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cricut blades

Skip it

A small market ($38K/yr) — this niche doesn't clear our bar today.

Market size 9Growth 16Conversion 84Competition 19Returns 95Price range 45Avg price 24Brand share 29Review moat 58Quality gap 38

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Conversion

Great9.3%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,198.67

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£4.22–£23.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Avg price

Bad£8.77

avg listing price — sweet spot $15–$100

Competition

Bad77%

top-5 click share — a locked-up shelf

Growth

Bad-17.8%

90-day search growth — must beat 0% to launch

Market size

Bad£38K

£38K/yr · 46K searches

According to Flapen's Amazon United Kingdom niche tracking, cricut blades is a £38K/yr Amazon United Kingdom market (46K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 38/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

cricut blades market data

Units sold / yr
4K–5K
avg 100–250/product
Revenue / yr
£35K–£44K
units × avg price
Conversion rate
9.3%
Avg BSR
#9
Page quality
0%
Prime
100%
Sponsored
80%
Out of stock
0.0%
Avg brand age
32 months
Avg seller age
178 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 falling

Sellers

90

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

9%

  • Cricut43%
  • SPOKKI18%
  • Prasacco12%
  • Gebildet11%
  • Udewo4%
  • Yuiturt3%
  • Open — no brand owns it (5 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.8% search growth over the last 90 days.
2K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×

Top cricut blades search terms

  • cricut blades24K/yr
  • cricut blade9K/yr
  • cricut fine point blade4K/yr
  • cricut maker 3 blades3K/yr
  • cricut maker blades2K/yr
  • cricut blades maker 33K/yr
All search terms

Top cricut blades products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£4K20%£8K30%£11K40%£15K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

What buyers say about cricut blades

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money48%

“Definitely worth buying these”

Quality-Overall15%

“Good variety”

Durability8%

“Great with long use”

Advertised Vs Actual Product7%

“As described”

Adhesion/Stickiness4%

“Perfect always best to stick with the cricut”

Compatibility-Overall4%

“that are compatible”

Size-Overall2%

“Fits perfectly”

Assembly/Installation2%

“They were easy to install”

Ease Of Use2%

“very easy to replace”

Efficiency2%

“Works perfectly”

What buyers complain about

Size-Overall23%

“Blades dont fit the housing”

Sharpness20%

“Blades got blunt very quickly when cutting card”

Durability12%

“Both blades have gone blunt within a week”

Value For Money10%

“Overpriced”

Advertised Vs Actual Product8%

“it seems its the case - unfortunately the description of the product does not explain this”

Compatibility-Overall5%

“DOES NOT WORK WITH MAKER 4”

Thickness3%

“they are too thick to fit in the holder”

Material Quality3%

“definitely not compatible with my material so I am returning it”

Top return reasons

Compatibility-Overall43%
Size-Overall26%
Defective Material/Parts8%
Functionality-Overall7%
Material Quality5%
Advertised Vs Actual Product3%
Design-Overall2%
Cutting/Trimming2%
Shape/Style2%
Value For Money2%

Common questions

Is cricut blades profitable to sell on Amazon United Kingdom?
The niche generates £38K/yr across 15 tracked products. 90-day search growth is -17.8%. Flapen's verdict: Skip it (38/100).
How competitive is the cricut blades niche?
11 brands and 90 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in cricut blades?
Top complaints mined from reviews: Size-Overall, Sharpness, Durability. The return rate is 1.0%.
When does demand for cricut blades peak?
Demand peaks in Oct–Nov–Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the cricut blades niche?
Listings span £4.22–£23.91; the average listing price is £8.77 (sweet spot $15–$100). The average incumbent carries 1,199 reviews — the moat a new listing must climb.