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Cricut Mug Press

Fail

The top 5 brands take 100% of clicks, so Cricut Mug Press is a Fail.

Flapen Score
36
36 / 100
Ranks 5,242 of 5,777 Home & Garden niches · −15 vs the category median of 51
Market size
£42K/yr19K searches / yr
90-day growth
-33.6%search demand this quarter
Competition
71%top-5 click share · 5 brands · 28 sellers

Flapen Score

Cricut Mug Press against its category

The dotted line is the Home & Garden average. Past it, Cricut Mug Press is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cricut Mug Press market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cricut Mug Press 19K times last year and spent an estimated £42K. All 5 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -33.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
-33.6%
Conversion, latest week
3.8%
Market size, estimated
£42Ka year
Peak month
December4.0× the quietest month
Top search term
cricut mug press16K searches a year

02 · Price

A sale here is worth £58.33.

Listings sell for £58.33 on average, from £4.64 to £133.52. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £58.33 that is £0 to £6K a year per listing.

Average price
£58.33inside the $15 to $100 sweet spot
Price range
£4.64–£133.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£6K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #840 within Printmaking. It carries 738 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
93%
Out of stock, average day
13.3%
Average rank
#840in Printmaking
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
738per listing
Listings tracked
15

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Cricut Mug Press products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£13K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

28

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

71%

Top 20: 100%

Open market

0%

  • Cricut74%
  • PYD Life10%
  • LOKLIK8%
  • ColorSub5%
  • YumSur2%
  • Open — no brand owns it (0%)

Demand

Cricut Mug Press search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Cricut Mug Press search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cricut mug press16K/yr
  • cricut mug2K/yr
  • cricut mug press bundle606/yr

Reviews and returns

What reviews say buyers love and hate about Cricut Mug Press

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Ease Of Use”
17%of negative reviews mention “Heating”
1.9%of orders come back
“didnt warm up”
A buyer, on “Heating”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Cricut Mug Press questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data