crochet kit
Worth a lookShows low returns (0.6%), but soft demand (-34.5% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Market size
Good£707K£707K/yr · 2.5M searches
Review moat
Good990.95avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Avg price
Good£13.46avg listing price — sweet spot $15–$100
Price range
Good£6.57–£25.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-34.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, crochet kit is a £707K/yr Amazon United Kingdom market (2.5M searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
crochet kit market data
- Units sold / yr
- 50K–60K
- avg 750–1,000/product
- Revenue / yr
- £673K–£808K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #31
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 8.5%
- Avg brand age
- 24 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
25 falling
Sellers
40
Top-5 brand share
68%
Top 20: 96%
Top-5 click share
42%
Top 20: 80%
Open market
29%
- Reessy21%
- YINVA18%
- Aeelike10%
- Knitiss10%
- AOTWAN9%
- CROCHET BOX3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -34.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.5×
Top crochet kit search terms
- crochet kit850K/yr
- crochet565K/yr
- crochet kits for beginners adults320K/yr
- knitting kit119K/yr
- crochet kits94K/yr
- crochet kit for beginners73K/yr
- beginners crochet kit79K/yr
- knitting & crochet56K/yr
- crochet set55K/yr
- crochet for beginners33K/yr
Top crochet kit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
YINVA Crochet Kits for Beginners Adults Crochet Kit 15Pcsx25g Crochet Yarns Ergonomic Metal Crochet Hooks 2mm-8mm Knitting Accessories Tools Storage Case Needles Crochet Starter Kit-Grey
YINVA£12.654.5★1,388 rev
AOTWAN Crochet Kits for Beginners Adults Crochet Hooks Set 12Pcsx25g Crochet Yarns Include Ergonomic Metal Crochet Hooks 2-6.5mm Knitting Kit Accessories Tools Storage Case Crochet Starter Kit-Grey
AOTWAN£12.644.4★204 rev
Knitiss Crochet Kits for Beginners Adults All in One Crochet Starter Kit with 12 Pcs Crochet Yarn 9 Size Ergonomic Crochet Hooks 2.0mm~6.0mm
Knitiss£13.504.5★409 rev
Reessy Crochet Kits for Beginners Adults 88 PCS Crochet Kit include Instructions Crochet Hooks 15Pcs × 25g Yarn Storage Bag and Knitting Accessories Complete Beginners Crochet Kit - Grey
Reessy£15.174.4★254 rev
Aeelike Crochet Kits for Beginners Adults Knitting Starter Kit for Adults Include 0.6-6.0 mm Metal Crochet Hooks Wool Case and Knitting Accessories Crochet Hook Set Kids Crochet Starter Kit UK
Aeelike£12.564.5★4,855 rev
Newest
by launch date
ENCHOL Crochet Kit Cute Daisy Potted Crochet Kits for Beginners Adults
ENCHOL£11.692 rev
hobby hive Crochet Kits for Beginners Adults 60PCS Starter Set Includes Instructions Ergonomic Crochet Hooks Set Knitting Accessories Yarn & Storage Case
hobby hive£15.0128 rev
Reessy Crochet Kits for Beginners Adults Crochet Kit include Instructions 10 Size Crochet Hooks 15Pcs×25g Yarn Storage Bag and Crochet Accessories Complete Beginners Crochet Kit - Grey
Reessy£13.95159 rev
Reessy Crochet Kit Crochet Kits for Beginners Adults include Instructions 10 Size Crochet Hooks 15Pcs×25g Yarn Storage Bag and Crochet Accessories Complete Crochet Start Kit - Pink
Reessy£14.87159 rev
Crochet Kit for Beginners Amigurumi Crochet Animal Kit Crochet Starter Kit Step-by-Step Video Tutorials Beginner Crochet Kit for Adults Crocheting Kit-Penguin-Bee-Bunny
CrochZepiany£14.13154 rev
Trending
90-day click momentumENCHOL Crochet Kit Cute Daisy Potted Crochet Kits for Beginners Adults
ENCHOL£11.695.0★
hobby hive Crochet Kits for Beginners Adults 60PCS Starter Set Includes Instructions Ergonomic Crochet Hooks Set Knitting Accessories Yarn & Storage Case
hobby hive£15.014.7★
41Pack Crochet Hooks Set Knitting Accessories Tools with Case Aluminum Knitting Needle Ergonomic Soft Grip Handles 2.0mm-8.0mm
YINVA£6.574.8★
Reessy Crochet Kit Crochet Kits for Beginners Adults include Instructions 10 Size Crochet Hooks 15Pcs×25g Yarn Storage Bag and Crochet Accessories Complete Crochet Start Kit - Pink
Reessy£14.874.4★
YINVA Crochet Kits for Beginners Adults Crochet Kit 15Pcsx25g Crochet Yarns Ergonomic Metal Crochet Hooks 2mm-8mm Knitting Accessories Tools Storage Case Needles Crochet Starter Kit-Grey
YINVA£12.654.5★
What buyers say about crochet kit
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing value”
“Good quality kit”
“Instructions are good”
“Gift”
“Easy to use”
“As advertised”
“The colours are generally vibrant”
“Comfortable to grip”
“Great value accessories that came with the pack where invaluable”
“everything fits in nice small case”
What buyers complain about
“Difficult te the size”
“the instructions dont make sense”
“Rubbish”
“Wool is poor quality”
“Not easy”
“But a bit cheap”
“Not comfy”
“it's quite thin so it's really difficult to see your stitches”
“Box that arrived is differed to the one in the image”
“That it doesnt work”
Top return reasons
Common questions
- Is crochet kit profitable to sell on Amazon United Kingdom?
- The niche generates £707K/yr across 38 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -34.5%. Flapen's verdict: Worth a look (55/100).
- How competitive is the crochet kit niche?
- 25 brands and 40 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in crochet kit?
- Top complaints mined from reviews: Size-Overall, Instructions/User Manual/Troubleshooting, Quality-Overall. The return rate is 0.6%.
- When does demand for crochet kit peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.5× the quietest.
- What does it cost to enter the crochet kit niche?
- Listings span £6.57–£25.46; the average listing price is £13.46 (sweet spot $15–$100). The average incumbent carries 991 reviews — the moat a new listing must climb.