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Crochet Kit

Maybe

Returns run at only 0.6% of orders. But demand is soft, at -34.5% this quarter, so Crochet Kit is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£707K/yr2.5M searches / yr
90-day growth
-34.5%search demand this quarter
Competition
42%top-5 click share · 25 brands · 40 sellers

Flapen Score

Crochet Kit against its category

The dotted line is the Home & Garden average. Past it, Crochet Kit is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crochet Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Crochet Kit 2.5M times last year and spent an estimated £707K. The top 5 brands take 68% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -34.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £707K a year.

Searches, last 12 months
2.5M
Growth, 90 days vs prior 90
-34.5%
Conversion, latest week
2.1%
Market size, estimated
£707Ka year
Peak month
December3.5× the quietest month
Top search term
crochet kit850K searches a year

02 · Price

A sale here is worth £13.46.

Listings sell for £13.46 on average, from £6.57 to £25.46. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 750 to 1,000 of them. At £13.46 that is £10K to £13K a year per listing.

Average price
£13.46under the $15 to $100 sweet spot
Price range
£6.57–£25.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
750–1,000
Revenue per listing a year
£10K–£13K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #31 within Knitting & Crochet. It carries 991 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
8.5%
Average rank
#31in Knitting & Crochet
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
991per listing
Listings tracked
38

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Crochet Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£28K£57K£85K£113K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

40

Top-5 brand share

68%

Top 20: 96%

Top-5 click share

42%

Top 20: 80%

Open market

29%

  • Reessy21%
  • YINVA18%
  • Aeelike10%
  • Knitiss10%
  • AOTWAN9%
  • CROCHET BOX3%

Demand

Crochet Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

120K80KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Crochet Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crochet kit850K/yr
  • crochet565K/yr
  • crochet kits for beginners adults320K/yr
  • knitting kit119K/yr
  • crochet kits94K/yr
  • crochet kit for beginners73K/yr
  • beginners crochet kit79K/yr
  • knitting & crochet56K/yr
  • crochet set55K/yr
  • crochet for beginners33K/yr

Reviews and returns

What reviews say buyers love and hate about Crochet Kit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall15%−0.06

Difficult te the size

Looks smaller than expected

Bag very small

Instructions/User Manual/Troubleshooting15%−0.05

the instructions dont make sense

Instructions vague

found the instructions hard to follow in one particular place

Quality-Overall9%+0.46

Rubbish

The bag is a little low quality

Bad quality

Material Quality8%−0.08

Wool is poor quality

the yarn is terrible quality

Wool quality is poor

Ease Of Use7%−0.05

Not easy

challenging to work with

terrible to work with

Love

Value For Money22%+2.08

Amazing value

Good value for money

competitive price

Quality-Overall20%+0.46

Good quality kit

This is a good quality set

Excellent Quality

Instructions/User Manual/Troubleshooting8%−0.05

Instructions are good

Easy instructions

Easy to follow instructions

Gifting Purpose6%+0.36

Gift

Super cute and a perfect gift for somebody

Great gift

Ease Of Use4%−0.05

Easy to use

Easy to hold

is easy to work with

Return

0.6% Return rate 29% Fixable by listing

Quality-Overall20%▅▅▅▅█▇

Rubbish

The bag is a little low quality

Bad quality

Size-Overall16%▄▃▇▃▆█

Difficult te the size

Looks smaller than expected

Bag very small

Material Quality13%▅▇▄█▆▆

Wool is poor quality

the yarn is terrible quality

Wool quality is poor

Advertised Vs Actual Product7%▃█▄▇▁▁

Box that arrived is differed to the one in the image

False advertising they are to small to make anything with

full of ads

Instructions/User Manual/Troubleshooting6%█▁▃▃▄▅

the instructions dont make sense

Instructions vague

found the instructions hard to follow in one particular place

FAQ

Common Crochet Kit questions

Answered from the same tracked data.