Cricut Machine
FailThe top 5 brands take 100% of clicks, so Cricut Machine is a Fail.
- Flapen Score
- 36 / 100Ranks 5,242 of 5,777 Home & Garden niches · −15 vs the category median of 5136
- Market size
- £371K/yr198K searches / yr
- 90-day growth
- -6.4%search demand this quarter
- Competition
- 59%top-5 click share · 5 brands · 18 sellers
Flapen Score
Cricut Machine against its category
The dotted line is the Home & Garden average. Past it, Cricut Machine is stronger. Inside it, weaker.
Market
The Cricut Machine market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cricut Machine 198K times last year and spent an estimated £371K. All 5 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
1.0% of searches ended in a purchase last week.
Shoppers searched for this 198K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £371K a year.
- Searches, last 12 months
- 198K
- Growth, 90 days vs prior 90
- -6.4%
- Conversion, latest week
- 1.0%
- Market size, estimated
- £371Ka year
- Peak month
- October2.3× the quietest month
- Top search term
- cricut machine191K searches a year
02 · Price
A sale here is worth £189.34.
Listings sell for £189.34 on average, from £15.70 to £376.37. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £189.34 that is £0 to £19K a year per listing.
- Average price
- £189.34above the $15 to $100 sweet spot
- Price range
- £15.70–£376.37
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£19K
- Returns
- 4.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #33 within Scrapbooking & Stamping. It carries 245 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 100%
- Out of stock, average day
- 4.8%
- Average rank
- #33in Scrapbooking & Stamping
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 245per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 8 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Cricut Machine products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Cricut Joy 2 Deluxe Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
- Price
- £117.05
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 5mo ago

Cricut Explore 5 Deluxe Bundle + Digital Content. Smart Cutting Machine - perfect for projects like custom vinyl decals T-shirts full-color stickers cards and more.
- Price
- £216.64
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 5mo ago

Cricut Explore 5 Essential Bundle + Digital Content Smart Cutting Machine - perfect for projects like custom vinyl decals T-shirts full-color stickers cards and more.
- Price
- £191.23
- Rating
- 4.3/5
- Reviews
- 42
- Age
- 5mo ago

Cricut Joy | Starter Bundle (2025)
- Price
- £112.37
- Rating
- 4.0/5
- Reviews
- 379
- Age
- 1y ago

Cricut Joy 2 Essential Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
- Price
- £103.33
- Rating
- 4.1/5
- Reviews
- 70
- Age
- 5mo ago
Trending
90-day click momentum
Cricut Explore 5 Ultimate Bundle + Digital Content Smart Cutting Machine with Heat Press for DIY Crafts Vinyl Decals T-Shirts Full-Color Stickers & Cards
- Price
- £243.30
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

Cricut Joy 2 Ultimate Bundle + Digital Content Smart Compact Cutting Machine with Heat Press for DIY Crafts Custom Cards Decals & Labels
- Price
- £147.39
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

Cricut Maker 4 Ultimate 2026 Bundle Smart Cutting Machine Professional DIY Vinyl Cutter and Die Cutting Machine for Fabric Leather Vinyl and Many More Materials
- Price
- £353.42
- Rating
- 4.4/5
- Reviews
- 352
- Age
- 3mo ago

FLASHFORGE AD5M 3D Printer Fully Auto Calibration Print with 1-Click Max 600mm/s Speed All-Metal CoreXY Structure Precise Printing Easy-Maintenance Quick-Swap Nozzle Print Size 220x220x220mm
- Price
- £173.98
- Rating
- 3.9/5
- Reviews
- 119
- Age
- 1y ago

Cricut Explore 5 Deluxe Bundle + Digital Content. Smart Cutting Machine - perfect for projects like custom vinyl decals T-shirts full-color stickers cards and more.
- Price
- £216.64
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 5mo ago
Newest
by launch date
Cricut Maker 4 Ultimate 2026 Bundle Smart Cutting Machine Professional DIY Vinyl Cutter and Die Cutting Machine for Fabric Leather Vinyl and Many More Materials
- Price
- £353.42
- Rating
- 4.4/5
- Reviews
- 352
- Age
- 3mo ago

Cricut Joy 2 Deluxe Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
- Price
- £117.05
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 5mo ago

Cricut Explore 5 Deluxe Bundle + Digital Content. Smart Cutting Machine - perfect for projects like custom vinyl decals T-shirts full-color stickers cards and more.
- Price
- £216.64
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 5mo ago

Cricut Explore 5 Essential Bundle + Digital Content Smart Cutting Machine - perfect for projects like custom vinyl decals T-shirts full-color stickers cards and more.
- Price
- £191.23
- Rating
- 4.3/5
- Reviews
- 42
- Age
- 5mo ago

Cricut Joy 2 Essential Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
- Price
- £103.33
- Rating
- 4.1/5
- Reviews
- 70
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
18
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
59%
Top 20: 99%
Open market
0%
- Cricut95%
- UCEC2%
- CREAWONDER1%
- Trironsun1%
- FLASHFORGE1%
- Open — no brand owns it (0%)
Demand
Cricut Machine search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Cricut Machine search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cricut machine191K/yr
- cricut printer2K/yr
- cricut cutter3K/yr
- circuit printer1K/yr
- cricut+machine272/yr
Reviews and returns
What reviews say buyers love and hate about Cricut Machine
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Overall, over £200 for a box that doesn't work is staggeringly bad value
it is quite expensive
was just priced a little lower than brand new
Wouldn't connect
Wont connect to bluetooth
it doesn't connect to Bluetooth
doesn't work
which lacks even the most basic plotting functions
print and cut stopped, done EVERYTHING even bought more RAM for my PC
Unfortunately the software is incredibly limited / poor
Really poor software
Worst software experience ever
Links to you tube videos of dubious quality are of little help for a deaf user
not really good enough for me
often better quality supplies elsewhere
Love
Amazing value
Its worth it
Great price as well
still feels well made and reliable
Good quality
well made especially the tools
Easy to Use
Very good use every day
This machine is just what I need so easy to use
Well designed
i definitely think it is worth the investment to help produce such high end top quality designs
Looks good in craft room
I love how this comes with everything you need to get started
Perfect & easy to set up
literally took less than 5 minutes to set up
Return
4.5% Return rate 13% Fixable by listing
Wouldn't connect
Wont connect to bluetooth
it doesn't connect to Bluetooth
doesn't work
which lacks even the most basic plotting functions
print and cut stopped, done EVERYTHING even bought more RAM for my PC
Small
This is small
The only thing to keep in mind is the size – its designed for smaller projects
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cricut Machine questions
Answered from the same tracked data.









