Cream Toaster
FailDemand is soft, at -28.6% this quarter, so Cream Toaster is a Fail.
- Flapen Score
- 49 / 100Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 5149
- Market size
- £73K/yr64K searches / yr
- 90-day growth
- -28.6%search demand this quarter
- Competition
- 55%top-5 click share · 14 brands · 72 sellers
Flapen Score
Cream Toaster against its category
The dotted line is the Home & Garden average. Past it, Cream Toaster is stronger. Inside it, weaker.
Market
The Cream Toaster market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cream Toaster 64K times last year and spent an estimated £73K. The top 5 brands take 77% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 4.5% of those searches ended in a purchase.
Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -28.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.
- Searches, last 12 months
- 64K
- Growth, 90 days vs prior 90
- -28.6%
- Conversion, latest week
- 4.5%
- Market size, estimated
- £73Ka year
- Peak month
- November1.7× the quietest month
- Top search term
- cream toaster38K searches a year
02 · Price
A sale here is worth £25.21.
Listings sell for £25.21 on average, from £15.48 to £41.40. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £25.21 that is £3K to £6K a year per listing.
- Average price
- £25.21inside the $15 to $100 sweet spot
- Price range
- £15.48–£41.40
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£6K
- Returns
- 2.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #693 within Small Kitchen Appliances. It carries 1,467 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 88%
- Out of stock, average day
- 2.6%
- Average rank
- #693in Small Kitchen Appliances
- Average rating
- 4.23 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,467per listing
- Listings tracked
- 24
04 · Newcomers
2 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Cream Toaster products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share![Breville Bold 2 Slice Toaster with High-Lift & Wide Slots | Cream & Silver Chrome [VTR003]](https://m.media-amazon.com/images/I/41Y2ctQji5L.jpg)
Breville Bold 2 Slice Toaster with High-Lift & Wide Slots | Cream & Silver Chrome [VTR003]
- Price
- £20.46
- Rating
- 4.3/5
- Reviews
- 8,677
- Age
- 5y ago

Morphy Richards Equip 2 Slice Toaster Defrost and Reheat Browning Controls Variable Wide Slots Removable Crumb Tray 800W Cream 222065
- Price
- £21.64
- Rating
- 4.3/5
- Reviews
- 4,201
- Age
- 5y ago

Swan Wave 2-Slice Toaster 7 Browning Levels Defrost Cancel & Reheat Functions Removable Crumb Tray Hidden Cord Storage Non-Slip Feet Cream ST19034CRM
- Price
- £17.29
- Rating
- 4.4/5
- Reviews
- 132
- Age
- 11mo ago

Morphy Richards Hive 2 Slice Toaster Variable Browning Removable Crumb Tray Cancel Defrost Reheat Anti-jam feature Gloss Finish 850W Cream 220032
- Price
- £18.31
- Rating
- 4.4/5
- Reviews
- 1,189
- Age
- 5y ago
![Breville Zen 4 Slice Toaster with High Lift & Wide Slots | Cream & Silver Chrome [VTR028]](https://m.media-amazon.com/images/I/41qWX5+t4bL.jpg)
Breville Zen 4 Slice Toaster with High Lift & Wide Slots | Cream & Silver Chrome [VTR028]
- Price
- £31.69
- Rating
- 4.4/5
- Reviews
- 1,017
- Age
- 2y ago
Trending
estimated 90-day click momentum
Tefal Morning 2 Slice Toaster 850W Extra-Wide Slots Cream
- Price
- £17.65
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 1mo ago

Swan Hexton Variable Width 2 Slice Toaster 7 Browning Levels Cancel/Reheat/Defrost Removable Crumb Tray Cord Storage 900W Cream with Chrome Accents ST19037CRM
- Price
- £19.53
- Rating
- 3.8/5
- Reviews
- 26
- Age
- 8mo ago

Haden Salcombe Cream Toaster 4 Slice - 6 Adjustable Browning Levels - Stainless Steel Housing - Defrost/Cancel/Reheat Functions - Self-centering Function - Easy to Use and Clean - 1900-2300W
- Price
- £27.61
- Rating
- 4.4/5
- Reviews
- 1,488
- Age
- 6y ago

GEEPAS NordiQ 2 Slice Toaster | Matte Finish with Wood Accents | 6 Browning Levels Defrost Reheat & Cancel | High Lift Removable Crumb Tray Cool Touch Cord Storage | 2 Year Warranty 850W Cream
- Price
- £32.23
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 8mo ago
![Russell Hobbs 4 Slice Toaster [1960W Frozen/Cancel/Reheat function with Indicator light] Brontë Stone (Extra wide slots 6 Browning levels Lift & Look function Lift high feature) 26771](https://m.media-amazon.com/images/I/41YbqmDP4JL.jpg)
Russell Hobbs 4 Slice Toaster [1960W Frozen/Cancel/Reheat function with Indicator light] Brontë Stone (Extra wide slots 6 Browning levels Lift & Look function Lift high feature) 26771
- Price
- £41.40
- Rating
- 4.5/5
- Reviews
- 139
- Age
- 1y ago
Newest
by launch date
Tefal Morning 2 Slice Toaster 850W Extra-Wide Slots Cream
- Price
- £17.65
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 1mo ago

Salter Retro Cream 2-Slice Toaster - Wide Slots Plastic 6 Browning Levels Defrost Reheat & Cancel High-Lift Eject Removable Crumb Tray Self-Centring Anti-Jam Function Vintage Design 815W
- Price
- £21.92
- Rating
- 3.6/5
- Reviews
- 14
- Age
- 5mo ago

Swan Hexton Variable Width 2 Slice Toaster 7 Browning Levels Cancel/Reheat/Defrost Removable Crumb Tray Cord Storage 900W Cream with Chrome Accents ST19037CRM
- Price
- £19.53
- Rating
- 3.8/5
- Reviews
- 26
- Age
- 8mo ago

GEEPAS NordiQ 2 Slice Toaster | Matte Finish with Wood Accents | 6 Browning Levels Defrost Reheat & Cancel | High Lift Removable Crumb Tray Cool Touch Cord Storage | 2 Year Warranty 850W Cream
- Price
- £32.23
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 8mo ago

Salter Retro 2-Slice Toaster Cream Wide Slots 6 Browning Levels
- Price
- £28.66
- Rating
- 4.0/5
- Reviews
- 158
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 flat
Sellers
72
Est. top-5 brand share
77%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 97%
Open market
16%
- Breville26%
- Morphy Richards20%
- Swan14%
- HADEN10%
- Bosch7%
- Russell Hobbs7%
- Open — no brand owns it (8 brands, 16%)
Demand
Cream Toaster search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Cream Toaster search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cream toaster38K/yr
- cream toaster 2 slice14K/yr
- toaster cream8K/yr
- beige toaster5K/yr
Reviews and returns
What reviews say buyers love and hate about Cream Toaster
We read the reviews and the return reasons for every product selling here.
“Toaster only toasts one side of the bread”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cream Toaster questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









