Cricut Joy
brand-locked demand (top 5 brands take 100% of clicks) — Cricut Joy doesn't clear our bar today.
Flapen Score
Is Cricut Joy profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Cricut Joy is a £108K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 32/100.
Cricut Joy: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -21.0% over the last 90 days and 1.8% of searches end in a purchase.
£108K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 11 products
Top Cricut Joy products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Cricut Joy | Starter Bundle (2025)
- Price
- £112.37
- Rating
- 4.0/5
- Reviews
- 379
- Age
- 1y ago
Cricut Joy 2 Essential Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
- Price
- £103.33
- Rating
- 4.1/5
- Reviews
- 70
- Age
- 5mo ago
Cricut Joy 2 Deluxe Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
- Price
- £117.05
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 5mo ago
Cricut Joy (2025)
- Price
- £105.09
- Rating
- 4.4/5
- Reviews
- 44
- Age
- 1y ago
Cricut Joy Xtra Smart Cutting Machine Starter Bundle 2025 Edition Smart Compact Cutting Machine Perfect for Projects Like Full Colour Stickers Custom Cards T-shirts Vinyl Decals & More.
- Price
- £159.67
- Rating
- 4.4/5
- Reviews
- 259
- Age
- 1y ago
Trending
90-day click momentum
Cricut Joy 2 Ultimate Bundle + Digital Content Smart Compact Cutting Machine with Heat Press for DIY Crafts Custom Cards Decals & Labels
- Price
- £147.39
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago
Cricut Joy 2 Deluxe Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
- Price
- £117.05
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 5mo ago
Cricut Joy 2 Essential Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
- Price
- £103.33
- Rating
- 4.1/5
- Reviews
- 70
- Age
- 5mo ago
Likcut Glee S501 Vinyl Cutter Machine - AI Smart Sticker Maker S501 for DIY Joy AI Image Generation Portable Sticker Cutter for Crafting Beginner for Home & School Decor Custom Stickers Blue
- Price
- £101.43
- Rating
- 4.2/5
- Reviews
- 304
- Age
- 12mo ago
UCEC Smart Vinyl Permanent for Cricut Joy & Joy 2 30 Pack Self Adhesive Vinyl 14 x 30.5 cm - 23 Assorted Colors Vinyl Plotter Film for DIY Cups Cars Party Decoration Deco Sticker
- Price
- £11.97
- Rating
- 4.1/5
- Reviews
- 37
- Age
- 1y ago
Newest
by launch dateCricut Joy 2 Essential Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
- Price
- £103.33
- Rating
- 4.1/5
- Reviews
- 70
- Age
- 5mo ago
Cricut Joy 2 Deluxe Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
- Price
- £117.05
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 5mo ago
Cricut Joy 2 Ultimate Bundle + Digital Content Smart Compact Cutting Machine with Heat Press for DIY Crafts Custom Cards Decals & Labels
- Price
- £147.39
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago
Likcut Glee S501 Vinyl Cutter Machine - AI Smart Sticker Maker S501 for DIY Joy AI Image Generation Portable Sticker Cutter for Crafting Beginner for Home & School Decor Custom Stickers Blue
- Price
- £101.43
- Rating
- 4.2/5
- Reviews
- 304
- Age
- 12mo ago
Cricut Joy | Starter Bundle (2025)
- Price
- £112.37
- Rating
- 4.0/5
- Reviews
- 379
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
Brands
5 falling
Sellers
16
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Cricut91%
- LIKCUT3%
- UCEC3%
- OSDUE2%
- REALIKE2%
Cricut Joy demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.5×
Top Cricut Joy search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- cricut joy58K/yr
- cricut joy machine3K/yr
- circuit joy3K/yr
What reviews say buyers love and hate about Cricut Joy
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Good Quality”
“Easy to Use”
“Great price”
“Perfect & easy to set up”
“Everything you need to make sticks a good little machine”
What buyers complain about
71% of reviews“Wouldn't connect”
“doesn't work”
“Links to you tube videos of dubious quality are of little help for a deaf user”
“Small”
“Really poor software”
Cricut Joy return rate & reasons
Why buyers send it back, as a share of all return requests.
3.0%
Return rate
32%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Cricut Joy questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
