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Cross Stitch Frame

Maybe

The average product has only 161 reviews. But demand is soft, at -31.8% this quarter, so Cross Stitch Frame is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£68K/yr146K searches / yr
90-day growth
-31.8%search demand this quarter
Competition
51%top-5 click share · 16 brands · 38 sellers

Flapen Score

Cross Stitch Frame against its category

The dotted line is the Home & Garden average. Past it, Cross Stitch Frame is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cross Stitch Frame market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cross Stitch Frame 146K times last year and spent an estimated £68K. The top 5 brands take 66% of clicks. Demand peaks in Jan. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -31.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
146K
Growth, 90 days vs prior 90
-31.8%
Conversion, latest week
3.0%
Market size, estimated
£68Ka year
Peak month
January1.9× the quietest month
Top search term
cross stitch frame66K searches a year

02 · Price

A sale here is worth £15.24.

Listings sell for £15.24 on average, from £7.36 to £31.97. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £15.24 that is £2K to £4K a year per listing.

Average price
£15.24inside the $15 to $100 sweet spot
Price range
£7.36–£31.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #373 within Framing. It carries 161 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
87%
Out of stock, average day
6.5%
Average rank
#373in Framing
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
161per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Cross Stitch Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£20K£27K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

38

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

51%

Top 20: 98%

Open market

30%

  • Littleduckling29%
  • KIMISS15%
  • PATIKIL9%
  • shaojian6%
  • Elbesee6%
  • MEKOTRIN5%

Demand

Cross Stitch Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '25Spike '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.9×

Search terms

Top Cross Stitch Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cross stitch frame66K/yr
  • embroidery frame28K/yr
  • tapestry frame22K/yr
  • cross stitch frames9K/yr
  • embroidery frames7K/yr
  • punch needle frame7K/yr
  • tapestry frames4K/yr
  • cross stitch scroll frame4K/yr

Reviews and returns

What reviews say buyers love and hate about Cross Stitch Frame

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation11%

Impossible to assemble properly

Quite difficult to put together

a bit difficult to assemble

Size-Overall10%+0.13

sadly a 19 canavas doesnt fit

The fit appears to be too tight

not fit for purpose

Ease Of Use9%

make it difficult to use

was a bit tricky

not as easy to use went in the bin

Grip7%−0.06

Side grips dont grip

It could be better if not for they slip around to must it does not stay were you place it it is easy to slippery surfaces so annoying

Value For Money5%−0.05

still no joy total waste of money

Waste of money

Love

Frame Quality13%+1.13

Lovely frame to work with

Good frame

Sturdy frame

Quality-Overall10%+1.13

Excellent quality and easy to put together

It's really well made

Amazing quality

Assembly/Installation10%

Easy assembly

Easy to assemble

Very easy to set up

Ease Of Use9%

Easy to use

Handy tool

easier to manage

Size-Overall7%+0.13

Perfect size

easy to fit

it also fits my frame

Return

2.0% Return rate 47% Fixable by listing

Size-Overall40%█▅▅▆▇▆

sadly a 19 canavas doesnt fit

The fit appears to be too tight

not fit for purpose

Frame Quality15%▇▇▆▃▄█
Functionality-Overall6%▃█▄▄▃▇

Didnt work

Assembly/Installation5%▄▆█▄▅▆

Impossible to assemble properly

Quite difficult to put together

a bit difficult to assemble

Material Quality5%▄▅▂▆█▁

FAQ

Common Cross Stitch Frame questions

Answered from the same tracked data.