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Cross Stitch Accessories

Maybe

Returns run at only 0.6% of orders. But shoppers spend only $33K a year here, so Cross Stitch Accessories is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£33K/yr143K searches / yr
90-day growth
-33.7%search demand this quarter
Competition
29%top-5 click share · 56 brands · 89 sellers

Flapen Score

Cross Stitch Accessories against its category

The dotted line is the Home & Garden average. Past it, Cross Stitch Accessories is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cross Stitch Accessories market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cross Stitch Accessories 143K times last year and spent an estimated £33K. The top 5 brands take 33% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -33.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
143K
Growth, 90 days vs prior 90
-33.7%
Conversion, latest week
2.3%
Market size, estimated
£33Ka year
Top search term
cross stitch accessories116K searches a year

02 · Price

A sale here is worth £10.11.

Listings sell for £10.11 on average, from £2.53 to £26.82. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £10.11 that is £0 to £1K a year per listing.

Average price
£10.11under the $15 to $100 sweet spot
Price range
£2.53–£26.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #2,150 within Art & Craft Supplies. It carries 591 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
94%
Out of stock, average day
9.9%
Average rank
#2,150in Art & Craft Supplies
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
591per listing
Listings tracked
63

04 · Newcomers

Amazon counts 0 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Cross Stitch Accessories products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

56 falling

Sellers

89

Top-5 brand share

33%

Top 20: 72%

Top-5 click share

29%

Top 20: 68%

Open market

63%

  • Epesl8%
  • The Quilted Bear7%
  • DIVINA VITAE7%
  • Penbin5%
  • AUERVO5%
  • Rowwait5%

Demand

Cross Stitch Accessories search demand

Weekly searches over the year. Pick a range.

3K2KFeb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

Search terms

Top Cross Stitch Accessories search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cross stitch accessories116K/yr
  • embroidery accessories17K/yr
  • cross stitch accessories uk10K/yr

Reviews and returns

What reviews say buyers love and hate about Cross Stitch Accessories

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall12%−0.01

Awful quality

Absolute rubbish quality

Terrible product

Size-Overall9%−0.06

Not fit for purpose

To small

Too big

Strength7%−0.08

flimsy

Not the most sturdy

flimsy

Durability6%−0.06

seem to break easily

broke on first try

broke quite quickly

Value For Money6%+1.18

which is not what I expected at this price point

Maybe a bit pricey

Overpriced

Love

Value For Money14%+1.18

Great value for money

Excellent value for money

Good price

Quality-Overall14%−0.01

Great variety

Decent quality

Good quality and easy to follow instructions

Color10%+0.79

Colours are bright

Love the colour

Great colours

Ease Of Use10%+0.68

Handy container

Easy to Use

Very handy

Advertised Vs Actual Product7%+0.25

As described

is as advertised

Just what you need

Return

0.6% Return rate 60% Fixable by listing

Size-Overall40%█▇▇▇█▇

Not fit for purpose

To small

Too big

Functionality-Overall8%▇██▆▄▆

Didnt work

I dont think it works well at all

Useless this does not work at all The video makes it all look so easy however in reality it is the exact opposite rendering it not fit for purpose

Quality-Overall6%▃█▆▄█▁

Awful quality

Absolute rubbish quality

Terrible product

Defective Material/Parts4%██▅▅▁▆
Frame Quality4%▃▄▆▂▂█

FAQ

Common Cross Stitch Accessories questions

Answered from the same tracked data.