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Cricut Blades

Fail

Shoppers spend only $38K a year here, so Cricut Blades is a Fail.

Flapen Score
38
38 / 100
Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 51
Market size
£38K/yr46K searches / yr
90-day growth
-17.8%search demand this quarter
Competition
77%top-5 click share · 11 brands · 90 sellers

Flapen Score

Cricut Blades against its category

The dotted line is the Home & Garden average. Past it, Cricut Blades is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cricut Blades market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cricut Blades 46K times last year and spent an estimated £38K. The top 5 brands take 88% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

9.3% of searches ended in a purchase last week.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-17.8%
Conversion, latest week
9.3%
Market size, estimated
£38Ka year
Peak month
November2.1× the quietest month
Top search term
cricut blades24K searches a year

02 · Price

A sale here is worth £8.77.

Listings sell for £8.77 on average, from £4.22 to £23.91. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £8.77 that is £877 to £2K a year per listing.

Average price
£8.77under the $15 to $100 sweet spot
Price range
£4.22–£23.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£877–£2K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Art & Craft Supplies. It carries 1,199 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#9in Art & Craft Supplies
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,199per listing
Listings tracked
15

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Cricut Blades products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£11K£15K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

90

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

9%

  • Cricut43%
  • SPOKKI18%
  • Prasacco12%
  • Gebildet11%
  • Udewo4%
  • Yuiturt3%
  • Open — no brand owns it (5 brands, 9%)

Demand

Cricut Blades search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Cricut Blades search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cricut blades24K/yr
  • cricut blade9K/yr
  • cricut fine point blade4K/yr
  • cricut maker 3 blades3K/yr
  • cricut maker blades2K/yr
  • cricut blades maker 33K/yr

Reviews and returns

What reviews say buyers love and hate about Cricut Blades

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%−0.05

Blades dont fit the housing

Does not fit

These are no good for Cricut maker 4 they do not fit

Sharpness20%−0.04

Blades got blunt very quickly when cutting card

These were no sharper than the blunt one I removed

Durability12%−0.01

Both blades have gone blunt within a week

they may not last quite as long as original branded blades under heavy use

Value For Money10%+2.59

Overpriced

Advertised Vs Actual Product8%+0.03

it seems its the case - unfortunately the description of the product does not explain this

Rubbish and incorrectly advertised

Love

Value For Money48%+2.59

Definitely worth buying these

good value

Good price

Quality-Overall15%+1.34

Good variety

Excellent quality blade

Excellent quality

Durability8%−0.01

Great with long use

Last for ages

it is still working perfectly

Advertised Vs Actual Product7%+0.03

As described

works just as well

exactly as described

Adhesion/Stickiness4%+0.38

Perfect always best to stick with the cricut

Return

1.0% Return rate 31% Fixable by listing

Compatibility-Overall43%▆▆██▅▆

DOES NOT WORK WITH MAKER 4

Is not compatible with maker 4 model

Size-Overall26%▅▃▂▅▇█

Blades dont fit the housing

Does not fit

These are no good for Cricut maker 4 they do not fit

Defective Material/Parts8%▁▇█▄▁▇
Functionality-Overall7%▇█▁▁▆▁
Material Quality5%▆▁█▁▁▁

definitely not compatible with my material so I am returning it

FAQ

Common Cricut Blades questions

Answered from the same tracked data.