Is crock pot profitable to sell on Amazon United Kingdom?

The niche generates £236K/yr across 14 tracked products. 90-day search growth is -50.8%. Flapen's verdict: Skip it (34/100).

How competitive is the crock pot niche?

6 brands and 178 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in crock pot?

Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 2.9%.

When does demand for crock pot peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.6× the quietest.

What does it cost to enter the crock pot niche?

Listings span £12.43–£91.62; the average listing price is £37.87 (sweet spot $15–$100). The average incumbent carries 5,679 reviews — the moat a new listing must climb.

crock pot

Skip it

Soft demand (-50.8% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible£37.87

avg listing price — sweet spot $15–$100

Price range

Great£12.43–£91.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.9%

return rate — above 5% kills the launch gate

Market size

Okay£236K

£236K/yr · 178K searches

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,678.86

avg incumbent reviews — the moat a new listing must climb

Competition

Bad76%

top-5 click share — a locked-up shelf

Brand share

Bad99%

top-5 brand share — brand-locked demand

Growth

Bad-50.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, crock pot is a £236K/yr Amazon United Kingdom market (178K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 34/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

crock pot market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: £189K–£227K; units × avg price
Conversion rate: 3.5%
Avg BSR: #64
Page quality: 0%
Prime: 86%
Sponsored: 86%
Out of stock: 0.0%
Avg brand age: 49 months
Avg seller age: 170 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

178

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

Crock-Pot91%
Russell Hobbs2%
Ninja2%
Tower2%
Morphy Richards2%
nuovva1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -50.8% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.6×

Open Trend

Top crock pot search terms

crock pot105K/yr -6.5%2.3% conv.
crock pot slow cooker52K/yr -83.8%3.4% conv.
crockpot slow cooker 6.5 ltr21K/yr -62.3%4.2% conv.

All search terms

Top crock pot products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Crock-Pot Slow Cooker | Removable Easy-Clean Ceramic Bowl | 6.5 L (8+ People) | Black [SCV655B]

Crock-Pot£25.454.5★2,616 rev

Crock-Pot Slow Cooker | Removable Easy-Clean Ceramic Bowl | 1.8 L Small Slow Cooker (Serves 1-2 People) | Energy Efficient | Black [CSC080]

Crock-Pot£12.434.6★14,222 rev

Crock-Pot Digital Slow Cooker | 3.5 L (3-4 People) | Programmable Countdown Timer | UK 3 Pin Plug | Black [CSC113]

Crock-Pot£30.294.6★6,875 rev

Crock-Pot Lift and Serve Digital Slow Cooker with Hinged Lid and Programmable Countdown Timer | 4.7 L (up to 5 People) | Energy Efficient | Black [CSC052]

Crock-Pot£38.014.6★6,875 rev

Crock-Pot£44.854.5★1,173 rev

Newest

by launch date

Crockpot Portable Electric Lunch Box for on the go 20 oz Black Liquorice

Crock-Pot£35.213,067 rev

2y ago

Crock-Pot TimeSelect Slow Cooker | Programmable Digital Display | 5.6 L (7+ People) | Removable Hob-Safe Bowl Sears Meat & Vegetables | Black [CSC093]

Crock-Pot£49.4815 rev

2y ago

Crock-Pot Digital Slow Cooker | 3.5 L (3-4 People) | Programmable Countdown Timer | UK 3 Pin Plug | Black [CSC113]

Crock-Pot£30.296,875 rev

3y ago

Crock-Pot Sizzle & Stew Digital Slow Cooker | 6.5 L (8+ People) | Removable Induction Hob-Safe Bowl Sears Meat & Vegetables | UK 3 Pin Plug | Stainless Steel [CSC112]

Crock-Pot£65.171,173 rev

3y ago

Ninja Foodi PossibleCooker 8-in-1 Slow Cooker 8L Sea Salt Grey MC1001UK

Ninja£91.621,753 rev

3y ago

What buyers say about crock pot

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall14%

“Great size for a large family at a very affordable price”

Value For Money12%

“Good Value”

Quality-Overall12%

“Good build quality for the price”

Cooking Experience12%

“Easy cook”

Ease Of Cleaning10%

“Ease of cleaning”

Ease Of Use8%

“Easy to use”

Advertised Vs Actual Product3%

“Just what I needed for me”

Time Taken3%

“Time saving brilliant pot”

Weight Light2%

“Lighter than my previous one”

Storage Capacity2%

“Large capacity it does exactly as describe a good buy for me”

What buyers complain about

Durability14%

“Broke on first use”

Size-Overall12%

“Not fit for purpose”

Quality-Overall9%

“i was surprised at how cheap the quality was”

Heating9%

“Does not heat at all”

Cooking Experience6%

“Seems to take an eternity to cook”

Functionality-Overall4%

“Didn't work properly”

Adhesion/Stickiness3%

“now stuck with it”

Weight Heavy3%

“was just too heavy”

Time Taken3%

“very very slow”

Strength2%

“Slightly clumsy”

Top return reasons

Size-Overall55%

Heating8%

Functionality-Overall8%

Quality-Overall3%

Product Condition3%

Compatibility-Overall2%

Scratch Resistance2%

Advertised Vs Actual Product2%

Cooking Experience2%

Weight Heavy1%

Common questions

Is crock pot profitable to sell on Amazon United Kingdom?: The niche generates £236K/yr across 14 tracked products. 90-day search growth is -50.8%. Flapen's verdict: Skip it (34/100).
How competitive is the crock pot niche?: 6 brands and 178 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in crock pot?: Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 2.9%.
When does demand for crock pot peak?: Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.6× the quietest.
What does it cost to enter the crock pot niche?: Listings span £12.43–£91.62; the average listing price is £37.87 (sweet spot $15–$100). The average incumbent carries 5,679 reviews — the moat a new listing must climb.

crock pot

crock pot market data

Competition & brand share

Demand & seasonality

Top crock pot search terms

Top crock pot products on Amazon

Top sellers

Newest

Trending

What buyers say about crock pot

What buyers love

What buyers complain about

Top return reasons

Common questions

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