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Crepe Paper

Maybe

Returns run at only 0.4% of orders. But demand is soft, at -19.6% this quarter, so Crepe Paper is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£81K/yr145K searches / yr
90-day growth
-19.6%search demand this quarter
Competition
47%top-5 click share · 23 brands · 31 sellers

Flapen Score

Crepe Paper against its category

The dotted line is the Home & Garden average. Past it, Crepe Paper is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crepe Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Crepe Paper 145K times last year and spent an estimated £81K. The top 5 brands take 62% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

7.5% of searches ended in a purchase last week.

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.

Searches, last 12 months
145K
Growth, 90 days vs prior 90
-19.6%
Conversion, latest week
7.5%
Market size, estimated
£81Ka year
Peak month
December2.1× the quietest month
Top search term
crepe paper105K searches a year

02 · Price

A sale here is worth £7.37.

Listings sell for £7.37 on average, from £3.23 to £17.80. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £7.37 that is £2K to £4K a year per listing.

Average price
£7.37under the $15 to $100 sweet spot
Price range
£3.23–£17.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #35 within Paper & Paper Crafts. It carries 266 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
97%
Out of stock, average day
6.1%
Average rank
#35in Paper & Paper Crafts
Average rating
4.05 starsAmazon United Kingdom average 4.36 stars
Average reviews
266per listing
Listings tracked
33

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Crepe Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

23 falling

Sellers

31

Top-5 brand share

62%

Top 20: 98%

Top-5 click share

47%

Top 20: 88%

Open market

32%

  • Interdruk18%
  • JEKUGOT16%
  • Clairefontaine14%
  • upkpvid7%
  • Hiuyavy7%
  • MOXYOY6%

Demand

Crepe Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Crepe Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crepe paper105K/yr
  • crepe paper rolls23K/yr
  • crepe paper for flower making8K/yr
  • italian crepe paper5K/yr
  • crepe paper sheets5K/yr

Reviews and returns

What reviews say buyers love and hate about Crepe Paper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness18%−0.11

Thin

not as thick as the Italian brands

It's as thin as tissue paper

Size-Overall16%−0.06

beware of the size

Only for small items

Very small

Stretchability/Expandability/Elasticity14%−0.11

Has hardly any stretch on it

does not stretch

not stretchy either

Quality-Overall14%−0.03

Not as good as expected

Poor quality

Absolute rubbish

Advertised Vs Actual Product13%−0.08

Not whats advertised

Not as described

Not what it seems

Love

Color39%+2.47

Vibrant colours

Colour is good

Great colours

Value For Money15%+1.22

Worth buying

Great value

Good value

Quality-Overall15%−0.03

Good quality, easy to cut and shape and colours are very vibrant

Good variety

Good quality

Ease Of Use3%+0.24

Very easy to use

is easy to use for decoration

Useful

Gifting Purpose3%+0.28

Ideal for presents

Great for presents

Return

0.4% Return rate 52% Fixable by listing

Size-Overall24%▅█▅▄▄▅

beware of the size

Only for small items

Very small

Color14%▅█▅▄█▃
Quality-Overall14%▆▁█▆▆▇

Not as good as expected

Poor quality

Absolute rubbish

Thin12%▅▁▂▄█▄
Advertised Vs Actual Product11%█▃▅▃▄▃

Not whats advertised

Not as described

Not what it seems

FAQ

Common Crepe Paper questions

Answered from the same tracked data.