- Flapen Score
- 32 / 100Ranks 5,473 of 5,777 Home & Garden niches · −19 vs the category median of 5132
- Market size
- £108K/yr64K searches / yr
- 90-day growth
- -21.0%search demand this quarter
- Competition
- 82%top-5 click share · 5 brands · 16 sellers
Flapen Score
Cricut Joy against its category
The dotted line is the Home & Garden average. Past it, Cricut Joy is stronger. Inside it, weaker.
Market
The Cricut Joy market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cricut Joy 64K times last year and spent an estimated £108K. All 5 brands take every click. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.
01 · Demand
1.8% of searches ended in a purchase last week.
Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £108K a year.
- Searches, last 12 months
- 64K
- Growth, 90 days vs prior 90
- -21.0%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £108Ka year
- Peak month
- December3.5× the quietest month
- Top search term
- cricut joy58K searches a year
02 · Price
A sale here is worth £91.38.
Listings sell for £91.38 on average, from £6.17 to £159.67. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At £91.38 that is £9K to £23K a year per listing.
- Average price
- £91.38inside the $15 to $100 sweet spot
- Price range
- £6.17–£159.67
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £9K–£23K
- Returns
- 3.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Scrapbooking & Stamping. It carries 640 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #32in Scrapbooking & Stamping
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 640per listing
- Listings tracked
- 11
04 · Newcomers
Amazon counts 3 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Cricut Joy products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Cricut Joy | Starter Bundle (2025)
- Price
- £112.37
- Rating
- 4.0/5
- Reviews
- 379
- Age
- 1y ago

Cricut Joy 2 Essential Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
- Price
- £103.33
- Rating
- 4.1/5
- Reviews
- 70
- Age
- 5mo ago

Cricut Joy 2 Deluxe Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
- Price
- £117.05
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 5mo ago

Cricut Joy (2025)
- Price
- £105.09
- Rating
- 4.4/5
- Reviews
- 44
- Age
- 1y ago

Cricut Joy Xtra Smart Cutting Machine Starter Bundle 2025 Edition Smart Compact Cutting Machine Perfect for Projects Like Full Colour Stickers Custom Cards T-shirts Vinyl Decals & More.
- Price
- £159.67
- Rating
- 4.4/5
- Reviews
- 259
- Age
- 1y ago
Trending
90-day click momentum
Cricut Joy 2 Ultimate Bundle + Digital Content Smart Compact Cutting Machine with Heat Press for DIY Crafts Custom Cards Decals & Labels
- Price
- £147.39
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

Cricut Joy 2 Deluxe Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
- Price
- £117.05
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 5mo ago

Cricut Joy 2 Essential Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
- Price
- £103.33
- Rating
- 4.1/5
- Reviews
- 70
- Age
- 5mo ago

Likcut Glee S501 Vinyl Cutter Machine - AI Smart Sticker Maker S501 for DIY Joy AI Image Generation Portable Sticker Cutter for Crafting Beginner for Home & School Decor Custom Stickers Blue
- Price
- £101.43
- Rating
- 4.2/5
- Reviews
- 304
- Age
- 12mo ago

UCEC Smart Vinyl Permanent for Cricut Joy & Joy 2 30 Pack Self Adhesive Vinyl 14 x 30.5 cm - 23 Assorted Colors Vinyl Plotter Film for DIY Cups Cars Party Decoration Deco Sticker
- Price
- £11.97
- Rating
- 4.1/5
- Reviews
- 37
- Age
- 1y ago
Newest
by launch date
Cricut Joy 2 Essential Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
- Price
- £103.33
- Rating
- 4.1/5
- Reviews
- 70
- Age
- 5mo ago

Cricut Joy 2 Deluxe Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
- Price
- £117.05
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 5mo ago

Cricut Joy 2 Ultimate Bundle + Digital Content Smart Compact Cutting Machine with Heat Press for DIY Crafts Custom Cards Decals & Labels
- Price
- £147.39
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

Likcut Glee S501 Vinyl Cutter Machine - AI Smart Sticker Maker S501 for DIY Joy AI Image Generation Portable Sticker Cutter for Crafting Beginner for Home & School Decor Custom Stickers Blue
- Price
- £101.43
- Rating
- 4.2/5
- Reviews
- 304
- Age
- 12mo ago

Cricut Joy | Starter Bundle (2025)
- Price
- £112.37
- Rating
- 4.0/5
- Reviews
- 379
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
16
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Cricut91%
- LIKCUT3%
- UCEC3%
- OSDUE2%
- REALIKE2%
Demand
Cricut Joy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.5×
Search terms
Top Cricut Joy search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cricut joy58K/yr
- cricut joy machine3K/yr
- circuit joy3K/yr
Reviews and returns
What reviews say buyers love and hate about Cricut Joy
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Wouldn't connect
Wont connect to bluetooth
it doesn't connect to Bluetooth
doesn't work
which lacks even the most basic plotting functions
print and cut stopped, done EVERYTHING even bought more RAM for my PC
Links to you tube videos of dubious quality are of little help for a deaf user
not really good enough for me
Inferior Quality
Small
This is small
The only thing to keep in mind is the size – its designed for smaller projects
Really poor software
Ive found the software has a few glitches that, if improved, could make it easier to use
Unfortunately the software is incredibly limited / poor
Love
Good Quality
Good quality tools
still feels well made and reliable
Easy to Use
This machine is just what I need so easy to use
Very good use every day
Great price
Definitely worth the money, highly recommended
good value for money
Perfect & easy to set up
literally took less than 5 minutes to set up
The setup was straightforward
Everything you need to make sticks a good little machine
sticks perfectly
Return
3.0% Return rate 32% Fixable by listing
Small
This is small
The only thing to keep in mind is the size – its designed for smaller projects
Wouldn't connect
Wont connect to bluetooth
it doesn't connect to Bluetooth
doesn't work
which lacks even the most basic plotting functions
print and cut stopped, done EVERYTHING even bought more RAM for my PC
this is when I hit the first problem its not compatible with a Chromebook
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cricut Joy questions
Answered from the same tracked data.









