crepe paper
Worth a lookShows low returns (0.4%), but soft demand (-19.6% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great266.33avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Bad£81K£81K/yr · 145K searches
Avg price
Bad£7.37avg listing price — sweet spot $15–$100
Price range
Bad£3.23–£17.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-19.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, crepe paper is a £81K/yr Amazon United Kingdom market (145K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
crepe paper market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £74K–£92K
- units × avg price
- Conversion rate
- 7.5%
- Avg BSR
- #35
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 79%
- Out of stock
- 6.1%
- Avg brand age
- 33 months
- Avg seller age
- 203 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
23 falling
Sellers
31
Top-5 brand share
62%
Top 20: 98%
Top-5 click share
47%
Top 20: 88%
Open market
32%
- Interdruk18%
- JEKUGOT16%
- Clairefontaine14%
- upkpvid7%
- Hiuyavy7%
- MOXYOY6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Top crepe paper search terms
- crepe paper105K/yr
- crepe paper rolls23K/yr
- crepe paper for flower making8K/yr
- italian crepe paper5K/yr
- crepe paper sheets5K/yr
Top crepe paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
10 Rolls Crepe Paper Streamers Hanging Rainbow Streamers 10 Colors Party Crepe Paper Roll Streamer for Birthday Wedding and Holiday Party Decorations.
JEKUGOT£4.824.4★341 rev
Interdruk Crepe Paper Rolls - 25 x 200 cm - 10x Pastel Colours
Interdruk£5.624.2★515 rev
Clairefontaine 995000C 10 Rolls Crepe Florist Paper Format 25x100cm Elasticity 250% Grammage 160g Paper Flowers Beautiful Colours Ast 10 Pastel Colours Pastels
Clairefontaine£11.974.6★1,383 rev
Crepe Paper Rolls 15 Colors 50X100CM Assorted Colored Packing Paper Sheets Versatile Craft Paper for Gift Wrapping Paper Flowers Wedding Festival Decoration
upkpvid£5.784.0★1 rev
15 Colors Packing Crepe Paper Rolls 15 PCS 50X100CM Florist Crepe Paper Flowers Gift Wrapping Floral Artwork Malleable High Elasticity
Hiuyavy£8.742.4★17 rev
Newest
by launch date
Crepe Paper Rolls for Flower Making 25x250cm Coloured Florist Crepe Paper Flowers Roll for Craft Floral Artwork 6 Rolls
SenZee£6.590 rev
Crepe Paper 10 Rolls Hanging Rainbow Streamers 3.5CMx10M/Roll
MOXYOY£4.0331 rev
Crepe Paper Rolls 15 Colors 50X100CM Assorted Colored Packing Paper Sheets Versatile Craft Paper for Gift Wrapping Paper Flowers Wedding Festival Decoration
upkpvid£5.781 rev
12 Colours Crepe Paper Rolls 25x250cm Crepe Paper Sheets with 30 Stem Wires(30cm & 40cm) 2 Rolls of Floral Tape Double-Sided Tape Scissor for DIY Florist Paper Crafts Party Supplies
PX NING£13.0916 rev
Crepe Paper Streamer Rolls 4.5cm x 25m Crepe Paper Party Streamers Decorations Hanging Rainbow Streamer for Birthday 12 Colors
Rjayaa£7.696 rev
Trending
90-day click momentum12 Colours Crepe Paper Rolls 25x250cm Crepe Paper Sheets with 30 Stem Wires(30cm & 40cm) 2 Rolls of Floral Tape Double-Sided Tape Scissor for DIY Florist Paper Crafts Party Supplies
PX NING£13.093.8★
Crepe Paper 10 Rolls Hanging Rainbow Streamers 3.5CMx10M/Roll
MOXYOY£4.034.4★
Crepe Paper Rolls for Flower Making 25x250cm Coloured Florist Crepe Paper Flowers Roll for Craft Floral Artwork 6 Rolls
SenZee£6.590.0★
Crepe Paper Rolls 15 Colors 50X100CM Assorted Colored Packing Paper Sheets Versatile Craft Paper for Gift Wrapping Paper Flowers Wedding Festival Decoration
upkpvid£5.784.0★
VGOODALL Coloured Tissue Paper 50x35cm 75 Sheets 15 Colours 17gsm Thick Non-Bleeding Non-Yellowing Paper for Gift Wrapping Crafts Packaging Wedding Party Decor & Keepsake Storage
VGOODALL£5.724.7★
What buyers say about crepe paper
What buyers praise and complain about, mined from review topics.What buyers love
“Vibrant colours”
“Worth buying”
“Good quality, easy to cut and shape and colours are very vibrant”
“Very easy to use”
“Ideal for presents”
“good size and quality overall”
“A vibrant, bright coloured, good quality crepe paper set with a good width”
“Nice DIY decor pieces”
“substantial”
“As described”
What buyers complain about
“Thin”
“beware of the size”
“Has hardly any stretch on it”
“Not as good as expected”
“Not whats advertised”
“breaks easily”
“Expensive”
“the florists tape has very little sticky in it”
“Not so durable”
Top return reasons
Common questions
- Is crepe paper profitable to sell on Amazon United Kingdom?
- The niche generates £81K/yr across 33 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -19.6%. Flapen's verdict: Worth a look (55/100).
- How competitive is the crepe paper niche?
- 23 brands and 31 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in crepe paper?
- Top complaints mined from reviews: Thickness, Size-Overall, Stretchability/Expandability/Elasticity. The return rate is 0.4%.
- When does demand for crepe paper peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the crepe paper niche?
- Listings span £3.23–£17.80; the average listing price is £7.37 (sweet spot $15–$100). The average incumbent carries 266 reviews — the moat a new listing must climb.