Crock Pot
FailDemand is soft, at -50.8% this quarter, so Crock Pot is a Fail.
- Flapen Score
- 34 / 100Ranks 5,377 of 5,777 Home & Garden niches · −17 vs the category median of 5134
- Market size
- £236K/yr178K searches / yr
- 90-day growth
- -50.8%search demand this quarter
- Competition
- 76%top-5 click share · 6 brands · 178 sellers
Flapen Score
Crock Pot against its category
The dotted line is the Home & Garden average. Past it, Crock Pot is stronger. Inside it, weaker.
Market
The Crock Pot market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Crock Pot 178K times last year and spent an estimated £236K. The top 5 brands take 99% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.
01 · Demand
3.5% of searches ended in a purchase last week.
Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -50.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £236K a year.
- Searches, last 12 months
- 178K
- Growth, 90 days vs prior 90
- -50.8%
- Conversion, latest week
- 3.5%
- Market size, estimated
- £236Ka year
- Peak month
- November3.6× the quietest month
- Top search term
- crock pot105K searches a year
02 · Price
A sale here is worth £37.87.
Listings sell for £37.87 on average, from £12.43 to £91.62. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £37.87 that is £9K to £19K a year per listing.
- Average price
- £37.87inside the $15 to $100 sweet spot
- Price range
- £12.43–£91.62
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £9K–£19K
- Returns
- 2.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #64 within Small Kitchen Appliances. It carries 5,679 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 86%
- Out of stock, average day
- 0.0%
- Average rank
- #64in Small Kitchen Appliances
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,679per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Crock Pot products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share![Crock-Pot Slow Cooker | Removable Easy-Clean Ceramic Bowl | 6.5 L (8+ People) | Black [SCV655B]](https://m.media-amazon.com/images/I/51Ya6+JAwdL.jpg)
Crock-Pot Slow Cooker | Removable Easy-Clean Ceramic Bowl | 6.5 L (8+ People) | Black [SCV655B]
- Price
- £25.45
- Rating
- 4.5/5
- Reviews
- 2,616
- Age
- 14y ago
![Crock-Pot Slow Cooker | Removable Easy-Clean Ceramic Bowl | 1.8 L Small Slow Cooker (Serves 1-2 People) | Energy Efficient | Black [CSC080]](https://m.media-amazon.com/images/I/41-40FfAmkL.jpg)
Crock-Pot Slow Cooker | Removable Easy-Clean Ceramic Bowl | 1.8 L Small Slow Cooker (Serves 1-2 People) | Energy Efficient | Black [CSC080]
- Price
- £12.43
- Rating
- 4.6/5
- Reviews
- 14,222
- Age
- 5y ago
![Crock-Pot Digital Slow Cooker | 3.5 L (3-4 People) | Programmable Countdown Timer | UK 3 Pin Plug | Black [CSC113]](https://m.media-amazon.com/images/I/51rAZfrw9KL.jpg)
Crock-Pot Digital Slow Cooker | 3.5 L (3-4 People) | Programmable Countdown Timer | UK 3 Pin Plug | Black [CSC113]
- Price
- £30.29
- Rating
- 4.6/5
- Reviews
- 6,875
- Age
- 3y ago
![Crock-Pot Lift and Serve Digital Slow Cooker with Hinged Lid and Programmable Countdown Timer | 4.7 L (up to 5 People) | Energy Efficient | Black [CSC052]](https://m.media-amazon.com/images/I/51THjRKtOdL.jpg)
Crock-Pot Lift and Serve Digital Slow Cooker with Hinged Lid and Programmable Countdown Timer | 4.7 L (up to 5 People) | Energy Efficient | Black [CSC052]
- Price
- £38.01
- Rating
- 4.6/5
- Reviews
- 6,875
- Age
- 8y ago
![Crock-Pot TimeSelect Digital Slow Cooker | Programmable Digital Display | 5.6 L (7+ People) | Keep Warm Function | Energy Efficient | Stainless Steel [CSC066]](https://m.media-amazon.com/images/I/51GVus+KDYL.jpg)
Crock-Pot TimeSelect Digital Slow Cooker | Programmable Digital Display | 5.6 L (7+ People) | Keep Warm Function | Energy Efficient | Stainless Steel [CSC066]
- Price
- £44.85
- Rating
- 4.5/5
- Reviews
- 1,173
- Age
- 6y ago
Trending
90-day click momentum
Nuovva Enamelled Cast Iron Dutch Oven Pot with Lid 5 Quart Casserole Dish Ceramic Dutch Oven for Bread Baking Roasting Braising & Stews Oven Safe up to 500F 24cm Red
- Price
- £31.78
- Rating
- 4.6/5
- Reviews
- 6,973
- Age
- 5y ago
![Crock-Pot TimeSelect Slow Cooker | Programmable Digital Display | 5.6 L (7+ People) | Removable Hob-Safe Bowl Sears Meat & Vegetables | Black [CSC093]](https://m.media-amazon.com/images/I/310PH-AANML.jpg)
Crock-Pot TimeSelect Slow Cooker | Programmable Digital Display | 5.6 L (7+ People) | Removable Hob-Safe Bowl Sears Meat & Vegetables | Black [CSC093]
- Price
- £49.48
- Rating
- 4.2/5
- Reviews
- 15
- Age
- 2y ago

