creeping thyme plants
Worth a lookShows low returns (0.0%), but a small market ($10K/yr) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Review moat
Great203.65avg incumbent reviews — the moat a new listing must climb
Growth
Good+53.5%90-day search growth — must beat 0% to launch
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Price range
Okay£2.73–£19.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.76avg listing price — sweet spot $15–$100
Market size
Bad£10K£10K/yr · 33K searches
According to Flapen's Amazon United Kingdom niche tracking, creeping thyme plants is a £10K/yr Amazon United Kingdom market (33K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 55/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
creeping thyme plants market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £16K–£19K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #265
- Page quality
- 0%
- Prime
- 31%
- Sponsored
- 73%
- Out of stock
- 8.3%
- Avg brand age
- 58 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
17
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
53%
Top 20: 92%
Open market
15%
- Bedwen24%
- Generic20%
- Country Climbers & Garden Favourites17%
- Simply Garden11%
- Thompson & Morgan7%
- Plant theory6%
- Open — no brand owns it (8 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 66 weeks — +53.5% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 39.4×
Top creeping thyme plants search terms
- creeping thyme plants23K/yr
- creeping thyme plug plants9K/yr
- red creeping thyme plants uk951/yr
Top creeping thyme plants products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Thyme Plug Plants. Creeping Red. Evergreen Perennial herb That is Amazing Ground Cover. Medium Plug Plants x 4. Available from Bedwen Plants.
Bedwen£13.243.9★76 rev
Purple Creeping Thyme Seeds Perennial Bee-Friendly Ground Cover for Rock Gardens Walkways & Lawns Fragrant Hardy Low-Maintenance
Simply Garden£3.444.1★166 rev
Thyme Creeping Red herb Aromatic Leaves Crimson red Ground Cover 9cm Pot
Country Climbers & Garden Favourites£5.994.2★1,281 rev
20000 Creeping Thyme Seeds Wild Thyme Flower Plant Rock Cress Ground Cover Flower Wildflower Seed Mix Covers 35m Carpet Evergreen Plant for Landscaping Lawn Alternative
Generic£7.063.1★155 rev
Thyme Creeping Lemon evergreen herb plant aromatic leaves pink-mauve flowers summer loved by bees ground cover 9cm pot
Country Climbers & Garden Favourites£5.734.3★870 rev
Newest
by launch date
30000+ Creeping Thyme Carpet Spreading Thyme Perennial Hard Ground Cover (Red)
Generic£6.700 rev
30000+ Creeping Thyme Carpet Spreading Thyme Perennial Hard Ground Cove (Blue)
Generic£6.650 rev
Purple Creeping Thyme Seeds Thymus serpyllum Low Growing Fragrant Herb Ground Cover with Purple Flowers Lawn Alternative OliSeeds (20 Seeds)
oliseeds£2.7317 rev
Plant Theory Set of 3 Creeping Thyme Herb Plant Thyme Serpyllum Snowdrift 9cm Pot
Plant theory£12.683 rev
Plant Theory 9cm Pot Creeping Thyme Or Thymus Serpyllum Herb Plant Thyme Serpyllum Snowdrift
Plant theory£6.503 rev
Trending
90-day click momentum30000+ Creeping Thyme Carpet Spreading Thyme Perennial Hard Ground Cover (Red)
Generic£6.700.0★
Set of 3 Plant Theory 9cm Pot Thyme Serpyllum Pink Chintz Herb Plant Thymus
Plant theory£17.970.0★
Purple Creeping Thyme Seeds Thymus serpyllum Low Growing Fragrant Herb Ground Cover with Purple Flowers Lawn Alternative OliSeeds (20 Seeds)
oliseeds£2.733.8★
Plant Theory Set of 3 Creeping Thyme Herb Plant Thyme Serpyllum Snowdrift 9cm Pot
Plant theory£12.683.5★
30000+ Creeping Thyme Carpet Spreading Thyme Perennial Hard Ground Cove (Blue)
Generic£6.650.0★
What buyers say about creeping thyme plants
What buyers praise and complain about, mined from review topics.What buyers love
“Good germination”
“Good value too”
“Good quality”
“is as advertised”
“Good size”
“following the instructions exactly”
“It closes properly and very well”
“lovely colour just what I wanted”
“with bio- degradable packaging”
“Strong, healthy plants”
What buyers complain about
“Didn't grow”
“The pack is small”
“I'm thinking the retail price is a bit steep”
“Deceiving picture”
“Impossible to say what the quality”
“also did not work for me”
“can dry out quickly”
“Information on the packet is limited”
“Died after 4weeks”
“No colour, no more than 6mm tall”
Top return reasons
Common questions
- Is creeping thyme plants profitable to sell on Amazon United Kingdom?
- The niche generates £10K/yr across 26 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is +53.5%. Flapen's verdict: Worth a look (55/100).
- How competitive is the creeping thyme plants niche?
- 14 brands and 17 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in creeping thyme plants?
- Top complaints mined from reviews: Plant Growth, Size-Overall, Value For Money. The return rate is 0.0%.
- When does demand for creeping thyme plants peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 39.4× the quietest.
- What does it cost to enter the creeping thyme plants niche?
- Listings span £2.73–£19.93; the average listing price is £7.76 (sweet spot $15–$100). The average incumbent carries 204 reviews — the moat a new listing must climb.