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Crepe Paper

Maybe

An estimated 0.4% of orders come back. But demand is soft, at -19.6% this quarter, so Crepe Paper is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£81K/yr145K searches / yr
90-day growth
-19.6%search demand this quarter
Competition
47%top-5 click share · 23 brands · 31 sellers

Flapen Score

Crepe Paper against its category

The dotted line is the Home & Garden average. Past it, Crepe Paper is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crepe Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Crepe Paper 145K times last year and spent an estimated £81K. The top 5 brands take 62% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 7.5% of those searches ended in a purchase.

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.

Searches, last 12 months
145K
Growth, 90 days vs prior 90
-19.6%
Conversion, latest week
7.5%
Market size, estimated
£81Ka year
Peak month
December2.1× the quietest month
Top search term
crepe paper105K searches a year

02 · Price

A sale here is worth £7.37.

Listings sell for £7.37 on average, from £3.23 to £17.80. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £7.37 that is £2K to £4K a year per listing.

Average price
£7.37under the $15 to $100 sweet spot
Price range
£3.23–£17.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #35 within Paper & Paper Crafts. It carries 266 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
97%
Out of stock, average day
6.1%
Average rank
#35in Paper & Paper Crafts
Average rating
4.05 starsAmazon United Kingdom average 4.36 stars
Average reviews
266per listing
Listings tracked
33

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Crepe Paper products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

23 falling

Sellers

31

Est. top-5 brand share

62%

Top 20: 98%

Est. top-5 click share

47%

Top 20: 88%

Open market

32%

  • Interdruk18%
  • JEKUGOT16%
  • Clairefontaine14%
  • upkpvid7%
  • Hiuyavy7%
  • MOXYOY6%

Demand

Crepe Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Crepe Paper search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • crepe paper105K/yr
  • crepe paper rolls23K/yr
  • crepe paper for flower making8K/yr
  • italian crepe paper5K/yr
  • crepe paper sheets5K/yr

Reviews and returns

What reviews say buyers love and hate about Crepe Paper

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Color”
18%of negative reviews mention “Thickness”
0.4%of orders come back
“Thin”
A buyer, on “Thickness”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Crepe Paper questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data