Cricut Vinyl
FailDemand is soft, at -9.9% this quarter, so Cricut Vinyl is a Fail.
- Flapen Score
- 47 / 100Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 5147
- Market size
- £210K/yr954K searches / yr
- 90-day growth
- -9.9%search demand this quarter
- Competition
- 51%top-5 click share · 14 brands · 20 sellers
Flapen Score
Cricut Vinyl against its category
The dotted line is the Home & Garden average. Past it, Cricut Vinyl is stronger. Inside it, weaker.
Market
The Cricut Vinyl market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cricut Vinyl 954K times last year and spent an estimated £210K. The top 5 brands take 79% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
1.8% of searches ended in a purchase last week.
Shoppers searched for this 954K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £210K a year.
- Searches, last 12 months
- 954K
- Growth, 90 days vs prior 90
- -9.9%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £210Ka year
- Peak month
- December2.5× the quietest month
- Top search term
- vinyl575K searches a year
02 · Price
A sale here is worth £12.50.
Listings sell for £12.50 on average, from £3.91 to £29.23. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £12.50 that is £3K to £6K a year per listing.
- Average price
- £12.50under the $15 to $100 sweet spot
- Price range
- £3.91–£29.23
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #59 within Art & Craft Supplies. It carries 2,529 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 2.1%
- Average rank
- #59in Art & Craft Supplies
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,529per listing
- Listings tracked
- 33
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Cricut Vinyl products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
VINYL FROG Permanent Adhesive Vinyl Bundle 40 Pack Adhesive Vinyl Sheets 12x12 Permanent Vinyl for Cups Decals DIY Craft Projects
- Price
- £17.15
- Rating
- 4.6/5
- Reviews
- 2,121
- Age
- 2y ago

Cricut Permanent Vinyl | Pack of 25 | 30.5 cm × 30.5 cm (12 × 12) | Adhesive Vinyl Sheets | Compatible with All Cricut Cutting Machines
- Price
- £11.42
- Rating
- 4.5/5
- Reviews
- 1,872
- Age
- 1y ago

Cricut Permanent Adhesive Vinyl Roll | 30.5 cm × 3 m | Black | Ideal for Customising Mugs Notebooks Home Décor & DIY Projects for Decals Journals Labels Scrapbook Water Bottle
- Price
- £7.04
- Rating
- 4.6/5
- Reviews
- 5,358
- Age
- 1y ago

35 Pack Permanent Adhesive Vinyl Bundle: Permanent Vinyl for Cricut 12 × 12 Self Adhesive Vinyl Sheets Include 3 Transfer Tape for Most Cutting Machines Party Decoration DIY Stickers Home Decals
- Price
- £12.41
- Rating
- 4.3/5
- Reviews
- 17
- Age
- 1y ago

TECKWRAP 50 Pack 12 x 12 Permanent Adhesive Vinyl Sheets 48 Assorted Colors (Glossy & Matte) with 2 Transfer Tape for DIY Crafting Decor Sticker Compatible with Cutting Machines
- Price
- £22.32
- Rating
- 4.6/5
- Reviews
- 707
- Age
- 3y ago
Trending
90-day click momentum
20 Pack Permanent Vinyl Sheets- 30.5 x 20 cm 20 Assorted Colors (11 Glossy & 9 Matte) Self Adhesive Vinyl for Cutting Machines Cups Car Windows Home Decoration
- Price
- £8.42
- Rating
- 3.5/5
- Reviews
- 9
- Age
- 2mo ago

Cricut Permanent Vinyl | Pack of 100 | 30.5 cm × 30.5 cm (12 × 12) | Adhesive Vinyl Sheets | Compatible with All Cricut Cutting Machines
- Price
- £29.23
- Rating
- 4.5/5
- Reviews
- 1,872
- Age
- 2y ago

35 Pack Permanent Adhesive Vinyl Bundle: Permanent Vinyl for Cricut 12 × 12 Self Adhesive Vinyl Sheets Include 3 Transfer Tape for Most Cutting Machines Party Decoration DIY Stickers Home Decals
- Price
- £12.41
- Rating
- 4.3/5
- Reviews
- 17
- Age
- 1y ago

