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Crown Cookie Cutter

Fail

Shoppers spend only $714 a year here, so Crown Cookie Cutter is a Fail.

Flapen Score
31
31 / 100
Ranks 5,515 of 5,777 Home & Garden niches · −20 vs the category median of 51
Market size
£714/yr2K searches / yr
90-day growth
+5.9%search demand this quarter
Competition
100%top-5 click share · 5 brands · 7 sellers

Flapen Score

Crown Cookie Cutter against its category

The dotted line is the Home & Garden average. Past it, Crown Cookie Cutter is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crown Cookie Cutter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Crown Cookie Cutter 2K times last year and spent an estimated £714. All 5 brands take every click. Demand peaks in Nov. Flapen scores it 31 out of 100, a Fail.

01 · Demand

6.7% of searches ended in a purchase last week.

Shoppers searched for this 2K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £714 a year.

Searches, last 12 months
2K
Growth, 90 days vs prior 90
+5.9%
Conversion, latest week
6.7%
Market size, estimated
£714a year
Peak month
November2.4× the quietest month
Top search term
crown cookie cutter2K searches a year

02 · Price

A sale here is worth £4.39.

Listings sell for £4.39 on average, from £3.16 to £5.20. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £4.39 that is £0 to £439 a year per listing.

Average price
£4.39under the $15 to $100 sweet spot
Price range
£3.16–£5.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£439
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 26.2% of listings are out of stock. The average listing ranks #1,611 within Bakeware. It carries 178 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
83%
Out of stock, average day
26.2%
Average rank
#1,611in Bakeware
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
178per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Crown Cookie Cutter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£107£214£321£4281101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 flat

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • QHLWTT47%
  • Ann Clark Cookie Cutters24%
  • Goggly16%
  • Karjiaja7%
  • Generic7%

Demand

Crown Cookie Cutter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12575Spike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.4×

Search terms

Top Crown Cookie Cutter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crown cookie cutter2K/yr
  • crown cutter565/yr
  • crown biscuit cutter352/yr

Reviews and returns

What reviews say buyers love and hate about Crown Cookie Cutter

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Size-Overall100%+4.90

Perfect size to use for cookies

Return

0.2% Return rate 100% Fixable by listing

Size-Overall100%▁█▁█▁█

FAQ

Common Crown Cookie Cutter questions

Answered from the same tracked data.