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Crepe Paper

Crepe Paper shows low returns (0.4%), but soft demand (-19.6% this quarter) keeps it on the watch list.

Flapen Score

55
Worth a look
Market size 20Growth 15Conversion 77Competition 63Returns 98Price range 19Avg price 20Brand share 71Review moat 87Quality gap 92
This niche Category average

Is Crepe Paper profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Crepe Paper is a £81K/yr Amazon United Kingdom market (145K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.

Crepe Paper: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -19.6% over the last 90 days and 7.5% of searches end in a purchase.

£81K

revenue / yr

Units sold / yr13K
Search volume / yr-19.6%145K
Conversion rate7.5%
Avg price£7.37

Who owns the niche?

The top 5 brands hold 62% of demand, so 38% of the market is open.

38%

open market share

Brands · sellers23 · 31
Top-5 product click share47%
Open market38%
Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 33 products

Sponsored placement79%
New entrants (1y)10· 0 succeeded
Avg rating4.0★
Avg reviews266

Top Crepe Paper products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£6K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

23 falling

Sellers

31

Top-5 brand share

62%

Top 20: 98%

Top-5 click share

47%

Top 20: 88%

Open market

32%

  • Interdruk18%
  • JEKUGOT16%
  • Clairefontaine14%
  • upkpvid7%
  • Hiuyavy7%
  • MOXYOY6%

Crepe Paper demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume145KCVR7.5%Products33Brands23Top 5 Brands62%OOS Rate6.1%Rating4.0★Reviews266Avg BSR#35
5K3KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Top Crepe Paper search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • crepe paper105K/yr
  • crepe paper rolls23K/yr
  • crepe paper for flower making8K/yr
  • italian crepe paper5K/yr
  • crepe paper sheets5K/yr

What reviews say buyers love and hate about Crepe Paper

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Color39%

Vibrant colours

Value For Money15%

Worth buying

Quality-Overall15%

Good quality, easy to cut and shape and colours are very vibrant

Ease Of Use3%

Very easy to use

Gifting Purpose3%

Ideal for presents

What buyers complain about

82% of reviews
Thickness18%

Thin

Size-Overall16%

beware of the size

Stretchability/Expandability/Elasticity14%

Has hardly any stretch on it

Quality-Overall14%

Not as good as expected

Advertised Vs Actual Product13%

Not whats advertised

Crepe Paper return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

52%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
24%
2Color
14%
3Quality-Overall
14%
4Thin
12%
5Advertised Vs Actual Product
11%

Common Crepe Paper questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Crepe Paper 55/100 on Amazon United Kingdom — Worth a look. The niche generates £81K/yr across 33 tracked products. 0 of 10 products launched in the last 360 days are still selling. Search demand moved -19.6% over the last 90 days.
Search demand for Crepe Paper on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 2.1× the quietest.