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Cricut Vinyl

Fail

Demand is soft, at -9.9% this quarter, so Cricut Vinyl is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£210K/yr954K searches / yr
90-day growth
-9.9%search demand this quarter
Competition
51%top-5 click share · 14 brands · 20 sellers

Flapen Score

Cricut Vinyl against its category

The dotted line is the Home & Garden average. Past it, Cricut Vinyl is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cricut Vinyl market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cricut Vinyl 954K times last year and spent an estimated £210K. The top 5 brands take 79% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 954K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £210K a year.

Searches, last 12 months
954K
Growth, 90 days vs prior 90
-9.9%
Conversion, latest week
1.8%
Market size, estimated
£210Ka year
Peak month
December2.5× the quietest month
Top search term
vinyl575K searches a year

02 · Price

A sale here is worth £12.50.

Listings sell for £12.50 on average, from £3.91 to £29.23. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £12.50 that is £3K to £6K a year per listing.

Average price
£12.50under the $15 to $100 sweet spot
Price range
£3.91–£29.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #59 within Art & Craft Supplies. It carries 2,529 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#59in Art & Craft Supplies
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,529per listing
Listings tracked
33

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Cricut Vinyl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£17K£25K£34K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

20

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

51%

Top 20: 89%

Open market

15%

  • Cricut31%
  • VINYL FROG24%
  • KATIMI8%
  • TECKWRAP8%
  • Lya Vinyl8%
  • IModeur6%
  • Open — no brand owns it (8 brands, 15%)

Demand

Cricut Vinyl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Cricut Vinyl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vinyl575K/yr
  • cricut vinyl81K/yr
  • records83K/yr
  • permanent vinyl51K/yr
  • record37K/yr
  • lp records vinyl36K/yr
  • vinyl for cricut16K/yr
  • permanent vinyl for cricut13K/yr
  • vinyl sheets10K/yr
  • cricut vinyl permanent11K/yr

Reviews and returns

What reviews say buyers love and hate about Cricut Vinyl

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness22%−0.18

not the best adhesion

Non adhesive

Not sticky enough

Material Quality11%−0.01

Very disappointed with this vinyl

The material doesn't straighten out to smoothly go through the machine

Not real vinyl

Quality-Overall9%+2.49

Another major issue was the inconsistency in quality — while some sheets stuck well

very low quality

Rubbish

Ease Of Use8%−0.03

Hard to unroll

very hard to work with

Hard to get off the sheet

Functionality-Overall6%−0.03

it doesn't work rip off

Didn't work well

Love

Quality-Overall27%+2.49

Brilliant quality

It is well made

Great Quality Vinyl at an Excellent Price

Color16%+0.32

Vibrant colours

Lovely colour

the colour is amazing

Value For Money16%+0.98

Great value for money

Good price

Value for money

Material Quality8%−0.01

Good for diy project nice quality and strong

Good quality vinyl

The range of vinyl is excellent - it offers a variety of colours

Advertised Vs Actual Product5%+0.39

As expected

Like photo

Exactly what we were looking for

Return

0.9% Return rate 47% Fixable by listing

Color19%▄█▆▅▅▇

There is also no way to change the colour of the LEDS

the purple is really dark

Missing 2 colours

Adhesion/Stickiness16%██▄▇▅▆

not the best adhesion

Non adhesive

Not sticky enough

Size-Overall14%▄▅▃▃█▃
Material Quality12%▄▄█▆▅▆

Very disappointed with this vinyl

The material doesn't straighten out to smoothly go through the machine

Not real vinyl

Advertised Vs Actual Product8%█▃▇▅▆▁

FAQ

Common Cricut Vinyl questions

Answered from the same tracked data.