cricut vinyl
Skip itSoft demand (-9.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Good£3.91–£29.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.50avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Okay£210K£210K/yr · 954K searches
Review moat
Okay2,528.73avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-9.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, cricut vinyl is a £210K/yr Amazon United Kingdom market (954K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
cricut vinyl market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- £156K–£188K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #59
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 2.1%
- Avg brand age
- 36 months
- Avg seller age
- 194 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
20
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
51%
Top 20: 89%
Open market
15%
- Cricut31%
- VINYL FROG24%
- KATIMI8%
- TECKWRAP8%
- Lya Vinyl8%
- IModeur6%
- Open — no brand owns it (8 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
Top cricut vinyl search terms
- vinyl575K/yr
- cricut vinyl81K/yr
- records83K/yr
- permanent vinyl51K/yr
- record37K/yr
- lp records vinyl36K/yr
- vinyl for cricut16K/yr
- permanent vinyl for cricut13K/yr
- vinyl sheets10K/yr
- cricut vinyl permanent11K/yr
Top cricut vinyl products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VINYL FROG Permanent Adhesive Vinyl Bundle 40 Pack Adhesive Vinyl Sheets 12x12 Permanent Vinyl for Cups Decals DIY Craft Projects
VINYL FROG£17.154.6★2,121 rev
Cricut Permanent Vinyl | Pack of 25 | 30.5 cm × 30.5 cm (12 × 12) | Adhesive Vinyl Sheets | Compatible with All Cricut Cutting Machines
Cricut£11.424.5★1,872 rev
Cricut Permanent Adhesive Vinyl Roll | 30.5 cm × 3 m | Black | Ideal for Customising Mugs Notebooks Home Décor & DIY Projects for Decals Journals Labels Scrapbook Water Bottle
Cricut£7.044.6★5,358 rev
35 Pack Permanent Adhesive Vinyl Bundle: Permanent Vinyl for Cricut 12 × 12 Self Adhesive Vinyl Sheets Include 3 Transfer Tape for Most Cutting Machines Party Decoration DIY Stickers Home Decals
KATIMI£12.414.3★17 rev
TECKWRAP 50 Pack 12 x 12 Permanent Adhesive Vinyl Sheets 48 Assorted Colors (Glossy & Matte) with 2 Transfer Tape for DIY Crafting Decor Sticker Compatible with Cutting Machines
TECKWRAP£22.324.6★707 rev
Newest
by launch date
20 Pack Permanent Vinyl Sheets- 30.5 x 20 cm 20 Assorted Colors (11 Glossy & 9 Matte) Self Adhesive Vinyl for Cutting Machines Cups Car Windows Home Decoration
iImagine Vinyl£8.429 rev
HTVRONT Permanent Vinyl for Cutting Machine- 57 Pack 12 x 12 Permanent Bundle 52 Adhesive Vinyl Sheets and 5 Transfer Tape Sets for Party Decoration Sticker
HTVRONT£18.62221 rev
35 Pack Permanent Adhesive Vinyl Bundle: Permanent Vinyl for Cricut 12 × 12 Self Adhesive Vinyl Sheets Include 3 Transfer Tape for Most Cutting Machines Party Decoration DIY Stickers Home Decals
KATIMI£12.4117 rev
Cricut Permanent Adhesive Vinyl Roll | 30.5 cm × 3 m | Gold | Ideal for Customising Mugs Notebooks Home Décor & DIY Projects for Decals Journals Labels Scrapbook Water Bottle
Cricut£6.755,358 rev
Cricut Smart Permanent Adhesive Vinyl | 30.5 cm × 1.52 m | Black | Self-Adhesive Vinyl Sheet | Ideal for Customising Mugs Bottles Labels Signs & DIY Crafts
Cricut£6.60749 rev
Trending
90-day click momentum20 Pack Permanent Vinyl Sheets- 30.5 x 20 cm 20 Assorted Colors (11 Glossy & 9 Matte) Self Adhesive Vinyl for Cutting Machines Cups Car Windows Home Decoration
iImagine Vinyl£8.423.5★
Cricut Permanent Vinyl | Pack of 100 | 30.5 cm × 30.5 cm (12 × 12) | Adhesive Vinyl Sheets | Compatible with All Cricut Cutting Machines
Cricut£29.234.5★
35 Pack Permanent Adhesive Vinyl Bundle: Permanent Vinyl for Cricut 12 × 12 Self Adhesive Vinyl Sheets Include 3 Transfer Tape for Most Cutting Machines Party Decoration DIY Stickers Home Decals
KATIMI£12.414.3★
Cricut Vinyl Permanent Adhesive Backed Vinyl for Cricut | 45 Pack A4 Size - 40 Permanent Vinyl Sheets + 5 Transfer Tape for Vinyl Cutter Machine
NimNik£15.414.4★
Cricut Permanent Adhesive Vinyl Roll | 30.5 cm × 3 m | White | Ideal for Customising Mugs Notebooks Home Décor & DIY Projects
Cricut£7.034.6★
What buyers say about cricut vinyl
What buyers praise and complain about, mined from review topics.What buyers love
“Brilliant quality”
“Vibrant colours”
“Great value for money”
“Good for diy project nice quality and strong”
“As expected”
“easy to use”
“sticks really well”
“Does the job”
“The sheets are reasonably thick”
“Easy to put together”
What buyers complain about
“not the best adhesion”
“Very disappointed with this vinyl”
“Another major issue was the inconsistency in quality — while some sheets stuck well”
“Hard to unroll”
“it doesn't work rip off”
“considering the price it is too expensive for what it is”
“ripping off when trying to remove the vinyl from it”
“Good stuff just hard to apply heat I found worked best”
“There is also no way to change the colour of the LEDS”
“The vinyl is really thin”
Top return reasons
Common questions
- Is cricut vinyl profitable to sell on Amazon United Kingdom?
- The niche generates £210K/yr across 33 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -9.9%. Flapen's verdict: Skip it (47/100).
- How competitive is the cricut vinyl niche?
- 14 brands and 20 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in cricut vinyl?
- Top complaints mined from reviews: Adhesion/Stickiness, Material Quality, Quality-Overall. The return rate is 0.9%.
- When does demand for cricut vinyl peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the cricut vinyl niche?
- Listings span £3.91–£29.23; the average listing price is £12.50 (sweet spot $15–$100). The average incumbent carries 2,529 reviews — the moat a new listing must climb.