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Cricut Machine

brand-locked demand (top 5 brands take 100% of clicks) — Cricut Machine doesn't clear our bar today.

Flapen Score

36
Skip it
Market size 54Growth 22Conversion 12Competition 43Returns 31Price range 23Avg price 48Brand share 0Review moat 88Quality gap 60
This niche Category average

Is Cricut Machine profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cricut Machine is a £371K/yr Amazon United Kingdom market (198K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 36/100.

Cricut Machine: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -6.4% over the last 90 days and 1.0% of searches end in a purchase.

£371K

revenue / yr

Units sold / yr2K
Search volume / yr-6.4%198K
Conversion rate1.0%
Avg price£189.34

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 18
Top-5 product click share59%
Open market0%
Avg brand age29 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement62%
New entrants (1y)9· 8 succeeded
Avg rating4.4★
Avg reviews245

Top Cricut Machine products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

£0£15K£30K£44K£59K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

0%

  • Cricut95%
  • UCEC2%
  • CREAWONDER1%
  • Trironsun1%
  • FLASHFORGE1%
  • Open — no brand owns it (0%)

Cricut Machine demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume198KCVR1.0%Products21Brands5Top 5 Brands100%OOS Rate4.8%Rating4.4★Reviews245Avg BSR#33
10K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×

Top Cricut Machine search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • cricut machine191K/yr
  • cricut printer2K/yr
  • cricut cutter3K/yr
  • circuit printer1K/yr
  • cricut+machine272/yr

What reviews say buyers love and hate about Cricut Machine

What buyers mention most, as a share of all reviews.

What buyers love

73% of reviews
Value For Money22%

Amazing value

Quality-Overall17%

still feels well made and reliable

Ease Of Use11%

Easy to Use

Design-Overall7%

Well designed

Assembly/Installation5%

I love how this comes with everything you need to get started

What buyers complain about

69% of reviews
Value For Money15%

Overall, over £200 for a box that doesn't work is staggeringly bad value

Connectivity-Overall15%

Wouldn't connect

Functionality-Overall11%

doesn't work

Software/Application7%

Unfortunately the software is incredibly limited / poor

Quality-Overall7%

Links to you tube videos of dubious quality are of little help for a deaf user

Cricut Machine return rate & reasons

Why buyers send it back, as a share of all return requests.

4.5%

Return rate

13%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Connectivity-Overall
23%
2Functionality-Overall
19%
3Defective Material/Parts
13%
4Size-Overall
8%
5Product Condition
5%

Common Cricut Machine questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cricut Machine 36/100 on Amazon United Kingdom — Skip it. The niche generates £371K/yr across 21 tracked products. 8 of 9 products launched in the last 360 days are still selling. Search demand moved -6.4% over the last 90 days.
Search demand for Cricut Machine on Amazon United Kingdom peaks in Oct–Nov–Dec, where the busiest month runs 2.3× the quietest.