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crochet gifts

Skip it

A small market ($52K/yr) — this niche doesn't clear our bar today.

Market size 13Growth 18Conversion 37Competition 86Returns 98Price range 28Avg price 23Brand share 96Review moat 69Quality gap 25

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Brand share

Incredible35%

top-5 brand share — no brand owns this niche

Competition

Great29%

top-5 click share — an open shelf

Review moat

Good727.06

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Price range

Okay£2.93–£19.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad£8.25

avg listing price — sweet spot $15–$100

Growth

Bad-13.5%

90-day search growth — must beat 0% to launch

Market size

Bad£52K

£52K/yr · 211K searches

According to Flapen's Amazon United Kingdom niche tracking, crochet gifts is a £52K/yr Amazon United Kingdom market (211K searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

crochet gifts market data

Units sold / yr
5K–6K
avg 0–100/product
Revenue / yr
£41K–£50K
units × avg price
Conversion rate
3.0%
Avg BSR
#538
Page quality
0%
Prime
100%
Sponsored
94%
Out of stock
10.4%
Avg brand age
16 months
Avg seller age
194 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

53 rising

Sellers

66

Top-5 brand share

35%

Top 20: 77%

Top-5 click share

29%

Top 20: 65%

Open market

61%

  • VELENTI9%
  • Pddenality8%
  • QBEJIME8%
  • Boxer Gifts5%
  • Geiserailie5%
  • The Quilted Bear5%

Demand & seasonality

Weekly Amazon search volume, last 86 weeks — -13.5% search growth over the last 90 days.
25K15KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 10.9×

Top crochet gifts search terms

  • crochet gifts106K/yr
  • crochet gift33K/yr
  • crochet gifts for women33K/yr
  • crochet gifts for crochet lovers20K/yr
  • crochet supplies6K/yr
  • gifts for crocheters12K/yr
All search terms

Top crochet gifts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%£1K4%£2K6%£3K8%£4K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about crochet gifts

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose24%

“Beautiful gift”

Quality-Overall22%

“Quality is good and arrived quickly”

Value For Money14%

“Amazing value”

Size-Overall5%

“Fits beautifully”

Advertised Vs Actual Product4%

“As advertised”

Ease Of Use3%

“Easy to use”

Grip3%

“Comfortable to grip”

Color3%

“the colours are cute”

Comfort-Overall3%

“comfy to wear”

Design-Overall2%

“Pretty design”

What buyers complain about

Size-Overall30%

“Difficult te the size”

Quality-Overall8%

“Poor quality”

Advertised Vs Actual Product5%

“the listing is doing a bit too much with the wording”

Value For Money5%

“Look more expensive than they were”

Comfort-Overall5%

“Not comfy”

Instructions/User Manual/Troubleshooting5%

“found the instructions hard to follow in one particular place”

Strength2%

“Bag is flimsy”

Stitch/Finish/Polish2%

“the hooks should not have a seam then they should be fully moulded”

Material Quality2%

“The yarn is also not the best quality”

Thickness1%

“the fabric is quite thin”

Top return reasons

Size-Overall24%
Quality-Overall17%
Gifting Purpose9%
Advertised Vs Actual Product7%
Material Quality4%
Functionality-Overall4%
Grip4%
Thin3%
Strength2%
Value For Money2%

Common questions

Is crochet gifts profitable to sell on Amazon United Kingdom?
The niche generates £52K/yr across 68 tracked products. 6 of 40 products launched in the last 360 days are still selling. 90-day search growth is -13.5%. Flapen's verdict: Skip it (49/100).
How competitive is the crochet gifts niche?
53 brands and 66 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 35% of demand.
What do buyers complain about in crochet gifts?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.4%.
When does demand for crochet gifts peak?
Demand peaks in Nov–Dec; the busiest month runs 10.9× the quietest.
What does it cost to enter the crochet gifts niche?
Listings span £2.93–£19.74; the average listing price is £8.25 (sweet spot $15–$100). The average incumbent carries 727 reviews — the moat a new listing must climb.