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Crochet Kit

Crochet Kit shows low returns (0.6%), but soft demand (-34.5% this quarter) keeps it on the watch list.

Flapen Score

55
Worth a look
Market size 69Growth 8Conversion 26Competition 72Returns 97Price range 55Avg price 62Brand share 62Review moat 63Quality gap 48
This niche Category average

Is Crochet Kit profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Crochet Kit is a £707K/yr Amazon United Kingdom market (2.5M searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.

Crochet Kit: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -34.5% over the last 90 days and 2.1% of searches end in a purchase.

£707K

revenue / yr

Units sold / yr60K
Search volume / yr-34.5%2.5M
Conversion rate2.1%
Avg price£13.46

Who owns the niche?

The top 5 brands hold 68% of demand, so 32% of the market is open.

32%

open market share

Brands · sellers25 · 40
Top-5 product click share42%
Open market32%
Avg brand age24 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 38 products

Sponsored placement100%
New entrants (1y)6· 0 succeeded
Avg rating4.5★
Avg reviews991

Top Crochet Kit products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

£0£28K£57K£85K£113K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

40

Top-5 brand share

68%

Top 20: 96%

Top-5 click share

42%

Top 20: 80%

Open market

29%

  • Reessy21%
  • YINVA18%
  • Aeelike10%
  • Knitiss10%
  • AOTWAN9%
  • CROCHET BOX3%

Crochet Kit demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.5MCVR2.1%Products38Brands25Top 5 Brands68%OOS Rate8.5%Rating4.5★Reviews991Avg BSR#31
120K80KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

Top Crochet Kit search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • crochet kit850K/yr
  • crochet565K/yr
  • crochet kits for beginners adults320K/yr
  • knitting kit119K/yr
  • crochet kits94K/yr
  • crochet kit for beginners73K/yr
  • beginners crochet kit79K/yr
  • knitting & crochet56K/yr
  • crochet set55K/yr
  • crochet for beginners33K/yr

What reviews say buyers love and hate about Crochet Kit

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Value For Money22%

Amazing value

Quality-Overall20%

Good quality kit

Instructions/User Manual/Troubleshooting8%

Instructions are good

Gifting Purpose6%

Gift

Ease Of Use4%

Easy to use

What buyers complain about

68% of reviews
Size-Overall15%

Difficult te the size

Instructions/User Manual/Troubleshooting15%

the instructions dont make sense

Quality-Overall9%

Rubbish

Material Quality8%

Wool is poor quality

Ease Of Use7%

Not easy

Crochet Kit return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

29%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall
20%
2Size-Overall
16%
3Material Quality
13%
4Advertised Vs Actual Product
7%
5Instructions/User Manual/Troubleshooting
6%

Common Crochet Kit questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Crochet Kit 55/100 on Amazon United Kingdom — Worth a look. The niche generates £707K/yr across 38 tracked products. 0 of 6 products launched in the last 360 days are still selling. Search demand moved -34.5% over the last 90 days.
Search demand for Crochet Kit on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 3.5× the quietest.