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Cricut Joy Xtra

Fail

The top 5 products take 100% of clicks, so Cricut Joy Xtra is a Fail.

Flapen Score
27
27 / 100
Ranks 5,644 of 5,777 Home & Garden niches · −24 vs the category median of 51
Market size
£151K/yr56K searches / yr
90-day growth
-30.0%search demand this quarter
Competition
100%top-5 click share · 1 brands · 15 sellers

Flapen Score

Cricut Joy Xtra against its category

The dotted line is the Home & Garden average. Past it, Cricut Joy Xtra is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cricut Joy Xtra market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cricut Joy Xtra 56K times last year and spent an estimated £151K. One brand takes every click. Flapen scores it 27 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -30.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £151K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-30.0%
Conversion, latest week
2.2%
Market size, estimated
£151Ka year
Top search term
cricut joy xtra44K searches a year

02 · Price

A sale here is worth £121.67.

Listings sell for £121.67 on average, from £103.33 to £159.67. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At £121.67 that is £12K to £30K a year per listing.

Average price
£121.67above the $15 to $100 sweet spot
Price range
£103.33–£159.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
£12K–£30K
Returns
5.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #33 within Scrapbooking & Stamping. It carries 279 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#33in Scrapbooking & Stamping
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
279per listing
Listings tracked
5

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
25 months

Products

Top Cricut Joy Xtra products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£30K£61K£91K£121K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

15

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • Cricut100%

Demand

Cricut Joy Xtra search demand

Weekly searches over the year. Pick a range.

1K750Spike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Cricut Joy Xtra

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Connectivity-Overall”
5.0%of orders come back
“Wouldn't connect”
A buyer, on “Connectivity-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Cricut Joy Xtra questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data