Skip to content
36

cricut pens

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 9Growth 8Conversion 67Competition 27Returns 76Price range 64Avg price 75Brand share 0Review moat 41Quality gap 57

Returns

Great1.9%

return rate — above 5% kills the launch gate

Avg price

Great£15.00

avg listing price — sweet spot $15–$100

Conversion

Good6.0%

search→purchase rate — share of searches ending in a sale

Price range

Good£7.34–£28.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,427.63

avg incumbent reviews — the moat a new listing must climb

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Market size

Bad£37K

£37K/yr · 42K searches

Growth

Bad-33.1%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, cricut pens is a £37K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 36/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

cricut pens market data

Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
£30K–£38K
units × avg price
Conversion rate
6.0%
Avg BSR
#504
Page quality
0%
Prime
100%
Sponsored
75%
Out of stock
9.3%
Avg brand age
38 months
Avg seller age
166 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 falling

Sellers

22

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Cricut42%
  • REALIKE40%
  • XINART12%
  • AOOIIN4%
  • Welebar2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -33.1% search growth over the last 90 days.
2K1KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.2×

Top cricut pens search terms

  • cricut pens29K/yr
  • cricut pen8K/yr
  • cricut maker pens2K/yr
  • cricut pens explore air 2770/yr
  • cricut pens for maker607/yr
  • cricut pens for maker 32K/yr
All search terms

Top cricut pens products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£4K20%£7K30%£11K40%£15K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

What buyers say about cricut pens

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money29%

“Good value”

Quality-Overall22%

“performance is still excellent”

Color15%

“Great colours”

Compatibility-Overall9%

“Work well in Cricut machine”

Design-Overall4%

“giving projects a premium and decorative look”

Size-Overall3%

“Perfect fit for cricut maker 4”

Ease Of Use3%

“are easy to use”

Pen/Pencil Quality2%

“First gold pen was good”

Brightness/Shine/Glow1%

“Perfect for adding a touch of shine to projects—highly recommended”

Paint Quality1%

“Beautiful Metallic Finish & Smooth Writing”

What buyers complain about

Compatibility-Overall24%

“Not compatible”

Size-Overall18%

“Dont fit”

Functionality-Overall10%

“They DO NOT WORK”

Quality-Overall7%

“Really poor quality pens”

Dry/Empty Ink6%

“Ran out changed it for the second which was dry not working”

Drying Time5%

“Most dried out on arrival”

Value For Money5%

“the expense is a shame”

Advertised Vs Actual Product5%

“It doesn't say this in the description”

Paper Compatibility5%

“The pen tip doesn't reach the paper”

Compartment3%

“wobble around in the compartment because they are too small”

Top return reasons

Compatibility-Overall46%
Size-Overall23%
Functionality-Overall9%
Dry/Empty Ink4%
Advertised Vs Actual Product3%
Nib/Tip Quality2%
Durability2%
Ink Refill2%
Value For Money1%
Color1%

Common questions

Is cricut pens profitable to sell on Amazon United Kingdom?
The niche generates £37K/yr across 16 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -33.1%. Flapen's verdict: Skip it (36/100).
How competitive is the cricut pens niche?
5 brands and 22 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in cricut pens?
Top complaints mined from reviews: Compatibility-Overall, Size-Overall, Functionality-Overall. The return rate is 1.9%.
When does demand for cricut pens peak?
Demand peaks in Jan–Nov–Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the cricut pens niche?
Listings span £7.34–£28.49; the average listing price is £15.00 (sweet spot $15–$100). The average incumbent carries 2,428 reviews — the moat a new listing must climb.