Skip to content

Crepe Maker

Fail

Demand is soft, at -42.9% this quarter, so Crepe Maker is a Fail.

Flapen Score
37
37 / 100
Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 51
Market size
£59K/yr134K searches / yr
90-day growth
-42.9%search demand this quarter
Competition
78%top-5 click share · 11 brands · 27 sellers

Flapen Score

Crepe Maker against its category

The dotted line is the Home & Garden average. Past it, Crepe Maker is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crepe Maker market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Crepe Maker 134K times last year and spent an estimated £59K. The top 5 brands take 82% of clicks. Demand peaks in Feb–Mar–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -42.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
134K
Growth, 90 days vs prior 90
-42.9%
Conversion, latest week
2.0%
Market size, estimated
£59Ka year
Peak month
December3.7× the quietest month
Top search term
crepe maker105K searches a year

02 · Price

A sale here is worth £21.60.

Listings sell for £21.60 on average, from £15.93 to £32.23. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At £21.60 that is £11K to £16K a year per listing.

Average price
£21.60inside the $15 to $100 sweet spot
Price range
£15.93–£32.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
500–750
Revenue per listing a year
£11K–£16K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Small Kitchen Appliances. It carries 2,052 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#9in Small Kitchen Appliances
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,052per listing
Listings tracked
12

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Crepe Maker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£23K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

27

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

14%

  • Russell Hobbs31%
  • YASHE20%
  • Baker's Friend16%
  • Quest11%
  • StarBlue4%
  • GILES & POSNER4%
  • Open — no brand owns it (5 brands, 14%)

Demand

Crepe Maker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Crepe Maker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crepe maker105K/yr
  • crepe machine6K/yr
  • electric crepe maker5K/yr
  • crepe maker electric8K/yr
  • crepe makers6K/yr
  • injera maker4K/yr

Reviews and returns

What reviews say buyers love and hate about Crepe Maker

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Heating26%−0.24

Doesn't heat

45 minutes in the plate was still barely warm to the point I could put my whole hand on it

The surface temperature is uneven across the plate

Adhesion/Stickiness9%−0.06

every attempt resulted in just sticking

Very poor non stick

The non-stick surface eventually wears out

Size-Overall9%−0.03

Size is a bit bigger than expected

too small for my needs

Value For Money9%

Not worth the money

Waste of money

Ease Of Use6%+1.02

Its really tricky to use at first

Love

Quality-Overall19%+0.76

Good quality and easy to clean

Amazing quality

Excellent build quality

Baking16%+1.53

Brilliant pancake pan

Great pan

Fantastic Pancake Maker

Ease Of Use15%+1.02

Easy to use

So easy to use that my kids can even use this with supervision

Its effortless, the pancakes are spot on, and for once, Im not eating a cold, rubbery leftover while everyone else is in a food coma

Cooking Experience14%+0.24

Easy to use pancake maker

can cook easily with multiple purposes

Very good pancake pan

Value For Money7%

Well worth the money

Excellent value for money

Good value

Return

2.5% Return rate 26% Fixable by listing

Heating26%▃▅██▅▄

Doesn't heat

45 minutes in the plate was still barely warm to the point I could put my whole hand on it

The surface temperature is uneven across the plate

Size-Overall22%▅█▅▄▅▇

Size is a bit bigger than expected

too small for my needs

Functionality-Overall13%▁▅▄▆█▄

just didn't work

nothing seemed to work

Quality-Overall5%▇█▆▁▃▄

Absolute garbage

Product Condition4%█▂▂▅▃▃

FAQ

Common Crepe Maker questions

Answered from the same tracked data.