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Cricut Joy Xtra

Fail

The top 5 products take 100% of clicks, so Cricut Joy Xtra is a Fail.

Flapen Score
27
27 / 100
Ranks 5,644 of 5,777 Home & Garden niches · −24 vs the category median of 51
Market size
£151K/yr56K searches / yr
90-day growth
-30.0%search demand this quarter
Competition
100%top-5 click share · 1 brands · 15 sellers

Flapen Score

Cricut Joy Xtra against its category

The dotted line is the Home & Garden average. Past it, Cricut Joy Xtra is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cricut Joy Xtra market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cricut Joy Xtra 56K times last year and spent an estimated £151K. One brand takes every click. Flapen scores it 27 out of 100, a Fail.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -30.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £151K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-30.0%
Conversion, latest week
2.2%
Market size, estimated
£151Ka year
Top search term
cricut joy xtra44K searches a year

02 · Price

A sale here is worth £121.67.

Listings sell for £121.67 on average, from £103.33 to £159.67. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At £121.67 that is £12K to £30K a year per listing.

Average price
£121.67above the $15 to $100 sweet spot
Price range
£103.33–£159.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
£12K–£30K
Returns
5.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #33 within Scrapbooking & Stamping. It carries 279 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#33in Scrapbooking & Stamping
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
279per listing
Listings tracked
5

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
25 months

Products

Top Cricut Joy Xtra products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£30K£61K£91K£121K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

15

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Cricut100%

Demand

Cricut Joy Xtra search demand

Weekly searches over the year. Pick a range.

1K750Spike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Cricut Joy Xtra

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall21%−0.18

Wouldn't connect

Wont connect to bluetooth

it doesn't connect to Bluetooth

Functionality-Overall13%−0.12

doesn't work

which lacks even the most basic plotting functions

print and cut stopped, done EVERYTHING even bought more RAM for my PC

Software/Application8%−0.06

Really poor software

Ive found the software has a few glitches that, if improved, could make it easier to use

Unfortunately the software is incredibly limited / poor

Size-Overall7%+0.58

Small

This is small

Quality-Overall7%+0.70

Links to you tube videos of dubious quality are of little help for a deaf user

not really good enough for me

Love

Quality-Overall19%+0.70

I am really impressed with the level of detail it can cope with

High quality

still feels well made and reliable

Ease Of Use15%+1.03

Easy to Use

This machine is just what I need so easy to use

Very good use every day

Value For Money10%+0.64

All in all a very versatile little machine for the price

Price is perfect

Definitely worth the money, highly recommended

Assembly/Installation9%+0.37

Perfect & easy to set up

literally took less than 5 minutes to set up

The setup was straightforward

Design-Overall6%+0.43

If you are a craft person you will be happy to spend a lot of time in preparation and design and will have the patience to work on your project

Love this so many possibilities for projects

Return

5.0% Return rate 12% Fixable by listing

Connectivity-Overall34%█▆▆▂▃▃

Wouldn't connect

Wont connect to bluetooth

it doesn't connect to Bluetooth

Functionality-Overall19%▂▃▇▆▆█

doesn't work

which lacks even the most basic plotting functions

print and cut stopped, done EVERYTHING even bought more RAM for my PC

Size-Overall11%▁▄▁█▄▅

Small

This is small

Defective Material/Parts7%▄▅▂▁█▄
Compatibility-Overall5%█▆▁▄▁▁

this is when I hit the first problem its not compatible with a Chromebook

FAQ

Common Cricut Joy Xtra questions

Answered from the same tracked data.