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Cricut Pens

Fail

The top 5 brands take 100% of clicks, so Cricut Pens is a Fail.

Flapen Score
36
36 / 100
Ranks 5,242 of 5,777 Home & Garden niches · −15 vs the category median of 51
Market size
£37K/yr42K searches / yr
90-day growth
-33.1%search demand this quarter
Competition
69%top-5 click share · 5 brands · 22 sellers

Flapen Score

Cricut Pens against its category

The dotted line is the Home & Garden average. Past it, Cricut Pens is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cricut Pens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cricut Pens 42K times last year and spent an estimated £37K. All 5 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

6.0% of searches ended in a purchase last week.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -33.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-33.1%
Conversion, latest week
6.0%
Market size, estimated
£37Ka year
Peak month
December2.2× the quietest month
Top search term
cricut pens29K searches a year

02 · Price

A sale here is worth £15.00.

Listings sell for £15.00 on average, from £7.34 to £28.49. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £15.00 that is £0 to £2K a year per listing.

Average price
£15.00inside the $15 to $100 sweet spot
Price range
£7.34–£28.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #504 within Drawing. It carries 2,428 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
9.3%
Average rank
#504in Drawing
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,428per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Cricut Pens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£15K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

22

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Cricut42%
  • REALIKE40%
  • XINART12%
  • AOOIIN4%
  • Welebar2%

Demand

Cricut Pens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Cricut Pens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cricut pens29K/yr
  • cricut pen8K/yr
  • cricut maker pens2K/yr
  • cricut pens explore air 2770/yr
  • cricut pens for maker607/yr
  • cricut pens for maker 32K/yr

Reviews and returns

What reviews say buyers love and hate about Cricut Pens

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Compatibility-Overall24%−0.12

Not compatible

didn't fit the machine

THESE ARE NOT COMPATIBLE WITH THE CRICUT MAKER 4

Size-Overall18%−0.09

Dont fit

Do not fit explore 5

Does not fit explore 5

Functionality-Overall10%−0.06

They DO NOT WORK

Ran out changed it for the second which was dry not working

Half of the pens don't work

Quality-Overall7%+0.63

Really poor quality pens

Absolutely rubbish, don't waste your money, very poor quality and defective

Poor quality

Dry/Empty Ink6%−0.04

Ran out changed it for the second which was dry not working

there was absolutely no ink coming from the darkest pen so absolute waste of money so very disappointed

Most pens dried up

Love

Value For Money29%+2.86

Good value

Great value

Good value pens

Quality-Overall22%+0.63

performance is still excellent

As always, the quality from Cricut is excellent

Excellent product

Color15%+1.26

Great colours

The colours are vibrant and the metallic finish shows up nicely on both light and dark cardstock, giving projects a premium and decorative look

Lovely selection of colours

Compatibility-Overall9%−0.12

Work well in Cricut machine

Compatible with Cricut Maker 4

Works well with Cricut machine

Design-Overall4%−0.01

giving projects a premium and decorative look

They are particularly good for writing names, creating outlines, and adding fine detail to designs

Return

1.9% Return rate 28% Fixable by listing

Compatibility-Overall46%▅▆▇▆██

Not compatible

didn't fit the machine

THESE ARE NOT COMPATIBLE WITH THE CRICUT MAKER 4

Size-Overall23%▁█▆▇▇▄

Dont fit

Do not fit explore 5

Does not fit explore 5

Functionality-Overall9%█▃▅▂▂▅

They DO NOT WORK

Ran out changed it for the second which was dry not working

Half of the pens don't work

Dry/Empty Ink4%▄█▁█▇▁

Ran out changed it for the second which was dry not working

there was absolutely no ink coming from the darkest pen so absolute waste of money so very disappointed

Most pens dried up

Advertised Vs Actual Product3%▇▁█▁▂▁

It doesn't say this in the description

they are not compatable to all cricut machines like advertised

FAQ

Common Cricut Pens questions

Answered from the same tracked data.