cricut mats
Skip itSoft demand (-11.3% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible14.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.01avg listing price — sweet spot $15–$100
Review moat
Okay2,529.77avg incumbent reviews — the moat a new listing must climb
Market size
Okay£181K£181K/yr · 115K searches
Price range
Okay£5.93–£18.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-11.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, cricut mats is a £181K/yr Amazon United Kingdom market (115K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Nov. Verdict: Skip it — 49/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
cricut mats market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- £138K–£165K
- units × avg price
- Conversion rate
- 14.2%
- Avg BSR
- #68
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 5.0%
- Avg brand age
- 35 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
29
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
51%
Top 20: 93%
Open market
22%
- Cricut29%
- Bobeen18%
- OSDUE11%
- NBBENG9%
- SIMDAO6%
- WORKLION5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.3% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.6×
Top cricut mats search terms
- cricut mats80K/yr
- cricut mat23K/yr
- cricut cutting mat8K/yr
- cricut mats 12x124K/yr
Top cricut mats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share![[6 Pack] Cutting Mat (12x12) Inch for Cricut Maker and Explore Cutting Machines Light/Standard/Grip/FabricGrip Cut All the Essentials from Delicate Paper to Heavier Specialty Materials](https://m.media-amazon.com/images/I/51QX0fdiAFL.jpg)
[6 Pack] Cutting Mat (12x12) Inch for Cricut Maker and Explore Cutting Machines Light/Standard/Grip/FabricGrip Cut All the Essentials from Delicate Paper to Heavier Specialty Materials
Bobeen£11.394.4★610 rev
Cricut Variety Pack Mat 12x12 (4 Pack)
Cricut£10.794.7★919 rev
6 Pack Smart Cutting Mat 12x12 Inch for Cutting Machine Light/Standard/Grip/FabricGrip Cut All The Essentials Portable Design from Delicate Paper to Heavier Specialty Materials
NBBENG£10.604.5★42 rev
![OSDUE Adhesive Replacement Cutting Mat Adhesive Sticky Cutting Mats for Cricut Explore One/Air/Air 2/Maker Durable Double-Sided Self Healing Cutting Mat [12x12 inch Variety 3 pack]](https://m.media-amazon.com/images/I/41S7Rio2zLL.jpg)
OSDUE Adhesive Replacement Cutting Mat Adhesive Sticky Cutting Mats for Cricut Explore One/Air/Air 2/Maker Durable Double-Sided Self Healing Cutting Mat [12x12 inch Variety 3 pack]
OSDUE£7.634.5★305 rev
Cricut StandardGrip Machine Mat 30.5 cm x 30.5 cm (12 x 12) (1 ct)
Cricut£5.934.8★1,799 rev
Newest
by launch date
8Pcs Cutting Mat for Cricut 12X12 Standardgrip Green Cutting Mat Non-Slip&Durable Replacement Cutting Mat Compatible with Cricut Maker/Maker 3/Explore 3/Air/Air 2/One with 1Scraper and 1 tweezers
SIMDAO£14.2420 rev
COEWUR Cutting Mats for Cricut Mat Replacement 3pcs 12X12+ 3pcs 12X24
COEWUR£15.539 rev
6 Pack Smart Cutting Mat 12x12 Inch for Cutting Machine Light/Standard/Grip/FabricGrip Cut All The Essentials Portable Design from Delicate Paper to Heavier Specialty Materials
NBBENG£10.6042 rev
Cricut Variety Pack Mat 8.5x12 4 Pack
Cricut£8.311,397 rev
Cricut Variety Pack Mat 12x12 (8 Pack)
Cricut£18.00518 rev
Trending
90-day click momentum
WORKLION Cutting Mat StandardGrip Compatible with Cricut: (12x12 Inch 6 Mats) Explore One/Air/Air 2/Maker Standard Adhesive Sticky Non-Slip Durable Craft Mat - Replacement Accessories
WORKLION£10.814.5★
COEWUR Cutting Mats for Cricut Mat Replacement 3pcs 12X12+ 3pcs 12X24
COEWUR£15.534.7★
REALIKE Cutting Mat 3 Mats Multicolour Variety Grip For Cricut Joy 11.4cm x 30.5cm 30.5cm x 11.4cm x 0.3cm 100g PVC Hand Wash Only 3 Pieces
REALIKE£7.084.6★
8Pcs Cutting Mat for Cricut 12X12 Standardgrip Green Cutting Mat Non-Slip&Durable Replacement Cutting Mat Compatible with Cricut Maker/Maker 3/Explore 3/Air/Air 2/One with 1Scraper and 1 tweezers
SIMDAO£14.244.5★
AOOIIN Cutting Mat for Cricut Explore 5/4/3/Air 2/Air/One/Maker 4/Maker 3/Maker 3 Packs Cut Mats Replacement Accessories for Cricut Variety
AOOIIN£8.674.4★
What buyers say about cricut mats
What buyers praise and complain about, mined from review topics.What buyers love
“Good price”
“Good quality mats at a good price compared to the genuine ones”
“As described”
“Really useful and works well”
“clean up well”
“The different grip strengths make switching between materials easy”
“Long lasting”
“they are completely compatible”
“Stickiness was good”
“They fit perfectly in the machine”
What buyers complain about
“Dont stay sticky”
“Dont buy the cheaper ones”
“Also one of the 3 snapped after a couple of months”
“Definitely not light grip”
“Did not work with my Cricut”
“Not the best”
“Didnt work for me”
Top return reasons
Common questions
- Is cricut mats profitable to sell on Amazon United Kingdom?
- The niche generates £181K/yr across 26 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.3%. Flapen's verdict: Skip it (49/100).
- How competitive is the cricut mats niche?
- 15 brands and 29 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in cricut mats?
- Top complaints mined from reviews: Adhesion/Stickiness, Value For Money, Durability. The return rate is 0.7%.
- When does demand for cricut mats peak?
- Demand peaks in Nov; the busiest month runs 1.6× the quietest.
- What does it cost to enter the cricut mats niche?
- Listings span £5.93–£18.74; the average listing price is £11.01 (sweet spot $15–$100). The average incumbent carries 2,530 reviews — the moat a new listing must climb.