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Cricut Heat Press

Fail

The top 5 brands take 100% of clicks, so Cricut Heat Press is a Fail.

Flapen Score
35
35 / 100
Ranks 5,308 of 5,777 Home & Garden niches · −16 vs the category median of 51
Market size
£85K/yr61K searches / yr
90-day growth
-18.8%search demand this quarter
Competition
80%top-5 click share · 4 brands · 34 sellers

Flapen Score

Cricut Heat Press against its category

The dotted line is the Home & Garden average. Past it, Cricut Heat Press is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cricut Heat Press market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cricut Heat Press 61K times last year and spent an estimated £85K. All 4 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £85K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-18.8%
Conversion, latest week
3.3%
Market size, estimated
£85Ka year
Peak month
December2.1× the quietest month
Top search term
cricut heat press27K searches a year

02 · Price

A sale here is worth £42.19.

Listings sell for £42.19 on average, from £7.86 to £85.83. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £42.19 that is £4K to £11K a year per listing.

Average price
£42.19inside the $15 to $100 sweet spot
Price range
£7.86–£85.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£4K–£11K
Returns
2.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #120 within Art & Craft Supplies. It carries 623 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
83%
Out of stock, average day
3.9%
Average rank
#120in Art & Craft Supplies
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
623per listing
Listings tracked
12

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
31 months

Products

Top Cricut Heat Press products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.

£0£8K£17K£25K£34K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

34

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

80%

Top 20: 100%

Open market

0%

  • Cricut82%
  • HTVRONT13%
  • wintfarm2%
  • REALIKE2%
  • Open — no brand owns it (0%)

Demand

Cricut Heat Press search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Cricut Heat Press search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cricut heat press27K/yr
  • cricut iron8K/yr
  • cricut mini heat press8K/yr
  • cricut easy press6K/yr
  • cricut press5K/yr
  • cricut easypress mini4K/yr
  • cricut mini press3K/yr

Reviews and returns

What reviews say buyers love and hate about Cricut Heat Press

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Advertised Vs Actual Product”
2.9%of orders come back
“not specified in description/product information - item returned”
A buyer, on “Advertised Vs Actual Product”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cricut Heat Press questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data