crumpet rings
Skip itSoft demand (-56.1% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great302.09avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£8.09avg listing price — sweet spot $15–$100
Price range
Bad£4.06–£17.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£58K£58K/yr · 54K searches
Growth
Bad-56.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, crumpet rings is a £58K/yr Amazon United Kingdom market (54K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Skip it — 46/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
crumpet rings market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £49K–£65K
- units × avg price
- Conversion rate
- 13.3%
- Avg BSR
- #70
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 68%
- Out of stock
- 10.3%
- Avg brand age
- 23 months
- Avg seller age
- 233 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
21 rising
Sellers
22
Top-5 brand share
66%
Top 20: 99%
Top-5 click share
64%
Top 20: 98%
Open market
30%
- Kaquxibix20%
- lakeland17%
- Wrenbury14%
- NEKAPLO10%
- Lubarion6%
- Homiladi4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -56.1% search growth over the last 90 days.Peak months: Jan, Feb, Mar · busiest ÷ quietest = 3.1×
Top crumpet rings products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kaquxibix 6-Piece Stainless Steel Muffin Ring Set 8.5cm Non-Stick Baking Tins for Muffins Pancakes and Pastries Egg
Kaquxibix£4.754.6★11 rev
lakeland Crumpet Rings 8.5cm Pack of 4 Perfect for Homemade Crumpets & Muffins
lakeland£8.004.4★495 rev
Wrenbury Crumpet Rings - Made in England Non-Stick Carbon Steel Set of 4 Egg & Pancake Cooking Easy Clean
Wrenbury£13.894.6★2,491 rev
6-Piece Stainless Steel Crumpet Rings for Baking Pancakes and Muffins
NEKAPLO£4.554.6★9 rev
6-Piece Stainless Steel Crumpet Rings Set for Perfect Pancakes Eggs and Muffins Non-Stick & Heat-Resistant
Lubarion£4.904.5★15 rev
Newest
by launch date
YANJINGSHE Crumpet Rings Pancake Mould Crumpets - 6 Pcs 8 cm Stainless Steel Ideal for Eggs & Pastry No More Sticking Black
YANJINGSHE£4.361 rev
6-Piece Stainless Steel Crumpet Rings Set 8.5cm Non-Stick Cookie Rings for Muffins Pancakes Pastries Egg
Nebulixq£4.060 rev
Crumpet Rings Non Stick Crumpet Rings Sturdy Baking Rings for Crumpets and Cookies Set of Four Double Edge Cake Moulds Black 8.5 x 2 cm
WORUIB£7.160 rev
4PCS Crumpet Rings Stainless Steel Egg Rings for Frying Crumpet Rings Non Stick Easy to Clean Baking Cooking Cookie Rings for Muffins Eggs Pastry and Kitchen Cooking (Black)
GYTFOG£7.032 rev
4 Piece Crumpet Rings Non-Stick Cooking Rings for Baking 8.7cm Fried Egg Ring Set Stainless Steel Double Rolled Edge Cooking Rings Cookie Rings for Crumpets Multipurpose Kitchen Tools
XcnPer£7.700 rev
Trending
90-day click momentumCrumpet Rings Non Stick Crumpet Rings Sturdy Baking Rings for Crumpets and Cookies Set of Four Double Edge Cake Moulds Black 8.5 x 2 cm
WORUIB£7.160.0★
6-Piece Stainless Steel Crumpet Rings Set 8.5cm Non-Stick Cookie Rings for Muffins Pancakes Pastries Egg
Nebulixq£4.060.0★
4PCS Crumpet Rings Stainless Steel Egg Rings for Frying Crumpet Rings Non Stick Easy to Clean Baking Cooking Cookie Rings for Muffins Eggs Pastry and Kitchen Cooking (Black)
GYTFOG£7.033.5★
YANJINGSHE Crumpet Rings Pancake Mould Crumpets - 6 Pcs 8 cm Stainless Steel Ideal for Eggs & Pastry No More Sticking Black
YANJINGSHE£4.365.0★
4 Piece Crumpet Rings Non-Stick Cooking Rings for Baking 8.7cm Fried Egg Ring Set Stainless Steel Double Rolled Edge Cooking Rings Cookie Rings for Crumpets Multipurpose Kitchen Tools
XcnPer£7.700.0★
What buyers say about crumpet rings
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality and delivered fast”
“very reasonably priced”
“Nice size”
“Easy to use”
“Easy to clean”
“make sure you grease them well”
“Sturdy, pan and oven safe, non stick - no complaints”
“The non stick coating on these rings works well”
“Great for cookies”
“These are lightweight”
What buyers complain about
“they are very small”
“Expensive, just the same as other cheaper ones”
“Ruined my bakes as they're not non-stick as advertised”
“However, do not be fooled by the stated product dimensions: they are not 2.5cm tall”
“if you dont oil fully they will stick”
“Mixture leaks out of the rings”
“As described, quite thin”
Top return reasons
Common questions
- Is crumpet rings profitable to sell on Amazon United Kingdom?
- The niche generates £58K/yr across 22 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -56.1%. Flapen's verdict: Skip it (46/100).
- How competitive is the crumpet rings niche?
- 21 brands and 22 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in crumpet rings?
- Top complaints mined from reviews: Size-Overall, Value For Money, Adhesion/Stickiness. The return rate is 0.8%.
- When does demand for crumpet rings peak?
- Demand peaks in Jan–Feb–Mar; the busiest month runs 3.1× the quietest.
- What does it cost to enter the crumpet rings niche?
- Listings span £4.06–£17.37; the average listing price is £8.09 (sweet spot $15–$100). The average incumbent carries 302 reviews — the moat a new listing must climb.