Cricut Vinyl Permanent Adhesive Backed Vinyl for Cricut | 45 Pack A4 Size - 40 Permanent Vinyl Sheets + 5 Transfer Tape for Vinyl Cutter Machine
- Price
- £15.41
- Rating
- 4.4/5
- Reviews
- 394
- Age
- 3y ago

Cricut Permanent Adhesive Vinyl Roll | 30.5 cm × 3 m | White | Ideal for Customising Mugs Notebooks Home Décor & DIY Projects
- Price
- £7.03
- Rating
- 4.6/5
- Reviews
- 5,358
- Age
- 1y ago
Newest
by launch date
20 Pack Permanent Vinyl Sheets- 30.5 x 20 cm 20 Assorted Colors (11 Glossy & 9 Matte) Self Adhesive Vinyl for Cutting Machines Cups Car Windows Home Decoration
- Price
- £8.42
- Rating
- 3.5/5
- Reviews
- 9
- Age
- 2mo ago

HTVRONT Permanent Vinyl for Cutting Machine- 57 Pack 12 x 12 Permanent Bundle 52 Adhesive Vinyl Sheets and 5 Transfer Tape Sets for Party Decoration Sticker
- Price
- £18.62
- Rating
- 4.5/5
- Reviews
- 221
- Age
- 9mo ago

35 Pack Permanent Adhesive Vinyl Bundle: Permanent Vinyl for Cricut 12 × 12 Self Adhesive Vinyl Sheets Include 3 Transfer Tape for Most Cutting Machines Party Decoration DIY Stickers Home Decals
- Price
- £12.41
- Rating
- 4.3/5
- Reviews
- 17
- Age
- 1y ago

Cricut Permanent Adhesive Vinyl Roll | 30.5 cm × 3 m | Gold | Ideal for Customising Mugs Notebooks Home Décor & DIY Projects for Decals Journals Labels Scrapbook Water Bottle
- Price
- £6.75
- Rating
- 4.6/5
- Reviews
- 5,358
- Age
- 1y ago

Cricut Smart Permanent Adhesive Vinyl | 30.5 cm × 1.52 m | Black | Self-Adhesive Vinyl Sheet | Ideal for Customising Mugs Bottles Labels Signs & DIY Crafts
- Price
- £6.60
- Rating
- 4.6/5
- Reviews
- 749
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
20
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
51%
Top 20: 89%
Open market
15%
- Cricut31%
- VINYL FROG24%
- KATIMI8%
- TECKWRAP8%
- Lya Vinyl8%
- IModeur6%
- Open — no brand owns it (8 brands, 15%)
Demand
Cricut Vinyl search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Cricut Vinyl search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vinyl575K/yr
- cricut vinyl81K/yr
- records83K/yr
- permanent vinyl51K/yr
- record37K/yr
- lp records vinyl36K/yr
- vinyl for cricut16K/yr
- permanent vinyl for cricut13K/yr
- vinyl sheets10K/yr
- cricut vinyl permanent11K/yr
Reviews and returns
What reviews say buyers love and hate about Cricut Vinyl
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
not the best adhesion
Non adhesive
Not sticky enough
Very disappointed with this vinyl
The material doesn't straighten out to smoothly go through the machine
Not real vinyl
Another major issue was the inconsistency in quality — while some sheets stuck well
very low quality
Rubbish
Hard to unroll
very hard to work with
Hard to get off the sheet
it doesn't work rip off
Didn't work well
Love
Brilliant quality
It is well made
Great Quality Vinyl at an Excellent Price
Vibrant colours
Lovely colour
the colour is amazing
Great value for money
Good price
Value for money
Good for diy project nice quality and strong
Good quality vinyl
The range of vinyl is excellent - it offers a variety of colours
As expected
Like photo
Exactly what we were looking for
Return
0.9% Return rate 47% Fixable by listing
There is also no way to change the colour of the LEDS
the purple is really dark
Missing 2 colours
not the best adhesion
Non adhesive
Not sticky enough
Very disappointed with this vinyl
The material doesn't straighten out to smoothly go through the machine
Not real vinyl
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cricut Vinyl questions
Answered from the same tracked data.









