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Crochet Hook

Maybe

Returns run at only 0.5% of orders. But demand is soft, at -32.7% this quarter, so Crochet Hook is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£516K/yr1.4M searches / yr
90-day growth
-32.7%search demand this quarter
Competition
42%top-5 click share · 21 brands · 62 sellers

Flapen Score

Crochet Hook against its category

The dotted line is the Home & Garden average. Past it, Crochet Hook is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crochet Hook market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Crochet Hook 1.4M times last year and spent an estimated £516K. The top 5 brands take 52% of clicks. Demand peaks in Feb–Nov. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -32.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £516K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
-32.7%
Conversion, latest week
5.2%
Market size, estimated
£516Ka year
Peak month
February1.9× the quietest month
Top search term
crochet hooks set365K searches a year

02 · Price

A sale here is worth £7.37.

Listings sell for £7.37 on average, from £2.50 to £37.40. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £7.37 that is £11K to £15K a year per listing.

Average price
£7.37under the $15 to $100 sweet spot
Price range
£2.50–£37.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,500–2,000
Revenue per listing a year
£11K–£15K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #63 within Knitting & Crochet. It carries 2,075 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
11.4%
Average rank
#63in Knitting & Crochet
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,075per listing
Listings tracked
29

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
22 months

Products

Top Crochet Hook products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£21K£41K£62K£83K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

62

Top-5 brand share

52%

Top 20: 99%

Top-5 click share

42%

Top 20: 90%

Open market

42%

  • YINVA19%
  • RealPlus14%
  • The Quilted Bear7%
  • CCLKHY6%
  • MECHEER6%
  • Tiiduo6%

Demand

Crochet Hook search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Feb, Nov · busiest ÷ quietest = 1.9×

Search terms

Top Crochet Hook search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crochet hooks set365K/yr
  • crochet hook299K/yr
  • crochet hooks208K/yr
  • crochet accessories147K/yr
  • crochet gifts106K/yr
  • crochet hook set46K/yr
  • crochet gift33K/yr
  • crochet needles29K/yr
  • crochet gifts for women33K/yr
  • crochet accessories uk19K/yr

Reviews and returns

What reviews say buyers love and hate about Crochet Hook

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.05

Bag very small

Difficult te the size

Bag/case is TINY

Quality-Overall8%−0.01

To me, they do feel a little cheap and almost have a hollow sound when bumping against each other

The bag is a little low quality

bad quality

Value For Money7%+1.44

For the price I wasnt expecting much

it is a waste of money

Rubbish for that price

Comfort-Overall6%+0.13

Not comfy

Not as comfy as I thought they would be

they are not the most comfortable after a few hours whereas with the silicone hooks i can keep going for longer

Material Quality5%−0.02

Wool is poor quality

the yarn is terrible quality

The yarn is also not the best quality

Love

Value For Money20%+1.44

Amazing value

Good value for money

competitive price

Quality-Overall18%−0.01

Excellent product

Good quality build

Great quality set for the price

Comfort-Overall8%+0.13

Comfortable

Comfortable to hold

Comfortable to use

Grip8%+1.01

Comfortable to grip

Good grip

Easy to grip

Ease Of Use7%−0.01

Easy to use

easy to read

Really easy to crochet

Return

0.5% Return rate 31% Fixable by listing

Size-Overall26%▄▅▄▄▅█

Bag very small

Difficult te the size

Bag/case is TINY

Quality-Overall18%▄▃▅▅█▃

To me, they do feel a little cheap and almost have a hollow sound when bumping against each other

The bag is a little low quality

bad quality

Comfort-Overall9%▄█▆▄▁▆

Not comfy

Not as comfy as I thought they would be

they are not the most comfortable after a few hours whereas with the silicone hooks i can keep going for longer

Grip6%█▃█▄▆▁
Material Quality6%█▃▄▅▁▃

Wool is poor quality

the yarn is terrible quality

The yarn is also not the best quality

FAQ

Common Crochet Hook questions

Answered from the same tracked data.