Is crochet hook profitable to sell on Amazon United Kingdom?

The niche generates £516K/yr across 29 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -32.7%. Flapen's verdict: Worth a look (54/100).

How competitive is the crochet hook niche?

21 brands and 62 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in crochet hook?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 0.5%.

When does demand for crochet hook peak?

Demand peaks in Feb–Nov; the busiest month runs 1.9× the quietest.

What does it cost to enter the crochet hook niche?

Listings span £2.50–£37.40; the average listing price is £7.37 (sweet spot $15–$100). The average incumbent carries 2,075 reviews — the moat a new listing must climb.

crochet hook

Worth a look

Shows low returns (0.5%), but soft demand (-32.7% this quarter) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Brand share

Great52%

top-5 brand share — no brand owns this niche

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Price range

Good£2.50–£37.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good£516K

£516K/yr · 1.4M searches

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,075.1

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Avg price

Bad£7.37

avg listing price — sweet spot $15–$100

Growth

Bad-32.7%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, crochet hook is a £516K/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Feb–Nov. Verdict: Worth a look — 54/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

crochet hook market data

Units sold / yr: 60K–80K; avg 1,500–2,000/product
Revenue / yr: £442K–£590K; units × avg price
Conversion rate: 5.2%
Avg BSR: #63
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 11.4%
Avg brand age: 22 months
Avg seller age: 185 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 falling

Sellers

Top-5 brand share

52%

Top 20: 99%

Top-5 click share

42%

Top 20: 90%

Open market

42%

YINVA19%
RealPlus14%
The Quilted Bear7%
CCLKHY6%
MECHEER6%
Tiiduo6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -32.7% search growth over the last 90 days.

Peak months: Feb, Nov · busiest ÷ quietest = 1.9×

Open Trend

Top crochet hook search terms

crochet hooks set365K/yr -41.9%5.2% conv.
crochet hook299K/yr -9.1%6.0% conv.
crochet hooks208K/yr -34.5%3.8% conv.
crochet accessories147K/yr -50.7%0.1% conv.
crochet gifts106K/yr -10.4%0.2% conv.
crochet hook set46K/yr -32.1%3.0% conv.
crochet gift33K/yr -23.3%0.1% conv.
crochet needles29K/yr -32.9%4.3% conv.
crochet gifts for women33K/yr -6.7%0.2% conv.
crochet accessories uk19K/yr -28.0%0.0% conv.

All search terms

Top crochet hook products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

RealPlus Crochet Hooks Set 12 Pcs Full Size Crochet Hook Ergonomic Soft Grip Rubber Handles Crochet Kits for Beginners Adults Sister Gift Crochet Hooks with Case (Green)

RealPlus£7.674.8★6,306 rev

41Pack Crochet Hooks Set Knitting Accessories Tools with Case Aluminum Knitting Needle Ergonomic Soft Grip Handles 2.0mm-8.0mm

YINVA£6.574.8★3,281 rev

The Quilted Bear Floral Crochet Hook Set 12 Premium Soft Grip Crochet Hooks with Ergonomic Polymer Clay Handles for Comfortable & Effortless Crocheting (2mm8mm)

The Quilted Bear£10.224.6★2,779 rev

Crochet Hooks Set 51 Pack Knitting Kit 12 Sizes Crochet Hooks Crochet Kits for Beginners Adults Aluminum Crochet Needles with Crochet Hook Case Ergonomic Grip for Arthritic Hands Crochet Gift

MECHEER£7.524.8★5,784 rev

Tiiduo Crochet Hooks Set 37 PC Colored Aluminum Ergonomic Handle with Stitch Markers and Large-Eye Blunt Needles Sizes 2.0mm-10.0mm

Tiiduo£5.094.8★2,471 rev

Newest

by launch date

Crochet Hooks Set 14 Sizes Crochet Kit for Beginners Adults Knitting Accessories Tools with Case Aluminum Crochet Needles 2.0mm-10.0mm Ergonomic Grip for Arthritic Hands Gift

YINVA£7.07536 rev

7mo ago

Bitone Crochet Hooks 4Pcs Multicolor Aluminum Knitting Needles Crochet Kits for Beginners Adults Aluminum Crochet Needles Ergonomic Grip for Arthritic Hands Crochet Gift2mm 4mm 6mm 8mm

Bitone£3.0870 rev

7mo ago

Crochet Hooks Set 9 Pcs Aluminum Crochet Needles with 9 Stitch Markers Sizes 2.0mm-6.0mm Ergonomic Soft Grip Rubber Handles for Beginners or Professionals (Multicolor)

JIUCHAOTONG£4.3910 rev

9mo ago

Barpre 15-Piece Aluminium Crochet Hooks Set (2.0mm - 12.0mm) Complete Multicoloured Crochet Needles with Storage Case All-in-One Starter Kit for Lace DK Aran & Chunky Yarn Projects

Barpre£4.3826 rev

9mo ago

14 Sizes Crochet Hooks Set Crochet Kit for Beginners Adults Knitting Accessories Tools with Case Aluminum Crochet Needles 2.0mm-10.0mm Ergonomic Grip for Arthritic Hands Gift

YINVA£7.37369 rev

1y ago

What buyers say about crochet hook

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money20%

“Amazing value”

Quality-Overall18%

“Excellent product”

Comfort-Overall8%

“Comfortable”

Grip8%

“Comfortable to grip”

Ease Of Use7%

“Easy to use”

Size-Overall7%

“everything fits in nice small case”

Advertised Vs Actual Product7%

“As advertised”

Color4%

“Pretty colours”

Soft Feel3%

“Extremely smooth”

Strength2%

“Crochet hooks are sturdy and good variety”

What buyers complain about

Size-Overall21%

“Bag very small”

Quality-Overall8%

“To me, they do feel a little cheap and almost have a hollow sound when bumping against each other”

Value For Money7%

“For the price I wasnt expecting much”

Comfort-Overall6%

“Not comfy”

Material Quality5%

“Wool is poor quality”

Ease Of Use4%

“makes it very difficult to use”

Instructions/User Manual/Troubleshooting4%

“the instructions dont make sense”

Strength4%

“Very cheap and flimsy unfortunately”

Durability4%

“One broke the other one is ok”

Functionality-Overall3%

“Didnt work for me”

Top return reasons

Size-Overall26%

Quality-Overall18%

Comfort-Overall9%

Grip6%

Material Quality6%

Defective Material/Parts5%

Functionality-Overall4%

Thin3%

Ease Of Use3%

Gifting Purpose3%

Common questions

Is crochet hook profitable to sell on Amazon United Kingdom?: The niche generates £516K/yr across 29 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -32.7%. Flapen's verdict: Worth a look (54/100).
How competitive is the crochet hook niche?: 21 brands and 62 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 52% of demand.
What do buyers complain about in crochet hook?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 0.5%.
When does demand for crochet hook peak?: Demand peaks in Feb–Nov; the busiest month runs 1.9× the quietest.
What does it cost to enter the crochet hook niche?: Listings span £2.50–£37.40; the average listing price is £7.37 (sweet spot $15–$100). The average incumbent carries 2,075 reviews — the moat a new listing must climb.