Cross Stitch Fabric
prices mostly outside the sweet spot ($2.84–$11.32) — Cross Stitch Fabric doesn't clear our bar today.
Flapen Score
Is Cross Stitch Fabric profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Cross Stitch Fabric is a £89K/yr Amazon United Kingdom market (142K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 44/100.
Cross Stitch Fabric: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -13.9% over the last 90 days and 9.0% of searches end in a purchase.
£89K
revenue / yr
Who owns the niche?
The top 5 brands hold 77% of demand, so 23% of the market is open.
23%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 19 products
Top Cross Stitch Fabric products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Mouldmaster Aida 14 Count White 39cm x 45cm
- Price
- £2.84
- Rating
- 4.6/5
- Reviews
- 384
- Age
- 4y ago
HEKOBAG 6 Pieces 14-Count Reserve Aida Fabric: Large White Cross Stitch Cloth for Embroidery Beginners - Cotton Needlework Textiles & DIY Decor - 45 * 30cm
- Price
- £8.77
- Rating
- 4.4/5
- Reviews
- 65
- Age
- 2y ago
14 Count Aida Cloth Cross Stitch 150 x 100 cm White Cross Stitch Fabric
- Price
- £10.17
- Rating
- 4.5/5
- Reviews
- 57
- Age
- 1y ago
15 Pcs Assorted Color Cross Stitch Sheets - White Embroidery Fabric 15x15 cm DIY Cross Stitch Cloth
- Price
- £5.10
- Rating
- 4.6/5
- Reviews
- 125
- Age
- 3y ago
Mouldmaster Aida 14 Count White Pack of Two 39cm x 45cm
- Price
- £5.47
- Rating
- 4.4/5
- Reviews
- 87
- Age
- 4y ago
Trending
90-day click momentum
Libenxue 14 Count Aida Cloth Cross Stitch 150x100 cm Large Fabric White Cross Stitch Cloth Fabric for Embroidery Needlework DIY Craft
- Price
- £11.21
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 7mo ago
6pcs 14-Count Reserve Ai-da Fabric 11.8 x 17.7 White Cross Stitch Fabric for Craft Embroidery Beginners Handmade Needlework DIY 45 x 30CM
- Price
- £7.28
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 8mo ago
Mouldmaster Aida 14 Count White 39cm x 45cm
- Price
- £2.84
- Rating
- 4.6/5
- Reviews
- 384
- Age
- 4y ago
cobee 15Pcs Embroidery Fabric Cross Stitch Fabric Pre Cut Embroidery Fabrics Squares Embroideries Cloth Cross Stitch Supplies for Embroiderys Garment Craft DIY Handicrafts
- Price
- £4.39
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 6mo ago
Cross Stitch Fabric 14 Count 3 Pcs 30 × 45 cm Aida 14 Count Cross Stitch Fabric Reserve Square Cloth Sheets Classic Cotton for Embroidery Beginners Needlework Textiles DIY Decoration (White)
- Price
- £5.53
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 9mo ago
Newest
by launch datecobee 15Pcs Embroidery Fabric Cross Stitch Fabric Pre Cut Embroidery Fabrics Squares Embroideries Cloth Cross Stitch Supplies for Embroiderys Garment Craft DIY Handicrafts
- Price
- £4.39
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 6mo ago
Libenxue 14 Count Aida Cloth Cross Stitch 150x100 cm Large Fabric White Cross Stitch Cloth Fabric for Embroidery Needlework DIY Craft
- Price
- £11.21
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 7mo ago
6pcs 14-Count Reserve Ai-da Fabric 11.8 x 17.7 White Cross Stitch Fabric for Craft Embroidery Beginners Handmade Needlework DIY 45 x 30CM
- Price
- £7.28
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 8mo ago
Cross Stitch Fabric 14 Count 3 Pcs 30 × 45 cm Aida 14 Count Cross Stitch Fabric Reserve Square Cloth Sheets Classic Cotton for Embroidery Beginners Needlework Textiles DIY Decoration (White)
- Price
- £5.53
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 9mo ago
Storystore 10 PCS Aida 6 Count Cross Stitch Fabric 15 x 15 cm Cotton Aida Fabric for Embroidery Cross Stitch Accessories and Supplies for DIY Craft Needlework
- Price
- £5.15
- Rating
- 4.7/5
- Reviews
- 24
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 rising
Sellers
20
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
18%
- Mouldmaster40%
- HEKOBAG15%
- Jinsion8%
- Sliverdew7%
- Storystore6%
- Caydo5%
- Open — no brand owns it (8 brands, 18%)
Cross Stitch Fabric demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top Cross Stitch Fabric search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- cross stitch fabric45K/yr
- aida21K/yr
- aida 14 count cross stitch fabric28K/yr
- 14 count aida fabric15K/yr
- aida fabric11K/yr
- aida cloth6K/yr
- 14 count aida4K/yr
- cross stitch material4K/yr
- cross stitch aida3K/yr
- 14 count aida fabric white3K/yr
What reviews say buyers love and hate about Cross Stitch Fabric
What buyers mention most, as a share of all reviews.
What buyers love
98% of reviews“Excellent quality”
“Good fabric”
“A great size”
“just what I needed”
“Good value for money”
What buyers complain about
78% of reviews“Aide isnt soft until cross stitch is finished and washed”
“Jus not as white as I thought it would be”
“I wouldn't use it for cushions for example”
Cross Stitch Fabric return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
59%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Cross Stitch Fabric questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
