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Crumpet Rings

Fail

Demand is soft, at -56.1% this quarter, so Crumpet Rings is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£58K/yr54K searches / yr
90-day growth
-56.1%search demand this quarter
Competition
64%top-5 click share · 21 brands · 22 sellers

Flapen Score

Crumpet Rings against its category

The dotted line is the Home & Garden average. Past it, Crumpet Rings is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crumpet Rings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Crumpet Rings 54K times last year and spent an estimated £58K. The top 5 brands take 66% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 46 out of 100, a Fail.

01 · Demand

13.3% of searches ended in a purchase last week.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.3% of those searches ended in a purchase. Searches in the last 90 days moved -56.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-56.1%
Conversion, latest week
13.3%
Market size, estimated
£58Ka year
Peak month
February3.1× the quietest month
Top search term
crumpet rings43K searches a year

02 · Price

A sale here is worth £8.09.

Listings sell for £8.09 on average, from £4.06 to £17.37. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £8.09 that is £2K to £4K a year per listing.

Average price
£8.09under the $15 to $100 sweet spot
Price range
£4.06–£17.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #70 within Bakeware. It carries 302 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
100%
Out of stock, average day
10.3%
Average rank
#70in Bakeware
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
302per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Crumpet Rings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

21 rising

Sellers

22

Top-5 brand share

66%

Top 20: 99%

Top-5 click share

64%

Top 20: 98%

Open market

30%

  • Kaquxibix20%
  • lakeland17%
  • Wrenbury14%
  • NEKAPLO10%
  • Lubarion6%
  • Homiladi4%

Demand

Crumpet Rings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 3.1×

Reviews and returns

What reviews say buyers love and hate about Crumpet Rings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%−0.09

they are very small

Smaller than I thought

Tiny

Value For Money15%−0.03

Expensive, just the same as other cheaper ones

But pricey,

Waste of money

Adhesion/Stickiness8%−0.05

Ruined my bakes as they're not non-stick as advertised

Not non stick

Advertised Vs Actual Product8%−0.05

However, do not be fooled by the stated product dimensions: they are not 2.5cm tall

Oily/Greasy8%+0.16

if you dont oil fully they will stick

Love

Quality-Overall29%+2.35

Excellent quality and delivered fast

Good quality

appear to be well made

Value For Money11%−0.03

very reasonably priced

Great value for money

great price

Size-Overall9%−0.09

Nice size

they're a perfect size for pancakes, cookies and muffins

Good size and shape and a nice box to keep them in so they don't get dinged or otherwise in a drawer

Ease Of Use9%+0.56

Easy to use

Quick easy to mix prepare

Great & Simple

Ease Of Cleaning4%+0.24

Easy to clean

They wash well

easy to clean

Return

0.8% Return rate 80% Fixable by listing

Size-Overall69%▆█▇▇▆▆

they are very small

Smaller than I thought

Tiny

Adhesion/Stickiness7%▆▃▃▃█▁

Ruined my bakes as they're not non-stick as advertised

Not non stick

Advertised Vs Actual Product4%▁▁█▁▅▁

However, do not be fooled by the stated product dimensions: they are not 2.5cm tall

Functionality-Overall3%▆▁▅▁█▁
Material Quality2%▁█▁█▁▁

FAQ

Common Crumpet Rings questions

Answered from the same tracked data.