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Cream Throw

Maybe

The top 5 products take only 28% of clicks. But shoppers spend only $44K a year here, so Cream Throw is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£44K/yr275K searches / yr
90-day growth
+26.4%search demand this quarter
Competition
28%top-5 click share · 23 brands · 34 sellers

Flapen Score

Cream Throw against its category

The dotted line is the Home & Garden average. Past it, Cream Throw is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cream Throw market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cream Throw 275K times last year and spent an estimated £44K. The top 5 brands take 70% of clicks. Demand peaks in Sep–Nov. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 275K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
275K
Growth, 90 days vs prior 90
+26.4%
Conversion, latest week
1.0%
Market size, estimated
£44Ka year
Peak month
September2.5× the quietest month
Top search term
cotton blanket49K searches a year

02 · Price

A sale here is worth £15.48.

Listings sell for £15.48 on average, from £4.32 to £33.78. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £15.48 that is £0 to £2K a year per listing.

Average price
£15.48inside the $15 to $100 sweet spot
Price range
£4.32–£33.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #114 within Home Textiles. It carries 3,382 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
81%
Out of stock, average day
5.1%
Average rank
#114in Home Textiles
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,382per listing
Listings tracked
80

04 · Newcomers

Amazon counts 5 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
5Amazon's first-year sales bar
Average brand age
47 months

Products

Top Cream Throw products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

£0£878£2K£3K£4K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

34

Top-5 brand share

70%

Top 20: 98%

Top-5 click share

28%

Top 20: 57%

Open market

23%

  • Emma Barclay20%
  • EHC19%
  • Utopia Bedding11%
  • Bedsure10%
  • Milam London10%
  • EMME7%

Demand

Cream Throw search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Nov · busiest ÷ quietest = 2.5×

Search terms

Top Cream Throw search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cotton blanket49K/yr
  • cotton throws for sofas30K/yr
  • cotton throw34K/yr
  • cotton throws13K/yr
  • catherine lansfield throw43K/yr
  • cotton throw blanket11K/yr
  • taupe throw21K/yr
  • beige throws for sofa16K/yr
  • cotton blankets9K/yr
  • cotton sofa throw6K/yr

Reviews and returns

What reviews say buyers love and hate about Cream Throw

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell15%−0.16

Strange smell

is smells disgusting

Horrible smell

Size-Overall11%

the box is very small

Very large

extremely small

Quality-Overall11%+0.69

Not best quality

Poor quality and no free returns

Item not to advertised quality

Thickness9%−0.05

Very thin material

Not very thick

not as thick as expected

Color5%

Colour not clear

Was darker than seen on page

Colour misleading

Love

Quality-Overall18%+0.69

Very good quality, nice and thick

It feels well made overall

Beautiful quality

Value For Money16%+1.42

Good price

excellent value for money

Excellent value

Color11%

Lovely colour

Colours lovely

Very nice colour green

Soft Feel9%

Love the softness

Its so soft and lush

lovely soft to the touch

Advertised Vs Actual Product5%+0.46

As described

Much better than was expecting

Exactly what I wanted

Return

1.8% Return rate 72% Fixable by listing

Color38%█▇█▇█▇

Colour not clear

Was darker than seen on page

Colour misleading

Size-Overall24%▆▆▆▆██

the box is very small

Very large

extremely small

Quality-Overall9%▄█▇█▆▆

Not best quality

Poor quality and no free returns

Item not to advertised quality

Thin5%▅█▇▅▄▅

Too thin

it's pretty thin

thin

Material Quality5%█▄▃▃▃▃

Cheap material

Not the softest of materials

Very thin material

FAQ

Common Cream Throw questions

Answered from the same tracked data.