Crock Pot
FailDemand is soft, at -50.8% this quarter, so Crock Pot is a Fail.
- Flapen Score
- 34 / 100Ranks 5,377 of 5,777 Home & Garden niches · −17 vs the category median of 5134
- Market size
- £236K/yr178K searches / yr
- 90-day growth
- -50.8%search demand this quarter
- Competition
- 76%top-5 click share · 6 brands · 178 sellers
Flapen Score
Crock Pot against its category
The dotted line is the Home & Garden average. Past it, Crock Pot is stronger. Inside it, weaker.
Market
The Crock Pot market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Crock Pot 178K times last year and spent an estimated £236K. The top 5 brands take 99% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 3.5% of those searches ended in a purchase.
Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -50.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £236K a year.
- Searches, last 12 months
- 178K
- Growth, 90 days vs prior 90
- -50.8%
- Conversion, latest week
- 3.5%
- Market size, estimated
- £236Ka year
- Peak month
- November3.6× the quietest month
- Top search term
- crock pot105K searches a year
02 · Price
A sale here is worth £37.87.
Listings sell for £37.87 on average, from £12.43 to £91.62. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £37.87 that is £9K to £19K a year per listing.
- Average price
- £37.87inside the $15 to $100 sweet spot
- Price range
- £12.43–£91.62
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £9K–£19K
- Returns
- 2.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #64 within Small Kitchen Appliances. It carries 5,679 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 86%
- Out of stock, average day
- 0.0%
- Average rank
- #64in Small Kitchen Appliances
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,679per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Crock Pot products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share![Crock-Pot Slow Cooker | Removable Easy-Clean Ceramic Bowl | 6.5 L (8+ People) | Black [SCV655B]](https://m.media-amazon.com/images/I/51Ya6+JAwdL.jpg)
Crock-Pot Slow Cooker | Removable Easy-Clean Ceramic Bowl | 6.5 L (8+ People) | Black [SCV655B]
- Price
- £25.45
- Rating
- 4.5/5
- Reviews
- 2,616
- Age
- 14y ago
![Crock-Pot Slow Cooker | Removable Easy-Clean Ceramic Bowl | 1.8 L Small Slow Cooker (Serves 1-2 People) | Energy Efficient | Black [CSC080]](https://m.media-amazon.com/images/I/41-40FfAmkL.jpg)
Crock-Pot Slow Cooker | Removable Easy-Clean Ceramic Bowl | 1.8 L Small Slow Cooker (Serves 1-2 People) | Energy Efficient | Black [CSC080]
- Price
- £12.43
- Rating
- 4.6/5
- Reviews
- 14,222
- Age
- 5y ago
![Crock-Pot Digital Slow Cooker | 3.5 L (3-4 People) | Programmable Countdown Timer | UK 3 Pin Plug | Black [CSC113]](https://m.media-amazon.com/images/I/51rAZfrw9KL.jpg)
Crock-Pot Digital Slow Cooker | 3.5 L (3-4 People) | Programmable Countdown Timer | UK 3 Pin Plug | Black [CSC113]
- Price
- £30.29
- Rating
- 4.6/5
- Reviews
- 6,875
- Age
- 3y ago
![Crock-Pot Lift and Serve Digital Slow Cooker with Hinged Lid and Programmable Countdown Timer | 4.7 L (up to 5 People) | Energy Efficient | Black [CSC052]](https://m.media-amazon.com/images/I/51THjRKtOdL.jpg)
Crock-Pot Lift and Serve Digital Slow Cooker with Hinged Lid and Programmable Countdown Timer | 4.7 L (up to 5 People) | Energy Efficient | Black [CSC052]
- Price
- £38.01
- Rating
- 4.6/5
- Reviews
- 6,875
- Age
- 8y ago
![Crock-Pot TimeSelect Digital Slow Cooker | Programmable Digital Display | 5.6 L (7+ People) | Keep Warm Function | Energy Efficient | Stainless Steel [CSC066]](https://m.media-amazon.com/images/I/51GVus+KDYL.jpg)
Crock-Pot TimeSelect Digital Slow Cooker | Programmable Digital Display | 5.6 L (7+ People) | Keep Warm Function | Energy Efficient | Stainless Steel [CSC066]
- Price
- £44.85
- Rating
- 4.5/5
- Reviews
- 1,173
- Age
- 6y ago
Trending
estimated 90-day click momentum
Nuovva Enamelled Cast Iron Dutch Oven Pot with Lid 5 Quart Casserole Dish Ceramic Dutch Oven for Bread Baking Roasting Braising & Stews Oven Safe up to 500F 24cm Red
- Price
- £31.78
- Rating
- 4.6/5
- Reviews
- 6,973
- Age
- 5y ago
![Crock-Pot TimeSelect Slow Cooker | Programmable Digital Display | 5.6 L (7+ People) | Removable Hob-Safe Bowl Sears Meat & Vegetables | Black [CSC093]](https://m.media-amazon.com/images/I/310PH-AANML.jpg)
Crock-Pot TimeSelect Slow Cooker | Programmable Digital Display | 5.6 L (7+ People) | Removable Hob-Safe Bowl Sears Meat & Vegetables | Black [CSC093]
- Price
- £49.48
- Rating
- 4.2/5
- Reviews
- 15
- Age
- 2y ago

