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Cricut Mug Press

Fail

The top 5 brands take 100% of clicks, so Cricut Mug Press is a Fail.

Flapen Score
36
36 / 100
Ranks 5,242 of 5,777 Home & Garden niches · −15 vs the category median of 51
Market size
£42K/yr19K searches / yr
90-day growth
-33.6%search demand this quarter
Competition
71%top-5 click share · 5 brands · 28 sellers

Flapen Score

Cricut Mug Press against its category

The dotted line is the Home & Garden average. Past it, Cricut Mug Press is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cricut Mug Press market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cricut Mug Press 19K times last year and spent an estimated £42K. All 5 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -33.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
-33.6%
Conversion, latest week
3.8%
Market size, estimated
£42Ka year
Peak month
December4.0× the quietest month
Top search term
cricut mug press16K searches a year

02 · Price

A sale here is worth £58.33.

Listings sell for £58.33 on average, from £4.64 to £133.52. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £58.33 that is £0 to £6K a year per listing.

Average price
£58.33inside the $15 to $100 sweet spot
Price range
£4.64–£133.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£6K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #840 within Printmaking. It carries 738 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
93%
Out of stock, average day
13.3%
Average rank
#840in Printmaking
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
738per listing
Listings tracked
15

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Cricut Mug Press products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£13K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

28

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Cricut74%
  • PYD Life10%
  • LOKLIK8%
  • ColorSub5%
  • YumSur2%
  • Open — no brand owns it (0%)

Demand

Cricut Mug Press search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Cricut Mug Press search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cricut mug press16K/yr
  • cricut mug2K/yr
  • cricut mug press bundle606/yr

Reviews and returns

What reviews say buyers love and hate about Cricut Mug Press

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Heating17%−0.04

didnt warm up

the temp sensor is blown

Compatibility-Overall17%−0.09

it will not work in the UK

Not compatible outside USA

Quality-Overall11%+0.41

Rubbish

Value For Money11%−0.02

otherwise this is a waste of over £179

Advertised Vs Actual Product6%−0.01

or better still not advertised outside of Amazon US

Love

Ease Of Use28%+3.35

Easy to use

It is so easy to use with the pressing mats

So handy

Quality-Overall25%+0.41

Good quality mugs despite low price

Good quality sturdy

Excellent quality

Heating12%−0.04

Heat up quick

I love this heat press

Great heating

Value For Money9%−0.02

Value for money for branded item

value for your money

so compared to full price I consider it was a bargain

Functionality-Overall4%+0.38

Really helpful when a blank's diameter is a bit smaller than the mugpress takes

Return

1.9% Return rate 25% Fixable by listing

Size-Overall21%▇▄▆█▆▇

as my large easy press would be too big for the job

Heating20%▄▅▄▅▄█

didnt warm up

the temp sensor is blown

Functionality-Overall13%▅█▄▄▂▃
Defective Material/Parts10%█▇█▇▅▇
Compatibility-Overall6%▅█▆▇▁▅

it will not work in the UK

Not compatible outside USA

FAQ

Common Cricut Mug Press questions

Answered from the same tracked data.