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Crochet Hook

Crochet Hook shows low returns (0.5%), but soft demand (-32.7% this quarter) keeps it on the watch list.

Flapen Score

54
Worth a look
Market size 60Growth 9Conversion 60Competition 71Returns 98Price range 64Avg price 20Brand share 83Review moat 44Quality gap 22
This niche Category average

Is Crochet Hook profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Crochet Hook is a £516K/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Feb–Nov. Verdict: Worth a look — 54/100.

Crochet Hook: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -32.7% over the last 90 days and 5.2% of searches end in a purchase.

£516K

revenue / yr

Units sold / yr80K
Search volume / yr-32.7%1.4M
Conversion rate5.2%
Avg price£7.37

Who owns the niche?

The top 5 brands hold 52% of demand, so 48% of the market is open.

48%

open market share

Brands · sellers21 · 62
Top-5 product click share42%
Open market48%
Avg brand age22 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 29 products

Sponsored placement90%
New entrants (1y)5· 1 succeeded
Avg rating4.7★
Avg reviews2,075

Top Crochet Hook products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

£0£21K£41K£62K£83K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

62

Top-5 brand share

52%

Top 20: 99%

Top-5 click share

42%

Top 20: 90%

Open market

42%

  • YINVA19%
  • RealPlus14%
  • The Quilted Bear7%
  • CCLKHY6%
  • MECHEER6%
  • Tiiduo6%

Crochet Hook demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.4MCVR5.2%Products29Brands21Top 5 Brands52%OOS Rate11.4%Rating4.7★Reviews2,075Avg BSR#63
30K20KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Feb, Nov · busiest ÷ quietest = 1.9×

Top Crochet Hook search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • crochet hooks set365K/yr
  • crochet hook299K/yr
  • crochet hooks208K/yr
  • crochet accessories147K/yr
  • crochet gifts106K/yr
  • crochet hook set46K/yr
  • crochet gift33K/yr
  • crochet needles29K/yr
  • crochet gifts for women33K/yr
  • crochet accessories uk19K/yr

What reviews say buyers love and hate about Crochet Hook

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Value For Money20%

Amazing value

Quality-Overall18%

Excellent product

Comfort-Overall8%

Comfortable

Grip8%

Comfortable to grip

Ease Of Use7%

Easy to use

What buyers complain about

68% of reviews
Size-Overall21%

Bag very small

Quality-Overall8%

To me, they do feel a little cheap and almost have a hollow sound when bumping against each other

Value For Money7%

For the price I wasnt expecting much

Comfort-Overall6%

Not comfy

Material Quality5%

Wool is poor quality

Crochet Hook return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

31%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
26%
2Quality-Overall
18%
3Comfort-Overall
9%
4Grip
6%
5Material Quality
6%

Common Crochet Hook questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Crochet Hook 54/100 on Amazon United Kingdom — Worth a look. The niche generates £516K/yr across 29 tracked products. 1 of 5 products launched in the last 360 days are still selling. Search demand moved -32.7% over the last 90 days.
Search demand for Crochet Hook on Amazon United Kingdom peaks in Feb–Nov, where the busiest month runs 1.9× the quietest.