Crockpot Portable Electric Lunch Box for on the go 20 oz Black Liquorice
- Price
- £35.21
- Rating
- 4.6/5
- Reviews
- 3,067
- Age
- 2y ago

Ninja Foodi PossibleCooker 8-in-1 Slow Cooker 8L Sea Salt Grey MC1001UK
- Price
- £91.62
- Rating
- 4.7/5
- Reviews
- 1,753
- Age
- 3y ago
![Crock-Pot Slow Cooker | Removable Easy-Clean Ceramic Bowl | 2.4 L (1-2 People | Energy Efficient | Black [CSC046]](https://m.media-amazon.com/images/I/31kB1G9ghYL.jpg)
Crock-Pot Slow Cooker | Removable Easy-Clean Ceramic Bowl | 2.4 L (1-2 People | Energy Efficient | Black [CSC046]
- Price
- £21.41
- Rating
- 4.6/5
- Reviews
- 14,222
- Age
- 9y ago
Newest
by launch date
Crockpot Portable Electric Lunch Box for on the go 20 oz Black Liquorice
- Price
- £35.21
- Rating
- 4.6/5
- Reviews
- 3,067
- Age
- 2y ago
![Crock-Pot TimeSelect Slow Cooker | Programmable Digital Display | 5.6 L (7+ People) | Removable Hob-Safe Bowl Sears Meat & Vegetables | Black [CSC093]](https://m.media-amazon.com/images/I/310PH-AANML.jpg)
Crock-Pot TimeSelect Slow Cooker | Programmable Digital Display | 5.6 L (7+ People) | Removable Hob-Safe Bowl Sears Meat & Vegetables | Black [CSC093]
- Price
- £49.48
- Rating
- 4.2/5
- Reviews
- 15
- Age
- 2y ago
![Crock-Pot Digital Slow Cooker | 3.5 L (3-4 People) | Programmable Countdown Timer | UK 3 Pin Plug | Black [CSC113]](https://m.media-amazon.com/images/I/51rAZfrw9KL.jpg)
Crock-Pot Digital Slow Cooker | 3.5 L (3-4 People) | Programmable Countdown Timer | UK 3 Pin Plug | Black [CSC113]
- Price
- £30.29
- Rating
- 4.6/5
- Reviews
- 6,875
- Age
- 3y ago
![Crock-Pot Sizzle & Stew Digital Slow Cooker | 6.5 L (8+ People) | Removable Induction Hob-Safe Bowl Sears Meat & Vegetables | UK 3 Pin Plug | Stainless Steel [CSC112]](https://m.media-amazon.com/images/I/513VzWBIYPL.jpg)
Crock-Pot Sizzle & Stew Digital Slow Cooker | 6.5 L (8+ People) | Removable Induction Hob-Safe Bowl Sears Meat & Vegetables | UK 3 Pin Plug | Stainless Steel [CSC112]
- Price
- £65.17
- Rating
- 4.5/5
- Reviews
- 1,173
- Age
- 3y ago

Ninja Foodi PossibleCooker 8-in-1 Slow Cooker 8L Sea Salt Grey MC1001UK
- Price
- £91.62
- Rating
- 4.7/5
- Reviews
- 1,753
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
178
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
0%
- Crock-Pot91%
- Russell Hobbs2%
- Ninja2%
- Tower2%
- Morphy Richards2%
- nuovva1%
Demand
Crock Pot search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.6×
Search terms
Top Crock Pot search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- crock pot105K/yr
- crock pot slow cooker52K/yr
- crockpot slow cooker 6.5 ltr21K/yr
Reviews and returns
What reviews say buyers love and hate about Crock Pot
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke on first use
May not last
Broken on first use
Not fit for purpose
A bit small
Very large
i was surprised at how cheap the quality was
Zero quality control
Poor quality
Does not heat at all
Runs way too hot
Slow to heat up
Seems to take an eternity to cook
and so stops cooking
it stop working while I am cooking
Love
Great size for a large family at a very affordable price
Good size
The small size is perfect
Good Value
Good value for money
Excellent value for money
Good build quality for the price
A quality cooker
Decent quality
Easy cook
Cooks well
the food cooks evenly
Ease of cleaning
Saves dirtying more pans as it can all be done in this one
It is easy to remove from the base unit for washing
Return
2.9% Return rate 66% Fixable by listing
Not fit for purpose
A bit small
Very large
Does not heat at all
Runs way too hot
Slow to heat up
Didn't work properly
Doesnt work
arrived not even turning on or working
i was surprised at how cheap the quality was
Zero quality control
Poor quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Crock Pot questions
Answered from the same tracked data.









