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Cross Stitch Frame

Maybe

The average product has only 161 reviews. But demand is soft, at -31.8% this quarter, so Cross Stitch Frame is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£68K/yr146K searches / yr
90-day growth
-31.8%search demand this quarter
Competition
51%top-5 click share · 16 brands · 38 sellers

Flapen Score

Cross Stitch Frame against its category

The dotted line is the Home & Garden average. Past it, Cross Stitch Frame is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cross Stitch Frame market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cross Stitch Frame 146K times last year and spent an estimated £68K. The top 5 brands take 66% of clicks. Demand peaks in Jan. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -31.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
146K
Growth, 90 days vs prior 90
-31.8%
Conversion, latest week
3.0%
Market size, estimated
£68Ka year
Peak month
January1.9× the quietest month
Top search term
cross stitch frame66K searches a year

02 · Price

A sale here is worth £15.24.

Listings sell for £15.24 on average, from £7.36 to £31.97. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £15.24 that is £2K to £4K a year per listing.

Average price
£15.24inside the $15 to $100 sweet spot
Price range
£7.36–£31.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #373 within Framing. It carries 161 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
87%
Out of stock, average day
6.5%
Average rank
#373in Framing
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
161per listing
Listings tracked
23

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Cross Stitch Frame products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£20K£27K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

38

Est. top-5 brand share

66%

Top 20: 100%

Est. top-5 click share

51%

Top 20: 98%

Open market

30%

  • Littleduckling29%
  • KIMISS15%
  • PATIKIL9%
  • shaojian6%
  • Elbesee6%
  • MEKOTRIN5%

Demand

Cross Stitch Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '25Spike '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.9×

Search terms

Top Cross Stitch Frame search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cross stitch frame66K/yr
  • embroidery frame28K/yr
  • tapestry frame22K/yr
  • cross stitch frames9K/yr
  • embroidery frames7K/yr
  • punch needle frame7K/yr
  • tapestry frames4K/yr
  • cross stitch scroll frame4K/yr

Reviews and returns

What reviews say buyers love and hate about Cross Stitch Frame

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Frame Quality”
11%of negative reviews mention “Assembly/Installation”
2.0%of orders come back
“Impossible to assemble properly”
A buyer, on “Assembly/Installation”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Cross Stitch Frame questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data