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Crochet Blocking Board and Pins

Fail

Demand is soft, at -32.0% this quarter, so Crochet Blocking Board and Pins is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£119K/yr139K searches / yr
90-day growth
-32.0%search demand this quarter
Competition
70%top-5 click share · 18 brands · 21 sellers

Flapen Score

Crochet Blocking Board and Pins against its category

The dotted line is the Home & Garden average. Past it, Crochet Blocking Board and Pins is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crochet Blocking Board and Pins market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Crochet Blocking Board and Pins 139K times last year and spent an estimated £119K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Feb. Flapen scores it 46 out of 100, a Fail.

01 · Demand

7.0% of searches ended in a purchase last week.

Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -32.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £119K a year.

Searches, last 12 months
139K
Growth, 90 days vs prior 90
-32.0%
Conversion, latest week
7.0%
Market size, estimated
£119Ka year
Peak month
January1.8× the quietest month
Top search term
crochet blocking board and pins40K searches a year

02 · Price

A sale here is worth £12.21.

Listings sell for £12.21 on average, from £5.97 to £26.03. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £12.21 that is £3K to £6K a year per listing.

Average price
£12.21under the $15 to $100 sweet spot
Price range
£5.97–£26.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #49 within Knitting & Crochet. It carries 252 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
13.3%
Average rank
#49in Knitting & Crochet
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
252per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
22 months

Products

Top Crochet Blocking Board and Pins products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£24K£36K£48K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

21

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

25%

  • Lifewit29%
  • CraftyManor19%
  • Coopay12%
  • Mr. Pen7%
  • ErShiPing5%
  • Reessy4%

Demand

Crochet Blocking Board and Pins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.8×

Search terms

Top Crochet Blocking Board and Pins search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crochet blocking board and pins40K/yr
  • blocking board for crochet36K/yr
  • granny square blocking board18K/yr
  • crochet blocking board21K/yr
  • blocking board12K/yr
  • crochet blocking4K/yr
  • crochet square blocking board4K/yr
  • crochet board3K/yr

Reviews and returns

What reviews say buyers love and hate about Crochet Blocking Board and Pins

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall29%−0.02

the pins are short

large when set up

Small

Durability19%−0.11

Broke on first use

it immediately broke

they fall out

Advertised Vs Actual Product12%−0.04

There is no mention of this in the product information when purchasing

When I saw the dimensions were not as portrayed on the picture

Rusts/Corrodes8%−0.04

Not rust-proof

The pins are not rust-proof

Smell8%−0.04

The foam blocks had an odd 'chemical' smell which I found very unpleasant so had to return straight away

These foam blocks have an odd smell

Love

Quality-Overall30%+2.48

Good quality and easy to assemble

Amazing quality

feels like a good quality bit of kit

Advertised Vs Actual Product8%−0.04

Exactly what I needed

Does the job

As described

Size-Overall8%−0.02

Ideal Size

Perfect size for granny squares

Good size for small projects

Strength8%+0.21

nice and sturdy

The pegs are sturdy

sturdy mats and accessories

Ease Of Use6%+0.35

Very easy to use

Handy

Very useful

Return

0.6% Return rate 76% Fixable by listing

Size-Overall66%▅▆▄▆▅█

the pins are short

large when set up

Small

Defective Material/Parts6%▇██▁▁▁
Advertised Vs Actual Product4%▁▅█▆▁▁

There is no mention of this in the product information when purchasing

When I saw the dimensions were not as portrayed on the picture

Smell4%▁▁█▃▁▁

The foam blocks had an odd 'chemical' smell which I found very unpleasant so had to return straight away

These foam blocks have an odd smell

Thin3%▁▁▁▁█▁

FAQ

Common Crochet Blocking Board and Pins questions

Answered from the same tracked data.