cricut joy
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great£91.38avg listing price — sweet spot $15–$100
Review moat
Good639.64avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£6.17–£159.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good3.0%return rate — above 5% kills the launch gate
Market size
Okay£108K£108K/yr · 64K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-21.0%90-day search growth — must beat 0% to launch
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, cricut joy is a £108K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 32/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
cricut joy market data
- Units sold / yr
- 1K–2K
- avg 100–250/product
- Revenue / yr
- £114K–£137K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #32
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 64%
- Out of stock
- 0.0%
- Avg brand age
- 31 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
16
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Cricut91%
- LIKCUT3%
- UCEC3%
- OSDUE2%
- REALIKE2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.0% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.5×
Top cricut joy search terms
- cricut joy58K/yr
- cricut joy machine3K/yr
- circuit joy3K/yr
Top cricut joy products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cricut Joy | Starter Bundle (2025)
Cricut£112.374.0★379 rev
Cricut Joy 2 Essential Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
Cricut£103.334.1★70 rev
Cricut Joy 2 Deluxe Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
Cricut£117.054.2★39 rev
Cricut Joy (2025)
Cricut£105.094.4★44 rev
Cricut Joy Xtra Smart Cutting Machine Starter Bundle 2025 Edition Smart Compact Cutting Machine Perfect for Projects Like Full Colour Stickers Custom Cards T-shirts Vinyl Decals & More.
Cricut£159.674.4★259 rev
Newest
by launch dateCricut Joy 2 Essential Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
Cricut£103.3370 rev
Cricut Joy 2 Deluxe Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
Cricut£117.0539 rev
Cricut Joy 2 Ultimate Bundle + Digital Content Smart Compact Cutting Machine with Heat Press for DIY Crafts Custom Cards Decals & Labels
Cricut£147.391 rev
Likcut Glee S501 Vinyl Cutter Machine - AI Smart Sticker Maker S501 for DIY Joy AI Image Generation Portable Sticker Cutter for Crafting Beginner for Home & School Decor Custom Stickers Blue
LIKCUT£101.43304 rev
Cricut Joy | Starter Bundle (2025)
Cricut£112.37379 rev
Trending
90-day click momentumCricut Joy 2 Ultimate Bundle + Digital Content Smart Compact Cutting Machine with Heat Press for DIY Crafts Custom Cards Decals & Labels
Cricut£147.395.0★
Cricut Joy 2 Deluxe Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
Cricut£117.054.2★
Cricut Joy 2 Essential Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
Cricut£103.334.1★
Likcut Glee S501 Vinyl Cutter Machine - AI Smart Sticker Maker S501 for DIY Joy AI Image Generation Portable Sticker Cutter for Crafting Beginner for Home & School Decor Custom Stickers Blue
LIKCUT£101.434.2★
UCEC Smart Vinyl Permanent for Cricut Joy & Joy 2 30 Pack Self Adhesive Vinyl 14 x 30.5 cm - 23 Assorted Colors Vinyl Plotter Film for DIY Cups Cars Party Decoration Deco Sticker
UCEC£11.974.1★
What buyers say about cricut joy
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“Easy to Use”
“Great price”
“Perfect & easy to set up”
“Everything you need to make sticks a good little machine”
“This was a present for a 13 year old who is into there art”
“still feels well made and reliable”
“If you are a craft person you will be happy to spend a lot of time in preparation and design and will have the patience to work on your project”
“They also fit in the storage area”
“The machine is compact enough to store easily”
What buyers complain about
“Wouldn't connect”
“doesn't work”
“Links to you tube videos of dubious quality are of little help for a deaf user”
“Small”
“Really poor software”
“this is when I hit the first problem its not compatible with a Chromebook”
“Very thin vinyl”
“it may be more expensive”
“without needing to use a tedious manual workaround”
“stopped working after 10 months”
Top return reasons
Common questions
- Is cricut joy profitable to sell on Amazon United Kingdom?
- The niche generates £108K/yr across 11 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -21.0%. Flapen's verdict: Skip it (32/100).
- How competitive is the cricut joy niche?
- 5 brands and 16 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in cricut joy?
- Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Quality-Overall. The return rate is 3.0%.
- When does demand for cricut joy peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.5× the quietest.
- What does it cost to enter the cricut joy niche?
- Listings span £6.17–£159.67; the average listing price is £91.38 (sweet spot $15–$100). The average incumbent carries 640 reviews — the moat a new listing must climb.