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Cross Stitch Kits for Adults

Maybe

The top 5 products take only 13% of clicks. But demand is soft, at -22.2% this quarter, so Cross Stitch Kits for Adults is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£59K/yr499K searches / yr
90-day growth
-22.2%search demand this quarter
Competition
13%top-5 click share · 66 brands · 103 sellers

Flapen Score

Cross Stitch Kits for Adults against its category

The dotted line is the Home & Garden average. Past it, Cross Stitch Kits for Adults is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cross Stitch Kits for Adults market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cross Stitch Kits for Adults 499K times last year and spent an estimated £59K. The top 5 brands take 41% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 499K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
499K
Growth, 90 days vs prior 90
-22.2%
Conversion, latest week
1.2%
Market size, estimated
£59Ka year
Peak month
December3.9× the quietest month
Top search term
tapestry kits for adults90K searches a year

02 · Price

A sale here is worth £9.63.

Listings sell for £9.63 on average, from £2.79 to £43.81. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £9.63 that is £0 to £963 a year per listing.

Average price
£9.63under the $15 to $100 sweet spot
Price range
£2.79–£43.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£963
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #417 within Needlework. It carries 154 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
94%
Out of stock, average day
9.5%
Average rank
#417in Needlework
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
154per listing
Listings tracked
173

04 · Newcomers

Amazon counts 1 of last year's 56 launches as successful.

56 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
56
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Cross Stitch Kits for Adults products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 13% of clicks. An open shelf where new products get seen.

£0£586£1K£2K£2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

66 falling

Sellers

103

Top-5 brand share

41%

Top 20: 75%

Top-5 click share

13%

Top 20: 35%

Open market

55%

  • Musevial13%
  • Trimits9%
  • HKLIOPU7%
  • BEAYIOU6%
  • Mrnsiet6%
  • ERKOON4%

Demand

Cross Stitch Kits for Adults search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Cross Stitch Kits for Adults search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tapestry kits for adults90K/yr
  • counted cross stitch kits for adults63K/yr
  • stamped cross stitch kits for adults47K/yr
  • printed cross stitch kits for adults33K/yr
  • counted cross stitch kits31K/yr
  • stamped cross stitch kits24K/yr
  • mini cross stitch kits21K/yr
  • printed cross stitch kit26K/yr
  • cross-stitch kits23K/yr
  • pre printed cross stitch kit15K/yr

Reviews and returns

What reviews say buyers love and hate about Cross Stitch Kits for Adults

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color17%−0.23

as i say the colour is entirely different it was a dark brown in picture

Disappointed it is very dark not like the photo

Colours not the same as shown

Quality-Overall9%−0.03

company needs to get better needles

Rubbish

Not very good quality

Advertised Vs Actual Product8%−0.08

Not as described

Doesnt look like picture

Sizes misleading

Instructions/User Manual/Troubleshooting6%+0.57

poor instructions

the written instructions may be tricky if you are a beginner

The instructions are not very clear

Stitch/Finish/Polish5%+0.30

Not enough threads to finish it

Not traditional cross stitch

I was so looking forward to doing it the design didnt match the stitch

Love

Quality-Overall13%−0.03

Excellent product

The bag itself seems to be very good quality

The quality of these kits are good

Ease Of Use11%+1.21

Relatively easy if you take your time with it

Easy to do

Easy to use

Stitch/Finish/Polish11%+0.30

X stitch perfection

Gorgeous cross stitch kit

Beautiful cross stitch

Value For Money10%+0.54

Good Value

good value

Good value for money

Color7%−0.23

Great colours

the colours look bright

good quality and nice colours

Return

0.8% Return rate 52% Fixable by listing

Size-Overall19%▃▇▅█▅█

piece of aida could have been larger

Yarn is rather short to pull through

It was huge

Advertised Vs Actual Product16%▆▃▆▄▇█

Not as described

Doesnt look like picture

Sizes misleading

Stitch/Finish/Polish11%▆▃▄█▄▃

Not enough threads to finish it

Not traditional cross stitch

I was so looking forward to doing it the design didnt match the stitch

Print Quality8%▅▃▁▃▆█
Quality-Overall7%▄█▆▅▃▁

company needs to get better needles

Rubbish

Not very good quality

FAQ

Common Cross Stitch Kits for Adults questions

Answered from the same tracked data.