Is cream toaster profitable to sell on Amazon United Kingdom?

The niche generates £73K/yr across 24 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -28.6%. Flapen's verdict: Skip it (49/100).

How competitive is the cream toaster niche?

14 brands and 72 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in cream toaster?

Top complaints mined from reviews: Toasting, Durability, Quality-Overall. The return rate is 2.1%.

When does demand for cream toaster peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the cream toaster niche?

Listings span £15.48–£41.40; the average listing price is £25.21 (sweet spot $15–$100). The average incumbent carries 1,467 reviews — the moat a new listing must climb.

cream toaster

Skip it

Soft demand (-28.6% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible£25.21

avg listing price — sweet spot $15–$100

Price range

Incredible£15.48–£41.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Returns

Good2.1%

return rate — above 5% kills the launch gate

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,466.5

avg incumbent reviews — the moat a new listing must climb

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Market size

Bad£73K

£73K/yr · 64K searches

Growth

Bad-28.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, cream toaster is a £73K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 49/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

cream toaster market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: £50K–£63K; units × avg price
Conversion rate: 4.5%
Avg BSR: #693
Page quality: 0%
Prime: 88%
Sponsored: 92%
Out of stock: 2.6%
Avg brand age: 46 months
Avg seller age: 173 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 flat

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

55%

Top 20: 97%

Open market

16%

Breville26%
Morphy Richards20%
Swan14%
HADEN10%
Bosch7%
Russell Hobbs7%
Open — no brand owns it (8 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -28.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top cream toaster search terms

cream toaster38K/yr -30.7%3.7% conv.
cream toaster 2 slice14K/yr -29.9%5.0% conv.
toaster cream8K/yr -19.4%3.5% conv.
beige toaster5K/yr -21.9%1.3% conv.

All search terms

Top cream toaster products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Breville Bold 2 Slice Toaster with High-Lift & Wide Slots | Cream & Silver Chrome [VTR003]

Breville£20.464.3★8,677 rev

Morphy Richards Equip 2 Slice Toaster Defrost and Reheat Browning Controls Variable Wide Slots Removable Crumb Tray 800W Cream 222065

Morphy Richards£21.644.3★4,201 rev

Swan Wave 2-Slice Toaster 7 Browning Levels Defrost Cancel & Reheat Functions Removable Crumb Tray Hidden Cord Storage Non-Slip Feet Cream ST19034CRM

Swan£17.294.4★132 rev

Morphy Richards Hive 2 Slice Toaster Variable Browning Removable Crumb Tray Cancel Defrost Reheat Anti-jam feature Gloss Finish 850W Cream 220032

Morphy Richards£18.314.4★1,189 rev

Breville Zen 4 Slice Toaster with High Lift & Wide Slots | Cream & Silver Chrome [VTR028]

Breville£31.694.4★1,017 rev

Newest

by launch date

Tefal Morning 2 Slice Toaster 850W Extra-Wide Slots Cream

Tefal£17.652 rev

1mo ago

Salter Retro Cream 2-Slice Toaster - Wide Slots Plastic 6 Browning Levels Defrost Reheat & Cancel High-Lift Eject Removable Crumb Tray Self-Centring Anti-Jam Function Vintage Design 815W

Salter£21.9214 rev

5mo ago

Swan Hexton Variable Width 2 Slice Toaster 7 Browning Levels Cancel/Reheat/Defrost Removable Crumb Tray Cord Storage 900W Cream with Chrome Accents ST19037CRM

Swan£19.5326 rev

8mo ago

GEEPAS NordiQ 2 Slice Toaster | Matte Finish with Wood Accents | 6 Browning Levels Defrost Reheat & Cancel | High Lift Removable Crumb Tray Cool Touch Cord Storage | 2 Year Warranty 850W Cream

GEEPAS£32.237 rev

8mo ago

Salter Retro 2-Slice Toaster Cream Wide Slots 6 Browning Levels

Salter£28.66158 rev

10mo ago

What buyers say about cream toaster

What buyers praise and complain about, mined from review topics.

What buyers love

Toasting52%

“Toasts nicely”

Quality-Overall11%

“Good quality from a trusted brand”

Value For Money7%

“Good for the price”

Design-Overall3%

“it feels well put together”

Advertised Vs Actual Product3%

“does the job”

Ease Of Use2%

“Ease of Use”

Color2%

“Love the colour”

Cooking Experience2%

“So far has toasted quickly and evenly”

Size-Overall2%

“Fit for purpose”

Strength1%

“Good performance”

What buyers complain about

Toasting30%

“Toaster only toasts one side of the bread”

Durability18%

“Broke after 2 months”

Quality-Overall11%

“the quality is subpar”

Size-Overall7%

“Not fit for purpose”

Functionality-Overall4%

“or misused in any way - it simply stopped working for no apparent reason”

Flammable2%

“Caught on fire”

Cooking Experience2%

“Poor toasting of both sides equally”

Color Fading/Discoloration2%

“why does the metal on top of the toaster where the bread pops up always discolour after a few uses”

Strength2%

“Very flimsy not a durable item”

Time Taken1%

“Takes forever and one side of bread never the same level of toasting, should have returned it”

Top return reasons

Toasting30%

Color25%

Size-Overall12%

Functionality-Overall9%

Quality-Overall4%

Heating3%

Material Quality2%

Advertised Vs Actual Product2%

Product Condition2%

Smell1%

Common questions

Is cream toaster profitable to sell on Amazon United Kingdom?: The niche generates £73K/yr across 24 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -28.6%. Flapen's verdict: Skip it (49/100).
How competitive is the cream toaster niche?: 14 brands and 72 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in cream toaster?: Top complaints mined from reviews: Toasting, Durability, Quality-Overall. The return rate is 2.1%.
When does demand for cream toaster peak?: Demand is steady year-round — the busiest month runs 1.7× the quietest.
What does it cost to enter the cream toaster niche?: Listings span £15.48–£41.40; the average listing price is £25.21 (sweet spot $15–$100). The average incumbent carries 1,467 reviews — the moat a new listing must climb.