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Cream Toaster

Fail

Demand is soft, at -28.6% this quarter, so Cream Toaster is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£73K/yr64K searches / yr
90-day growth
-28.6%search demand this quarter
Competition
55%top-5 click share · 14 brands · 72 sellers

Flapen Score

Cream Toaster against its category

The dotted line is the Home & Garden average. Past it, Cream Toaster is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cream Toaster market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cream Toaster 64K times last year and spent an estimated £73K. The top 5 brands take 77% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -28.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-28.6%
Conversion, latest week
4.5%
Market size, estimated
£73Ka year
Peak month
November1.7× the quietest month
Top search term
cream toaster38K searches a year

02 · Price

A sale here is worth £25.21.

Listings sell for £25.21 on average, from £15.48 to £41.40. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £25.21 that is £3K to £6K a year per listing.

Average price
£25.21inside the $15 to $100 sweet spot
Price range
£15.48–£41.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£3K–£6K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #693 within Small Kitchen Appliances. It carries 1,467 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
88%
Out of stock, average day
2.6%
Average rank
#693in Small Kitchen Appliances
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,467per listing
Listings tracked
24

04 · Newcomers

Amazon counts 2 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top Cream Toaster products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£15K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 flat

Sellers

72

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

55%

Top 20: 97%

Open market

16%

  • Breville26%
  • Morphy Richards20%
  • Swan14%
  • HADEN10%
  • Bosch7%
  • Russell Hobbs7%
  • Open — no brand owns it (8 brands, 16%)

Demand

Cream Toaster search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Cream Toaster search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cream toaster38K/yr
  • cream toaster 2 slice14K/yr
  • toaster cream8K/yr
  • beige toaster5K/yr

Reviews and returns

What reviews say buyers love and hate about Cream Toaster

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Toasting30%+2.85

Toaster only toasts one side of the bread

Only 1 side of the toaster works

only toasts one side of bread

Durability18%−0.31

Broke after 2 months

after four months it just started shorting out completely

Failed within 10 months

Quality-Overall11%+0.15

the quality is subpar

Lasted less than gour months so certainly not quality

Not good quality

Size-Overall7%−0.04

Not fit for purpose

Small slots

Too small

Functionality-Overall4%−0.06

or misused in any way - it simply stopped working for no apparent reason

Times did not work

Not functional

Love

Toasting52%+2.85

Toasts nicely

Happy with toaster

Best toaster

Quality-Overall11%+0.15

Good quality from a trusted brand

This is really solid quality

Excellent product

Value For Money7%+0.71

Good for the price

good value for money

Excellent value

Design-Overall3%+0.09

it feels well put together

Design great

The design looks very modern

Advertised Vs Actual Product3%+0.18

does the job

As described

Just what we needed

Return

2.1% Return rate 43% Fixable by listing

Toasting30%▆▇▇█▆▆

Toaster only toasts one side of the bread

Only 1 side of the toaster works

only toasts one side of bread

Color25%▅▇▅▅▆█
Size-Overall12%█▄▇▇▆▅

Not fit for purpose

Small slots

Too small

Functionality-Overall9%▄▆██▆▅

or misused in any way - it simply stopped working for no apparent reason

Times did not work

Not functional

Quality-Overall4%▄▆▂▃█▃

the quality is subpar

Lasted less than gour months so certainly not quality

Not good quality

FAQ

Common Cream Toaster questions

Answered from the same tracked data.