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Cricut Vinyl

Fail

Demand is soft, at -9.9% this quarter, so Cricut Vinyl is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£210K/yr954K searches / yr
90-day growth
-9.9%search demand this quarter
Competition
51%top-5 click share · 14 brands · 20 sellers

Flapen Score

Cricut Vinyl against its category

The dotted line is the Home & Garden average. Past it, Cricut Vinyl is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cricut Vinyl market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cricut Vinyl 954K times last year and spent an estimated £210K. The top 5 brands take 79% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 954K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £210K a year.

Searches, last 12 months
954K
Growth, 90 days vs prior 90
-9.9%
Conversion, latest week
1.8%
Market size, estimated
£210Ka year
Peak month
December2.5× the quietest month
Top search term
vinyl575K searches a year

02 · Price

A sale here is worth £12.50.

Listings sell for £12.50 on average, from £3.91 to £29.23. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £12.50 that is £3K to £6K a year per listing.

Average price
£12.50under the $15 to $100 sweet spot
Price range
£3.91–£29.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #59 within Art & Craft Supplies. It carries 2,529 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#59in Art & Craft Supplies
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,529per listing
Listings tracked
33

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Cricut Vinyl products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£17K£25K£34K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

20

Est. top-5 brand share

79%

Top 20: 100%

Est. top-5 click share

51%

Top 20: 89%

Open market

15%

  • Cricut31%
  • VINYL FROG24%
  • KATIMI8%
  • TECKWRAP8%
  • Lya Vinyl8%
  • IModeur6%
  • Open — no brand owns it (8 brands, 15%)

Demand

Cricut Vinyl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Cricut Vinyl search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • vinyl575K/yr
  • cricut vinyl81K/yr
  • records83K/yr
  • permanent vinyl51K/yr
  • record37K/yr
  • lp records vinyl36K/yr
  • vinyl for cricut16K/yr
  • permanent vinyl for cricut13K/yr
  • vinyl sheets10K/yr
  • cricut vinyl permanent11K/yr

Reviews and returns

What reviews say buyers love and hate about Cricut Vinyl

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Adhesion/Stickiness”
0.9%of orders come back
“not the best adhesion”
A buyer, on “Adhesion/Stickiness”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Cricut Vinyl questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data