cricut machine
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great244.81avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£371K£371K/yr · 198K searches
Avg price
Okay£189.34avg listing price — sweet spot $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.5%return rate — above 5% kills the launch gate
Price range
Bad£15.70–£376.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-6.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, cricut machine is a £371K/yr Amazon United Kingdom market (198K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
cricut machine market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- £237K–£284K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #33
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 62%
- Out of stock
- 4.8%
- Avg brand age
- 29 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
18
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
59%
Top 20: 99%
Open market
0%
- Cricut95%
- UCEC2%
- CREAWONDER1%
- Trironsun1%
- FLASHFORGE1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.4% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×
Top cricut machine search terms
- cricut machine191K/yr
- cricut printer2K/yr
- cricut cutter3K/yr
- circuit printer1K/yr
- cricut+machine272/yr
Top cricut machine products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cricut Joy 2 Deluxe Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
Cricut£117.054.2★39 rev
Cricut Explore 5 Deluxe Bundle + Digital Content. Smart Cutting Machine - perfect for projects like custom vinyl decals T-shirts full-color stickers cards and more.
Cricut£216.644.6★32 rev
Cricut Explore 5 Essential Bundle + Digital Content Smart Cutting Machine - perfect for projects like custom vinyl decals T-shirts full-color stickers cards and more.
Cricut£191.234.3★42 rev
Cricut Joy | Starter Bundle (2025)
Cricut£112.374.0★379 rev
Cricut Joy 2 Essential Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
Cricut£103.334.1★70 rev
Newest
by launch date
Cricut Maker 4 Ultimate 2026 Bundle Smart Cutting Machine Professional DIY Vinyl Cutter and Die Cutting Machine for Fabric Leather Vinyl and Many More Materials
Cricut£353.42352 rev
Cricut Joy 2 Deluxe Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
Cricut£117.0539 rev
Cricut Explore 5 Deluxe Bundle + Digital Content. Smart Cutting Machine - perfect for projects like custom vinyl decals T-shirts full-color stickers cards and more.
Cricut£216.6432 rev
Cricut Explore 5 Essential Bundle + Digital Content Smart Cutting Machine - perfect for projects like custom vinyl decals T-shirts full-color stickers cards and more.
Cricut£191.2342 rev
Cricut Joy 2 Essential Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
Cricut£103.3370 rev
Trending
90-day click momentum
Cricut Explore 5 Ultimate Bundle + Digital Content Smart Cutting Machine with Heat Press for DIY Crafts Vinyl Decals T-Shirts Full-Color Stickers & Cards
Cricut£243.305.0★
Cricut Joy 2 Ultimate Bundle + Digital Content Smart Compact Cutting Machine with Heat Press for DIY Crafts Custom Cards Decals & Labels
Cricut£147.395.0★
Cricut Maker 4 Ultimate 2026 Bundle Smart Cutting Machine Professional DIY Vinyl Cutter and Die Cutting Machine for Fabric Leather Vinyl and Many More Materials
Cricut£353.424.4★
FLASHFORGE AD5M 3D Printer Fully Auto Calibration Print with 1-Click Max 600mm/s Speed All-Metal CoreXY Structure Precise Printing Easy-Maintenance Quick-Swap Nozzle Print Size 220x220x220mm
FLASHFORGE£173.983.9★
Cricut Explore 5 Deluxe Bundle + Digital Content. Smart Cutting Machine - perfect for projects like custom vinyl decals T-shirts full-color stickers cards and more.
Cricut£216.644.6★
What buyers say about cricut machine
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing value”
“still feels well made and reliable”
“Easy to Use”
“Well designed”
“I love how this comes with everything you need to get started”
“Perfect if you're into DIY or personalised gift”
“plenty of space for Cricut”
“still feels well made and reliable”
“A compact, fast and accurate cutting machine that is ideal for crafting and making”
“Everything you need to make sticks a good little machine”
What buyers complain about
“Overall, over £200 for a box that doesn't work is staggeringly bad value”
“Wouldn't connect”
“doesn't work”
“Unfortunately the software is incredibly limited / poor”
“Links to you tube videos of dubious quality are of little help for a deaf user”
“Small”
“this is when I hit the first problem its not compatible with a Chromebook”
“without needing to use a tedious manual workaround”
“ITS NOT EASY”
“£60 materials bent inside box”
Top return reasons
Common questions
- Is cricut machine profitable to sell on Amazon United Kingdom?
- The niche generates £371K/yr across 21 tracked products. 8 of 9 products launched in the last 360 days are still selling. 90-day search growth is -6.4%. Flapen's verdict: Skip it (36/100).
- How competitive is the cricut machine niche?
- 5 brands and 18 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in cricut machine?
- Top complaints mined from reviews: Value For Money, Connectivity-Overall, Functionality-Overall. The return rate is 4.5%.
- When does demand for cricut machine peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the cricut machine niche?
- Listings span £15.70–£376.37; the average listing price is £189.34 (sweet spot $15–$100). The average incumbent carries 245 reviews — the moat a new listing must climb.