cricut joy xtra
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great278.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good£121.67avg listing price — sweet spot $15–$100
Market size
Okay£151K£151K/yr · 56K searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Returns
Bad5.0%return rate — above 5% kills the launch gate
Growth
Bad-30.0%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£103.33–£159.67cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cricut joy xtra is a £151K/yr Amazon United Kingdom market (56K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 27/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
cricut joy xtra market data
- Units sold / yr
- 1K–1K
- avg 100–250/product
- Revenue / yr
- £122K–£152K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #33
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 40%
- Out of stock
- 0.0%
- Avg brand age
- 25 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 falling
Sellers
15
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Cricut100%
Demand
Weekly Amazon search volume, last 20 weeks — -30.0% search growth over the last 90 days.Top cricut joy xtra products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cricut Joy Xtra Smart Cutting Machine Starter Bundle 2025 Edition Smart Compact Cutting Machine Perfect for Projects Like Full Colour Stickers Custom Cards T-shirts Vinyl Decals & More.
Cricut£159.674.4★259 rev
Cricut Joy 2 Deluxe Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
Cricut£117.054.2★39 rev
Cricut Joy 2 Essential Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
Cricut£103.334.1★70 rev
Cricut Joy | Starter Bundle (2025)
Cricut£112.374.0★379 rev
Cricut Joy Xtra Die Cutting Machine White
Cricut£115.924.4★646 rev
Newest
by launch dateCricut Joy 2 Deluxe Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
Cricut£117.0539 rev
Cricut Joy 2 Essential Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
Cricut£103.3370 rev
Cricut Joy Xtra Smart Cutting Machine Starter Bundle 2025 Edition Smart Compact Cutting Machine Perfect for Projects Like Full Colour Stickers Custom Cards T-shirts Vinyl Decals & More.
Cricut£159.67259 rev
Cricut Joy | Starter Bundle (2025)
Cricut£112.37379 rev
Cricut Joy Xtra Die Cutting Machine White
Cricut£115.92646 rev
Trending
90-day click momentumCricut Joy 2 Deluxe Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
Cricut£117.054.2★
Cricut Joy 2 Essential Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
Cricut£103.334.1★
Cricut Joy Xtra Smart Cutting Machine Starter Bundle 2025 Edition Smart Compact Cutting Machine Perfect for Projects Like Full Colour Stickers Custom Cards T-shirts Vinyl Decals & More.
Cricut£159.674.4★
Cricut Joy | Starter Bundle (2025)
Cricut£112.374.0★
Cricut Joy Xtra Die Cutting Machine White
Cricut£115.924.4★
What buyers say about cricut joy xtra
What buyers praise and complain about, mined from review topics.What buyers love
“I am really impressed with the level of detail it can cope with”
“Easy to Use”
“All in all a very versatile little machine for the price”
“Perfect & easy to set up”
“If you are a craft person you will be happy to spend a lot of time in preparation and design and will have the patience to work on your project”
“This was a present for a 13 year old who is into there art”
“Everything you need to make sticks a good little machine”
“The machine is compact enough to store easily”
“Its small, lightweight, and easy to set up right out of the box”
“It is very compact”
What buyers complain about
“Wouldn't connect”
“doesn't work”
“Really poor software”
“Small”
“Links to you tube videos of dubious quality are of little help for a deaf user”
“this is when I hit the first problem its not compatible with a Chromebook”
“without needing to use a tedious manual workaround”
“stopped working after 10 months”
“the print and cut feature never calibrated correctly and eventually dulled the blades within a few days”
“Three pens cost £9 on their website”
Top return reasons
Common questions
- Is cricut joy xtra profitable to sell on Amazon United Kingdom?
- The niche generates £151K/yr across 5 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -30.0%. Flapen's verdict: Skip it (27/100).
- How competitive is the cricut joy xtra niche?
- 1 brands and 15 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in cricut joy xtra?
- Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Software/Application. The return rate is 5.0% — above our launch gate.
- What does it cost to enter the cricut joy xtra niche?
- Listings span £103.33–£159.67; the average listing price is £121.67 (sweet spot $15–$100). The average incumbent carries 279 reviews — the moat a new listing must climb.