · 58 brands · 116 sellers

Flapen Score

Crushed Diamond Ornaments against its category

The dotted line is the Home & Garden average. Past it, Crushed Diamond Ornaments is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crushed Diamond Ornaments market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Crushed Diamond Ornaments 214K times last year and spent an estimated £41K. The top 5 brands take 39% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -41.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
214K
Growth, 90 days vs prior 90
-41.9%
Conversion, latest week
0.8%
Market size, estimated
£41Ka year
Peak month
January2.7× the quietest month
Top search term
crushed diamond ornaments56K searches a year

02 · Price

A sale here is worth £23.39.

Listings sell for £23.39 on average, from £5.51 to £343.30. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £23.39 that is £0 to £2K a year per listing.

Average price
£23.39inside the $15 to $100 sweet spot
Price range
£5.51–£343.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #1,187 within Candles & Holders. It carries 278 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
72%
Out of stock, average day
10.4%
Average rank
#1,187in Candles & Holders
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
278per listing
Listings tracked
98

04 · Newcomers

0 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Crushed Diamond Ornaments products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 24% of clicks, no more. An open shelf where new products get seen.

£0£822£2K£2K£3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

58 falling

Sellers

116

Est. top-5 brand share

39%

Top 20: 77%

Est. top-5 click share

24%

Top 20: 50%

Open market

56%

  • The Leonardo Collection12%
  • DEENZ8%
  • Biznest7%
  • JAYOGLA7%
  • RP5%
  • Generic5%

Demand

Crushed Diamond Ornaments search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Crushed Diamond Ornaments search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • crushed diamond ornaments56K/yr
  • silver ornaments for the living room33K/yr
  • silver ornaments33K/yr
  • bling ornaments37K/yr
  • crushed diamond20K/yr
  • silver ornaments for the home14K/yr
  • diamante ornaments7K/yr
  • glitter ornaments for the home5K/yr
  • sparkly ornaments6K/yr
  • bling home accessories3K/yr

Reviews and returns

What reviews say buyers love and hate about Crushed Diamond Ornaments

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Size-Overall”
2.0%of orders come back
“Have bought 2 lots and neither fit”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Crushed Diamond Ornaments questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data