Cross Stitch Fabric
FailPrices span $2.84–$11.32, mostly outside the sweet spot, so Cross Stitch Fabric is a Fail.
- Flapen Score
- 44 / 100Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 5144
- Market size
- £89K/yr142K searches / yr
- 90-day growth
- -13.9%search demand this quarter
- Competition
- 60%top-5 click share · 14 brands · 20 sellers
Flapen Score
Cross Stitch Fabric against its category
The dotted line is the Home & Garden average. Past it, Cross Stitch Fabric is stronger. Inside it, weaker.
Market
The Cross Stitch Fabric market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cross Stitch Fabric 142K times last year and spent an estimated £89K. The top 5 brands take 77% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 9.0% of those searches ended in a purchase.
Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £89K a year.
- Searches, last 12 months
- 142K
- Growth, 90 days vs prior 90
- -13.9%
- Conversion, latest week
- 9.0%
- Market size, estimated
- £89Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- cross stitch fabric45K searches a year
02 · Price
A sale here is worth £6.98.
Listings sell for £6.98 on average, from £2.84 to £11.32. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £6.98 that is £2K to £3K a year per listing.
- Average price
- £6.98under the $15 to $100 sweet spot
- Price range
- £2.84–£11.32
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #624 within Art & Craft Supplies. It carries 202 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #624in Art & Craft Supplies
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 202per listing
- Listings tracked
- 19
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Cross Stitch Fabric products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Mouldmaster Aida 14 Count White 39cm x 45cm
- Price
- £2.84
- Rating
- 4.6/5
- Reviews
- 384
- Age
- 4y ago

HEKOBAG 6 Pieces 14-Count Reserve Aida Fabric: Large White Cross Stitch Cloth for Embroidery Beginners - Cotton Needlework Textiles & DIY Decor - 45 * 30cm
- Price
- £8.77
- Rating
- 4.4/5
- Reviews
- 65
- Age
- 2y ago

14 Count Aida Cloth Cross Stitch 150 x 100 cm White Cross Stitch Fabric
- Price
- £10.17
- Rating
- 4.5/5
- Reviews
- 57
- Age
- 1y ago

15 Pcs Assorted Color Cross Stitch Sheets - White Embroidery Fabric 15x15 cm DIY Cross Stitch Cloth
- Price
- £5.10
- Rating
- 4.6/5
- Reviews
- 125
- Age
- 3y ago

Mouldmaster Aida 14 Count White Pack of Two 39cm x 45cm
- Price
- £5.47
- Rating
- 4.4/5
- Reviews
- 87
- Age
- 4y ago
Trending
estimated 90-day click momentum
Libenxue 14 Count Aida Cloth Cross Stitch 150x100 cm Large Fabric White Cross Stitch Cloth Fabric for Embroidery Needlework DIY Craft
- Price
- £11.21
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 7mo ago

6pcs 14-Count Reserve Ai-da Fabric 11.8 x 17.7 White Cross Stitch Fabric for Craft Embroidery Beginners Handmade Needlework DIY 45 x 30CM
- Price
- £7.28
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 8mo ago

Mouldmaster Aida 14 Count White 39cm x 45cm
- Price
- £2.84
- Rating
- 4.6/5
- Reviews
- 384
- Age
- 4y ago

cobee 15Pcs Embroidery Fabric Cross Stitch Fabric Pre Cut Embroidery Fabrics Squares Embroideries Cloth Cross Stitch Supplies for Embroiderys Garment Craft DIY Handicrafts
- Price
- £4.39
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 6mo ago

Cross Stitch Fabric 14 Count 3 Pcs 30 × 45 cm Aida 14 Count Cross Stitch Fabric Reserve Square Cloth Sheets Classic Cotton for Embroidery Beginners Needlework Textiles DIY Decoration (White)
- Price
- £5.53
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 9mo ago
Newest
by launch date
cobee 15Pcs Embroidery Fabric Cross Stitch Fabric Pre Cut Embroidery Fabrics Squares Embroideries Cloth Cross Stitch Supplies for Embroiderys Garment Craft DIY Handicrafts
- Price
- £4.39
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 6mo ago

Libenxue 14 Count Aida Cloth Cross Stitch 150x100 cm Large Fabric White Cross Stitch Cloth Fabric for Embroidery Needlework DIY Craft
- Price
- £11.21
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 7mo ago

6pcs 14-Count Reserve Ai-da Fabric 11.8 x 17.7 White Cross Stitch Fabric for Craft Embroidery Beginners Handmade Needlework DIY 45 x 30CM
- Price
- £7.28
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 8mo ago

Cross Stitch Fabric 14 Count 3 Pcs 30 × 45 cm Aida 14 Count Cross Stitch Fabric Reserve Square Cloth Sheets Classic Cotton for Embroidery Beginners Needlework Textiles DIY Decoration (White)
- Price
- £5.53
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 9mo ago

Storystore 10 PCS Aida 6 Count Cross Stitch Fabric 15 x 15 cm Cotton Aida Fabric for Embroidery Cross Stitch Accessories and Supplies for DIY Craft Needlework
- Price
- £5.15
- Rating
- 4.7/5
- Reviews
- 24
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
20
Est. top-5 brand share
77%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 100%
Open market
18%
- Mouldmaster40%
- HEKOBAG15%
- Jinsion8%
- Sliverdew7%
- Storystore6%
- Caydo5%
- Open — no brand owns it (8 brands, 18%)
Demand
Cross Stitch Fabric search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Cross Stitch Fabric search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cross stitch fabric45K/yr
- aida21K/yr
- aida 14 count cross stitch fabric28K/yr
- 14 count aida fabric15K/yr
- aida fabric11K/yr
- aida cloth6K/yr
- 14 count aida4K/yr
- cross stitch material4K/yr
- cross stitch aida3K/yr
- 14 count aida fabric white3K/yr
Reviews and returns
What reviews say buyers love and hate about Cross Stitch Fabric
We read the reviews and the return reasons for every product selling here.
“Aide isnt soft until cross stitch is finished and washed”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cross Stitch Fabric questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









