Cross Stitch Frame
Cross Stitch Frame shows a thin review moat (161 avg reviews), but soft demand (-31.8% this quarter) keeps it on the watch list.
Flapen Score
Is Cross Stitch Frame profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Cross Stitch Frame is a £68K/yr Amazon United Kingdom market (146K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Jan. Verdict: Worth a look — 51/100.
Cross Stitch Frame: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -31.8% over the last 90 days and 3.0% of searches end in a purchase.
£68K
revenue / yr
Who owns the niche?
The top 5 brands hold 66% of demand, so 34% of the market is open.
34%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 23 products
Top Cross Stitch Frame products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Littleduckling Embroidery Frame Wooden Cross Stitch Frame Rotated Needlepoint Embroidery Tapestry Scroll Frame Adjustable Needlepoint Stretcher Frame Square Punch Needle Frame for Embroidery(21x12)
- Price
- £15.24
- Rating
- 4.2/5
- Reviews
- 122
- Age
- 2y ago
Frame Cross Stitch Frame Embroidery Hoops Embroidery Clip Frame Universal for Craft Sewing DIY Art Craft Cross-Stitch Cross Stitch Hoop Ring
- Price
- £12.28
- Rating
- 4.3/5
- Reviews
- 232
- Age
- 3y ago
Adjustable Embroidery Frame Lap Stand Cross Stitch Hoop Tool 2 Layer Needlework Lap Stand Cross Stitch Accessories Easy Installation (Single)
- Price
- £12.26
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 2y ago
PATIKIL Needlepoint Embroidery Tapestry Scroll Frame 21x12 Beech Wood Cross Stitch Frame Needlepoint Holder Quilting Hoop Stand Stitching Frame for Sewing
- Price
- £14.23
- Rating
- 4.5/5
- Reviews
- 137
- Age
- 3y ago
Littleduckling Embroidery Frame Wooden Cross Stitch Frame Rotated Needlepoint Embroidery Tapestry Scroll Frame Adjustable Needlepoint Stretcher Frame Square Punch Needle Frame for Embroidery(33x12)
- Price
- £17.34
- Rating
- 4.2/5
- Reviews
- 122
- Age
- 2y ago
Trending
90-day click momentum
FERNVALE Adjustable Wooden Embroidery & Cross Stitch Stand 360 Rotating Craft Workstation for Needlework Punch Needle and Crewel with Height and Angle Adjustment Cross Stitch Floor Stand
- Price
- £7.61
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 1mo ago
M.J COMFY-LIFE Cross Stitch Adjustable Frame Embroidery Frame 30 x 40 x 50 cm Wooden Cross Stitch Frame 360 Degree Rotating Cross Stitch Frame Suitable for Embroidery and Silk Embroidery
- Price
- £7.64
- Rating
- 2.8/5
- Reviews
- 5
- Age
- 1y ago
Universal Clip Frame Cross Stitch Frame Embroidery Frame Square Plastic Embroidery Cross Stitch Frame for Embroidery Quilting Cross-Stitch Needlepoint Silk-Painting
- Price
- £13.08
- Rating
- 4.3/5
- Reviews
- 232
- Age
- 3y ago
Windspeed Adjustable Embroidery Table Stand Wood Embroidery Hoop Holder Hands Free Cross Stitch Hoop Stand for Arts Crafts Sewing Needlework Cross Stitch Supplies
- Price
- £23.63
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 10mo ago
Littleduckling Embroidery Frame Wooden Cross Stitch Frame Rotated Needlepoint Embroidery Tapestry Scroll Frame Adjustable Needlepoint Stretcher Frame Square Punch Needle Frame for Embroidery(33x12)
- Price
- £17.34
- Rating
- 4.2/5
- Reviews
- 122
- Age
- 2y ago
Newest
by launch dateFERNVALE Adjustable Wooden Embroidery & Cross Stitch Stand 360 Rotating Craft Workstation for Needlework Punch Needle and Crewel with Height and Angle Adjustment Cross Stitch Floor Stand
- Price
- £7.61
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 1mo ago
MEKOTRIN Adjustable Embroidery Stand Cross Stitch Hoop Holder Wooden Needlework Frame for Table Top Cross Stitch or Tapestry Quilting Hoop Stand Stitching Needlepoint Holder Tool
- Price
- £26.82
- Rating
- 4.4/5
- Reviews
- 11
- Age
- 8mo ago
Elyyapt Embroidery Frame Adjustable Wooden Cross Stitch Frame Needlepoint Embroidery Tapestry Scroll Frames Needlepoint Stretcher Frames Square Punch Needle Holder for Embroidery 21x12 inch
- Price
- £14.08
- Rating
- 4.4/5
- Reviews
- 21
- Age
- 10mo ago
Windspeed Adjustable Embroidery Table Stand Wood Embroidery Hoop Holder Hands Free Cross Stitch Hoop Stand for Arts Crafts Sewing Needlework Cross Stitch Supplies
- Price
- £23.63
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 10mo ago
Yallmie Adjustable Embroidery Table Stand Wood Cross Stitch Frames and Stands Tapestry Embroidery Scroll Frame for Lap or Table Top Cross Stitch Needlepoint
- Price
- £23.77
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
Brands
16 falling
Sellers
38
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
51%
Top 20: 98%
Open market
30%
- Littleduckling29%
- KIMISS15%
- PATIKIL9%
- shaojian6%
- Elbesee6%
- MEKOTRIN5%
Cross Stitch Frame demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan · busiest ÷ quietest = 1.9×
Top Cross Stitch Frame search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- cross stitch frame66K/yr
- embroidery frame28K/yr
- tapestry frame22K/yr
- cross stitch frames9K/yr
- embroidery frames7K/yr
- punch needle frame7K/yr
- tapestry frames4K/yr
- cross stitch scroll frame4K/yr
What reviews say buyers love and hate about Cross Stitch Frame
What buyers mention most, as a share of all reviews.
What buyers love
73% of reviews“Lovely frame to work with”
“Excellent quality and easy to put together”
“Easy assembly”
“Easy to use”
“Perfect size”
What buyers complain about
61% of reviews“Impossible to assemble properly”
“sadly a 19 canavas doesnt fit”
“make it difficult to use”
“Side grips dont grip”
“still no joy total waste of money”
Cross Stitch Frame return rate & reasons
Why buyers send it back, as a share of all return requests.
2.0%
Return rate
47%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Cross Stitch Frame questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
