Cream Toaster
soft demand (-28.6% this quarter) — Cream Toaster doesn't clear our bar today.
Flapen Score
Is Cream Toaster profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Cream Toaster is a £73K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 49/100.
Cream Toaster: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -28.6% over the last 90 days and 4.5% of searches end in a purchase.
£73K
revenue / yr
Who owns the niche?
The top 5 brands hold 77% of demand, so 23% of the market is open.
23%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 24 products
Top Cream Toaster products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share![Breville Bold 2 Slice Toaster with High-Lift & Wide Slots | Cream & Silver Chrome [VTR003]](https://m.media-amazon.com/images/I/41Y2ctQji5L.jpg)
Breville Bold 2 Slice Toaster with High-Lift & Wide Slots | Cream & Silver Chrome [VTR003]
- Price
- £20.46
- Rating
- 4.3/5
- Reviews
- 8,677
- Age
- 5y ago
Morphy Richards Equip 2 Slice Toaster Defrost and Reheat Browning Controls Variable Wide Slots Removable Crumb Tray 800W Cream 222065
- Price
- £21.64
- Rating
- 4.3/5
- Reviews
- 4,201
- Age
- 5y ago
Swan Wave 2-Slice Toaster 7 Browning Levels Defrost Cancel & Reheat Functions Removable Crumb Tray Hidden Cord Storage Non-Slip Feet Cream ST19034CRM
- Price
- £17.29
- Rating
- 4.4/5
- Reviews
- 132
- Age
- 11mo ago
Morphy Richards Hive 2 Slice Toaster Variable Browning Removable Crumb Tray Cancel Defrost Reheat Anti-jam feature Gloss Finish 850W Cream 220032
- Price
- £18.31
- Rating
- 4.4/5
- Reviews
- 1,189
- Age
- 5y ago
![Breville Zen 4 Slice Toaster with High Lift & Wide Slots | Cream & Silver Chrome [VTR028]](https://m.media-amazon.com/images/I/41qWX5+t4bL.jpg)
Breville Zen 4 Slice Toaster with High Lift & Wide Slots | Cream & Silver Chrome [VTR028]
- Price
- £31.69
- Rating
- 4.4/5
- Reviews
- 1,017
- Age
- 2y ago
Trending
90-day click momentum
Tefal Morning 2 Slice Toaster 850W Extra-Wide Slots Cream
- Price
- £17.65
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 1mo ago
Swan Hexton Variable Width 2 Slice Toaster 7 Browning Levels Cancel/Reheat/Defrost Removable Crumb Tray Cord Storage 900W Cream with Chrome Accents ST19037CRM
- Price
- £19.53
- Rating
- 3.8/5
- Reviews
- 26
- Age
- 8mo ago
Haden Salcombe Cream Toaster 4 Slice - 6 Adjustable Browning Levels - Stainless Steel Housing - Defrost/Cancel/Reheat Functions - Self-centering Function - Easy to Use and Clean - 1900-2300W
- Price
- £27.61
- Rating
- 4.4/5
- Reviews
- 1,488
- Age
- 6y ago
GEEPAS NordiQ 2 Slice Toaster | Matte Finish with Wood Accents | 6 Browning Levels Defrost Reheat & Cancel | High Lift Removable Crumb Tray Cool Touch Cord Storage | 2 Year Warranty 850W Cream
- Price
- £32.23
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 8mo ago
![Russell Hobbs 4 Slice Toaster [1960W Frozen/Cancel/Reheat function with Indicator light] Brontë Stone (Extra wide slots 6 Browning levels Lift & Look function Lift high feature) 26771](https://m.media-amazon.com/images/I/41YbqmDP4JL.jpg)
Russell Hobbs 4 Slice Toaster [1960W Frozen/Cancel/Reheat function with Indicator light] Brontë Stone (Extra wide slots 6 Browning levels Lift & Look function Lift high feature) 26771
- Price
- £41.40
- Rating
- 4.5/5
- Reviews
- 139
- Age
- 1y ago
Newest
by launch dateTefal Morning 2 Slice Toaster 850W Extra-Wide Slots Cream
- Price
- £17.65
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 1mo ago
Salter Retro Cream 2-Slice Toaster - Wide Slots Plastic 6 Browning Levels Defrost Reheat & Cancel High-Lift Eject Removable Crumb Tray Self-Centring Anti-Jam Function Vintage Design 815W
- Price
- £21.92
- Rating
- 3.6/5
- Reviews
- 14
- Age
- 5mo ago
Swan Hexton Variable Width 2 Slice Toaster 7 Browning Levels Cancel/Reheat/Defrost Removable Crumb Tray Cord Storage 900W Cream with Chrome Accents ST19037CRM
- Price
- £19.53
- Rating
- 3.8/5
- Reviews
- 26
- Age
- 8mo ago
GEEPAS NordiQ 2 Slice Toaster | Matte Finish with Wood Accents | 6 Browning Levels Defrost Reheat & Cancel | High Lift Removable Crumb Tray Cool Touch Cord Storage | 2 Year Warranty 850W Cream
- Price
- £32.23
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 8mo ago
Salter Retro 2-Slice Toaster Cream Wide Slots 6 Browning Levels
- Price
- £28.66
- Rating
- 4.0/5
- Reviews
- 158
- Age
- 10mo ago
Competition: brands, sellers & click share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 flat
Sellers
72
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
55%
Top 20: 97%
Open market
16%
- Breville26%
- Morphy Richards20%
- Swan14%
- HADEN10%
- Bosch7%
- Russell Hobbs7%
- Open — no brand owns it (8 brands, 16%)
Cream Toaster demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.7×
Top Cream Toaster search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- cream toaster38K/yr
- cream toaster 2 slice14K/yr
- toaster cream8K/yr
- beige toaster5K/yr
What reviews say buyers love and hate about Cream Toaster
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Toasts nicely”
“Good quality from a trusted brand”
“Good for the price”
“it feels well put together”
“does the job”
What buyers complain about
80% of reviews“Toaster only toasts one side of the bread”
“Broke after 2 months”
“the quality is subpar”
“Not fit for purpose”
“or misused in any way - it simply stopped working for no apparent reason”
Cream Toaster return rate & reasons
Why buyers send it back, as a share of all return requests.
2.1%
Return rate
43%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Cream Toaster questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
