crochet kits
Skip itSoft demand (-44.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Good61%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good775.72avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.90avg listing price — sweet spot $15–$100
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Price range
Bad£5.94–£17.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£51K£51K/yr · 128K searches
Growth
Bad-44.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, crochet kits is a £51K/yr Amazon United Kingdom market (128K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
crochet kits market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £48K–£60K
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #81
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 13.7%
- Avg brand age
- 25 months
- Avg seller age
- 223 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
40
Top-5 brand share
61%
Top 20: 99%
Top-5 click share
53%
Top 20: 92%
Open market
33%
- Aeelike15%
- Reessy14%
- Generic14%
- AUAUY11%
- MENIBBLER8%
- Nhcuijun6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -44.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.3×
Top crochet kits search terms
- crochet kits for beginners kids40K/yr
- kids crochet starter kit22K/yr
- crochet kit for kids22K/yr
- crochet for kids21K/yr
- kids crochet kit10K/yr
- crochet kit for beginners kids7K/yr
- crochet set for beginners kids6K/yr
Top crochet kits products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Crochet Set for Kids - 6PCS Animal Amigurumi Kit with Video Tutorials for Basic Skills and Full Projects - Beginner Crochet Bookmark Kit- Easy DIY Gift for Children
Generic£12.593.5★21 rev
Aeelike Crochet Kits for Beginners Adults Knitting Starter Kit for Adults Include 0.6-6.0 mm Metal Crochet Hooks Wool Case and Knitting Accessories Crochet Hook Set Kids Crochet Starter Kit UK
Aeelike£12.564.5★4,855 rev
AUAUY Beginner Crochet Kit Animal Crochet Kit for Beginners Yarn Eyes Stuffing Crochets Hook for Kids and Adults Crochet Set with Step-by-Step Video Tutorials Boys and Girls Birthdays Gift
AUAUY£8.624.0★530 rev
Reessy Crochet Kits for Beginners Adults Complete Crochet Kits for Beginners Kids with 15Pcs Crochet Yarn Ergonomic Crochet Hooks Crochet Bag Beginner Crochet Kit Crochet Starter Kit UK- Pink
Reessy£16.024.5★260 rev
MENIBBLER 8Pcs Crochet Kits for Beginners Animals Beginners Crochet Kit Crochet Set Include Various Accessories with Instructions and Video Tutorials for Starters Adult Kids(8 Pcs)
MENIBBLER£11.964.2★40 rev
Newest
by launch date
ElysiumEq Crochet kit for Beginners Amigurumi Crochet Kit Animals Crochet Kit All-in-One Crochet for Beginners Crochet Kit for Beginners Crochet Set with Step-by-Step Video Tutorials
ElysiumEq£15.7484 rev
YAVINSI Crochet Kit for Beginners Crochet Kit 2 Pack Frog Learn to Crochet Includes Easy Knitting Yarn Step-by-Step Video Tutorial Hook Holiday Birthday Gift for Adults
YAVINSI£8.447 rev
Nhcuijun Crochet Kit for Beginners - Highland Cow Crochet Set with Step-by-Step Video Tutorial Suitable for Both Adults and Kids. DIY Knitting Supplies (Axolotl Crochet kit)
Nhcuijun£10.499 rev
Crochet Set for Kids - 6PCS Animal Amigurumi Kit with Video Tutorials for Basic Skills and Full Projects - Beginner Crochet Bookmark Kit- Easy DIY Gift for Children
Generic£12.5921 rev
ZaKaBox Crochet Kits for Beginners Adults Kids Beginner Crochet Kit Donut 6 Pcs Crochet Starter Kit with Step-by-Step Video Tutorials DIY Knitting Supplies
ZaKaBox£9.424 rev
Trending
90-day click momentum
Trimits My First Beginner Knitting Kit - Starter Kit Including Yarn Hook Plastic Needle & Instructions Beginners Knitting Set Gift - 11 x 11cm Multicoloured Granny Squares
Trimits£6.754.1★
Keyohome 8 Pcs Beginners Crochet Kit Crochet Kits for Beginners Animals Crochet Kit Crochet Set Include Various Accessories with Instructions and Video Tutorials for Starters Adult Kids (Color)
Keyohome£11.554.2★
Crochet Set for Kids - 6PCS Animal Amigurumi Kit with Video Tutorials for Basic Skills and Full Projects - Beginner Crochet Bookmark Kit- Easy DIY Gift for Children
Generic£12.593.5★
Nhcuijun Crochet Kit for Beginners - Highland Cow Crochet Set with Step-by-Step Video Tutorial Suitable for Both Adults and Kids. DIY Knitting Supplies (Axolotl Crochet kit)
Nhcuijun£10.494.2★
Reessy Crochet Kit 88 PCS Crochet Kits for Beginners Adults include Instructions Ergonomic Crochet Hooks 15Pcs × 25g Yarn Storage Bag and Knitting Accessories Complete Beginners Crochet Kit - Pink
Reessy£15.074.4★
What buyers say about crochet kits
What buyers praise and complain about, mined from review topics.What buyers love
“The instructions were clear”
“well worth the money”
“good quality bag”
“LOVELY GIFT”
“Easy to learn for a beginner”
“Absolutely everything included”
“Great kit i need to replace a couple of hooks so bought this grips are comfortable id recommend this if a beginner as there's multiple hooks different sizes”
“the different characters keep it interesting”
“Nice colour”
“You can also carry it take it with you”
What buyers complain about
“Instructions vague”
“Small size”
“Bad quality”
“Wool is poor quality”
“Not easy”
“But a bit cheap”
“That it doesnt work”
“Zero paid £12 just to buy the unbreakable but in 2 days it got cracked feeling so bad.”
“All the threads are coming apart, cheap yarn and unhelpful instructions”
“wont give you a proper chain stitch honestly dont waste your money on this set”
Top return reasons
Common questions
- Is crochet kits profitable to sell on Amazon United Kingdom?
- The niche generates £51K/yr across 29 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -44.1%. Flapen's verdict: Skip it (46/100).
- How competitive is the crochet kits niche?
- 22 brands and 40 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in crochet kits?
- Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Size-Overall, Quality-Overall. The return rate is 0.6%.
- When does demand for crochet kits peak?
- Demand peaks in Nov–Dec; the busiest month runs 5.3× the quietest.
- What does it cost to enter the crochet kits niche?
- Listings span £5.94–£17.81; the average listing price is £11.90 (sweet spot $15–$100). The average incumbent carries 776 reviews — the moat a new listing must climb.