Cricut Mats

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £181K a year.

Searches, last 12 months

115K

Growth, 90 days vs prior 90

-11.3%

Conversion, latest week

14.2%

Market size, estimated

£181Ka year

Peak month

November1.6× the quietest month

Top search term

cricut mats80K searches a year

Listings sell for £11.01 on average, from £5.93 to £18.74. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £11.01 that is £6K to £8K a year per listing.

Average price

£11.01under the $15 to $100 sweet spot

Price range

£5.93–£18.74

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

500–750

Revenue per listing a year

£6K–£8K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #68 within Needlework. It carries 2,530 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

5.0%

Average rank

#68in Needlework

Average rating

4.60 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,530per listing

Listings tracked

26

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

35 months