How competitive is the Cricut Mats niche on Amazon United Kingdom?

15 brands and 29 sellers compete in Cricut Mats on Amazon United Kingdom. The top 5 Cricut Mats products take 51% of clicks and its top 5 brands hold 73% of demand.

What do buyers complain about in Cricut Mats?

Cricut Mats buyers on Amazon United Kingdom complain most about Adhesion/Stickiness, Value For Money, Durability, the themes mined from the niche's reviews. Its return rate is 0.7%.

What does it cost to enter the Cricut Mats niche?

Cricut Mats sells for £11.01 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £5.93–£18.74. The average incumbent carries 2,530 reviews — the moat a new listing must climb.

Cricut Mats

soft demand (-11.3% this quarter) — Cricut Mats doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Cricut Mats profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cricut Mats is a £181K/yr Amazon United Kingdom market (115K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Nov. Verdict: Skip it — 49/100.

Cricut Mats: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -11.3% over the last 90 days and 14.2% of searches end in a purchase.

£181K

revenue / yr

Units sold / yr15K

Search volume / yr-11.3%115K

Conversion rate14.2%

Avg price£11.01

Who owns the niche?

The top 5 brands hold 73% of demand, so 27% of the market is open.

27%

open market share

Brands · sellers15 · 29

Top-5 product click share51%

Open market27%

Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 26 products

Top Cricut Mats products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

[6 Pack] Cutting Mat (12x12) Inch for Cricut Maker and Explore Cutting Machines Light/Standard/Grip/FabricGrip Cut All the Essentials from Delicate Paper to Heavier Specialty Materials

Price: £11.39
Rating: 4.4/5
Reviews: 610
Age: 3y ago

Cricut Variety Pack Mat 12x12 (4 Pack)

Price: £10.79
Rating: 4.7/5
Reviews: 919
Age: 1y ago

6 Pack Smart Cutting Mat 12x12 Inch for Cutting Machine Light/Standard/Grip/FabricGrip Cut All The Essentials Portable Design from Delicate Paper to Heavier Specialty Materials

Price: £10.60
Rating: 4.5/5
Reviews: 42
Age: 1y ago

OSDUE Adhesive Replacement Cutting Mat Adhesive Sticky Cutting Mats for Cricut Explore One/Air/Air 2/Maker Durable Double-Sided Self Healing Cutting Mat [12x12 inch Variety 3 pack]

Price: £7.63
Rating: 4.5/5
Reviews: 305
Age: 4y ago

Cricut StandardGrip Machine Mat 30.5 cm x 30.5 cm (12 x 12) (1 ct)

Price: £5.93
Rating: 4.8/5
Reviews: 1,799
Age: 5y ago

Newest

by launch date

8Pcs Cutting Mat for Cricut 12X12 Standardgrip Green Cutting Mat Non-Slip&Durable Replacement Cutting Mat Compatible with Cricut Maker/Maker 3/Explore 3/Air/Air 2/One with 1Scraper and 1 tweezers

Price: £14.24
Rating: 4.5/5
Reviews: 20
Age: 11mo ago

COEWUR Cutting Mats for Cricut Mat Replacement 3pcs 12X12+ 3pcs 12X24

Price: £15.53
Rating: 4.7/5
Reviews: 9
Age: 1y ago

6 Pack Smart Cutting Mat 12x12 Inch for Cutting Machine Light/Standard/Grip/FabricGrip Cut All The Essentials Portable Design from Delicate Paper to Heavier Specialty Materials

Price: £10.60
Rating: 4.5/5
Reviews: 42
Age: 1y ago

Cricut Variety Pack Mat 8.5x12 4 Pack

Price: £8.31
Rating: 4.8/5
Reviews: 1,397
Age: 1y ago

Cricut Variety Pack Mat 12x12 (8 Pack)

Price: £18.00
Rating: 4.8/5
Reviews: 518
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

51%

Top 20: 93%

Open market

22%

Cricut29%
Bobeen18%
OSDUE11%
NBBENG9%
SIMDAO6%
WORKLION5%

Cricut Mats demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume115KCVR14.2%Products26Brands15Top 5 Brands73%OOS Rate5.0%Rating4.6★Reviews2,530Avg BSR#68

Peak months: Nov · busiest ÷ quietest = 1.6×

Top Cricut Mats search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

cricut mats80K/yr -11.5%12.8% conv.
cricut mat23K/yr -6.7%11.2% conv.
cricut cutting mat8K/yr -18.0%9.2% conv.
cricut mats 12x124K/yr -19.8%10.7% conv.

What reviews say buyers love and hate about Cricut Mats

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews

Value For Money36%

“Good price”

Quality-Overall13%

“Good quality mats at a good price compared to the genuine ones”

Advertised Vs Actual Product10%

“As described”

Ease Of Use7%

“Really useful and works well”

Ease Of Cleaning5%

“clean up well”

What buyers complain about

79% of reviews

Adhesion/Stickiness49%

“Dont stay sticky”

Value For Money9%

“Dont buy the cheaper ones”

Durability9%

“Also one of the 3 snapped after a couple of months”

Grip7%

“Definitely not light grip”

Compatibility-Overall2%

“Did not work with my Cricut”

Cricut Mats return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

59%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

56%

2Compatibility-Overall

12%

3Adhesion/Stickiness

10%

4Functionality-Overall

5Quality-Overall

Common Cricut Mats questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cricut Mats 49/100 on Amazon United Kingdom — Skip it. The niche generates £181K/yr across 26 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -11.3% over the last 90 days.