cross stitch fabric
Skip itPrices mostly outside the sweet spot ($2.84–$11.32) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great201.58avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£89K£89K/yr · 142K searches
Avg price
Bad£6.98avg listing price — sweet spot $15–$100
Growth
Bad-13.9%90-day search growth — must beat 0% to launch
Price range
Bad£2.84–£11.32cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cross stitch fabric is a £89K/yr Amazon United Kingdom market (142K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 44/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
cross stitch fabric market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £70K–£87K
- units × avg price
- Conversion rate
- 9.0%
- Avg BSR
- #624
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 63%
- Out of stock
- 0.0%
- Avg brand age
- 31 months
- Avg seller age
- 220 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
20
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
18%
- Mouldmaster40%
- HEKOBAG15%
- Jinsion8%
- Sliverdew7%
- Storystore6%
- Caydo5%
- Open — no brand owns it (8 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 90 weeks — -13.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top cross stitch fabric search terms
- cross stitch fabric45K/yr
- aida21K/yr
- aida 14 count cross stitch fabric28K/yr
- 14 count aida fabric15K/yr
- aida fabric11K/yr
- aida cloth6K/yr
- 14 count aida4K/yr
- cross stitch material4K/yr
- cross stitch aida3K/yr
- 14 count aida fabric white3K/yr
Top cross stitch fabric products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mouldmaster Aida 14 Count White 39cm x 45cm
Mouldmaster£2.844.6★384 rev
HEKOBAG 6 Pieces 14-Count Reserve Aida Fabric: Large White Cross Stitch Cloth for Embroidery Beginners - Cotton Needlework Textiles & DIY Decor - 45 * 30cm
HEKOBAG£8.774.4★65 rev
14 Count Aida Cloth Cross Stitch 150 x 100 cm White Cross Stitch Fabric
Jinsion£10.174.5★57 rev
15 Pcs Assorted Color Cross Stitch Sheets - White Embroidery Fabric 15x15 cm DIY Cross Stitch Cloth
Sliverdew£5.104.6★125 rev
Mouldmaster Aida 14 Count White Pack of Two 39cm x 45cm
Mouldmaster£5.474.4★87 rev
Newest
by launch date
cobee 15Pcs Embroidery Fabric Cross Stitch Fabric Pre Cut Embroidery Fabrics Squares Embroideries Cloth Cross Stitch Supplies for Embroiderys Garment Craft DIY Handicrafts
Cobee£4.395 rev
Libenxue 14 Count Aida Cloth Cross Stitch 150x100 cm Large Fabric White Cross Stitch Cloth Fabric for Embroidery Needlework DIY Craft
Libenxue£11.212 rev
6pcs 14-Count Reserve Ai-da Fabric 11.8 x 17.7 White Cross Stitch Fabric for Craft Embroidery Beginners Handmade Needlework DIY 45 x 30CM
Plomveriq£7.283 rev
Cross Stitch Fabric 14 Count 3 Pcs 30 × 45 cm Aida 14 Count Cross Stitch Fabric Reserve Square Cloth Sheets Classic Cotton for Embroidery Beginners Needlework Textiles DIY Decoration (White)
Gripiti£5.536 rev
Storystore 10 PCS Aida 6 Count Cross Stitch Fabric 15 x 15 cm Cotton Aida Fabric for Embroidery Cross Stitch Accessories and Supplies for DIY Craft Needlework
Storystore£5.1524 rev
Trending
90-day click momentumLibenxue 14 Count Aida Cloth Cross Stitch 150x100 cm Large Fabric White Cross Stitch Cloth Fabric for Embroidery Needlework DIY Craft
Libenxue£11.214.0★
6pcs 14-Count Reserve Ai-da Fabric 11.8 x 17.7 White Cross Stitch Fabric for Craft Embroidery Beginners Handmade Needlework DIY 45 x 30CM
Plomveriq£7.285.0★
Mouldmaster Aida 14 Count White 39cm x 45cm
Mouldmaster£2.844.6★
cobee 15Pcs Embroidery Fabric Cross Stitch Fabric Pre Cut Embroidery Fabrics Squares Embroideries Cloth Cross Stitch Supplies for Embroiderys Garment Craft DIY Handicrafts
Cobee£4.394.5★
Cross Stitch Fabric 14 Count 3 Pcs 30 × 45 cm Aida 14 Count Cross Stitch Fabric Reserve Square Cloth Sheets Classic Cotton for Embroidery Beginners Needlework Textiles DIY Decoration (White)
Gripiti£5.534.4★
What buyers say about cross stitch fabric
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Good fabric”
“A great size”
“just what I needed”
“Good value for money”
“Perfect for all my cross stitch projects”
“The children loved the colours”
“Inexpensive and easy to use”
“Good quality material”
“it is quite stiff so good for some projects”
What buyers complain about
“Aide isnt soft until cross stitch is finished and washed”
“Jus not as white as I thought it would be”
“I wouldn't use it for cushions for example”
Top return reasons
Common questions
- Is cross stitch fabric profitable to sell on Amazon United Kingdom?
- The niche generates £89K/yr across 19 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -13.9%. Flapen's verdict: Skip it (44/100).
- How competitive is the cross stitch fabric niche?
- 14 brands and 20 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in cross stitch fabric?
- Top complaints mined from reviews: Stitch/Finish/Polish, Color, Cushion. The return rate is 0.5%.
- When does demand for cross stitch fabric peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the cross stitch fabric niche?
- Listings span £2.84–£11.32; the average listing price is £6.98 (sweet spot $15–$100). The average incumbent carries 202 reviews — the moat a new listing must climb.