Cream Throw
MaybeThe top 5 products take only 28% of clicks. But shoppers spend only $44K a year here, so Cream Throw is a Maybe.
- Flapen Score
- 53 / 100Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 5153
- Market size
- £44K/yr275K searches / yr
- 90-day growth
- +26.4%search demand this quarter
- Competition
- 28%top-5 click share · 23 brands · 34 sellers
Flapen Score
Cream Throw against its category
The dotted line is the Home & Garden average. Past it, Cream Throw is stronger. Inside it, weaker.
Market
The Cream Throw market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cream Throw 275K times last year and spent an estimated £44K. The top 5 brands take 70% of clicks. Demand peaks in Sep–Nov. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
1.0% of searches ended in a purchase last week.
Shoppers searched for this 275K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.
- Searches, last 12 months
- 275K
- Growth, 90 days vs prior 90
- +26.4%
- Conversion, latest week
- 1.0%
- Market size, estimated
- £44Ka year
- Peak month
- September2.5× the quietest month
- Top search term
- cotton blanket49K searches a year
02 · Price
A sale here is worth £15.48.
Listings sell for £15.48 on average, from £4.32 to £33.78. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £15.48 that is £0 to £2K a year per listing.
- Average price
- £15.48inside the $15 to $100 sweet spot
- Price range
- £4.32–£33.78
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #114 within Home Textiles. It carries 3,382 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 81%
- Out of stock, average day
- 5.1%
- Average rank
- #114in Home Textiles
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,382per listing
- Listings tracked
- 80
04 · Newcomers
Amazon counts 5 of last year's 16 launches as successful.
16 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 16
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Cream Throw products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Emma Barclay Honeycomb - Recycled Cotton Plain Waffle Textured Chair Sofa Setee Throw Over Blanket in Pistachio Green - 50x60 (127x152cm)
- Price
- £8.03
- Rating
- 4.2/5
- Reviews
- 2,931
- Age
- 6y ago

Utopia Bedding Cotton Waffle Blanket 300 GSM (Charcoal - 228x182 cm) Soft Lightweight Breathable Bed Blanket Big Size Layering Any Bed for All Season
- Price
- £13.00
- Rating
- 4.6/5
- Reviews
- 10,898
- Age
- 3y ago

Bedsure 100% Cotton Muslin Blanket - Cooling Throw Beige 130x150 cm
- Price
- £15.76
- Rating
- 4.6/5
- Reviews
- 114
- Age
- 3mo ago

EMME Muslin Throw Blanket 100% Cotton Soft Blanket for Couch Breathable Gauze All Season Soft and Lightweight Pre-Washed Cotton Blanket(Light Tan 127 x 177cm)
- Price
- £19.52
- Rating
- 4.5/5
- Reviews
- 2,029
- Age
- 7y ago

Emma Barclay Casablanca - Scandi Woven Recycled Cotton Chair Sofa Setee Bed Throw Over Blanket in Silver - 50x60 (127x152cm)
- Price
- £8.86
- Rating
- 4.4/5
- Reviews
- 1,422
- Age
- 6y ago
Trending
90-day click momentum
EMME Cotton Muslin Large Throw Blanket -Melange Couch Breathable Gauze Soft Lightweight Bed Blankets Adults (Heather Teal 127x177cm)
- Price
- £20.69
- Rating
- 4.5/5
- Reviews
- 867
- Age
- 11mo ago

Bedsure 100% Cotton Muslin Blanket - Cooling Throw Beige 130x150 cm
- Price
- £15.76
- Rating
- 4.6/5
- Reviews
- 114
- Age
- 3mo ago

Utopia Bedding Cotton Waffle Blanket 300 GSM (White - 228x182 cm) Soft Lightweight Breathable Bed Blanket Big Size Layering Any Bed for All Season
- Price
- £14.46
- Rating
- 4.6/5
- Reviews
- 10,898
- Age
- 4y ago

