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Cross Stitch Fabric

Fail

Prices span $2.84–$11.32, mostly outside the sweet spot, so Cross Stitch Fabric is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£89K/yr142K searches / yr
90-day growth
-13.9%search demand this quarter
Competition
60%top-5 click share · 14 brands · 20 sellers

Flapen Score

Cross Stitch Fabric against its category

The dotted line is the Home & Garden average. Past it, Cross Stitch Fabric is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cross Stitch Fabric market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cross Stitch Fabric 142K times last year and spent an estimated £89K. The top 5 brands take 77% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

9.0% of searches ended in a purchase last week.

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £89K a year.

Searches, last 12 months
142K
Growth, 90 days vs prior 90
-13.9%
Conversion, latest week
9.0%
Market size, estimated
£89Ka year
Peak month
January1.5× the quietest month
Top search term
cross stitch fabric45K searches a year

02 · Price

A sale here is worth £6.98.

Listings sell for £6.98 on average, from £2.84 to £11.32. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £6.98 that is £2K to £3K a year per listing.

Average price
£6.98under the $15 to $100 sweet spot
Price range
£2.84–£11.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #624 within Art & Craft Supplies. It carries 202 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#624in Art & Craft Supplies
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
202per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Cross Stitch Fabric products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£27K£36K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

20

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

18%

  • Mouldmaster40%
  • HEKOBAG15%
  • Jinsion8%
  • Sliverdew7%
  • Storystore6%
  • Caydo5%
  • Open — no brand owns it (8 brands, 18%)

Demand

Cross Stitch Fabric search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Cross Stitch Fabric search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cross stitch fabric45K/yr
  • aida21K/yr
  • aida 14 count cross stitch fabric28K/yr
  • 14 count aida fabric15K/yr
  • aida fabric11K/yr
  • aida cloth6K/yr
  • 14 count aida4K/yr
  • cross stitch material4K/yr
  • cross stitch aida3K/yr
  • 14 count aida fabric white3K/yr

Reviews and returns

What reviews say buyers love and hate about Cross Stitch Fabric

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Stitch/Finish/Polish33%+0.56

Aide isnt soft until cross stitch is finished and washed

Color33%−0.05

Jus not as white as I thought it would be

Cushion11%−0.02

I wouldn't use it for cushions for example

Love

Quality-Overall31%+1.51

Excellent quality

Good product thank you

The quality, as far as I'm concerned is super

Upholstery/Fabric Quality16%−0.14

Good fabric

Good quality fabric

the fabric seems super high quality

Size-Overall15%−0.12

A great size

Perfect for big or

Pleased with size

Advertised Vs Actual Product12%+1.38

just what I needed

Does the job

As described

Value For Money10%+1.09

Good value for money

Good price

well worth the money

Return

0.5% Return rate 59% Fixable by listing

Size-Overall51%▅█▆▅▇▅
Material Quality16%▄▁▄█▃▃
Quality-Overall6%▁▁▁▁▁█
Stitch/Finish/Polish6%▁▁▁▁▆█

Aide isnt soft until cross stitch is finished and washed

Advertised Vs Actual Product4%▁▁█▁▆▁

FAQ

Common Cross Stitch Fabric questions

Answered from the same tracked data.