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Cricut Joy

Fail

The top 5 brands take 100% of clicks, so Cricut Joy is a Fail.

Flapen Score
32
32 / 100
Ranks 5,473 of 5,777 Home & Garden niches · −19 vs the category median of 51
Market size
£108K/yr64K searches / yr
90-day growth
-21.0%search demand this quarter
Competition
82%top-5 click share · 5 brands · 16 sellers

Flapen Score

Cricut Joy against its category

The dotted line is the Home & Garden average. Past it, Cricut Joy is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cricut Joy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cricut Joy 64K times last year and spent an estimated £108K. All 5 brands take every click. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £108K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-21.0%
Conversion, latest week
1.8%
Market size, estimated
£108Ka year
Peak month
December3.5× the quietest month
Top search term
cricut joy58K searches a year

02 · Price

A sale here is worth £91.38.

Listings sell for £91.38 on average, from £6.17 to £159.67. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At £91.38 that is £9K to £23K a year per listing.

Average price
£91.38inside the $15 to $100 sweet spot
Price range
£6.17–£159.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
£9K–£23K
Returns
3.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Scrapbooking & Stamping. It carries 640 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#32in Scrapbooking & Stamping
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
640per listing
Listings tracked
11

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
31 months

Products

Top Cricut Joy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£11K£22K£32K£43K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Cricut91%
  • LIKCUT3%
  • UCEC3%
  • OSDUE2%
  • REALIKE2%

Demand

Cricut Joy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Cricut Joy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cricut joy58K/yr
  • cricut joy machine3K/yr
  • circuit joy3K/yr

Reviews and returns

What reviews say buyers love and hate about Cricut Joy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall18%−0.06

Wouldn't connect

Wont connect to bluetooth

it doesn't connect to Bluetooth

Functionality-Overall11%−0.04

doesn't work

which lacks even the most basic plotting functions

print and cut stopped, done EVERYTHING even bought more RAM for my PC

Quality-Overall8%+1.50

Links to you tube videos of dubious quality are of little help for a deaf user

not really good enough for me

Inferior Quality

Size-Overall7%+0.33

Small

This is small

The only thing to keep in mind is the size – its designed for smaller projects

Software/Application7%−0.02

Really poor software

Ive found the software has a few glitches that, if improved, could make it easier to use

Unfortunately the software is incredibly limited / poor

Love

Quality-Overall27%+1.50

Good Quality

Good quality tools

still feels well made and reliable

Ease Of Use14%+0.98

Easy to Use

This machine is just what I need so easy to use

Very good use every day

Value For Money11%+0.58

Great price

Definitely worth the money, highly recommended

good value for money

Assembly/Installation5%+0.17

Perfect & easy to set up

literally took less than 5 minutes to set up

The setup was straightforward

Adhesion/Stickiness4%+0.30

Everything you need to make sticks a good little machine

sticks perfectly

Return

3.0% Return rate 32% Fixable by listing

Size-Overall29%▃▅▆█▇▇

Small

This is small

The only thing to keep in mind is the size – its designed for smaller projects

Connectivity-Overall22%█▆▅▂▃▂

Wouldn't connect

Wont connect to bluetooth

it doesn't connect to Bluetooth

Functionality-Overall14%▄▃▇▇▄█

doesn't work

which lacks even the most basic plotting functions

print and cut stopped, done EVERYTHING even bought more RAM for my PC

Defective Material/Parts7%▃▆▂▂█▄
Compatibility-Overall6%▅▅█▃▃▁

this is when I hit the first problem its not compatible with a Chromebook

FAQ

Common Cricut Joy questions

Answered from the same tracked data.