cream throw
Worth a lookShows a fragmented shelf (top 5 take 28% of clicks), but a small market ($44K/yr) keeps it on the watch list.
Competition
Great28%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Great£15.48avg listing price — sweet spot $15–$100
Price range
Good£4.32–£33.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Growth
Good+26.4%90-day search growth — must beat 0% to launch
Review moat
Okay3,381.98avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£44K£44K/yr · 275K searches
According to Flapen's Amazon United Kingdom niche tracking, cream throw is a £44K/yr Amazon United Kingdom market (275K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Sep–Nov. Verdict: Worth a look — 53/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
cream throw market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £46K–£62K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #114
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 78%
- Out of stock
- 5.1%
- Avg brand age
- 47 months
- Avg seller age
- 185 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
23 falling
Sellers
34
Top-5 brand share
70%
Top 20: 98%
Top-5 click share
28%
Top 20: 57%
Open market
23%
- Emma Barclay20%
- EHC19%
- Utopia Bedding11%
- Bedsure10%
- Milam London10%
- EMME7%
Demand & seasonality
Weekly Amazon search volume, last 89 weeks — +26.4% search growth over the last 90 days.Peak months: Sep, Nov · busiest ÷ quietest = 2.5×
Top cream throw search terms
- cotton blanket49K/yr
- cotton throws for sofas30K/yr
- cotton throw34K/yr
- cotton throws13K/yr
- catherine lansfield throw43K/yr
- cotton throw blanket11K/yr
- taupe throw21K/yr
- beige throws for sofa16K/yr
- cotton blankets9K/yr
- cotton sofa throw6K/yr
Top cream throw products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Emma Barclay Honeycomb - Recycled Cotton Plain Waffle Textured Chair Sofa Setee Throw Over Blanket in Pistachio Green - 50x60 (127x152cm)
Emma Barclay£8.034.2★2,931 rev
Utopia Bedding Cotton Waffle Blanket 300 GSM (Charcoal - 228x182 cm) Soft Lightweight Breathable Bed Blanket Big Size Layering Any Bed for All Season
Utopia Bedding£13.004.6★10,898 rev
Bedsure 100% Cotton Muslin Blanket - Cooling Throw Beige 130x150 cm
Bedsure£15.764.6★114 rev
EMME Muslin Throw Blanket 100% Cotton Soft Blanket for Couch Breathable Gauze All Season Soft and Lightweight Pre-Washed Cotton Blanket(Light Tan 127 x 177cm)
EMME£19.524.5★2,029 rev
Emma Barclay Casablanca - Scandi Woven Recycled Cotton Chair Sofa Setee Bed Throw Over Blanket in Silver - 50x60 (127x152cm)
Emma Barclay£8.864.4★1,422 rev
Newest
by launch dateBedsure 100% Cotton Muslin Blanket - Cooling Throw Beige 130x150 cm
Bedsure£15.76114 rev
Bedsure 100% Cotton Sofa Pet Blanket - Twin/Double Size Anti Scratch Throws for Pet Sofa Bed Double-Layer Breathable Lightweight Summer Quilted Bedspreads Coverlet Protector Olive Green 150x200cm
Bedsure£19.2553 rev
Bedsure 100% Cotton Sofa Pet Blanket - Twin/Double Size Anti Scratch Throws for Pet Sofa Bed Double-Layer Breathable Lightweight Summer Quilted Bedspreads Coverlet Protector Decor Beige 150x200cm
Bedsure£18.6453 rev
EHC Handwoven Large Cotton Throws for Sofas Bed Sofa Settee Couch Reversible Bed Cover Over Blanket Large 150 x 200cm Beige
EHC£11.98175 rev
EHC Handwoven Cotton Throws for Sofas Bed Sofa Settee Couch Reversible Bed Cover Over Blanket King Size 225 x 250cm Natural/Beige
EHC£17.59175 rev
Trending
90-day click momentum
EMME Cotton Muslin Large Throw Blanket -Melange Couch Breathable Gauze Soft Lightweight Bed Blankets Adults (Heather Teal 127x177cm)
EMME£20.694.5★
Bedsure 100% Cotton Muslin Blanket - Cooling Throw Beige 130x150 cm
Bedsure£15.764.6★
Utopia Bedding Cotton Waffle Blanket 300 GSM (White - 228x182 cm) Soft Lightweight Breathable Bed Blanket Big Size Layering Any Bed for All Season
Utopia Bedding£14.464.6★
Bedsure 100% Cotton Sofa Pet Blanket - Twin/Double Size Anti Scratch Throws for Pet Sofa Bed Double-Layer Breathable Lightweight Summer Quilted Bedspreads Coverlet Protector Olive Green 150x200cm
Bedsure£19.254.3★
Bedsure 100% Cotton Sofa Pet Blanket - Twin/Double Size Anti Scratch Throws for Pet Sofa Bed Double-Layer Breathable Lightweight Summer Quilted Bedspreads Coverlet Protector Decor Beige 150x200cm
Bedsure£18.644.3★
What buyers say about cream throw
What buyers praise and complain about, mined from review topics.What buyers love
“Very good quality, nice and thick”
“Good price”
“Lovely colour”
“Love the softness”
“As described”
“This has been great for our little one as its breathable yet keeps him warm”
“It fits very well looks nice on the settee just a good size”
“Very comfortable”
“The lightweight”
“Quite a thick feel”
What buyers complain about
“Strange smell”
“the box is very small”
“Not best quality”
“Very thin material”
“Colour not clear”
“it is not soft”
“they are pilling”
“Cheap material”
“they fell apart within 8hrs”
“Too thin”
Top return reasons
Common questions
- Is cream throw profitable to sell on Amazon United Kingdom?
- The niche generates £44K/yr across 80 tracked products. 5 of 16 products launched in the last 360 days are still selling. 90-day search growth is +26.4%. Flapen's verdict: Worth a look (53/100).
- How competitive is the cream throw niche?
- 23 brands and 34 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in cream throw?
- Top complaints mined from reviews: Smell, Size-Overall, Quality-Overall. The return rate is 1.8%.
- When does demand for cream throw peak?
- Demand peaks in Sep–Nov; the busiest month runs 2.5× the quietest.
- What does it cost to enter the cream throw niche?
- Listings span £4.32–£33.78; the average listing price is £15.48 (sweet spot $15–$100). The average incumbent carries 3,382 reviews — the moat a new listing must climb.