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Crock Pot

Fail

Demand is soft, at -50.8% this quarter, so Crock Pot is a Fail.

Flapen Score
34
34 / 100
Ranks 5,377 of 5,777 Home & Garden niches · −17 vs the category median of 51
Market size
£236K/yr178K searches / yr
90-day growth
-50.8%search demand this quarter
Competition
76%top-5 click share · 6 brands · 178 sellers

Flapen Score

Crock Pot against its category

The dotted line is the Home & Garden average. Past it, Crock Pot is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crock Pot market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Crock Pot 178K times last year and spent an estimated £236K. The top 5 brands take 99% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -50.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £236K a year.

Searches, last 12 months
178K
Growth, 90 days vs prior 90
-50.8%
Conversion, latest week
3.5%
Market size, estimated
£236Ka year
Peak month
November3.6× the quietest month
Top search term
crock pot105K searches a year

02 · Price

A sale here is worth £37.87.

Listings sell for £37.87 on average, from £12.43 to £91.62. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £37.87 that is £9K to £19K a year per listing.

Average price
£37.87inside the $15 to $100 sweet spot
Price range
£12.43–£91.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£9K–£19K
Returns
2.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #64 within Small Kitchen Appliances. It carries 5,679 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#64in Small Kitchen Appliances
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,679per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Crock Pot products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£24K£47K£71K£95K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

178

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Crock-Pot91%
  • Russell Hobbs2%
  • Ninja2%
  • Tower2%
  • Morphy Richards2%
  • nuovva1%

Demand

Crock Pot search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Crock Pot search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crock pot105K/yr
  • crock pot slow cooker52K/yr
  • crockpot slow cooker 6.5 ltr21K/yr

Reviews and returns

What reviews say buyers love and hate about Crock Pot

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability14%−0.10

Broke on first use

May not last

Broken on first use

Size-Overall12%+1.27

Not fit for purpose

A bit small

Very large

Quality-Overall9%+0.16

i was surprised at how cheap the quality was

Zero quality control

Poor quality

Heating9%−0.05

Does not heat at all

Runs way too hot

Slow to heat up

Cooking Experience6%

Seems to take an eternity to cook

and so stops cooking

it stop working while I am cooking

Love

Size-Overall14%+1.27

Great size for a large family at a very affordable price

Good size

The small size is perfect

Value For Money12%+0.97

Good Value

Good value for money

Excellent value for money

Quality-Overall12%+0.16

Good build quality for the price

A quality cooker

Decent quality

Cooking Experience12%

Easy cook

Cooks well

the food cooks evenly

Ease Of Cleaning10%+0.72

Ease of cleaning

Saves dirtying more pans as it can all be done in this one

It is easy to remove from the base unit for washing

Return

2.9% Return rate 66% Fixable by listing

Size-Overall55%▇▇█▇▇█

Not fit for purpose

A bit small

Very large

Heating8%█▅▅▄▆▃

Does not heat at all

Runs way too hot

Slow to heat up

Functionality-Overall8%▆▇▆▆▆█

Didn't work properly

Doesnt work

arrived not even turning on or working

Quality-Overall3%▅█▅█▃▅

i was surprised at how cheap the quality was

Zero quality control

Poor quality

Product Condition3%▅█▄▇▂█

FAQ

Common Crock Pot questions

Answered from the same tracked data.