Crockpot Portable Electric Lunch Box for on the go 20 oz Black Liquorice
- Price
- £35.21
- Rating
- 4.6/5
- Reviews
- 3,067
- Age
- 2y ago

Ninja Foodi PossibleCooker 8-in-1 Slow Cooker 8L Sea Salt Grey MC1001UK
- Price
- £91.62
- Rating
- 4.7/5
- Reviews
- 1,753
- Age
- 3y ago
![Crock-Pot Slow Cooker | Removable Easy-Clean Ceramic Bowl | 2.4 L (1-2 People | Energy Efficient | Black [CSC046]](https://m.media-amazon.com/images/I/31kB1G9ghYL.jpg)
Crock-Pot Slow Cooker | Removable Easy-Clean Ceramic Bowl | 2.4 L (1-2 People | Energy Efficient | Black [CSC046]
- Price
- £21.41
- Rating
- 4.6/5
- Reviews
- 14,222
- Age
- 9y ago
Newest
by launch date
Crockpot Portable Electric Lunch Box for on the go 20 oz Black Liquorice
- Price
- £35.21
- Rating
- 4.6/5
- Reviews
- 3,067
- Age
- 2y ago
![Crock-Pot TimeSelect Slow Cooker | Programmable Digital Display | 5.6 L (7+ People) | Removable Hob-Safe Bowl Sears Meat & Vegetables | Black [CSC093]](https://m.media-amazon.com/images/I/310PH-AANML.jpg)
Crock-Pot TimeSelect Slow Cooker | Programmable Digital Display | 5.6 L (7+ People) | Removable Hob-Safe Bowl Sears Meat & Vegetables | Black [CSC093]
- Price
- £49.48
- Rating
- 4.2/5
- Reviews
- 15
- Age
- 2y ago
![Crock-Pot Digital Slow Cooker | 3.5 L (3-4 People) | Programmable Countdown Timer | UK 3 Pin Plug | Black [CSC113]](https://m.media-amazon.com/images/I/51rAZfrw9KL.jpg)
Crock-Pot Digital Slow Cooker | 3.5 L (3-4 People) | Programmable Countdown Timer | UK 3 Pin Plug | Black [CSC113]
- Price
- £30.29
- Rating
- 4.6/5
- Reviews
- 6,875
- Age
- 3y ago
![Crock-Pot Sizzle & Stew Digital Slow Cooker | 6.5 L (8+ People) | Removable Induction Hob-Safe Bowl Sears Meat & Vegetables | UK 3 Pin Plug | Stainless Steel [CSC112]](https://m.media-amazon.com/images/I/513VzWBIYPL.jpg)
Crock-Pot Sizzle & Stew Digital Slow Cooker | 6.5 L (8+ People) | Removable Induction Hob-Safe Bowl Sears Meat & Vegetables | UK 3 Pin Plug | Stainless Steel [CSC112]
- Price
- £65.17
- Rating
- 4.5/5
- Reviews
- 1,173
- Age
- 3y ago

Ninja Foodi PossibleCooker 8-in-1 Slow Cooker 8L Sea Salt Grey MC1001UK
- Price
- £91.62
- Rating
- 4.7/5
- Reviews
- 1,753
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
178
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
76%
Top 20: 100%
Open market
0%
- Crock-Pot91%
- Russell Hobbs2%
- Ninja2%
- Tower2%
- Morphy Richards2%
- nuovva1%
Demand
Crock Pot search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.6×
Search terms
Top Crock Pot search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- crock pot105K/yr
- crock pot slow cooker52K/yr
- crockpot slow cooker 6.5 ltr21K/yr
Reviews and returns
What reviews say buyers love and hate about Crock Pot
We read the reviews and the return reasons for every product selling here.
“Broke on first use”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Crock Pot questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









