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Cream Rug

Maybe

Products sell for $32.46 on average, inside the sweet spot. But buyers convert on only 0.7% of searches, so Cream Rug is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£72K/yr343K searches / yr
90-day growth
-16.4%search demand this quarter
Competition
36%top-5 click share · 28 brands · 32 sellers

Flapen Score

Cream Rug against its category

The dotted line is the Home & Garden average. Past it, Cream Rug is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cream Rug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cream Rug 343K times last year and spent an estimated £72K. The top 5 brands take 54% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 343K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
343K
Growth, 90 days vs prior 90
-16.4%
Conversion, latest week
0.7%
Market size, estimated
£72Ka year
Peak month
November2.2× the quietest month
Top search term
cream rug146K searches a year

02 · Price

A sale here is worth £32.46.

Listings sell for £32.46 on average, from £9.98 to £90.61. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £32.46 that is £0 to £3K a year per listing.

Average price
£32.46inside the $15 to $100 sweet spot
Price range
£9.98–£90.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
3.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #131 within Rugs, Pads & Protectors. It carries 1,093 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
81%
Out of stock, average day
6.5%
Average rank
#131in Rugs, Pads & Protectors
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,093per listing
Listings tracked
43

04 · Newcomers

2 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Cream Rug products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.

£0£3K£6K£9K£12K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

32

Est. top-5 brand share

54%

Top 20: 92%

Est. top-5 click share

36%

Top 20: 76%

Open market

41%

  • Sour Lemon16%
  • Homaxy16%
  • Enyhom10%
  • XSIVOD7%
  • LuxFocus6%
  • SHACOS5%

Demand

Cream Rug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '25Spike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Cream Rug search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cream rug146K/yr
  • cream rug for living room38K/yr
  • neutral rug28K/yr
  • large cream rug24K/yr
  • cream rugs20K/yr
  • cream rugs for bedroom13K/yr
  • large cream rugs for living room12K/yr
  • cream rugs living room10K/yr
  • neutral rugs for living room9K/yr
  • ivory rug8K/yr

Reviews and returns

What reviews say buyers love and hate about Cream Rug

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Value For Money”
28%of negative reviews mention “Thickness”
3.2%of orders come back
“The material is on the thin side”
A buyer, on “Thickness”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Cream Rug questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data