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Crock Pot

soft demand (-50.8% this quarter) — Crock Pot doesn't clear our bar today.

Flapen Score

34
Skip it
Market size 44Growth 0Conversion 44Competition 20Returns 53Price range 92Avg price 95Brand share 3Review moat 24Quality gap 33
This niche Category average

Is Crock Pot profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Crock Pot is a £236K/yr Amazon United Kingdom market (178K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 34/100.

Crock Pot: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -50.8% over the last 90 days and 3.5% of searches end in a purchase.

£236K

revenue / yr

Units sold / yr6K
Search volume / yr-50.8%178K
Conversion rate3.5%
Avg price£37.87

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

1%

open market share

Brands · sellers6 · 178
Top-5 product click share76%
Open market1%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement86%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews5,679

Top Crock Pot products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

£0£24K£47K£71K£95K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

178

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Crock-Pot91%
  • Russell Hobbs2%
  • Ninja2%
  • Tower2%
  • Morphy Richards2%
  • nuovva1%

Crock Pot demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume178KCVR3.5%Products14Brands6Top 5 Brands99%OOS Rate0.0%Rating4.5★Reviews5,679Avg BSR#64
8K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.6×

Top Crock Pot search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • crock pot105K/yr
  • crock pot slow cooker52K/yr
  • crockpot slow cooker 6.5 ltr21K/yr

What reviews say buyers love and hate about Crock Pot

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Size-Overall14%

Great size for a large family at a very affordable price

Value For Money12%

Good Value

Quality-Overall12%

Good build quality for the price

Cooking Experience12%

Easy cook

Ease Of Cleaning10%

Ease of cleaning

What buyers complain about

65% of reviews
Durability14%

Broke on first use

Size-Overall12%

Not fit for purpose

Quality-Overall9%

i was surprised at how cheap the quality was

Heating9%

Does not heat at all

Cooking Experience6%

Seems to take an eternity to cook

Crock Pot return rate & reasons

Why buyers send it back, as a share of all return requests.

2.9%

Return rate

66%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
55%
2Heating
8%
3Functionality-Overall
8%
4Quality-Overall
3%
5Product Condition
3%

Common Crock Pot questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Crock Pot 34/100 on Amazon United Kingdom — Skip it. The niche generates £236K/yr across 14 tracked products. Search demand moved -50.8% over the last 90 days.
Search demand for Crock Pot on Amazon United Kingdom peaks in Jan–Oct–Nov–Dec, where the busiest month runs 3.6× the quietest.