Bedsure 100% Cotton Sofa Pet Blanket - Twin/Double Size Anti Scratch Throws for Pet Sofa Bed Double-Layer Breathable Lightweight Summer Quilted Bedspreads Coverlet Protector Olive Green 150x200cm
- Price
- £19.25
- Rating
- 4.3/5
- Reviews
- 53
- Age
- 3mo ago

Bedsure 100% Cotton Sofa Pet Blanket - Twin/Double Size Anti Scratch Throws for Pet Sofa Bed Double-Layer Breathable Lightweight Summer Quilted Bedspreads Coverlet Protector Decor Beige 150x200cm
- Price
- £18.64
- Rating
- 4.3/5
- Reviews
- 53
- Age
- 3mo ago
Newest
by launch date
Bedsure 100% Cotton Muslin Blanket - Cooling Throw Beige 130x150 cm
- Price
- £15.76
- Rating
- 4.6/5
- Reviews
- 114
- Age
- 3mo ago

Bedsure 100% Cotton Sofa Pet Blanket - Twin/Double Size Anti Scratch Throws for Pet Sofa Bed Double-Layer Breathable Lightweight Summer Quilted Bedspreads Coverlet Protector Olive Green 150x200cm
- Price
- £19.25
- Rating
- 4.3/5
- Reviews
- 53
- Age
- 3mo ago

Bedsure 100% Cotton Sofa Pet Blanket - Twin/Double Size Anti Scratch Throws for Pet Sofa Bed Double-Layer Breathable Lightweight Summer Quilted Bedspreads Coverlet Protector Decor Beige 150x200cm
- Price
- £18.64
- Rating
- 4.3/5
- Reviews
- 53
- Age
- 3mo ago

EHC Handwoven Large Cotton Throws for Sofas Bed Sofa Settee Couch Reversible Bed Cover Over Blanket Large 150 x 200cm Beige
- Price
- £11.98
- Rating
- 4.1/5
- Reviews
- 175
- Age
- 10mo ago

EHC Handwoven Cotton Throws for Sofas Bed Sofa Settee Couch Reversible Bed Cover Over Blanket King Size 225 x 250cm Natural/Beige
- Price
- £17.59
- Rating
- 4.1/5
- Reviews
- 175
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 28% of clicks. An open shelf where new products get seen.
Brands
23 falling
Sellers
34
Top-5 brand share
70%
Top 20: 98%
Top-5 click share
28%
Top 20: 57%
Open market
23%
- Emma Barclay20%
- EHC19%
- Utopia Bedding11%
- Bedsure10%
- Milam London10%
- EMME7%
Demand
Cream Throw search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Nov · busiest ÷ quietest = 2.5×
Search terms
Top Cream Throw search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cotton blanket49K/yr
- cotton throws for sofas30K/yr
- cotton throw34K/yr
- cotton throws13K/yr
- catherine lansfield throw43K/yr
- cotton throw blanket11K/yr
- taupe throw21K/yr
- beige throws for sofa16K/yr
- cotton blankets9K/yr
- cotton sofa throw6K/yr
Reviews and returns
What reviews say buyers love and hate about Cream Throw
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Strange smell
is smells disgusting
Horrible smell
the box is very small
Very large
extremely small
Not best quality
Poor quality and no free returns
Item not to advertised quality
Very thin material
Not very thick
not as thick as expected
Colour not clear
Was darker than seen on page
Colour misleading
Love
Very good quality, nice and thick
It feels well made overall
Beautiful quality
Good price
excellent value for money
Excellent value
Lovely colour
Colours lovely
Very nice colour green
Love the softness
Its so soft and lush
lovely soft to the touch
As described
Much better than was expecting
Exactly what I wanted
Return
1.8% Return rate 72% Fixable by listing
Colour not clear
Was darker than seen on page
Colour misleading
the box is very small
Very large
extremely small
Not best quality
Poor quality and no free returns
Item not to advertised quality
Too thin
it's pretty thin
thin
Cheap material
Not the softest of materials
Very thin material
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cream Throw questions
Answered from the same tracked data.









