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Crochet Gifts

Fail

Shoppers spend only $52K a year here, so Crochet Gifts is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£52K/yr211K searches / yr
90-day growth
-13.5%search demand this quarter
Competition
29%top-5 click share · 53 brands · 66 sellers

Flapen Score

Crochet Gifts against its category

The dotted line is the Home & Garden average. Past it, Crochet Gifts is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crochet Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Crochet Gifts 211K times last year and spent an estimated £52K. The top 5 brands take 35% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 211K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
211K
Growth, 90 days vs prior 90
-13.5%
Conversion, latest week
3.0%
Market size, estimated
£52Ka year
Peak month
December10.9× the quietest month
Top search term
crochet gifts106K searches a year

02 · Price

A sale here is worth £8.25.

Listings sell for £8.25 on average, from £2.93 to £19.74. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £8.25 that is £0 to £825 a year per listing.

Average price
£8.25under the $15 to $100 sweet spot
Price range
£2.93–£19.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£825
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #538 within Knitting & Crochet. It carries 727 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
10.4%
Average rank
#538in Knitting & Crochet
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
727per listing
Listings tracked
68

04 · Newcomers

Amazon counts 6 of last year's 40 launches as successful.

40 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 16 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
40
Successful launches
6Amazon's first-year sales bar
Average brand age
16 months

Products

Top Crochet Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

53 rising

Sellers

66

Top-5 brand share

35%

Top 20: 77%

Top-5 click share

29%

Top 20: 65%

Open market

61%

  • VELENTI9%
  • Pddenality8%
  • QBEJIME8%
  • Boxer Gifts5%
  • Geiserailie5%
  • The Quilted Bear5%

Demand

Crochet Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 10.9×

Search terms

Top Crochet Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crochet gifts106K/yr
  • crochet gift33K/yr
  • crochet gifts for women33K/yr
  • crochet gifts for crochet lovers20K/yr
  • crochet supplies6K/yr
  • gifts for crocheters12K/yr

Reviews and returns

What reviews say buyers love and hate about Crochet Gifts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall30%−0.06

Difficult te the size

Very small

Bag very small

Quality-Overall8%−0.03

Poor quality

I was a bit unsure about the quality at first

They need to be better made

Advertised Vs Actual Product5%−0.01

the listing is doing a bit too much with the wording

Not as described

Absolutely nothing like the picture

Value For Money5%+0.63

Look more expensive than they were

small for the price

A bit pricey for the size

Comfort-Overall5%−0.01

Not comfy

Not as comfy as I thought they would be

they are not the most comfortable after a few hours whereas with the silicone hooks i can keep going for longer

Love

Gifting Purpose24%+2.59

Beautiful gift

Cute Gift

LOVELY GIFT

Quality-Overall22%−0.03

Quality is good and arrived quickly

Good quality

the variety is good

Value For Money14%+0.63

Amazing value

competitive price

Good value for money

Size-Overall5%−0.06

Fits beautifully

Also a wide range of sizes

Not too large, very cute and well made

Advertised Vs Actual Product4%−0.01

As advertised

Exactly as pictured

As described

Return

0.4% Return rate 41% Fixable by listing

Size-Overall24%▄▃█▄▃█

Difficult te the size

Very small

Bag very small

Quality-Overall17%▄▄▄▃█▃

Poor quality

I was a bit unsure about the quality at first

They need to be better made

Gifting Purpose9%▁█▇█▆▄
Advertised Vs Actual Product7%▃▅▄█▅▁

the listing is doing a bit too much with the wording

Not as described

Absolutely nothing like the picture

Material Quality4%█▂▃▃▄▅

The yarn is also not the best quality

made with better quality plastic that doesnt drag

FAQ

Common Crochet Gifts questions

Answered from the same tracked data.